Local Brands v/s Global Brands

[neerajchauhan]

My views covertly pointed to the NIRMA story, story of AMUL and the rest of the endless list of successful local brands which have assumed Global stature. See again the Thumsup! It was almost the same time that it appeared in the market place pitted against a brand that had virtual best of several things to count on.

But at the end, it has survived the rough and tumble of the cruel market place as much for its persistence as for its quality. Today it boasts of the patronage of the globally leading brand, just like 'NIRMA'.

Wouldn't you consider the victory of NIRMA is a Pyrrhic one ?

It is perhaps the best in quality that rules the market place. The other way it is true though. The brand that sales claims of quality.Standards and consistency with the winning spirit builds a brand.

:SugarwareZ-216:

 

[amitvox]

There are a good number of home grown brands which can give global brands a run for their money

 

[jitenmazee]

today companies have focused their initiatives on the development of international brands. Because of which many international brand investment portfolios have been updated, and many profitable local brands have already been removed.

 

[jitenmazee]

And this is all because of the globalization.