LML History and Details
LML is one of the leading scooter manufacturers in the country; with a 30% market share in volume terms with its popular scooter brand "Supremo”.
Two-wheeler manufacturer LML in June 2003 recorded a six-fold growth on a year-on-year basis in its motorcycle sales.
The company's motorcycle sales grew from 2,398 units in June 2002 to 16,781 units in June 2003, representing a six-fold increase.
This phenomenal growth in motorcycles comes entirely from the Freedom, which was launched in Uttar Pradesh in July 2002, and progressively in other parts of India in September-October 2002.
Motorcycle sales, for the first three months of the current financial year 2003-04, stood at 55,259 units compared to 7,278 units in the previous year.
The growth in motorcycle sales comes from Freedom model, whose total population on road has crossed 1,80,000 units within a year of its launch.
Since its introduction in July 2002, the company has sold 70,348 units of the Freedom, thereby recording an unparalleled growth vis-à-vis any other motorcycle in the deluxe commuter motorcycles segment.
In January 2003 the company also introduced the premium version of the Freedom in select markets, which has also been extremely well received. This impressive growth signals the company’s turnaround.
LML has decided to brand its new generation primary dealerships as ‘LML Global’. These will showcase all LML scooter and motorcycle models in a roomy environment ranging from 1,000 to 2,000 sqft.
The showrooms will have tea and coffee vending machines and a cybercafe.
LML will set up 350 such showrooms by the end of fiscal 2004 and plans to convert some of its old dealerships new snazzier format.
LML is one of the leading scooter manufacturers in the country; with a 30% market share in volume terms with its popular scooter brand "Supremo”.
Two-wheeler manufacturer LML in June 2003 recorded a six-fold growth on a year-on-year basis in its motorcycle sales.
The company's motorcycle sales grew from 2,398 units in June 2002 to 16,781 units in June 2003, representing a six-fold increase.
This phenomenal growth in motorcycles comes entirely from the Freedom, which was launched in Uttar Pradesh in July 2002, and progressively in other parts of India in September-October 2002.
Motorcycle sales, for the first three months of the current financial year 2003-04, stood at 55,259 units compared to 7,278 units in the previous year.
The growth in motorcycle sales comes from Freedom model, whose total population on road has crossed 1,80,000 units within a year of its launch.
Since its introduction in July 2002, the company has sold 70,348 units of the Freedom, thereby recording an unparalleled growth vis-à-vis any other motorcycle in the deluxe commuter motorcycles segment.
In January 2003 the company also introduced the premium version of the Freedom in select markets, which has also been extremely well received. This impressive growth signals the company’s turnaround.
LML has decided to brand its new generation primary dealerships as ‘LML Global’. These will showcase all LML scooter and motorcycle models in a roomy environment ranging from 1,000 to 2,000 sqft.
The showrooms will have tea and coffee vending machines and a cybercafe.
LML will set up 350 such showrooms by the end of fiscal 2004 and plans to convert some of its old dealerships new snazzier format.