LG colour TV advertisements showed a kid not going back home from school and standing outside a TV showroom just to watch TV because at home his mother doesn’t allow him to do the same. The mother is shown extremely tensed and scared with water in her eyes. The advertisement peddled on the platform of ‘good health’ and ‘good for eyes’. This advertisement indirectly conveyed that how the kids could watch TV unlimited for long hours, without spoiling their eyesight. Hence this advertisement influenced the child in a negative way. Also this was a very unimaginable ground to advertise for Television Sets.
LG Golden Eye
- Thread starter sunandaC
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- advertising council advertising process brand image brand placement brand positioning brand value branded branding process case study communication objective consumer insights context of pollution high awareness importance of ad key insights low trials market penetration market rule me-too measures in advertising role of advertising spur volumes value-added