Leadership Style Shobhana Bhartia

Description
Leadership Style of Shobhana Bhartia

„Paper Tigress?
Profiling Shobhana Bhartia

Group 3

Selection
• Why Shobhana Bhartia?
– The challenge for a lady to be a successful in business in India – Chose to go against the flow -> revamped Hindustan Times – Various important positions held.

Shobhana Bhartia – The Person
• Chairperson and editorial director of Hindustan Times Media Ltd.
– Looks after financial and editorial aspects

• Born in 1957 • Graduate of Calcutta University • Family
– Daughter of industrialist K.K.Birla

Shobhana?s revamp of HT
• 2-Minute HT
– A headlines only paper

• HT Premier
– Supplement on Movies

• HT Sports
– Pullout upgrade of sports page

• HT – “A bright and young paper”

What makes her tick?

Leadership Qualities
Qualities
Vision Integrity Dedication Magnanimity Humility Openness Creativity Fairness Assertiveness Sense of Humor

Shobana Bhartia
To transform HT Loyal and Truthful Youngest CEO ?? Sitting on steps in the Parliament Net profits down by 49% (2008) Establish a national footprint Bias towards Congress? Breaking the Gender Tradition ??

Trait Approach
• Character of Leader = Success of Organization
• Transformation of HT – Modern & Professional
– Initial days at Washington Post – Pitted against by well-entrenched unions – Modernization viewed suspiciously

• Media group – Versatility & Perseverance
– FM – Virgin Asia – Fever 104 – ePaper – Mint based on Wall Street

Behavior Approach
• “I view it as a personal failure if I cannot identify the right talent to run the place. Once I?ve done that, I don?t believe in breathing down their backs. I think it undermines them” • Style – Democratic Use of authority by • Unassuming & Empowers subordinates Manager
– Eg Narisetti and mint
Area of Freedom for subordinates

Leadership for Change – Transformational Leader
• Visionary - “This India allows me to dream. I now have a right to dream and I must.” • Strategic Thinker
– Youth bulge in demographic – Roped in Financial Investors

• Communicator
– Communicates the big picture – Vision –CNBC-TV18 interview, Dec, 2009

• Change Agent – from stodgy paper to youthful one • Supportive Collaboration
– Abundance Mentality – Bennett & Coleman – Metro Now tabloid

Strategic Vision & Strategic Thinking/Action
High Dreamer Effective Leader

Vision
Uninvolved Low Low Doer

High

Thinking/Action
10
2/14/2013

Power Style based on Situations

HER ACHIEVEMENTS
• Padma Shri awardee (2005) • Rajya sabha member (nominated) • Economic Times Corporate Excellence Award (2007) • Outstanding Business Woman of the Year award (2007 & 2001) • Listed among top 50 most powerful people in Indian media (2003)

HER ACHIEVEMENTS CONTD…
• Managed to get into history books by inking India's first direct disinvestment deals (2005) • Global Leader Award of Tomorrow (1996) • First woman (one of the youngest as well) chief executive of a national newspaper (1986)

Positives and Negatives
• Risk taker? • Multitasking or Less Focus?? • Believes in peace (Is she aggressive enough?) • Enjoys her work terribly

Key Decisions
• Allowing foreign stake in HT Media
– With Hendersen Global Investors

• Launched Mint, a business daily in collaboration with the Wall Street Journal
– Grabbed opportunity when WSJ – TOI partnership fell through

• Fever 104, an FM channel where Richard Branson?s Virgin Radio is the partner, debuted in Mumbai and Bangalore

Key Decisions (contd..)
• Metro Now, a daily tabloid
– In collaboration with Bennett & Coleman

• Entered into Mobile Space in 2008 with 54242 in partnership with Velti.com.
• Also launched sites like Shine.com, DesiMartini.com



doc_460200390.pptx
 

Attachments

Back
Top