Lavin Entrepreneurship Center Overview

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The formula for my success can be the formula for yours as well. Determination. Pride. Vision. And, above all, a
competitive streak that will never allow you to settle for second best because....Winners Make it Happen.
– Leonard Lavin, Founder and Chairman Emeritus, Alberto-Culver
2 0 1 3 | A N N U A L R E P O R T
Letter from the Executive Director
Lavin Entrepreneurship Center Overview
Lavin Entrepreneurship Center Staff
Lavin Entrepreneurship Center Advisory Board
Lavin VentureStart Programs
Lavin Entrepreneur Program
Lavin VentureStart Competition
Social Entrepreneurship with Professor Mike Sloan
Internship Programs
Lavin Entrepreneurship Center Internship Programs
Lavin Entrepreneurship Center Qualcomm Non-Pro?t Internships
WebCompass Internship Program
LeanModel™ Competition
Entrepreneur Day
Entrepreneur Society
Other Intercollegiate Student Business Plan Competitions
Venture Capital Investment Competition
Business Model Competition
Start-up @ State
Zahn Center Support
Gifts
Larry and Madeline Petersen Scholarship
Lang Family Donation
Grants
Strategic Growth Planning for Entrepreneurs Program
Center for Commercialization of Advanced Technology
San Diego Regional Innovation Clusters
Energy Innovations Small Grant Technology Transfer Program
Other Lavin Entrepreneurship Center Activities and Initiatives
Tournament of Driving Forces
L. Robert Payne Lecture Series
Business Forum Speaker Series
Visiting International Academics to SDSU
Domain Associates Partners with SDSU
United States Association for Small Business Entrepreneurship
Undercover Boss, Stephen Cloobeck, visits SDSU
Shark Tank Contestant visits SDSU: Tower Paddle Boards
RoBo3D’s Successful Kickstarter Campaign
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TABLE OF CONTENTS
Dear Lavin Entrepreneurship Center friends,
I
am honored to present the Lavin Entrepreneurship Center’s 2012-2013 Annual Report. During the
last year, we have experienced immense growth, including the center’s name change from the
Entrepreneurial Management Center to the Lavin Entrepreneurship Center. Dr. Leonard H. Lavin,
founder of the Alberto Culver Company, graciously gifted the Center with resources that will contribute
to the establishment of SDSU as a world leader in entrepreneurship education.
One of the most gratifying aspects of my position has been developing the next generation of entrepreneurs
through quality programs. Working in unison with the Management Department within the College of
Business, we are proud to unveil the new campus-wide Entrepreneurship Minor. As of fall 2013, the new
minor will be available to students within all 7 Colleges. It will enhance the students’ entrepreneurial
competencies and con?dence while building their social and professional networks through a strong
mix of competitive pragmatic and scholastic resources.
SDSU students have long realized the positive impact that they can make in the world, and have been
working hard to ensure that their contributions change lives for the better. Accordingly, we enthusiastically
welcome Professor Michael Sloan as our new Director of Social Entrepreneurship. Mike will work with
us to develop innovative new programs built around the social involvement framework.
In April, we launched our inaugural LeanModel™ Competition. Based on the principles of Lean Start-up
(Eric Ries) and Business Model Generation (Alex Osterwalder and Yves Pigneur), this competition asks
students to develop a business model with delineated “pivots” based on consumer interaction and
feedback. LeanModel™ brought together 15 teams, from 8 California universities, along with 15
student volunteers, 30 distinguished judges, and over 200 students, faculty, and community members
in support of student entrepreneurs. In May, we initiated the ?rst Start-Up @ State, designed to help
infuse SDSU students into the entrepreneurial eco-system of San Diego. Start-Up @ State is a two-part
event consisting of a distinguished panel of four entrepreneurs from local start-up companies, followed
by more than 30 local start-up companies offering employment opportunities to students. We have
continued our partnership with the Zahn Center that is a campus business incubator currently housing
16 teams working to create companies. The support from our community and alumni is unparalleled.
It excites me to continue to team with SDG&E on the Strategic Growth Program for Entrepreneurs. We
have seen the lives of businessmen and women forever changed through this community venture.
I thank Larry and Madeline Petersen speci?cally for their generous donation that yielded a new scholarship
for entrepreneurship students that will be annually awarded in perpetuity. We also appreciate the Lang
Family Foundation for their visionary gift to enable us to support University based start-ups in our new
Zahn Center Incubator.
In closing, I am very proud of this year’s accomplishments and am eager to continue developing new
programs that are an optimal mix of the latest in academic knowledge and hands-on experience. We
thank all of our many stakeholders for their support and look forward to continuing to provide our
services to the young entrepreneurs across the campus!
Alex F. DeNoble
LETTER FROM THE EXECUTIVE DIRECTOR
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2 0 1 3 | A N N U A L R E P O R T
THE PRIMARY PURPOSES OF THE LAVIN CENTER ARE:
1. To inspire entrepreneurial behavior across the culturally and economically diverse student population
on campus, and to enable students to develop the entrepreneurial competencies necessary to
compete in the global economy through experiential learning programs.
2. To support research initiatives of the faculty and outside individuals that are focused on deepening
our understanding of the entrepreneurial processes.
3. To engage the local, regional, and global communities with education, service activities, and
programs which enhance entrepreneurial business acumen and support entrepreneurial
business efforts.
LAVIN ENTREPRENEURSHIP CENTER OVERVIEW
The MISSION of the Lavin Entrepreneurship Center is to inspire entrepreneurship across the campus and enable students
to develop the entrepreneurial competencies necessary to compete in the global economy.
RIBBON CUTTING
I
n May 2013, the Lavin Entrepreneurship Center’s ?fth generation of Lavin VentureStart
Entrepreneurs graduated. Dr. Leonard H. Lavin, founder and Chairman Emeritus of the Alberto
Culver Company, generously supported the VentureStart program since its inception in 2008.
The Lavin Entrepreneurship Center was renamed in appreciation for his continuous support of
our efforts. SDSU President Elliot Hirshman stated that he is a “sterling example for SDSU students
to emulate,” as his lifelong vision, determined work ethic, and entrepreneurial spirit allowed him
to grow Alberto Culver into a Fortune 1,000 company. Lavin Entrepreneurs and the VentureStart
business competition are just two of the programs developed as a result of Dr. Lavin’s support.
[ University leadership celebrating the Center’s new name ]
Alex F. DeNoble, Ph.D.,
Lavin Center Executive Director,
Professor
Bernhard Schroeder,
Lavin Center Programs Director
Frank Steensnaes,
Lavin Center Grants Manager
Beryl Pratts,
Finance and Programs Analyst
S.L. Kalyani Gandikota,
Web Developer
Alissa Thompson,
Marketing Specialist
Braden Priest,
Program Assistant
Christine Ren,
Marketing Specialist
Elysha Decker,
Marketing Specialist
Nedlin Davalos,
Marketing Specialist
Pamela Johnson,
Marketing Specialist
Shaan Couture,
Film and Video Specialist
Tan Doan,
Graphic Designer
LAVIN ENTREPRENEURISHIP CENTER STAFF
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L A V I N C E N T E R A D V I S O R Y B O A R D | A N N U A L R E P O R T
LAVIN CENTER ADVISORY BOARD
A
hallmark of a well-run organization is a proactive and ef?cient Advisory Board. This year, the
Lavin Center re-established its board. The board consists of some of San Diego’s most prominent
business leaders. This diverse group of leaders is in?uential in assisting with the future direction
of the Lavin Entrepreneurship Center. They use their years of experience to provide strategic and
tactical support, raise funding, increase collaborations in the community, recruit investors, and maintain
the Center’s renowned reputation.
Matthew O. Jones,
Owner, Van Law Foods, Inc.
Peter Shaw,
Managing Director, Shaw Management Advisors
Sanford Ehrlich,
Former EMC Executive Director
SDSU Professor Emeritus
Director, CONNECT
Stephen Cusato,
Senior Vice President City National Bank
Stuart Sorenson,
Partner, Duane Morris LLP
Tatiana Sarabekian,
CEO, Domain Russia Investments
William “Bill” Plourd,
President, El Toro Export, LLC
Brian Ramphal,
Founder, Ramphal & Associates, Inc.
Doug Wall,
Co-Founder, PureForge
Gail K. Naughton,
Former Dean, SDSU College of Business
Larry Petersen,
Founder, LP Marketing
Nolan Rakow,
President, Entrepreneur Society
We welcome and support the creation of the next generation of entrepreneurs in San Diego.

– Mary Curran, Executive Vice President, Union Bank
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2 0 1 3 | A N N U A L R E P O R T
LAVIN VENTURESTART PROGRAMS
LAVIN ENTREPRENEUR PROGRAM
LAVIN ENTREPRENEUR PROGRAM
Dr. Leonard Lavin challenged the Entrepreneurial Management Center to create a world-class specialty
program for student entrepreneurs across the campus. Now the Center and the students bear his
name and share his vision. Lavin Entrepreneurs are an elite group of undergraduate students that are
exposed to a rigorous entrepreneurial experience. The graduates of this program learn how to identify
and evaluate new business opportunities, understand the roles and responsibilities of an entrepreneur,
and how to marshall and deploy resources in order to launch and build new ventures. The multifaceted
Lavin program is nationally renowned for its uniqueness in how much exposure the students receive to
the entrepreneurial world. This year marked the ?fth iteration of the program. These students receive
a one-on-one mentorship with an assigned prestigious local entrepreneur; whose interaction is crucial
in providing the students with examples and guidance on how to achieve individual goals. All of the
meetings provide the Lavin Entrepreneurs with opportunities to network with community leaders, potential
investors, and serial entrepreneurs.
Throughout their time as Lavin Entrepreneurs, students meet weekly as part of the academic component
to the program to discuss their assigned entrepreneurial readings and relevant entrepreneurial topics.
To conclude the program, students must apply their newly acquired skills to sell a product or service at
the SDSU Entrepreneur Day held in March of each year. This ?nal piece is not only an integration of all
pragmatic and academic lessons of the program, but also serves as an invaluable experience, selling
products to customers.
The next generation of Lavin Entrepreneurs have been recruited, selected and will be the second co-hort
to be part of the two year program.
[ Dr. Lavin mentors the Lavin Entrepreuneurs ]
College of Business Administration
Lavin Entrepreneurship Center
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L A V I N V E N T U R E S T A R T P R O G R A M S | A N N U A L R E P O R T
2013-2015 LAVIN VENTURESTART ENTREPRENEURS

Daniel Dosseger – College of Business Administration
Sean Dreiling – College of Business Administration
Brittney Franks – College of Sciences
Darryl Grier Jr. – College of Professional Studies and Fine Arts
Andrew Halsch – College of Business Administration
Nicholas Herrera – College of Sciences
Sumesh Jagtani – College of Business Administration
Raul Hernandez Ochoa – College of Business Administration
Nolan Rakow – College of Business Administration
Alicia Roberts – College of Business Administration
Erik Salmonson – College of Business Administration
John Saunders – College of Business Administration
Fletcher Struye – College of Business Administration
2012-2014 LAVIN VENTURESTART ENTREPRENEURS

Nicholas Warner – College of Professional Studies and Fine Arts
Marissa Happee – College of Professional Studies and Fine Arts
Antonio James Cinotto – College of Arts and Letters
Jesse Castaneda – College of Arts and Letters
Roger Ma – College of Arts and Letters
Michael Hof?e – College of Business Administration
Kenneth Utler – College of Business Administration
Andrew Jen – College of Business Administration
Hugo Gonzalez – College of Business Administration
Andrew Carcich – College of Business Administration
Michael Thomas Smith – College of Business Administration
Brandon Koletsky – College of Business Administration
Monica Jimenez – College of Business Administration
Alexander T. Martinez – College of Business Administration
Brian Kidwell – College of Business Administration
Matthew Better – College of Sciences
Joseph W. Haugh – College of Sciences
Jonathan Krupka – College of Business Administration
Andrew Haines – College of Engineering
Henok Tadesse – College of Engineering
2011-2012 LAVIN VENTURESTART MENTORS
Bob Greenstone – CEO, Permission Interactive
Peter Shaw – Managing Director, Shaw Management Advisors Int’LLC
Mike Stanick – CMO, Retail INKjet
Tim Garrett – Sr. VP., Simple Mobile
Angela Hill – Founder & CEO, Incitrio
Duncan McClaren – Founder, Soapbox Mobile
Craig Stevens – CEO, Mar West Realty
Jamie Mautz – Founder & CEO, Paci?c Ink
Tom Franklin – Partner, Townsend & Kilpatrick
Doug Wall – CEO, PureForge
Yukon Palmer – Founder, Field Technologies
Michael Stoff – Founder, Novi Real Estate
Kim Folsom – Founder & CEO, ShowUHow, Inc.
Kevin Popovic – Founder, Ideahaus
Michael Librizzi – Founder, EcoATM
Robert Reyes – Founder, Start-up Circle
Jeff Grad – Founder & Owner, Eyes of the World, Evolution Fresh
Gail Naughton – CEO & Founder, Histogen
Carlos Guttierrez – Principle, Paradise Found SD
Bill Holmes – CEO & Founder, RxSafe, DD Networks, SupplyPro
Kristian Rahuala – CEO, Pear Sports
2011–2012 LAVIN ENTREPRENEUR EVENTS
ENTREPRENEURS VISITING THE LAVIN ENTREPRENEURSHIP CENTER
› Jon Medved, Co-founder, CEO, Vringo & Israel Seed Partners
› Jenny Amaraneni, Founder, Solo Eyewear
› Kevin Gelfand, Founder, ShakeSmart
› David Newton, Author/Professor, Owner 3rdActs.com
› Adam Weiler, Co-Founder, Cabels For Causes
› Kelly Grismer, President, The Wheat Group
› Stephan Aarstol, CEO, Tower Paddle Boards
› Braydon Moreno, Coby Kabili, & Mike Pilkington, Co-founders, RoBo 3D Printer
› Stephen Cloobeck, CEO, Diamond Resorts International
› Alex Bruton, Co-Founder, Givyup, Associate Professor, Calgary’s Mount Royal University
COMPANY VISITS
› Brian Devine, Chairman, Petco
› Kurt Listug, CEO, Taylor Guitars
SDSU/COMMUNITY EVENTS [NUMBER OF OCCURANCES]
› Lavin VentureStart Competition [2]
› Lean Model Competition [1]
› Entrepreneur Day [1]
› San Diego Venture Group Meetings [3]
› Lunches with Mr. Lavin [4]
[ Alex Bruton, co-founder of Glvyup addresses students ]
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L A V I N V E N T U R E S T A R T P R O G R A M S | A N N U A L R E P O R T
FALL SEMESTER LAVIN VENTURESTART COMPETITION SPRING SEMESTER LAVIN VENTURESTART COMPETITION
Workshops
Information, Ideation & Trend Spotting Workshop
September 27
th
, 2012
Speaker: Bernhard Schroeder, Director of Lavin Center Programs
Creating a Business Plan Workshop
October 18
th
, 2012
Speaker: Kristian Rauhala, CEO/Founder PEAR Sports

Giving a Powerful Presentation Workshop
November 8
th
, 2012
Speaker: Bernhard Schroeder, Director of Lavin Center Programs
VentureStart Competition
December 6
th
, 2012
Winners
1st place – Tanja Muetz (Epsilon Micro Devices)
2nd place – Antonio Cinotto, Monica Jimenez, Jessica Wooding (EDUswap)
3rd place – Jesse Castaneda & David Phan (FindCart)
Finalist – Brice Holmes (ReachMobile)
Judges
Peter Shaw, Managing Director of Shaw Management Advisors
Doug Wall, Co-Founder of PureForge
Yukon Palmer, President of FieldLogix
Workshops
Information, Ideation & Trend Spotting Workshop
February 6
th
, 2013
Speaker: Bernard Schroeder, Director of Lavin Center Programs
Creating a Business Model Workshop
February 27
th
, 2013
Speaker: Kristian Rauhala, CEO/Founder PEAR Sports

Giving a Powerful Presentation Workshop
March 27
th
, 2013
Speaker: Bernard Schroeder, Director of Lavin Center Programs
VentureStart Competition
May 1
st
, 2013
Winners
1st place –Scot McConnell (Spyne Tech)
2nd place – Nolan Rakow & Michael Fenn (Himalayan Coffee)
3rd place – Scott Callens (Fit Foods)
Finalist – Tori Limbean & Natalie Pokrop (Book Bind)

Judges
Yukon Palmer, President of FieldLogix
Duncan McClaren, Co-founder, GetMeRated
LAVIN VENTURESTART COMPETITION
F
all and spring semesters both witnessed the stimulating Lavin VentureStart Competition. A multitude
of Aztecs from freshman to Ph.D.-level students took part in the ideation and business model
competition. Students found it necessary to tap into their creativity to form a successful company.
Initially, the competitors attended three VentureStart workshops to prepare for the event and then
submitted brief business plans based on their ideas. Teams of ?ve were selected to compete in the
Lavin VentureStart Competition and presented their business ideas to a panel of three entrepreneur
judges. The ?rst, second, and third place winners received a total of $900 in cash awards. More than
200 students grew as entrepreneurs in the highly successful VentureStart competitions.
I believe the biggest challenge is to do things better than the next guy.

– Jack Goodall, SDSU’60, Founder and CEO Jack in the Box
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2 0 1 3 | A N N U A L R E P O R T
SOCIAL ENTREPRENEURSHIP AT THE CENTER
SOCIAL ENTREPRENEURSHIP AT THE CENTER
S
an Diego State University (SDSU) students from across disciplines continue to express increased
interest and participation in social enterprises and social entrepreneurship. The Lavin Entrepreneurship
Center recognized this need and reached out to Professor Michael Sloan to serve as the inaugural
Director of Social Entrepreneurship.
As a lecturer in SDSU’s Management Department, Professor Sloan has been sharing his expertise in social
entrepreneurship with undergraduates through teaching a social entrepreneurship course in the College
of Business. Mike Sloan is an entrepreneur with over ten years of experience in social entrepreneurship
and is the expert leading this new initiative, uniting social entrepreneurs at San Diego State.
Social entrepreneurship ventures unify the campus with one single goal in mind: to help people. At
SDSU, we believe that social entrepreneurship has a strong purpose and our students are embodying
that passion as well. Students can identify global social problems and become agents of change. They
can build companies that help people and they can change the world. This is an opportunity for the
students to become successful and signi?cant
SOCIAL ENTREPRENEURSHIP PROGRAMS
The Teff Project
Realizing the positive impact that they can make in the world, SDSU students have been working hard
to ensure that their contributions change lives for the better. Social entrepreneurship students from the
College of Business have joined forces with students from the College of Engineering to work toward the
development of a more ef?cient threshing machine whose purpose is to increase productivity and crop
yields for local farmers in Ethiopia. This collaborative Senior Project, under the guidance of Professor
George Mans?eld, is a one year project-based course in the Mechanical Engineering Department. A team
of College of Business volunteers from Professor Michael Sloan’s senior level business courses have
also joined their efforts, and together, they plan to develop a commercial product that will help farmers
in Ethiopia harvest their grain in a more productive, sustainable, and pro?table manner.
Additionally, through Professor Sloan’s participation at the National Collegiate Inventors and Innovators
Alliance (NCIIA) Annual Conference, a collaboration was formed on the Thresher Project with the DLab
at the Massachusetts Institute of Technology (MIT). The Thresher Project designed a multi-crop thresher
which is a low-cost device with the ability to thresh multiple crops in countries like Ethiopia. MIT has a
similar project with two years of development and is providing SDSU teams with invaluable information
to shorten the learning curve in the student’s early stages of product development.
Our Lavin programs in
Social Entrepreneurship are
designed to build the capacity
of our students to become
“successful and significant”
to themselves and the people
they serve.

– Mike Sloan
15
S O C I A L E N T R E P R E N E U R S H I P A T T H E C E N T E R | A N N U A L R E P O R T
The Hansen Summer Institute Mentoring Project
Due to student’s heightened desire to help solve social problems, SDSU is expanding the service learning
and academic opportunities to its students through partnering with the Hansen Summer Institute.
Professor Sloan took further initiative to educate students that have interests in social enterprise by
preparing them to engage in the 2013 summer program. The program utilizes an innovative peer-to-peer
approach. A team of 2 interns and 10 mentors from the College of Business Administration will provide
virtual mentoring to a group of Hansen Fellows from 15 different countries. The goal is to assist these
students in the creation of social entrepreneurial ventures in their native countries.
Students in the Hansen Summer Institute Program:
Mohamed Ahmed – International Security and Con?ict Resolution Major
Anna Kajino – International Security and Con?ict Resolution Major
Carly Parmer – International Security and Con?ict Resolution Major
Maxwell Phelan – Business Management Major with an emphasis in Entrepreneurship; Spanish Minor
Program Interns:
Ema Muramoto Larkin – Management Major with a specialization in Entrepreneurship
Katie Keating – recent SDSU grad: Business Administration Major with an emphasis in Entrepreneurial
and Small Business Operations
Mentors:
Bernard Lebel
Ashley Castro
Isabel Smith
Alexander Quen
James Isaacson
Ali Ahmadi
Kenneth Swanson
Elizabeth Bourn
Paola Hernandez
Enrique Rodriguez
I look for three I’s in an employee--integrity, industry and intelligence. Of the three, integrity is the most important.

– Sol Price, SDSU’34, Founder, Price Club
17
2 0 1 3 | A N N U A L R E P O R T
INTERNSHIP PROGRAMS
LAVIN ENTREPRENEURSHIP CENTER INTERNSHIP PROGRAMS
F
ocusing on supporting local start-ups as well as our students, the Lavin Entrepreneurship Center
provides students internship opportunities to enhance their skills and bolster their resumes.
Quali?ed undergraduate and graduate students are individually matched up with companies to
ensure a mutually bene?cial relationship.
The internship program includes both for-pro?t and non-pro?t companies to give students a multi-faceted
business learning experience. One unique opportunity is through the WebCompass program, giving
students the opportunity to design or upgrade a company’s website. In addition to web development,
the interns created short and long-term business strategy, competitive marketplace due diligence,
researched boundaries inhibiting progress, and provided ?nal recommendations for further action.
Students experienced various projects ranging from operations, ?nance, and management to business
development, research, communication, and marketing. The Lavin Entrepreneurship Center hosted
mid-semester meetings and end of semester brie?ngs with the interns to monitor their progress with
the company and track completion of student learning objectives.
Interns focused on projects concerning:
› traditional marketing
› online marketing
› data marketing
› social media marketing
› market research
› communication
› computer programming
› accounting
› risk management
› web technology
FOR-PROFIT COMPANY INTERNSHIPS
Since 2009, these internship opportunities for both graduate students and quali?ed undergraduates
allowed students to use knowledge learned in a classroom setting and apply it to a practical business
setting. As well as building their resumes, the apprentices learned the fundamentals necessary to go
forward in their entrepreneurial endeavors. Students are matched according to a company’s hiring
criteria. Internships typically are paid and require 150 hours over each semester.
Students teamed with companies in various industries:
› sports apparel
› assisted housing
› construction
› medical safety
› labor law
› military to civilian job training
› online consumer product guides
› real estate
› digital media
› retail performance management
[ Interns are essential to the SOLO Eyewear team ]
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I N T E R N S H I P P R O G R A M S | A N N U A L R E P O R T
I have learnt so much of the business world through my
internship, and have had a chance to implement many in-class
concepts from my MBA program.

– Sindhu Jayaram, College of Business Administration
I recommend applying for this
semester-long, paid Internship
Program if you are a student
interested in growing and establishing
connections in San Diego’s business
community.
– Andrew Jen,
College of Business Administration
LAVIN ENTREPRENEURSHIP CENTER QUALCOMM NON-PROFIT INTERNSHIPS
I
n 1999, the Kauffman Foundation provided the Lavin Entrepreneurship Center with seed money
to launch an entrepreneur internship initiative. The Qualcomm Lavin Entrepreneurship Center
Social Entrepreneur Internship Program places graduate students with non-pro?t organizations
as ‘intern-consultants’ each semester to conduct a strategic project for the organization. Over the
course of the internship, students identify an objective, perform related business analysis, and develop
a substantive report. SDSU faculty advisors act as facilitators and Qualcomm employees mentor the
interns to enable agency implementation of recommended courses of action. Interns gained an array of
skills and experiences in the various areas of online marketing, risk management, traditional marketing,
IT analysis, social media marketing, business analysis, and fundraising strategy.
This year, the Lavin Entrepreneurship Center placed 11 interns in non-pro?t organizations throughout
San Diego County. During each semester, the interns, non-pro?ts, and Lavin Entrepreneurship Center
directors met to discuss the project’s progress and brainstorm ideas to propel activities forward. Selected
employees from the non-pro?ts, the interns, and Qualcomm mentors met for a ?nal breakfast at the
end of the spring semester to debrief the experience.
QUALCOMM MENTORS 2012-2013
David Morgan – Technology Economics Strategist
Mayur Siddanna – Analogue Design Engineer
Prince Gupta – Software Engineer
Prahbu Kandasamy – Positioning Software Engineer
Swami Ganesan – Senior Product Engineer
Vishal Kanodia – Director of Chipset/SW Products Program Management
SDSU FACULTY MENTORS 2012-2013
Don Sciglimpaglia – Professor of Marketing
Massoud Sagha? – Professor of International Marketing
Michael Sloan – Lecturer, Department of Management
Congcong Zheng – Associate Professor of Marketing
[ Qualcomm readily welcomes interns ]
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I N T E R N S H I P P R O G R A M S | A N N U A L R E P O R T
INTERNSHIPS SUMMER SEMESTER 2012
For-Pro?t Company Student
Fitness Direct Gregg Anderson
LVM Group Inc. Grecia Saavedra
Zurple Jessica Salmonsen

Non-Pro?t Company Student
San Diego County Medical Society Foundation Meghann Boyd
INTERNSHIPS FALL SEMESTER 2012
For-Pro?t Company Student
Zurple Gregg Anderson
Jessika Salmonsen
Fitness Direct Gregg Anderson
Global Analytics Rhea Olsen

Non-Pro?t Company Student
Barrio Logan College Institute Kristen Larsen
San Diego County Medical Society Foundation Aneetha Sampath
4BoneHealth Alexis Gompf
National Multiple Sclerosis Society Megan Anderson
INTERNSHIPS SPRING SEMESTER 2012
For-Pro?t Company Student
Jasmine Habitat Camila Bruni
Tristan Technologies Sindhu Jayaram
Prudential California Brian Kidwell
Andrew Jen
Jessica Salmonsen

Non-Pro?t Company Student
National Multiple Sclerosis Society Megan Anderson
The San Diego Foundation Mayumi Klempel
Community Housing Works Jillian Bruni
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interning with different companies
in various industries enriched my MBA
learning experience. They helped me
to apply numerous concepts learned
in my classes to develop and enhance
my skills.
– Camila Bernal,
College of Business Administration
WEBCOMPASS INTERNSHIP PROGRAM
D
eveloped in 2009, WebCompass is an internship program that takes a campus-wide approach
to entrepreneurship. The program involves students from the College of Business Administration,
the College of Professional Studies & Fine Arts, and the College of Science. The goal of this
semester long internship is to create dynamic teams of students to revamp and redesign a small
San Diego based company’s or non-pro?t company’s website and to teach students about using social
media. A business student, graphic designer, and web developer work together to create a website that
will enhance a company’s online effectiveness and prominence. Students worked with an assortment
of companies that included well-being, education, affordable housing, engineering, law, and action
sports. The program takes an extensive hands-on approach to building a website, while maintaining
the integrity of the organization.
WEBCOMPASS INTERNSHIPS SUMMER SEMESTER 2012
Company Student Team
V-Corp Business: Nigel Schroeder, Graphic Design: Tan Doan, Web: Tan Doan
FALL SEMESTER 2012
Company Student Team
El Cajon Plumbing Business: Braden Priest, Graphic Design: Sandy Meidinger, Web: Kalyani Gantikota
Social Sciences Research Lab Business: Pamela Johnson, Graphic Design: Tan Doan, Web: Ashish Tandel
Vantage Point Advisors Business: Pamela Johnson, Graphic Design: Jessica Wooding, Web: Jessica Wooding
4BoneHealth Business: Alexis Gompf, Graphic Design: Mike Revie, Web: Mike Revie
SPRING SEMESTER 2013
Company Student Team
Masterworks Business: Braden Priest, Graphic Design: Tan Doan, Web: Ashish Tandel
MCV Energy Business: Kevin Wu, Graphic Design: Tan Doan, Web: Tan Doan
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23
I N T E R N S H I P P R O G R A M S | A N N U A L R E P O R T
[ WebCompass websites ]
Genius is one percent inspiration and ninety-nine percent perspiration.
– Thomas Edison, American Inventor and Businessman
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2 0 1 3 | A N N U A L R E P O R T
LEANMODEL

COMPETITION
TM
LEANMODEL 2013 WINNERS
LEANMODEL COMPETITION
W
ith a strong desire to create a California network for entrepreneurial students and increase
business growth within the state, the Lavin Entrepreneurship Center hosted the inaugural
LeanModel™ Competition. On March 14th & 15th, 15 teams from the top universities in
California congregated on the SDSU campus. The contest kicked off with the two-part pitch
event. The ?rst event, “Pitch the Investor,” provided each team two minutes to pitch their idea to
participating judges. Following the two-minute pitch, the investor evaluated the business model and
indicated his or her level of monetary investment. From the “Pitch the Investor” event, the top three
teams with the highest investment ratings advanced into the “Tiger Tank.” The three teams were given
ten-minutes to pitch to a panel of four judges. The “Tiger Tank” winner received $1,000 and the three
teams that advanced from “Pitch the Investor” were awarded $500 each.
The following morning, the semi-?nalist teams presented their lean start-up models to another panel
of judges. Within each of the four tracks, the judges selected a winner to advance to the ?nals round.
A showdown between SDSU’s Epsilon Micro Devices, Cal Poly’s Luna Light, and Loyola Marymount’s
Bosse Tools ensued. The judge’s deliberated and announced Bosse Tools as the inaugural LeanModel™
Competition winner. Overall, the two-day inaugural competition brought together 15 teams, 8 California
universities, 15 student volunteers, 30 distinguished judges, and over 200 students, faculty, and
community members to support the growth of student entrepreneurs.
Overall Competition Winners
1st place: Bosse Tools, Loyola Marymount University
2nd place: Luna Light, Cal Poly San Luis Obispo
3rd place: Epsilon Micro Devices, San Diego State University
Show Stopper Awards
Mr. Eco, Cal Poly San Luis Obispo
Bosse Tools, Loyola Marymount University
Jobioz, Inc., San Diego State University
Pitch the Investor Awards
Bosse Tools, Loyola Marymount University
Luna Light, Cal Poly San Luis Obispo
Blue Igloo, University of California, Irvine
Tiger Tank Award
Bosse Tools, Loyola Marymount University
[ Bosse Tools from Loyola Marymount ]
TM
27
L E A N M O D E L
T M
C O M P E T I T I O N | A N N U A L R E P O R T
UNIVERSITIES REPRESENTED
Cal Poly San Luis Obispo
California State University, Northridge
Loyola Marymount University
Pepperdine University
San Diego State University
University of California, Irvine
University of California, Riverside
University of Southern California
SPONSORS
Kilpatrick Townsend & Stockton, LLP
Ernst & Young
R. Michael Pack
PITCH THE INVESTOR JUDGES
Gary Sutton – Entrepreneur, author , private investor
Doug Wall – CEO [Pureforge]
Kim Davis – Business Developer, Cashie Commerce, Inc., Professor UCSD
TIGER TANK JUDGES
Brian Doveyl – Partner [Domain Associates]
Yukon Palmer – CEO [FieldLogix]
Craig Stevens – CEO [Mar West Real Estate]
SEMIFINALIST JUDGES
Doug Galloway – President [Vanorsdale Insurance Services]
Blaise Barrelet – Chairman [Anametrix]
Kristian Rauhala – President [PEAR Sports]
Stuart Sorenson – Partner [Duane Morris LLP]
Zeynep Ilgaz – CEO [Con?rm BioSciences]
Kandace Watson – Partner [Kilpatrick Townsend & Stockton LLP]
William Gerhart – President [Graffaloy]
Ruprecht Von Buttlar – Vice President [CONNECT]
William Eigner – Partner, [Procopio]
Craig Stevens – CEO [Mar West Real Estate]
Bob Nascenzi – CEO [DefenseWeb]
Jerry Halamuda – CEO [Color Spot Nurseries Inc.]
Monte Reed – Private Investor
Stephen Cusato – Senior Vice President [City National Bank]
Vern Yates – Founder [Tech Coast Angels]
Ernest Klinger – Professor [CSUDH], Owner [Klinger & Associates]
FINALIST JUDGES
Michael Cunningham Dean – [College of Business Administration, SDSU]
Larry Petersen – Founder [LP Marketing]
Doug Wall – CEO [Pureforge]
Brian Ramphal – Founder [Ramphal & Associates, Inc.]
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

– Steve Jobs, Co-Founder, Chairman and CEO, Apple
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2 0 1 3 | A N N U A L R E P O R T
ENTREPRENEUR DAY
ENTREPRENEUR DAY
E
ntrepreneur Day is an annual spring event that celebrates SDSU student and alumni founded
companies. Companies promote their brand, sell their products, and energize customers with the
spirit of entrepreneurship. Entrepreneur Day sends the message that with a unique idea, hard
work, and determination anything is possible.
A unique entrepreneurial village was designed to captivate SDSU’s campus and the whole San Diego
community. This year featured 38 student and alumni booths. Highlighted was a “Meet the Entrepreneur”
tent where event attendees had the opportunity to listen to the incredible stories of successful entrepreneurs
and learn what type of dedication and skills one needs to succeed. Entrepreneur Day inspires the campus
to think creatively and pursue ideas that can become real companies. Paul Shusted stated, “I’m an
alumnus of SDSU and wanted to thank you for all the work you do in setting up Entrepreneur Day. It’s
such an invaluable resource that helped my life tremendously!”
DETAILS
Date: March 12, 2013
Location: Campanile Walkway
Attendance: Over 10,000 students, staff and community members
[ Entrepreneur Day booths line Campanile Drive ]
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E N T R E P R E N E U R D A Y | A N N U A L R E P O R T
2013 ENTREPRENEUR DAY PARTICIPANTS
Lead Sponsor
Grif?n Thall, SDSU Alumni & Founder, Pura Vida Bracelets
Meet the Entrepreneur
Thom McElroy, Founder, Volcom
Tanya Hertz, Founder, Omni Real Estate
Martin Reiman, Co-Founder, ShakeSmart
Craig Stevens, Founder, Mar West Real Estate
Alumni Companies
Blenders Eyewear
Oggi’s Pizza and Brewing Company
Rock My Run
Rubio’s
Simple Mobile
ShakeSmart
Soccer Loco
Solo Eyewear
Stance Socks
Volcom
Student Companies
Actilean
Jobioz
Secretz
Spread Love Clothing
Voshus
Lavin Entrepreneurs
Alex Martinez – Ebooks
Andrew Carcich – iPhone Screen Repair
Andrew Haines – Construction Promotion
Andrew Jen – Bike Lights
Antonio Cinotto – WeinCakes Bakery
Brandon Koletsky – LED Lightbulbs
Brian Kidwell – Phone Button Stickers
Henok Tadesse – Kandals Shoes
Hugo Gonzalez – Mila Flats
Jonathan Krupka – Whooz
Joseph Haugh – Karate Lessons
Kenny Utler – Thieves Clothing
Marissa Happee – Be Wild and Free Clothing
Matthew Better – Discount cards for stores near SDSU
Monica Jimenez – MJ Hearts
Nick Warner – Drink Shake Bottle
Roger Ma – SD Pet Zone
Community Start-ups
Balboa Manufacturing
BetaWolf Marketing
Jogging for Frogmen & Meals for Seals
No Name Clothing
SDSU Zahn Center
Shop Overload
Renegade motion creates extraordinary results. Never settle and push hard.
– Thom McElroy, SDSU’85 Co-Founder, Volcom
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2 0 1 3 | A N N U A L R E P O R T
ENTREPRENEUR SOCIETY
ENTREPRENEUR SOCIETY
A
registered student organization on campus, the Entrepreneur Society (ES), encourages student
involvement in Lavin Entrepreneurship Center Programs. It is open to all majors and all academic
levels from undergraduate to Ph.D. The club’s mission is to build entrepreneurial competencies
in members and to provide resources in support of entrepreneurial endeavors. The ES provides
assistance with creating workable goals to pursue entrepreneurial objectives, helps members ?nd
mentors, invites successful entrepreneurs to meetings, hosts networking events, and builds relationships
between students and community organizations focused on entrepreneurship.
The Entrepreneur Society is publicized to 85 professors, the dean of every college, and over 6,000
students to inform them of entrepreneurial resources on campus and created the Motivational Monday
web video series to reach out to current and prospective members. Its membership grew from 70 to 110
paid members, representing 6 out of the 7 different colleges at SDSU. It hosted over 25 entrepreneurial
speakers who interacted with students via panels, workshops, company tours, pitch competitions, and
meetings. Business cards were provided to each of the ES members in order to assist them in their
professional endeavors. Because ES is committed to bolstering networks and competencies of young
entrepreneurs, a graduate to undergraduate mentorship program was created and an alliance was
established with the Youth Entrepreneurship Program to mentor high school students in business plan
competitions. The Lavin Entrepreneurship Center members of the Entrepreneur Society also attended
a student-led entrepreneurship conference in May at UC Santa Barbara.
ES OFFICERS POSITION
Nolan Rakow President
Brian Kidwell Strategic Advisor
Thomas Coleman Vice President of Operations
Brianna Weltzien Vice President of Events
Madisyn Prior Vice President of Membership
Kyle Knapp Vice President of Alumni and External Affairs
William Rodgers Vice President of Programs
Patric Kreidler Vice President of Marketing
Nicole Hubbs Advisory Board Coordinator
Analissa Juarez Treasurer
[ The Entrepreneur Society touring Stone Brewery ]
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E N T R E P R E N E U R S O C I E T Y | A N N U A L R E P O R T
ENTREPRENEUR SOCIETY GUEST SPEAKERS
NAME EVENT COMPANY
Dan Khabie Behind the Scenes of a Successful Entrepreneur Digitaria
Kevin Popovic The Ultimate Guide to Doing What You Enjoy IdeaHaus
Pitch It 2 Win It Zahn Center
Bernhard Schroeder Lavin VentureStart Ideation Workshop Lavin Entrepreneurship Center
Gary Hughes Farmers Market Entrepreneurship Talk DEUCE Brand
Kristian Rauhala Lavin VentureStart Creating a Winning Business Plan PEAR Sports
Bernhard Schroeder Lavin VentureStart Powerful Presentation Workshop Lavin Entrepreneurship Center
Start-Up @ State BUMP Network, Startup Circle, BrightScope, Barnana, Anametrix
Dale Stein 7 Attributes of Successful Entrepreneurs Voice Smart Networks
Taylor Guitars Company Tour
Lavin VentureStart Competition
Erin Wicomb Reach Financial Freedom in 5 Short Years Mavrix Equity Group
Pitch It 2 Win It Zahn Center
Bernhard Schroeder Lavin VentureStart Ideation Workshop Lavin Entrepreneurship Center
Jenny Amaraneni Women Entrepreneurs & Leaders Panel SOLO Eyewear
Martha Dennis Women Entrepreneurs & Leaders Panel CommNexus
Zeynep Ilgaz Women Entrepreneurs & Leaders Panel Con?rm Biosciences
Felena Hanson Women Entrepreneurs & Leaders Panel Hera Hub
Patrick Hoss General meeting BaseInsight, Inc
Sara Schairer General meeting Compassion It
Kristian Rauhala Lavin VentureStart Creating a Winning Business Plan PEAR Sports
Entrepreneur Day
Zach Luczynski The Ultimate Guide to a Successful Kickstarter Campaign William Painter
Matt Decelles Successful Kickstarter Campaign William Painter
Amir Abouriche Successful Kickstarter Campaign Crowdfund Ma?a
Braydon Moreno Successful Kickstarter Campaign RoBo 3D
Austin Glenn Successful Kickstarter Campaign Jamboo Headphones
Coby Kabili Successful Kickstarter Campaign RoBo 3D
Kelly Grismer Wheat Group Company Tour The Wheat Group
Bernhard Schroeder Lavin VentureStart Powerful Presentation Workshop Lavin Entrepreneurship Center
Entrepreneur Society & Red Cross Blood Drive
Greg Koch Stone Brewery Company Tour Stone Brewing
Start-Up @ State
Ryan Mulvany Action Sports Panel Action Sports Boosters
Tim Garrett Action Sports Panel Simple Mobile
Kelly Grismer Action Sports Panel The Wheat Group
Mark Schmid Action Sports Panel ArtFunction
John Vance Action Sports Panel Freewaters Footwear
Hans Molenkamp Action Sports Panel Triumph United
Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and
ethical, and ultimately making a big difference in the world.
– Sergey Brin, President of Technology, Google
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2 0 1 3 | A N N U A L R E P O R T
OTHER INTERCOLLEGIATE STUDENT BUSINESS PLAN COMPETITIONS
VENTURE CAPITAL INVESTMENT COMPETITION (VCIC)
A
ztecs displayed their winning strategy as the Entrepreneur’s Choice awardee at this year’s Venture
Capital Investment Competition (VCIC). VCIC is the nation’s premiere strategy competition for
venture-minded and entrepreneurial MBA students sponsored by the University of North Carolina.
SDSU competed in the Southern California region. USC hosted this year’s event which included
eight teams of ?ve students each. Three entrepreneurs seeking funding and a panel of ten venture
capitalists act as judges. Each team plays the role of a hypothetical venture capital ?rm whose job is to
evaluate the available investment options (the three entrepreneurs) and decide where to allocate their
money. The competition takes place over three days with teams receiving business plans on a Wednesday,
meeting on Thursday to conduct due diligence, and then competing in the one-day regional competition.
This year the team returned to SDSU with the “Entrepreneur’s Choice” award and $500 in prize money.
Competing in the VCIC competition greatly enhanced my knowledge of start-ups and venture financing in a way no class
could. Meeting with venture capitalists and entrepreneurs was both inspiring and fun at the same time.
– Ross Bundy
THE VCIC COMPETITION CONSISTS OF THE FOLLOWING:
1. Evaluate Business Plans
2. Watch CEO Presentations
3. Meet and interview CEOs
4. Make investment decisions
5. Present to Venture Capitalists
6. Get Grilled via Q & A session
7. Get feedback from judges
SDSU Team:
Kevin Greene
Jesse Kreger
Eric Wallace
Kristen Busick
Ross Bundy
Coaches:
Nick Mosieff
John McMillian
[ San Diego State VCIC winning team ]
39
O T H E R I N T E R C O L L E G I A T E S T U D E N T B U S I N E S S P L A N C O M P E T I T I O N S | A N N U A L R E P O R T
BUSINESS MODEL COMPETITION
E
psilon Micro Devices, San Diego State University’s team, placed in the top eight at Harvard in
the annual Business Model Competition (BMC). Sponsored by Brigham Young University, more
than 1,100 teams competed in the 2013 BMC. The semi-?nals and ?nals of the competition
were hosted at Harvard’s Innovation Lab, the hub of entrepreneurial activities at the University.
The judging criteria for the BMC are centered on the emerging Business Model Canvas and the
current cutting-edge tools to lean start-ups. Cultivating ideas around lean startup and business model
development, the Business Model Competition focuses more on a new venture’s ability to pivot in
response to customer input and interaction.
Epsilon Microdevices earned an honorable mention in the top eight with their business model of
simple but dependable biotech tools. Within the ?eld of micro?uidics, Epsilon Microdevices developed
affordable and original technologies that combine a multifaceted approach in utilizing new equipment
and techniques. Their immediate goal is to assist researchers with improved technology that is more
ef?cient in terms of time and cost.
[ Epsilon Micro founders with Doug Wall and Bernhard Schroeder ]
Competition makes you stronger. If our top competitor didn’t exist, we would have to make them up.
– Jim Sinegal, SDSU’59, Founder, Costco
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2 0 1 3 | A N N U A L R E P O R T
START–UP @ STATE
START UP @ STATE
I
n fall 2012, the Lavin Entrepreneurship Center, partnered with Start-up Circle, and the Entrepreneur
Society to host the inaugural Start-up @ State event. Four founders who included, Mitch Thrower from
Bump Network, Caue Suplicy from Barnana, Blaise Barrelet from Anametrix, and Mike Alfred from
Bright Scope, spoke on behalf of their new start-ups. The panel was designed in a question-answer
format allowing students a unique opportunity to directly interact with the founders.
Start-up @ State returned in the spring of 2013 as part of a planned two-part event. This second
event brought a new panel of speakers featuring, Kristian Rauhala from PEAR Sports, Alan Cole from
Take Lessons, Ryan Jones from MOGL, and Juliet Oberding from Predictably Well. Following the panel
of speakers, students were invited to the Parma Payne Goodall Alumni Center where 30 San Diego
start-ups were looking for students to hire. Companies and students alike remarked that the event
exceeded their expectations connecting nearly 200 students to 30 San Diego start-ups. On average,
companies received 30-40 resumes, interviewed three to six students, and hired 24 students. As a
result of the overwhelming success and positive feedback, Start-up @ State will be an annual event
connecting students and start-ups.
[ Held in the Alumni Center, students connected with local entrepreneurs and their start-ups ]
43
S T A R T - U P @ S T A T E | A N N U A L R E P O R T
SPRING 2013 COMPANIES
AnaZana Inc.
Barnana
Barrelly Made It
FieldLogix
GetMeRated
Jobioz, Inc
Junglee Application LLC
LocationSmart
Locbit
Marshall Madruga Brands
MOGL
Natural Kidz, Inc.
Orange Restoration
OrganikSEO.com
PEAR Sports
Power Digital Marketing, Inc.
PureForge
RaceHQ
Relay
Rock My World
Skillstorm
SOLOEyewear
Spread Effect
Stay Classy
TakeLessons
Tempo Solutions
Tip Network, Inc
Tower Paddle Boards
Tracey’s Closet
Webble
Start-Up @ State was an
incredible event! It is great seeing
local companies interact and connect
with fellow students and it was
definitely a win-win for everyone that
attended.
– Alex Martinez,
College of Business Administration
Young engineering students are creative people. I’d like for these young people to develop, on their own, new
products and create new processes.
– Irwin Zahn
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2 0 1 3 | A N N U A L R E P O R T
ZAHN CENTER SUPPORT
ZAHN CENTER SUPPORT
T
he San Diego State University (SDSU) College of Engineering Zahn Center for Technological
Innovation, is an incubator that supports SDSU innovators and aspiring entrepreneurs—students,
faculty and staff from any department on campus—as they transform ideas into companies.
Located in SDSU’s College of Engineering, the Zahn Center provides a collaborative working
space for admitted teams at no expense to them. In addition, the Center works collaboratively with
SDSU’s College of Business Administration and Lavin Entrepreneurship Center to provide the mentorship,
business acumen, engineering services, and community connections needed to help start-ups develop
new products and launch new businesses, with the intention of creating new jobs. Teams that are
admitted into the Zahn Center are selected through a collaborative decision by Zahn Center Director,
Cathy Pucher, Lavin Entrepreneurship Center Executive Director, Alex DeNoble and Lavin Entrepreneurship
Center Director of Programs, Bernhard Schroeder.
Three renowned entrepreneurship faculty visited campus during the year to hold workshops with the
Lavin Entrepreneurs and teams in the Zahn Center:
Professor Jeff Stamp – Topic: Creativity and Innovation
Professor David Newton – Topic: Developing a business model through testing ?nancial assumptions
Professor Alex Bruton – Topic: Design Thinking
The Zahn Center and Lavin Entrepreneurship Center have worked on various projects to promote
entrepreneurship at SDSU. Below is a list of events and projects for the 2012-2013 school year.
› Fall 2012 RUSH Week workshops and PitchFest
› Spring 2013 RUSH Week workshops and PitchFest
› Monthly speakers
› Key note speaker Jonathan Medved event and private session
› Build faculty supporting teams “of?ce hours”
› Marketing Studies conducted by MBA students
› Access to 3D printer for entrepreneurial projects
› Prototype development for entrepreneurial projects
› College of Business Entrepreneurship course offered to Engineering students
Cathy Pucher is the
Executive Director
of the SDSU’s Zahn
Innovation Center.
The Zahn Innovation
Center is comprised
of teams made-up of SDSU students,
teachers, and staff working to develop
their ideas into businesses. Prior to
leading the on-campus incubator, she
was the founding Executive Director
of EvoNexus, a nonprofit business
incubator of CommNexus, a San Diego
telecommunications industry trade group
dedicated to simulating the growth of
new high tech companies in San Diego.
After four years of operations, the
graduating companies from EvoNexus
are responsible for creating over 300
jobs in the San Diego area.
Mrs. Pucher earned a B.S. in Electrical
Engineering at the University of California,
San Diego. She enjoys spending time with
her husband, two kids and two dogs. She
also serves on the volunteer Board of the
Solana Beach Foundation for Learning
supporting her local public schools with
fund raising activities for their instructors
of art, science, P.E. and technology.
PETER & IRWIN ZAHN
The Moxie Foundation, the foremost sponsor of the Zahn Center
is led by Irwin and Peter Zahn. Their support has helped with the
Zahn Center setup, funding, and provided services and advice to
the center and the teams. It is through Irwin Zahn’s vision that
the entire enterprise has been started. Mr. Zahn continues to be
a strong voice for the development and implementation of the
center, its guidelines, and operating policies. San Diego-based businessman and philanthropist
Irwin Zahn has always believed the combination of hard work and entrepreneurship is a great
model for success. “It’s about developing and utilizing individual talent without a limit until you
arrive beyond your destination,” Zahn says. “To achieve your goals and then share that success
with others.”
47
Z A H N C E N T E R S U P P O R T | A N N U A L R E P O R T
During the spring semester the commercialization potential of ?ve Zahn Center project team technologies
was evaluated using funds from the Lang Family Foundation. The Zahn Innovation Center is currently
incubating 14 companies. Companies vary in development stage and industry but share a major
technological component.
TECHNOLOGY COMMERCIALIZATION PROJECT TEAM
Acuo Fitness (formerly Function 360 )
Sports Tracking Systems (STS)
Brace ME
Qualcomm Tricorder X-Prize
Mobile Networking Innovation’s Proximity
BitPallet
Pathgeo
Repeat-station Imaging
Jobioz
Sovrn Republic
Epsilon Micro Devices
Niche
Grow Energy
DEVELOPERS
Joel D’Eon
Zachary Stratton
Dr. Fred Kolkhorst
Dr. Daniel Goble
Dr. Buono
Nicole Allen
Philip Berry
Caitlin Enomoto
Lambert Ninteman
Dr. Mashasweta Sarkar
Dr. Christopher Paolini
Dr. Santosh Nagaraj
Reghu Rajan
Dr. Ming-Hsian Tsou
Doug Stow
Lloyd (Pete) Coulter
Greg Anderson
Jessica Wooding
David Elliott
Alex Eyman
John Waynelovich
Tanja Muetze
Pieter van Niekerk
Ethan Frame
John Walsh
Kevin Segal
Dr. Benoit Degrenne
Robert Geiger
MBA STUDENTS PROVIDING MARKET STUDIES
Pierre Griep
Michael McPhie
Samim Kasiri
Kate Saunders
Lilly Shokrai
Marissa Nadler
Scot Mcconnell
Niko Phonekeo
Jeffrey Tatum
David Wong
Camila Sierra Bernal
Lauren Fraser
Andrew Myers
Asbjoern Jul Rand
Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.
– Henry Ford, Founder, Ford Motor Company
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2 0 1 3 | A N N U A L R E P O R T
GIFTS
LARRY AND MADELINE PETERSEN SCHOLARSHIP
L
awrence, ‘71, and Madeline Petersen’s goal to support entrepreneurs at San Diego State University
became a reality this year to Andrew Haines. Mr. and Mrs. Petersen teamed with the Lavin
Entrepreneurship Center to launch a new scholarship for any SDSU student on the campus who
actively participated in one or more of the following entrepreneurial programs: Lavin Entrepreneurs,
specializing in entrepreneurship, or in the Entrepreneurship Minor.
The Larry and Madeline Petersen endowed scholarship in entrepreneurship provides support to upper
division, full-time students, encouraging them to pursue their entrepreneurial dreams and learn how
to transform their ideas and inventions into pro?table businesses. “It is the right thing to do and the
right time to do it,” Mr. Petersen said. “The students should be able to control their own destiny in their
professional lives. That is why it is so important for them to start gaining entrepreneurial skills while they
are in college. With the new Minor in Entrepreneurship, it will allow students from all seven Colleges at
SDSU to develop the entrepreneurial skills they need to compete in a changing world.”
This year’s inaugural recipient of the Award, Andrew Haines, is majoring in Electrical Engineering within
the College of Engineering. The $2000 scholarship will help Andrew pursue his entrepreneurial dreams
by funding a portion of his tuition.
Andrew became interested in engineering by working with his parents’ business as general contractors.
By 18, he could build practically anything. Andrew noted, “My family runs a small business. I learned
that if their business wasn’t doing well, my family struggled. The recession took a big hit out of our
general contracting business. I had to help with the business to keep it a?oat. I learned how to work
with my hands, to build things. Now I have the skills for a trade, and that led to my developing a love
for engineering.”
He said the sinking family business made him grow up fast and face reality. College is not all about
parties but adding tools to your tool bag to be successful. That is why Andrew is majoring in Electrical
Engineering but is so involved with entrepreneurial ventures. He lives entrepreneurially every day. “I
gave up my job at the ARC as the facilities lead/manager in order to develop a product and learn how
to sell it. It’s all about trial and error. I am using the business model canvas and pivoting on what works.
My interest now is product development; I showcased my new ones for Entrepreneur Day on campus.
I also started a business called “Restore” to help secure security deposits.”
Andrew’s advice for other entrepreneurs is “Do it.” He says that so many people talk about it. “Do
what you say you are going to do,” he exclaimed. Andrew saw a need on campus for tutors and also
a business opportunity. He put together a ?yer, posted it around campus, and started a small tutoring
business. “You only need an hour or two to get the ball rolling,” he said. In 20 years, “I hope to be running
a successful business and live on the beach. I want to give back like Larry and Madeline Petersen
have. I want to mentor future Entrepreneur students like the Lavin Entrepreneurship Center has done
for me,” Andrew concluded.
Mr. Larry Petersen graduated from SDSU with a Master’s degree in Marketing. He is the Founder and
President of LP Marketing, a sales and marketing organization in California for major consumer and
professional electronics manufacturers. Mr. Petersen is also a founder of Bayview Distributing and
Development. Mr. Petersen and his wife, Madeline, have been supporting and nurturing the Center’s
young entrepreneurs throughout the years. With their joint effort, the Lavin Entrepreneurship Center will
be able to give the next generation of entrepreneurs a much needed ?nancial boost.
[ Alex, Larry & Andrew, a winning
entrepreneur partnership ]
51
G I F T S | A N N U A L R E P O R T
LANG FAMILY DONATION
A
signi?cant contribution bequeathed to the Lavin Entrepreneurship Center came from the Linda
Lang Foundation. The purpose of the gift is to fund active College of Business Administration
(CBA) involvement in supporting student, faculty, and staff team incubating in the Zahn Center.
The donation enabled the hiring of lecturer John Rodenrys to teach a graduate section of MGT
747: Technology Commercialization. Secondly, Management Professor John Francis was hired during
the spring and summer to serve regular weekly of?ce hours at the Zahn Center to advise all teams on
Business Model and strategic development issues. Thirdly, Accounting Professor Dave DeBosky was
welcomed to the staff during the summer to advise all teams on ?nance and accounting related issues.
Frank Steensnaes from the Lavin Entrepreneurship Center served as an administrative liaison between
Zahn Center Teams and students in the Technology Commercialization class. During the spring semester,
the commercialization potential of ?ve Zahn Center project team technologies noted in the Zahn Center
Support section of this report were evaluated.
Linda Lang is the Chairman and CEO of Jack in the Box, Inc. Lang’s proven success as a business
leader has earned her much acclaim, including recognition by Forbes magazine in 2008 as the seventh-
highest “Top-Returning Female CEOs” in the U.S. based on total return to investors. Since becoming
the senior executive at Jack in the Box Inc. in 2005, Linda Lang has also been credited with tripling
the company’s franchise revenues and expanding the Jack in the Box and Qdoba Mexican Grill brands
with more than 900 new restaurants.
The contributions from the Linda Lang Foundation to SDSU’s College of Business Administration,
California State University and the community are remarkably generous. She currently sits on the board
for the College of Business Administration and was appointed by Governor Arnold Schwarzenegger to
serve on the board of trustees for California State University from 2009 to 2011. She also serves on the
board of the nonpro?t Jack in the Box Foundation, which supports numerous charitable organizations
in Jack in the Box restaurant communities, including Big Brothers Big Sisters, Junior Achievement, and
Monarch School in San Diego. Lang and her husband, Tom (’67, public affairs), have actively supported
SDSU’s Joan and Art Barron Veterans Center and they recently made a signi?cant gift to SDSU’s Lavin
Entrepreneurship Center.
Linda Lang received an honorary degree of Doctor of Humane Letters this spring from SDSU. She
earned her MBA here in 1991.
[ Linda Lang ]
To succeed you have to believe in something with such a passion that it becomes a reality.
– Anita Roddick, Founder, The Body Shop
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2 0 1 3 | A N N U A L R E P O R T
GRANTS
Recognized for its high level of competency and experience in technology commercialization, emerging
technologies, and entrepreneurship training, the Lavin Entrepreneurship Center in partnership with the
San Diego State University Research Foundation has successfully completed grants for Federal, State,
and commercial organizations. This year, the various grant programs supported 23 student and faculty
engagements. Students conducted customer research, training, business consulting, and marketing support.
STRATEGIC GROWTH PLANNING FOR ENTREPRENEURS PROGRAM
D
esigned to assist business owners and senior managers, the San Diego Gas and Electric (SDG&E)
Strategic Growth Planning for Entrepreneurs Program seeks to grow local business endeavors
through strategic growth planning sessions and a hands-on business improvement project.
The 43-hour course is offered by invitation only to certi?ed Diverse Business Enterprise (DBE)
and Disabled Veteran Business Enterprise (DVBE) ?rms. The unique classes are taught by College of
Business Administration faculty, augmented with SDG&E subject matter experts and supported by
College of Business Administration MBA student consultants and Lavin Entrepreneurship Center staff.
Since its inception in 2010, 49 small business owners have spent early mornings and weekends in
class building their strategic growth plans and improving their businesses. During FY 2013, the Lavin
Entrepreneurship Center held one class and two one-day status and market opportunity capstone
seminars for select program participants.
2012 CAPSTONE
A capstone event featuring a selection of 14 graduates of the 2010 and 2011 classes was hosted at
the SDG&E Energy Innovation Center located at 4760 Clairemont Mesa Blvd, San Diego on September
25, 2012. The seminar featured a panel presentation on upcoming business opportunities by SDG&E
managers and roundtable discussions where program participants were matched with SDG&E managers
and staff and an MBA consultant or Lavin Entrepreneurship Center staff to identify viable opportunities
for their companies within SDG&E. Leading up to the capstone, the participants were supported by four
MBA consultants: Camila Bernal, Ryan Upper, Daniel Stankovich, and Cherie Flowers.
THIRD ANNUAL STRATEGIC GROWTH PLANNING FOR ENTREPRENEURS CLASS
The class took place from October 10 to November 12 on the SDSU campus. The owners of 15 recruited
DBE companies participated in Friday and Saturday sessions and received training on fundamental business
topics such as strategy, leadership, sales and marketing, operations, legal issues, and ?nance used to
craft their strategic growth plans. Each participant, aided by their MBA consultant, also completed a
business improvement project aimed at supporting the strategic growth plan. The business improvement
projects ranged from performing market research and designing benchmarking tools, clarifying the
company’s value propositions, improving accounting procedures and cash ?ow, identifying potential new
employees, designing marketing and sales plans and document management solutions, and evaluating
estimating software. The program culminated with the companies’ ?nal presentations of their strategic
growth plans and business improvement projects, followed by a closing reception.
[ SDG&E Diverse Business Seminar ]
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G R A N T S | A N N U A L R E P O R T
INSTRUCTOR
Alex DeNoble, Ph.D. – Lavin Entrepreneurship Center Executive Director
Martina Musteen, Ph.D. – Associate Professor of Management, CBA
Beth Chung, Ph.D. – Professor of Management, CBA
Bernhard Schroeder – Director of Programs, Lavin Entrepreneurship Center
Y. Helio Yang, Ph.D. – Professor of Operations & Supply Chain Management, CBA
Damond Fleming, – Associate Professor of Accounting, CBA
William Eigner, J.D. – Partner, Procopio
Alex DeNoble, Ph.D. – Lavin Entrepreneurship Center Executive Director
LECTURE
Understanding Current Strategic Position
Conducting a SWOT Analysis
Developing Capabilities in Leadership & Change Management
Improving Sales and Marketing Capabilities
Building Operational Capabilities
Improving Financial Controls, Metrics, and Relationships
Legal Issues for Entrepreneurs
Building Your Strategic Growth Plan for Business Improvement
Participants
› Ann Musgrove of California Scenic Landscaping Co
› Barrett Hatches of WillCo. Management Group
› Doug Deaton of Caerus Energy, LLC
› Juan Caro of JC Environmental Company Inc.
› Kathy Bernal of E?lorp Construction
› Nanci Freeman of Law Services of Nanci Freeman
› Robert Wallace of Elliott & Wallace
› Ruben Smith of AlvaradoSmith, APC
› Sumit Seth of Mindlance
› Robert P. Ito of Aqual Corp
› Marco Villalpando of Quality General Engineering
› Dwayne Henry of Moor Electric, Inc.
› Madhvi Dalal of Precise Construction Management
› Cathleen Romero of CKR Communications
2013 CAPSTONE
SDG&E and The Lavin Entrepreneurship Center hosted the 2013 Capstone Business
Opportunities Seminar on June 5, at the SDG&E Energy Innovation Center. Twenty
representatives of 16 companies attended the event where SDG&E managers and
prime contractors outlined business opportunities for small companies through panel
presentations and networking with the participants.
During the ?rst panel presentations, SDG&E managers presented current and upcoming
opportunities in construction, environmental services, facilities, and information
technology business areas. A second panel featured prime contractors to SDG&E
discussing subcontracting and performance requirements as well as immediate and
near-term subcontracting opportunities.
Three course graduates constituted the last panel discussing their success in achieving
their strategic growth plan objectives. Drawing on the strategic growth plan developed
during class, Ann Musgrove, Robert Wallace, and Cathleen Romero have all signi?cantly
up ticked their relationship with SDG&E and explained how they formed new business
relationships, launched new services and entered new markets to grow their companies.
The panelists also related their efforts at overcoming contracting, subcontracting, and
organizational challenges caused by increased sales while retaining a high quality of work.
SDG&E panel
Scott Peterson, Director, SDG&E Construction Services
Tom Acuna, Team Leader, SDG&E Environmental Services Water
John Ritter, Facilities Operation Manager, SDG&E
Dan Linder, IT Project Manager, SDG&E Customer
SDG&E prime contractor panel
Jim Farmer, SDG&E Account Executive, Suffolk Roel
Bill Reinhold, Client Engagement Director Utilities, Accenture
Jeff Stafford, Survey Manager, Nolte
Marvin Veuleman, President of Beta Engineering
MBA Consultants
› Jesse Kreger
› Daniel Stankovich
› Jillian Bruni
› Camila Bernal Sierra
› Carolann Yu
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CENTER FOR COMMERCIALIZATION OF ADVANCED TECHNOLOGY [CCAT]
T
he Lavin Entrepreneurship Center, the SDSU Research Foundation, CONNECT, and SPAWAR
Systems Center Paci?c join together in this multi-million dollar Department of Defense (DOD)
and Department of Homeland Security (DHS) sponsored technology commercialization program:
Center for Commercialization of Advanced Technology (CCAT) to “fast track” enabling technologies
into government and commercial markets. CCAT offers product development grant awards to fund
prototyping, demonstration and testing, and business development services such as market studies,
springboards, strategic and organizational development services, and technology showcases. To achieve
this, the Lavin Entrepreneurship Center and SDSU Research Foundation reach out to numerous industry,
investment, academic, and government organizations nationwide.
Technology development/prototyping grants and commercialization services are funded by three sponsoring
government organizations: DHS TechSolutions, DoD Domestic Preparedness Support Initiative, and U.S.
Army Rapid Equipping Force. The Army’s Rapid Equipping Force is a new CCAT program that will conduct
national solicitations for emerging technologies to meet urgent US Army requirements.
CCAT has a large impact on the SDSU campus. In all, since its founding in 2001, CCAT has funded
320 semester-long MBA and graduate engineering student engagements and 47 College of Business
Administration faculty engagements for scientists and technology developers at Federal labs, universities,
and high-tech companies located nationally and abroad. Market study and business planning teams
have identi?ed and assessed potential business opportunities, performed intellectual property research,
developed market entry strategies and facilitated relationships with potential industry partners. As a
result, these CCAT program clients have successfully formed and grown their companies, secured
private and government funding, hired employees, and licensed their technologies to other companies.
MARKET STUDIES
Current market studies research underway include:
Project: Christine Wireless, a Conventional Fixed Station Interface
Professor: Lois Bitner Olson
MBA students: Brody Burns and Christina Gramatikova.
PROGRAM HIGHLIGHTS
1. ArchieMD develops cutting-edge software application training solutions aimed at the ?rst
responder market. The company has completed development, launched the products, and is
selling to customers across the U.S.
2. Hydronalix has completed development of an emergency integrated lifesaving lanyard (EMILY)
and achieved nationwide sales.
3. Paymentcard Services has developed a new technology to prevent money laundering and has
attracted interest from DOJ, DHS, ICE and Treasury.
CCAT EXECUTIVE BOARD MEMBERS
Louis G. Kelly,
Chairman
Alex DeNoble,
SDSU
Mike Elconin,
Industry
W. Timothy Hushen,
SDSURF
Ralph Johnson,
SSC Paci?c
Ruprecht von Buttlar,
Connect
Bob Welty,
Homeland Security
[ Remote controlled Emergency Integrated
Lifesaving Lanyard (EMILY) ]
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SAN DIEGO REGIONAL INNOVATION CLUSTERS
T
hrough the San Diego Regional Innovation Cluster (SDRIC), the Lavin Entrepreneurship Center
and SDSU seek to boost local companies in the defense and homeland Security industries by
partnering with local academic, government, and commercial organizations. The SDRIC provides
business development support through two programs:
› San Diego Advanced Defense Technologies (SDADT) Cluster. The SDADT works with entrepreneurs
of small and midsized companies to bring their product or service into government agencies like
the Department of Defense.
› Network for Enabling Small Business Teaming (NEST). This program helps local small businesses
identify large federal procurement opportunities, form teams, and submit winning proposals.
MARKET STUDIES
Three market studies were completed in Fall 2012:
Project: Airsis – Vehicle Intrusion Detection System
Faculty Consultant: Professor Don Sciglimpaglia.
MBA Students: Brody Burns, Christine Ren, Laura Reyes, and Doug Ribble
Project: Airsis – PortVision
Faculty Consultant: Professor Lois Bitner Olson
Project: Metron – SARApp smart phone software
Faculty Consultants: Professor Murray E. Jennex
MBA Students: Jillian J. Bruni and Paul Kirwan
PROGRAM PARTICIPANT HIGHLIGHTS
› Cluster staff helped Integrated Consultants, a local electrical and mechanical engineering ?rm
with experience in smaller contracts and prototypes, achieve ISO 9001 Certi?cation and pass
the Aerospace Quality Management Requirements Audit. The Northrup Grumman Global Supply
Chain accepted them into their program and now has the potential to be a subcontractor in their
unmanned aerial systems endeavor.
› Accord Solutions, a San Diego small business and SDRIC participant, developed a technology
to protect legacy and future Field Programmable Gate Array circuit boards. The Missile Defense
Agency honored them with a $1 million, Phase II SBIR award. Professor Murray Jennex of the
CBA, assisted with the market study outlining commercialization opportunities for the technology,
in order to secure the award.
SDRIC BOARD MEMBERS
Ruprecht von Buttlar,
CONNECT
June Chocheles,
Foundation for Enterprise Development
Alex DeNoble,
Lavin Entrepreneurship Center, SDSU
Ruben Garcia,
Small Business Administration
Benito Hobson,
Armed Forces Communications and Electronics Association
Charles Hubbard,
SPAWAR Systems Center Paci?c
Cliff Hudson,
Association for Unmanned Vehicle Systems International
Tim Hushen,
San Diego State University Research Foundation
Lou Kelly,
Program Director, CCAT, SDSU
John Schiltz,
National Defense Industrial Association
Brian Suh,
SPAWAR Systems Center Paci?c
PROGRAM STAFF
Lou Kelly, Program Director
Barry Janov, Program Manager
Alex DeNoble, Principal Investigator
Jeff Nagle, Project Coordinator
Cindy Edwards, Administrative Assistant
ANNUAL REGIONAL SBA CLUSTER MEETING
SDRIC hosted the ?rst annual meeting of
all clusters on February 26-27th, 2013
at San Diego State. In attendance were
representatives from more than 40 regional
clusters. The featured speaker was Karen
Mills, the 23rd Administrator of the Small
Business Administration appointed by
President Barack Obama. She discussed
ongoing SBA efforts, best practices, and
opportunities for the clusters.
ENERGY INNOVATIONS SMALL GRANT TECHNOLOGY TRANSFER PROGRAM
A
nother program at the heart of the Lavin Entrepreneurship Center is the Energy Innovations Small
Grant Tech Transfer Program (EISGTTP). It brings new energy technologies into the marketplace,
creates new economic activity, saves energy, and fosters new job creation in California. The
program exclusively provides services to successful grantees of the Energy Innovations Small
Grant (EISG) program. Such grantees are California based entities and have successfully proven through
trials that their innovative energy technologies have the potential to save costs for California ratepayers.
Services provided during FY2013 included:
› Market Studies
› Intellectual Property evaluations
› Follow-on funding searches
› Business Development and Transition assistance
Twelve new technologies entered the program during FY2013. The technology portfolio includes over
100 technologies in the areas of energy ef?ciency, renewable energy technologies, and environmentally
preferred technologies. The program supports technologies aimed at electricity, natural and biogas,
and transportation industries.
MARKET STUDIES
The Lavin Entrepreneurship Center completed three market studies for EISGTTP during the Fall 2012
semester. MBA students enrolled in MGT 747 Technology Commercialization guided by subject matter
expert (SME) mentors and instructor, Kimberly D. King, spearheaded the studies.
Project: Nrgtek Inc. – Low Energy Desalination of Seawater
MBA Students: Mickey Connor, Ankur Kulshreshtha, Nick Moiseff, Wiktor Suvander
Mentor: Michael A. Vargas, Professor Lois Bitner Olson
Project: UCSD – High Ef?ciency LED bulb using Nanowire Technology
MBA Students: Daniel Stankovich, Cody VanDerlinden, Yueying Zhan
Mentor: Frank H. Steensnaes
Project: Aegis Technology, Inc. – High Ef?ciency, Compact Sic-Based Solar Inverter
MBA Students: Soren Larsen, Jens Hoej, Ashish Desai
Mentor: Michael A. Vargas
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G R A N T S | A N N U A L R E P O R T
The EISG grant awarded to our company in 2006 provided pivotal funds to help our company launch.

– Gregory T. Smedley, Ph.D. CEO/President, One-Cycle Control, Inc.
PROGRAM PARTICIPANT HIGHLIGHTS
› One-Cycle Control. With support from EISGTTP, One-Cycle Control, Inc. (OCC) partnered MCV
Energy for commercialization of OCC products. The products were incorporated into the MCV
community energy storage products. The partnership between San Diego based companies, OCC
and MCV Energy, creates a pathway to the commercial marketplace for the unique OCC technology
while at the same time contributes signi?cantly to MCV Energy’s commercial competitiveness in
the electrical power storage market. Of?cial product launch is slated for August, 2013.
› Clustered Systems Company completed and installed its ?rst commercial unit at Stanford
University National Accelerator Laboratory (SLAC) this year. The Clustered Systems cooling
technology achieved a Data Center Infrastructure Effectiveness (DCIE) of 0.93 and an average
Power Usage Ef?ciency (PUE) of 1.07 representing a 66 percent energy savings for the average
datacenter and a 17 percent savings over best of breed cooling systems.
› Torrey Hills Technologies. Congratulations to Ken Kuang and Torrey Hills Technologies on
receiving the prestigious Small Business Administration 2013 National Tibbetts Award. The award
was presented to Mr. Kuang in a ceremony held at the White House in Washington, DC on May
16th. Torrey Hills Technologies, a recipient of the Energy Innovations Small Grant, was awarded
for their development of a new methane gas-capturing technology delivering a game-changing
capability to mine safety and rescue operations. Torrey Hills Technologies was one of eighteen
companies that received the 2013 award.
[ The EISGTTP is currently working with Multispark, LLC to commercialize the PowerSTAR® spark
plug for compressed natural gas (CNG) engines to reduce emissions and fuel consumption ]
Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes
for success.
– Dale Carnegie, Founder
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2 0 1 3 | A N N U A L R E P O R T
OTHER LAVIN ENTREPRENEURSHIP CENTER ACTIVITIES AND INITIATIVES
TOURNAMENT OF DRIVING FORCES
November 1, 2012
H
eld on the gorgeous greens of the Rancho Bernardo Inn and Golf Course, 80 students, alumni,
and community members participated in a morning round of golf followed by an afternoon of
networking. This Tournament of Driving Forces is the Lavin Entrepreneurship Center’s annual
fundraising golf tournament that supports programs like the LeanModel™ Competition. When
the sun went down, the Lavin Entrepreneurship Center hosted a delicious sit down dinner with a live
auction. Auction items included a Cabo San Lucas Vacation, a stand-up paddle board, Puma Golf gear,
and an opportunity to play in the Lexus Tournament of Champions in Pebble Beach.
This year’s tournament generated close to $20,000 in revenue for the Center. PureForge sponsored
the Golf Tournament and Southwest Value Partners sponsored the dinner reception. The golfers were
treated to pizza from Oggi’s Pizza and Brewery. Other sponsors included: Taylor Guitars, Volcom, the
Wheat Group, SoccerLoco, Wilson Creek Winery, and Callaway Golf.
[ The Rancho Bernardo Inn golf course ]
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L. ROBERT PAYNE LECTURE SERIES
April 29, 2013
J
eff Church, a distinguished entrepreneur, headlined this year’s L. Robert Payne Lecture. The
series was established in 1996 with a gift from L. Robert Payne designed to unite SDSU students,
faculty, and community members with local businessmen and women. This year, Jeff Church,
the co-founder of NIKA Water volunteered to impart his knowledge. An ambitious entrepreneur,
Church’s career highlighted the successful use of social entrepreneurship. NIKA water serves as a
supreme example of a social entrepreneur company as 100% of its pro?ts go to improving sanitation
conditions in developing nations.
More than 50 people attended the interactive discussion with Jeff Church. Church addressed questions
and concerns students had about building a company that is both successful and ethical. Following the
discussion, a private reception was held for the Lavin Entrepreneurship Center’s board members, the
CBA Board, SDSU faculty, and other in?uential community members. Additionally, Church met with the
20 Lavin Entrepreneurs to provided insight and helped guide them in their endeavors.
[ Jeff Church discusses benefits and trials as a social entrepreneur with students in the
Lavin Entrepreneur Program ]
BUSINESS FORUM SPEAKER SERIES
I
n January, the Lavin Entrepreneurship Center hosted Ron Fowler and Peter Seidler. The gentlemen
are part of the new Padres’ ownership group and spoke regarding their recent acquisition of the
team, adapting to changes the vision for the future of the Padres, and the business environment in
San Diego. The event attracted more than 200 people, mostly sports management MBA students,
SDSU faculty, staff, local members of the community, and multiple media representatives. For the ?rst
time since the acquisition of the Padres, two members of its ownership group were gathered to speak
about their strategy and decision making process to purchase the Major League Baseball franchise. They
discussed their goal to bring the All-Star Game back to San Diego and the detailed process entailed. The
student entrepreneurs enjoyed a networking event afterward with the Padres owners.
Ron Fowler is the founding sponsor of the Entrepreneurial Management Center at San Diego State. He
is a prominent local businessman, an avid SDSU fan, the chair of the Executive Committee of the San
Diego Sports Commission, as well as chairman and CEO of Liquid Investments, Inc. Fowler has been
recognized on numerous occasions for his leadership roles in sports education, athletics (the SDSU
Athletic Center is named after him), and entrepreneurship and community service.
Peter Seidler is a member of the O’Malley family, who owned the Los Angeles Dodgers from 1950-1998.
He is the managing partner of Seidler Equity Partners (SEP), overseeing all ?rm activities. He has helped
drive the long-term success of companies in a variety of industries, including health and ?tness, medical
products and services, advertising and recreation.
[ Dr. Darryl Mitton, SDSU’s first entrepreneur professor, his daughter Cyndi Jo Means, Peter Seidler
& Ron Fowler. ]
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VISITING INTERNATIONAL ACADEMICS TO SDSU
D
r. Tatiana Iakovleva, an Associate Professor at the University of Stavanger, Norway, was welcomed
by the Management Department in the College of Business Administration and the Lavin
Entrepreneurship Center to SDSU. Dr. Iakovleva visited SDSU for the spring 2013 semester as a
guest researcher to gain international experience in innovation and entrepreneurship. She also
observed the activities and operations of the Zahn Center Business Incubator, Entrepreneur Society,
and the Lavin Entrepreneurship Center. She gathered ?rst hand innovation experience and brought a
new approach back to the Center for Innovation Research at the University of Stravanger in Norway.
Dr. Tatiana Iakovleva teaches courses in Organizational Behavior. She possesses Master’s degrees in
Business Administration and International Industrial Management as well as a PhD in Entrepreneurship
and Innovation. She started working as a Senior Researcher in Nordland Research Institute in 2006,
closely focusing on entrepreneurship and regional innovation. In 2008, Dr. Iakovleva joined Stravanger
University as an Associate Professor. For years she has been initiating and conducting research projects
on entrepreneurial intentions and small business growth and performance. Dr. Iakovleva’s vast areas of
expertise include entrepreneurial orientation, women-led enterprises, and commercialization of innovations.
ADDITIONAL INTERNATIONAL SCHOLARS VISIT THE LAVIN ENTREPRENEURIAL CENTER
Jean-christophe Pic
Associate Professor, Co-Director of Master Entrepreneurship & Innovation Center
Sorbonne University, Paris, France
Shingo Igarashi
Associate Professor
Kyushu University, Fukuoka, Japan
Juan Carlos Segura
Ph. D Student
Universidad Autónoma de Sinaloa, Mexico
Mario Dipp
Director of Graduate Programs
Centro de Enseñanza Técnica y Superior (CETYS) University, Mexicali, Mexico
Lene Foss & Elin Merethe Oftedal
Professors
University of Stravanger, Norway

[ Dr. Iakovleva ]
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DOMAIN ASSOCIATES PARTNERS WITH SDSU
B
rian Dovey has been co-teaching the Managing the Growing Entrepreneurial Firm course within the
Management Department for the past 15 years with the Lavin Entrepreneurship Center Director
Alex DeNoble. Brian Dovey helped his company, Domain Associates, form the strong partnership
it has with SDSU. Entrepreneur students in MGT 744 had the opportunity in April to sit in on
the monthly Domain Associates meeting. The students witnessed a venture capital company making
investment decisions with sophisticated investors, observed strategic decisions regarding a company’s
portfolio, and whether those companies deserved initial, continued, or ceased assistance. Students
discovered how venture capital investments work, how to manage existing partnerships, why future
markets emerge, and how new deals are executed. Looking forward, the students are more prepared
for when their future businesses go before a board, like Domain Associates, and succeed.
Notably, the students were privy to the newly announced joint venture between Domain Associates and
state corporation Russian Corporation of Nanotechnologies. The partnership will invest $760 million in
emerging life sciences technology companies in the Domain portfolio, foster the transfer of technology
into Russia, and establish a pharmaceutical and medical device manufacturing facility for the production
of advanced therapeutic products in Russia.
Brian Dovey is a senior partner at Domain Associates, a highly regarded venture capital ?rm specializing in
biotechnology and medical device projects. Domain has created and ?nanced more than 230 companies.
Currently it manages assets of some US$2.5 billion, with an investment portfolio comprising some 80
companies. They are dedicated to creating trust, credibility, and value in business relationships and to
establishing long-term partnerships with entrepreneurs, investors, and industry collaborators.
Tatiana Sarabekian, a former student in this class and current Lavin Entrepreneur Center advisory board
member is currently serving as CEO for Domain Russia Investments, on behalf of Domain Associates.
[ Students sit in on the monthly Domain Associates meeting ]
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UNITED STATES ASSOCIATION FOR SMALL BUSINESS AND ENTREPRENEURSHIP
T
his year saw the Lavin Entrepreneurship Center’s very own director elected to the United States
Association for Small Business and Entrepreneurship (USASBE) Board of Directors. Alex DeNoble
now serves as USASBE’s National Director-at-Large. USASBE is a great network of entrepreneurs,
and their mission is to provide the network to advance knowledge and foster business development
through entrepreneurship education and research.
Erin Chmelik and Dr. Martina Musteen were awarded best paper in the Social Entrepreneurship category
from USASBE on January 12, 2013. Erin, a recent MBA graduate from SDSU, and Management professor
Martina Musteen, co-authored “Measures of Performance in the Context of International Social Ventures.”
Chmelik was drawn to social entrepreneurship because it “combines a social mission with innovative
business models… there is a way to utilize my business background to address social needs around
the world.” Professor Musteen re?ected that the paper “offered some excellent insight on how different
types of social ventures assess their effectiveness in meeting their goals.” After traveling and working
in India and East Africa since graduation, Erin is currently residing in Denver, Colorado, and hopes to
continue to put her entrepreneurship skills to work in Africa.
SDSU PROFESSORS PRESENT BUSINESS INCUBATOR RESEARCH
Four SDSU faculty members, and a grad student presented their paper at the Annual USASBE conference
in San Francisco, CA. Gangaram Singh, the Associate Dean for Academic Affairs and a Management
Professor; Don Sciglimpaglia, a Marketing Professor; Alex DeNoble, professor and the Director of the
Lavin Entrepreneurship Center; Kamal Haddad, a Professor of Finance; and Sean Scott, a MBA student
collaborated to develop their paper “Business Incubators: History, Taxonomies, Performance Measures
and Considerations for Future Research.” They reviewed past literature, conducted in-depth theory
research, and assessed current business incubators’ practices. This project was designed to inspire
future research on university based incubator performance. The authors plan on writing a following-up
paper for the 2014 USASBE conference.
[ Erin Chmelik receives USASBE award for best Social Entrepreneur paper ]
UNDERCOVER BOSS, STEPHEN CLOOBECK, VISITS SDSU
March 28, 2013
S
tephen Cloobeck, founder and chairman of Diamond Resorts International and the only “boss” to
appear on CBS’s “Undercover Boss” twice, shared insights with San Diego State University business,
hospitality, and entrepreneurial students across disciplines at SDSU’s Lavin Entrepreneurship
Center. Cloobeck emphasized that hard work and keeping the goal in mind are keys to success as
his career focus shifted from a would-be surgeon to a successful real estate developer and hospitality
executive. One of the key elements to business success, according to Cloobeck, is treating staff as the
company’s most important asset. “Without them, I can’t deliver my product,” he said. Cloobeck said
the other most important element to business success is the climate of outstanding customer service,
which is why his e-mail address is readily available to every client.
Dr. Alex DeNoble invited Cloobeck to share his experience with SDSU entrepreneurialship students. The
two met in an unusual way, when DeNoble and his family visited a Diamond-managed resort in Sedona,
Ariz. in 2011. Initially, they had problems checking in, and brought it to the attention of the manager, Joe
Emma. The resort manager was not only able to accommodate the family, but also made their weeklong
experience very special. When DeNoble e-mailed his experience to Cloobeck, he was pleasantly surprised
when Cloobeck personally responded via phone the next day.
Cloobeck expressed his honor to spend the day with some of SDSU’s students. “While it’s always a
privilege for me to work with young professionals and empower aspiring entrepreneurs, this experience
was particularly noteworthy as I was surrounded by an ambitious group of individuals who shared my
passion for hospitality, which was truly something special,” he said.
[ Stephen Cloobeck addresses students ]
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SHARK TANK ENTREPRENEUR VISITS SDSU: TOWER PADDLE BOARDS
M
r. Stephen Aarstol, founder and owner of Tower Paddle Boards, was welcomed by the Lavin
Entrepreneurship Center on Friday, April 12, 2013. He discussed his entrepreneurial process,
the successes and failures along the way. This young company has been labeled a “top 10” by
the ABC TV show “Shark Tank.” Meeting with the Lavin Entrepreneurs, Mr. Aarstol discussed the
dif?culties an entrepreneur faces when establishing a new company, especially the dif?culty in raising
capital. “Nowadays, raising money is extremely dif?cult,” he said. “You should utilize every opportunity
to promote your company; for me, “Shark Tank” was not only a great investment pitch, it was also a
chance to expose the business to 7 million viewers.” Mr. Aarstol spoke about what he had to do to grow
his online start-up into a multi-million paddle board retailer within only 3 years.
Aarstol decided to launch a stand up paddleboard (SUP) company, after a paddleboard session in
La Jolla Shores in 2010. Less than a year after opening the online store, Tower Paddle Boards was
selected to be on ABC’s TV show “Shark Tank” to pitch to their panel of investors. During the show,
Mark Cuban, the owner of the Dallas Mavericks and Landmark Theaters, offered him a deal to invest
$150,000 for a 30% stake in Tower Paddle Boards with the 1st right of refusal to invest in any future
business ventures of Mr. Aarstol. Tower Paddle Boards surpassed $1.7 million in sales last year, and is
expecting to reach $4 million in 2013.
[ Lavin students with entrepreneurs ]
ROBO3D’S SUCCESSFUL KICKSTARTER CAMPAIGN
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ast year, three SDSU alumni Coby Kabili, Mike Pilkington and Braydon Moreno started working
on a low-cost, open source and easy to use 3D printer that every technically savvy person has
been waiting for. “The initial market was very tech oriented, and was mostly open for people
who are professionally interested in mock-ups and sculptures,” said Braydon Moreno, the
co-founder of RoBo 3D, a company focused on producing innovative 3D printers. “Right now, 3D
printing is slowly moving to the everyday consumer, from architects to students and home owners,”
he said. In February 2013, RoBo 3D raised $650,000 on Kickstarter, exceeding the initial goal of
$49,000 and sold over 1200 items worldwide within the ?rst 4 months. Recently, RoBo 3D was also
selected to be on ABC’s show “Shark Tank” this fall to pitch to the panel of investors. “Starting a
business involves a lot. We did not understand the complexity of it,” said Braydon.
Coby Kabili has a Bachelor’s degree in Bioengineering, and gained experience working in different
?elds that include orthotics and microelectromechanical systems research. Braydon Moreno has a BS
in Management specializing in Entrepreneurship. He has worked in internet marketing, focusing on
SEO, social media marketing, and advertising campaigns. Mike Pilkington has a Public Administration
degree and is an ultimate machine shop guru.
[ RoBo 3D Printer ]
By supporting programs that offer feedback, insight, and mentoring to aspiring business leaders, I can give fledgling
ventures the best possible chance of success.
– Leonard Lavin, Founder, Alberto Culver Corporation

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