Description
A project on launching laundromart service. It was my Service marketing project.
Laundry Service
Laundry Service
1
COMPANY PROFILE
Name: Oxy Laundry Service Address: Hinjewadi Circle, Near Lemon Tree Hostel, Hinjewadi, Pune. Contact No.: 020-26716465 Website: www.oxylaundry.com
Laundry Service
2
ABOUT US
Laundry Service
? Oxy Laundry service is a coin-operated laundry service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.
3
VISION & MISSION
Laundry Service
? Vision: To be No. 1 in Community Laundry Service. ? Mission: To provide convenient, clean, and friendly laundry service.
4
LOCATION
Laundry Service
5
LOCATION
Laundry Service
? Hinjewadi in Pune is the Place for Rajiv Gandhi Infotech Park housing around 20 software companies. ? A completely rural locale until the construction of the Rajiv Gandhi Infotech Park. ? Hinjewadi is second most upcoming town in Maharashtra state.
6
WHY HINJEWADI?
? Software companies ? Colleges ? Residential complexes
Laundry Service
7
OUR WORKSPACE
Laundry Service
8
WHY YOU NEED US?
? ? ? ? ?
Laundry Service
Lack of availability of local housemaids. No time for washing clothes. Water problems Timings mismatch Both husband & wife are working professionals.
9
HOURS OF OPERATION
Laundry Service
? Monday - Friday: 3:00 pm - 10:30 pm ? Saturday: 11:00 am - 10:30 pm ? Sunday: 11:00 am - 3:00 pm
10
SERVICES PROVIDED
Laundry Service
? Washing ? Drying ? Ironing
Turn around time - 1 hr
11
COMPLETE COMMERCIAL LAUNDRY SERVICE
Laundry Service
? We will take care of all your laundry needs. ? Competitive rates and special corporate discounts. ? Daily or weekly laundry services available. ? Free detergent & water
12
DISCOUNTS
Laundry Service
? Students get a 10% discount on drop-off laundry and dry cleaning orders with a valid student ID. ? Refer a friend - Bring a friend with you to try out the Washhouse and receive 5% discount.
13
INVITING AMENITIES
? LED Television ? Free Wi-Fi ? Newspapers & Magazines ? Music
Laundry Service
14
PRICING
? Rs. 200 per load ? Each load = 10 kg.
Laundry Service
15
SEGMENTATION
Demographic Segmentation:
Laundry Service
? Gender: Male & Female. ? Age Group: 18 and above. ? Occupation: Students and Office Goers
16
TARGET AUDIENCE
? Professionals ? Bachelors ? Residential area ? College students
Laundry Service
17
POSITIONING
High price
Laundry Service
Low Quality
High Quality
Low price
18
KEYS TO SUCCESS
Laundry Service
? Location ? Convenience ? Environment ? Reputation
19
HUMAN RESOURCE
? Attendant ? Cashier ? Support staff
Laundry Service
20
COMPETITORS
? Housemaids ? Dhobi Ghats ? Dry Cleaners
Laundry Service
21
Laundry Service
PROMOTION
22
MAGAZINES AND NEWSPAPERS
Laundry Service
23
CONTD.
? ? ? ? ?
Laundry Service
Local cable network. Glossy pamphlet in newspaper. SMS Internet Introductory offers through print media
24
P & L A/c for Year 1
Particular
Salaries & wages Rent Electricity Repairs & Maintainance Insurance Utilities (Detergent & Water) Misc. Interest Advertising Exp. Depriciation Net Profit Total
Laundry Service
Amt.
4,44,000.00 4,80,000.00 1,80,000.00 36,500.00 1,00,000.00 2,08,500.00 40,000.00 75,000.00 5,00,000.00 1,15,500.00 3,40,500.00 21,79,500.00
Particular
Sales
Amt.
25,20,000.00
Total
25,20,000.00
* Expected customers= 35 per day
25
BALANCE SHEET FOR YEAR 1
Liabilities
Owner Fund Borrowed Funds @ 15% Net Profit
Laundry Service
Amt.
3,00,000.00 5,00,000.00 3,40,500.00
Assets
Machinery Air Conditioner Deposit for Land Office Equipments Furniture Cash/Bank Depreciation @ 15% (Except Deposit & Cash Bank)
Amt.
3,80,000.00 90,000.00 2,00,000.00 1,00,000.00 2,00,000.00 2,86,000.00 (1,15,500.00) 11,40,500.00
Total
11,40,500.00
Total
26
RETURN ON INVESTMENT
Laundry Service
? ROI= (Net Profit / Capital Employed) * 100 = (3,40,500 / 8,00,000) * 100 = 42.56 %
27
PROJECTIONS
Laundry Service
? For Year 2 we are expecting minimum 40 Customers per day (on Average) ? Sales will increase to 28,80,000 ? Expenses will increase to 21,28,775 ? So, Net Profit will be 7,51,225 ? Therefore, we will achieve BEP in 2nd Year.
28
FUTURE PROSPECTS
? Tie-up with Local hotels ? Expansion into various other cities. ? Pick Up and Drop Services. ? Increasing revenue from Value Added Services.
Laundry Service
29
Laundry Service
30
doc_495963230.pptx
A project on launching laundromart service. It was my Service marketing project.
Laundry Service
Laundry Service
1
COMPANY PROFILE
Name: Oxy Laundry Service Address: Hinjewadi Circle, Near Lemon Tree Hostel, Hinjewadi, Pune. Contact No.: 020-26716465 Website: www.oxylaundry.com
Laundry Service
2
ABOUT US
Laundry Service
? Oxy Laundry service is a coin-operated laundry service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.
3
VISION & MISSION
Laundry Service
? Vision: To be No. 1 in Community Laundry Service. ? Mission: To provide convenient, clean, and friendly laundry service.
4
LOCATION
Laundry Service
5
LOCATION
Laundry Service
? Hinjewadi in Pune is the Place for Rajiv Gandhi Infotech Park housing around 20 software companies. ? A completely rural locale until the construction of the Rajiv Gandhi Infotech Park. ? Hinjewadi is second most upcoming town in Maharashtra state.
6
WHY HINJEWADI?
? Software companies ? Colleges ? Residential complexes
Laundry Service
7
OUR WORKSPACE
Laundry Service
8
WHY YOU NEED US?
? ? ? ? ?
Laundry Service
Lack of availability of local housemaids. No time for washing clothes. Water problems Timings mismatch Both husband & wife are working professionals.
9
HOURS OF OPERATION
Laundry Service
? Monday - Friday: 3:00 pm - 10:30 pm ? Saturday: 11:00 am - 10:30 pm ? Sunday: 11:00 am - 3:00 pm
10
SERVICES PROVIDED
Laundry Service
? Washing ? Drying ? Ironing
Turn around time - 1 hr
11
COMPLETE COMMERCIAL LAUNDRY SERVICE
Laundry Service
? We will take care of all your laundry needs. ? Competitive rates and special corporate discounts. ? Daily or weekly laundry services available. ? Free detergent & water
12
DISCOUNTS
Laundry Service
? Students get a 10% discount on drop-off laundry and dry cleaning orders with a valid student ID. ? Refer a friend - Bring a friend with you to try out the Washhouse and receive 5% discount.
13
INVITING AMENITIES
? LED Television ? Free Wi-Fi ? Newspapers & Magazines ? Music
Laundry Service
14
PRICING
? Rs. 200 per load ? Each load = 10 kg.
Laundry Service
15
SEGMENTATION
Demographic Segmentation:
Laundry Service
? Gender: Male & Female. ? Age Group: 18 and above. ? Occupation: Students and Office Goers
16
TARGET AUDIENCE
? Professionals ? Bachelors ? Residential area ? College students
Laundry Service
17
POSITIONING
High price
Laundry Service
Low Quality
High Quality
Low price
18
KEYS TO SUCCESS
Laundry Service
? Location ? Convenience ? Environment ? Reputation
19
HUMAN RESOURCE
? Attendant ? Cashier ? Support staff
Laundry Service
20
COMPETITORS
? Housemaids ? Dhobi Ghats ? Dry Cleaners
Laundry Service
21
Laundry Service
PROMOTION
22
MAGAZINES AND NEWSPAPERS
Laundry Service
23
CONTD.
? ? ? ? ?
Laundry Service
Local cable network. Glossy pamphlet in newspaper. SMS Internet Introductory offers through print media
24
P & L A/c for Year 1
Particular
Salaries & wages Rent Electricity Repairs & Maintainance Insurance Utilities (Detergent & Water) Misc. Interest Advertising Exp. Depriciation Net Profit Total
Laundry Service
Amt.
4,44,000.00 4,80,000.00 1,80,000.00 36,500.00 1,00,000.00 2,08,500.00 40,000.00 75,000.00 5,00,000.00 1,15,500.00 3,40,500.00 21,79,500.00
Particular
Sales
Amt.
25,20,000.00
Total
25,20,000.00
* Expected customers= 35 per day
25
BALANCE SHEET FOR YEAR 1
Liabilities
Owner Fund Borrowed Funds @ 15% Net Profit
Laundry Service
Amt.
3,00,000.00 5,00,000.00 3,40,500.00
Assets
Machinery Air Conditioner Deposit for Land Office Equipments Furniture Cash/Bank Depreciation @ 15% (Except Deposit & Cash Bank)
Amt.
3,80,000.00 90,000.00 2,00,000.00 1,00,000.00 2,00,000.00 2,86,000.00 (1,15,500.00) 11,40,500.00
Total
11,40,500.00
Total
26
RETURN ON INVESTMENT
Laundry Service
? ROI= (Net Profit / Capital Employed) * 100 = (3,40,500 / 8,00,000) * 100 = 42.56 %
27
PROJECTIONS
Laundry Service
? For Year 2 we are expecting minimum 40 Customers per day (on Average) ? Sales will increase to 28,80,000 ? Expenses will increase to 21,28,775 ? So, Net Profit will be 7,51,225 ? Therefore, we will achieve BEP in 2nd Year.
28
FUTURE PROSPECTS
? Tie-up with Local hotels ? Expansion into various other cities. ? Pick Up and Drop Services. ? Increasing revenue from Value Added Services.
Laundry Service
29
Laundry Service
30
doc_495963230.pptx