launching of a new product.

[ummu206]

i am required to prepare a report in which basic marketing plan to be made to launch a product in a test market [university] and report must contain the following points

1 DETERMINING THE NEED & WANT OF MARKET
* must have a good idea to assess market need.
* research plan [methods,sampling plan, instrument]
* implement research plan and give an account of the finding

2 CONSUMER BEHAVIOR
* consider all factors affecting buying behaviour of buyers for product
* buying decision behavior of the consumer will demostrate?
* buyer decision process will affect the sale of ur product?

3 CUSTOMER DRIVEN STRATEGY
* 4p's
* market segmentation on baisi of various factors
* choose right target market
* position the product to gain maximum competetive advantage

4 NEW PRODUCT DEVELOPMENT STRATEGIES
* stages may be beneficial to the research

5 PRICING STRATEGIES
* pricing strategies for the product
* product mix strategies

6 BRANDING, LABELING, PACKAGING AND ADVERTISING:
* startegies for a brand name
* best way to package it and label it
* best way to advertise it within market

 

[ummu206]

i need ur help to suggest me the ideas and help me to complete it 6 parts succesfully.
but tell me 5 to 6 genuin, original ideas of products can be launched in the university test market.

 

[ummu206]

plz guys it has been a long time m waiting that u guys will help me.
plz guys plz provide me some new and innovative ideas about products that can be launched in the university.provide me atleast 10 - 20 ideas .
help me plz plz plz.

 

[ummu206]

for now just suggest me few ideas.further project later on.i have to show me ideas on monday.out of which my teacher would select 1 of them.
plz plz plz give me some ideas about the products/service that can be launched in university.