What are the untold secrets of the successful GMAIL viral campaign?
Gmail, was the major innovation that changed the entire tech ecosystem. How did it beat the behemoths yahoo and hotmail at their own game in email?
Promise the impossible and make it happen
Gmail promised a 1gb storage space on email when all the other providers were giving 2mb and 5mb storage space to the users. There was a major inconvenience for the user to delete emails. If they did not login to their account for a while and delete the emails, their mailbox was suspended. Gmail addressed that pressing that need and how. It gave away 1gb storage space which in the year 2004 was almost synonymous to unlimited.
AJAX for great UI and UX.
Gmail interface looked amazing and was able to showcase realtime email due to use of Ajax technology. Competitors later followed suit but Gmail was the early adopter.
Invite Only
The largest contributor to vitality was the invite only feature that ensured that people talked, bought, begged for a gmail invite.
Can you think of any more pointers that made gmail what it is today?
Gmail, was the major innovation that changed the entire tech ecosystem. How did it beat the behemoths yahoo and hotmail at their own game in email?
Promise the impossible and make it happen
Gmail promised a 1gb storage space on email when all the other providers were giving 2mb and 5mb storage space to the users. There was a major inconvenience for the user to delete emails. If they did not login to their account for a while and delete the emails, their mailbox was suspended. Gmail addressed that pressing that need and how. It gave away 1gb storage space which in the year 2004 was almost synonymous to unlimited.
AJAX for great UI and UX.
Gmail interface looked amazing and was able to showcase realtime email due to use of Ajax technology. Competitors later followed suit but Gmail was the early adopter.
Invite Only
The largest contributor to vitality was the invite only feature that ensured that people talked, bought, begged for a gmail invite.
Can you think of any more pointers that made gmail what it is today?