Language and Literacy
Advertising sometimes twists words or changes spelling and grammar to make a point. Advertising copy is accused of playing fast and loose with the rules of language, which encourages the audience to do the same.
Some critics go further, complaining that people have less need for readily available in the electronic media both by advertising and by sponsoring news and entertainment programs. Why do ads bend grammar and use slang? Sometimes it’s to avoid sounding stilted, sometimes it’s for emphasis and sometimes it’s to sound like the people you want to reach. “There’s no real intent to damage the language.”
When advertisers want to reach teenagers they try to adopt teenage speech patterns, advertisers often use unorthodox spelling so a word can be used as a legal part of a brand name as a trademark.
Advertising sometimes twists words or changes spelling and grammar to make a point. Advertising copy is accused of playing fast and loose with the rules of language, which encourages the audience to do the same.
Some critics go further, complaining that people have less need for readily available in the electronic media both by advertising and by sponsoring news and entertainment programs. Why do ads bend grammar and use slang? Sometimes it’s to avoid sounding stilted, sometimes it’s for emphasis and sometimes it’s to sound like the people you want to reach. “There’s no real intent to damage the language.”
When advertisers want to reach teenagers they try to adopt teenage speech patterns, advertisers often use unorthodox spelling so a word can be used as a legal part of a brand name as a trademark.