Description
The name ‘Lakme’ is borrowed from Lakshmi, the name of the
priestess.
The rate is high in the skin-care segment as compared to
colour cosmetics.
In the skin-care segment, price and volume played an equal
role in value growth.
Lakme has a range of beauty products to offer to its consumers.
Presenting By
radeep sharma
? Introduction
? About the industry
? About the company
? Competitors of Lakme
? SWOT analysis
? Distributional channels
? Services
? Clips
? The name ‘Lakme’ is borrowed from Lakshmi, the name of the
priestess.
? The rate is high in the skin-care segment as compared to
colour cosmetics.
? In the skin-care segment, price and volume played an equal
role in value growth.
? Lakme has a range of beauty products to offer to its
consumers.
? The cosmetic industry is a profitable business for most of the
manufacturers of cosmetic products.
? The cosmetic industry world wide seems to be continuously
developing, many famous companies sell their cosmetic
products online also in countries in which they do not have
representatives.
? Lakme is an Indian brand of cosmetics founded by Hindustan
Unilever in 1973.
? Lakme started as a 100% subsidiary of Tata Group.
? Tata’s entered into a 50-50 joint venture with Hindustan Lever
Limited In 1995.
? In 1998 Tata sold off their stakes in Lakme Lever to Hindustan
Lakme Lever, for Rs 200 Crore.
Major Multinational companies such as:-
? REVLON
? YARDLY
? GARNIER
? L’OREAL
? PONDS
? High quality man power resources.
? Brand name .
? Wide range of products and services.
? Distribution channel.
? Unilever global technology capability.
?High service cost.
?Use of hard chemicals.
?Brand growth through increased consumption depth.
?Growth in business of beauty parlor.
?Lakme beauty training academy in New Delhi, Mumbai and
Chennai.
?Aggressive price competition from local and
multinational players.
?Availability of cheap beauty products.
?Reports regarding presence of LEAD in lipsticks.
There is a significant change in market distributional
channel of cosmetic products.
Distribution places are:-
? Hyper market.
? Super market.
? Departmental stores.
Lakme distribution merged with Hindustan Unilever and have three
thousand distributers around the country.
? Lakme beauty salons were established in Hyderabad, Delhi,
Mumbai and Chennai 30 years ago.
? The beauty parlor has beauticians who have been trained by
Lakme.
? The staff is required to attend classes conducted by doctors
and cosmetologists.
? Every six months their skills are polished further.
Continued..
? Proper attention towards each and every customer.
? Using branded products.
? Maintaining morning freshness throughout the day.
? Proper assistance at the time of taking appointments.
? Hospitality of premium standards.
?Lakme Fruit Blast
Face Wash
?Lakme Discover Glow
?Lakme Night Fever
summer
?Lakme perfect Readience fairness
range
?Cleansers
?Moisturisers
doc_162484374.pdf
The name ‘Lakme’ is borrowed from Lakshmi, the name of the
priestess.
The rate is high in the skin-care segment as compared to
colour cosmetics.
In the skin-care segment, price and volume played an equal
role in value growth.
Lakme has a range of beauty products to offer to its consumers.
Presenting By
radeep sharma? Introduction
? About the industry
? About the company
? Competitors of Lakme
? SWOT analysis
? Distributional channels
? Services
? Clips
? The name ‘Lakme’ is borrowed from Lakshmi, the name of the
priestess.
? The rate is high in the skin-care segment as compared to
colour cosmetics.
? In the skin-care segment, price and volume played an equal
role in value growth.
? Lakme has a range of beauty products to offer to its
consumers.
? The cosmetic industry is a profitable business for most of the
manufacturers of cosmetic products.
? The cosmetic industry world wide seems to be continuously
developing, many famous companies sell their cosmetic
products online also in countries in which they do not have
representatives.
? Lakme is an Indian brand of cosmetics founded by Hindustan
Unilever in 1973.
? Lakme started as a 100% subsidiary of Tata Group.
? Tata’s entered into a 50-50 joint venture with Hindustan Lever
Limited In 1995.
? In 1998 Tata sold off their stakes in Lakme Lever to Hindustan
Lakme Lever, for Rs 200 Crore.
Major Multinational companies such as:-
? REVLON
? YARDLY
? GARNIER
? L’OREAL
? PONDS
? High quality man power resources.
? Brand name .
? Wide range of products and services.
? Distribution channel.
? Unilever global technology capability.
?High service cost.
?Use of hard chemicals.
?Brand growth through increased consumption depth.
?Growth in business of beauty parlor.
?Lakme beauty training academy in New Delhi, Mumbai and
Chennai.
?Aggressive price competition from local and
multinational players.
?Availability of cheap beauty products.
?Reports regarding presence of LEAD in lipsticks.
There is a significant change in market distributional
channel of cosmetic products.
Distribution places are:-
? Hyper market.
? Super market.
? Departmental stores.
Lakme distribution merged with Hindustan Unilever and have three
thousand distributers around the country.
? Lakme beauty salons were established in Hyderabad, Delhi,
Mumbai and Chennai 30 years ago.
? The beauty parlor has beauticians who have been trained by
Lakme.
? The staff is required to attend classes conducted by doctors
and cosmetologists.
? Every six months their skills are polished further.
Continued..
? Proper attention towards each and every customer.
? Using branded products.
? Maintaining morning freshness throughout the day.
? Proper assistance at the time of taking appointments.
? Hospitality of premium standards.
?Lakme Fruit Blast
Face Wash
?Lakme Discover Glow
?Lakme Night Fever
summer
?Lakme perfect Readience fairness
range
?Cleansers
?Moisturisers
doc_162484374.pdf