Case Study On ³Kundan Mishthan Bhandar´
Under the guidance of: Mr. Ankur Bhatnagar Asst. Professor SIMT Presented by: Kashika Chhabra Mohd. Anees Hemant Rautela Shradha Manohar Arora
Wednesday, February 22, 2012
(MBA 2nd year) SIMT
1
Partners at Ramnagar and Kashipur Branch are«..
RAMNAGAR
Mr. Subhash Arora Mr. Anil Arora Mr. Rajiv Arora Mr. Anil Arora
KASHIPUR
Mr. Satyam Arora Mr. Ashokam Arora
2
Wednesday, February 22, 2012
KMB¶s Historical Background KMB¶s Historical Background
? Started by ³Lala Prakash chand ji´ and ³lala Kundan lal ji´ in 1947 in Ramnagar, Uttrakhand. ? Served ³lassis´ and ³rewaris´ ? Expanded in 1951 and turned into a full fledged sweet retailing shop.
Wednesday, February 22, 2012
3
Mr. Satyam Arora
Mr. Anil Arora
Mr. Ashokam Arora
Wednesday, February 22, 2012
4
Guest of Honor from KMB Mrs.³Astha Ashokam Arora´
Role««««« Human development manager at KMB. Managing the flawless delivery of services from Manufacturing place to the retail outlet.
Wednesday, February 22, 2012 5
Expanding the roots in Kashipur
? They established themselves in Kashipur on 4th May 2004. ? Started from scratch.
Wednesday, February 22, 2012
6
Positives and Shortcomings In kashipur market
? Shortcomings
± Neck to neck competition. ± Capital Shortage ± Perishable nature of the services. ± Availability of labor. ± Purchasing capacity of people.
Wednesday, February 22, 2012
? Positives
± Brand name they had. ± Rational Consumer. ± Integrative and strategic approach of the Proprietors.
7
QUALITY And HYGIENE ? Head gear for manufacturing personnel. ? Personal Laboratory for checking the authenticity of raw materials.
Wednesday, February 22, 2012 8
Applied for ISO 9001-2000 quality certification.
Wednesday, February 22, 2012
9
KMB Workshop and its functionality in business
Manufacturing is executed. Customized Security system. 3 floors (Lab, Khoya section and office, ghee section Cold Storage, chaat and staff mess and accomodation)
Wednesday, February 22, 2012 10
Highlights of the Workshop
Shrink pack machine (for lamination)
Staff Mess
Wednesday, February 22, 2012 11
Stores
Manufacturing department
Wednesday, February 22, 2012
12
Cold storage room
Wednesday, February 22, 2012
13
A Tour at the retail outlet
Wednesday, February 22, 2012
14
Wednesday, February 22, 2012
15
Wednesday, February 22, 2012
16
KMB Service blue print
Counters Sweets Sales personnel Infrastructure Customers
PHYSICAL EVIDENCE
Sweet boxes Sweets Sales personnel Customers Infrastructure
CUSTOMER ACTION
Customer comes
Customer Gives his order
Receive Package
CONTACT PERSON
(On Stage)
Sales personnel Recvs the order
Deliver Package
(Back Stage)
Customer Service Order to Workshop
Packaging
SUPPORT PROCESS
Lamination Load on rickshaw
Sort Packages
Reach KMB Retail
Unload
Wednesday, February 22, 2012
17
Competitors
Chocolate Industry
Shankar Sweets
Manohar Sweets
Ram Sweets
Naman Sweets
Wednesday, February 22, 2012 18
Key points to be learnt from KMB
? Quality Consciousness approach.
? (NO compromise with the quality) ? Samples are tasted from all over India (Delhi, Bangalore, Chandigarh) and implemented at KMB. ? Focus on development of personnel ? To be responsive towards the environment.
Wednesday, February 22, 2012
19
Sales proportion per day
Confectionary-2% Chaat- 17%
Sweets Chaat Confectionary
Sweets - 80%
Wednesday, February 22, 2012 20
Customers
Daily Retail customers
Industries
Seasonal or Customers Of special occasions
Wednesday, February 22, 2012 21
Product mix
Chaat and other similar snacks 70 to 80 varieties of sweets
Ranges from 120per kg to 1400per kg
Wednesday, February 22, 2012
³Kundan´ Namkeens
22
Promotional Techniques
Free sample tasting
Print media advertising
Distribution of souvenirs (stationary) Letters and greetings to industries
Wednesday, February 22, 2012
Special discounts
23
VISION
? Active player in retailing of ³Kundan Namkeen´ brand.
? Get HACCP certification ? Implementation of ³snack bar´ concept.
Wednesday, February 22, 2012 24
Technological implementation
Developing a customized software system that could integrate the manufacturing and sales process.
Wednesday, February 22, 2012
25
Our Experience from the study
? Learnt about the way things are executed in the market. ? Opportunities that market provide. ? Complications of the Perishable industry. ? Widening of our practically implied knowledge. ?³QUALITY IS THE BRAND VALUE´
Wednesday, February 22, 2012
26
Special Gratitude towards«..
? Mrs. Astha Ashokam Arora. ? Mr. Anil Arora, Mr. Satyam Arora and Mr. Ashokam Arora. ? All the staff and personnel at KMB. ? Mr. Ankur Bhatnagar Asst Proff SIMT
Wednesday, February 22, 2012
27
Address of the firms.
Ramnagar Branch: Kashipur Branch :
? ³Kundan mishthan bhandar´
? ³Kundan Mishthan Bhandar´
Subhash market Ramnagar Uttarakhand 05946-251374
Maharana pratap chawk Kashipur Uttarakhand 05947-244271
Wednesday, February 22, 2012
28
Q.1 What do you think were the main reasons, of KMB overcoming the oldest players of the sweet industry in kashipur??
Wednesday, February 22, 2012 29
Q.2 Do you think the snack bar idea implementation will prove to be fruitful for the firm?? Is there enough value in expansion of the brand??
Wednesday, February 22, 2012 30
Q.3 Any suggestions and Recommendations for the Firm??
Wednesday, February 22, 2012
31
doc_753029632.ppt
Under the guidance of: Mr. Ankur Bhatnagar Asst. Professor SIMT Presented by: Kashika Chhabra Mohd. Anees Hemant Rautela Shradha Manohar Arora
Wednesday, February 22, 2012
(MBA 2nd year) SIMT
1
Partners at Ramnagar and Kashipur Branch are«..
RAMNAGAR
Mr. Subhash Arora Mr. Anil Arora Mr. Rajiv Arora Mr. Anil Arora
KASHIPUR
Mr. Satyam Arora Mr. Ashokam Arora
2
Wednesday, February 22, 2012
KMB¶s Historical Background KMB¶s Historical Background
? Started by ³Lala Prakash chand ji´ and ³lala Kundan lal ji´ in 1947 in Ramnagar, Uttrakhand. ? Served ³lassis´ and ³rewaris´ ? Expanded in 1951 and turned into a full fledged sweet retailing shop.
Wednesday, February 22, 2012
3
Mr. Satyam Arora
Mr. Anil Arora
Mr. Ashokam Arora
Wednesday, February 22, 2012
4
Guest of Honor from KMB Mrs.³Astha Ashokam Arora´
Role««««« Human development manager at KMB. Managing the flawless delivery of services from Manufacturing place to the retail outlet.
Wednesday, February 22, 2012 5
Expanding the roots in Kashipur
? They established themselves in Kashipur on 4th May 2004. ? Started from scratch.
Wednesday, February 22, 2012
6
Positives and Shortcomings In kashipur market
? Shortcomings
± Neck to neck competition. ± Capital Shortage ± Perishable nature of the services. ± Availability of labor. ± Purchasing capacity of people.
Wednesday, February 22, 2012
? Positives
± Brand name they had. ± Rational Consumer. ± Integrative and strategic approach of the Proprietors.
7
QUALITY And HYGIENE ? Head gear for manufacturing personnel. ? Personal Laboratory for checking the authenticity of raw materials.
Wednesday, February 22, 2012 8
Applied for ISO 9001-2000 quality certification.
Wednesday, February 22, 2012
9
KMB Workshop and its functionality in business
Manufacturing is executed. Customized Security system. 3 floors (Lab, Khoya section and office, ghee section Cold Storage, chaat and staff mess and accomodation)
Wednesday, February 22, 2012 10
Highlights of the Workshop
Shrink pack machine (for lamination)
Staff Mess
Wednesday, February 22, 2012 11
Stores
Manufacturing department
Wednesday, February 22, 2012
12
Cold storage room
Wednesday, February 22, 2012
13
A Tour at the retail outlet
Wednesday, February 22, 2012
14
Wednesday, February 22, 2012
15
Wednesday, February 22, 2012
16
KMB Service blue print
Counters Sweets Sales personnel Infrastructure Customers
PHYSICAL EVIDENCE
Sweet boxes Sweets Sales personnel Customers Infrastructure
CUSTOMER ACTION
Customer comes
Customer Gives his order
Receive Package
CONTACT PERSON
(On Stage)
Sales personnel Recvs the order
Deliver Package
(Back Stage)
Customer Service Order to Workshop
Packaging
SUPPORT PROCESS
Lamination Load on rickshaw
Sort Packages
Reach KMB Retail
Unload
Wednesday, February 22, 2012
17
Competitors
Chocolate Industry
Shankar Sweets
Manohar Sweets
Ram Sweets
Naman Sweets
Wednesday, February 22, 2012 18
Key points to be learnt from KMB
? Quality Consciousness approach.
? (NO compromise with the quality) ? Samples are tasted from all over India (Delhi, Bangalore, Chandigarh) and implemented at KMB. ? Focus on development of personnel ? To be responsive towards the environment.
Wednesday, February 22, 2012
19
Sales proportion per day
Confectionary-2% Chaat- 17%
Sweets Chaat Confectionary
Sweets - 80%
Wednesday, February 22, 2012 20
Customers
Daily Retail customers
Industries
Seasonal or Customers Of special occasions
Wednesday, February 22, 2012 21
Product mix
Chaat and other similar snacks 70 to 80 varieties of sweets
Ranges from 120per kg to 1400per kg
Wednesday, February 22, 2012
³Kundan´ Namkeens
22
Promotional Techniques
Free sample tasting
Print media advertising
Distribution of souvenirs (stationary) Letters and greetings to industries
Wednesday, February 22, 2012
Special discounts
23
VISION
? Active player in retailing of ³Kundan Namkeen´ brand.
? Get HACCP certification ? Implementation of ³snack bar´ concept.
Wednesday, February 22, 2012 24
Technological implementation
Developing a customized software system that could integrate the manufacturing and sales process.
Wednesday, February 22, 2012
25
Our Experience from the study
? Learnt about the way things are executed in the market. ? Opportunities that market provide. ? Complications of the Perishable industry. ? Widening of our practically implied knowledge. ?³QUALITY IS THE BRAND VALUE´
Wednesday, February 22, 2012
26
Special Gratitude towards«..
? Mrs. Astha Ashokam Arora. ? Mr. Anil Arora, Mr. Satyam Arora and Mr. Ashokam Arora. ? All the staff and personnel at KMB. ? Mr. Ankur Bhatnagar Asst Proff SIMT
Wednesday, February 22, 2012
27
Address of the firms.
Ramnagar Branch: Kashipur Branch :
? ³Kundan mishthan bhandar´
? ³Kundan Mishthan Bhandar´
Subhash market Ramnagar Uttarakhand 05946-251374
Maharana pratap chawk Kashipur Uttarakhand 05947-244271
Wednesday, February 22, 2012
28
Q.1 What do you think were the main reasons, of KMB overcoming the oldest players of the sweet industry in kashipur??
Wednesday, February 22, 2012 29
Q.2 Do you think the snack bar idea implementation will prove to be fruitful for the firm?? Is there enough value in expansion of the brand??
Wednesday, February 22, 2012 30
Q.3 Any suggestions and Recommendations for the Firm??
Wednesday, February 22, 2012
31
doc_753029632.ppt