nimitaggarwal
Nimit Aggarwal
Tupperware Corporation
Founded in 1946 by Earl Tupper, just after the end of the second World War.
Tupperware Corporation, is one of world's leading direct sellers of premium food storage, preparation and serving items reaching consumers across the world. Tupperware Corporation is based in Orlando, Florida. In partnership with Sales Consultants worldwide, Tupperware reaches consumers through informative and entertaining home parties, retail access points in malls and other convenient venues.
Tupperware Corporation’s product range also includes premium beauty, skin care and nutritional supplement products through its BeautiControl brand primarily in North America. Its website addresses are www.tupperware.com and www.beauticontrol.com, and its stock is listed on the New York Stock Exchange (NYSE:TUP).
Tupperware uses a modern approach to form and function to create convenient solutions to everyday life. The Company offers rewarding business opportunities to all women with a dream and desire to become successful.
Tupperware India Pvt. Ltd, is a wholly owned subsidiary of the US based Tupperware Corporation, the world’s leading manufacturer of high quality plastic food storage and serving containers. Tupperware started its operations in 1996 in India and has been growing steadily over the years.
The Tupperware Party Plan method of selling is a unique and extremely successful model of selling adopted by Tupperware. Through this unique selling method, Tupperware has recorded remarkable acceptance and success in India. Till date, 88 products (from Tupperware's International range) have been introduced in the Indian market and they are available across the country. The product mix comprises of Dry Storage, Food Preparation, Food Serving, Refrigeration and Freezer Range as well as some specifically designed products to suit the needs of Indian homes. The product offerings are such that it caters to the entire family needs.
PEARL PET
Made by PEARL POLYMERS - is the leading packaging brand in India. Started in 1971, the company pioneered PET packaging in India in 1984. Today, the PEARLPET brand is a name known to all as a brand that promises reliability and quality. Pearl Polymers Limited (PPL) is one of the most distinguished and reputed manufacturer and exporter of all types of PET containers and bottles in India, catering to the packaging needs of diverse segments, i.e., packaging options for almost all industries like pharmaceuticals, beverages, confectionery, personal care, liquor etc. It has an admirably high percentage of industrial acceptances. Thus, made with the state-of-the-art technology, stringent quality control and precision engineering, PEARLPET offers the widest range of jars and bottles for usage in the kitchen, bedroom, office and everywhere else.
ANALYSIS
1. CONSUMER SEGMENTS
TUPPERWARE – TWO PRODUCTS ARE
DEMOGRAPHICAL –
• GENDER- BASICALLY TARGETING THE WOMEN
• INCOME – MAINLY FOR MIDDLE CLASS TO UPPER CLASS PEOPLE.
• FAMILY SIZE – FOR 3-4 MEMBERS FAMILY.
• OCCUPATION – GENERALLY HOUSEWIVES
• SOCIAL INFLUNCE - TUPPERWARE SELLS THROUGH DIRECT SELLING HENCE GOOD WORD OF MOUTH IS THE MAIN FACTOR OF INFLUNCING.
Founded in 1946 by Earl Tupper, just after the end of the second World War.
Tupperware Corporation, is one of world's leading direct sellers of premium food storage, preparation and serving items reaching consumers across the world. Tupperware Corporation is based in Orlando, Florida. In partnership with Sales Consultants worldwide, Tupperware reaches consumers through informative and entertaining home parties, retail access points in malls and other convenient venues.
Tupperware Corporation’s product range also includes premium beauty, skin care and nutritional supplement products through its BeautiControl brand primarily in North America. Its website addresses are www.tupperware.com and www.beauticontrol.com, and its stock is listed on the New York Stock Exchange (NYSE:TUP).
Tupperware uses a modern approach to form and function to create convenient solutions to everyday life. The Company offers rewarding business opportunities to all women with a dream and desire to become successful.
Tupperware India Pvt. Ltd, is a wholly owned subsidiary of the US based Tupperware Corporation, the world’s leading manufacturer of high quality plastic food storage and serving containers. Tupperware started its operations in 1996 in India and has been growing steadily over the years.
The Tupperware Party Plan method of selling is a unique and extremely successful model of selling adopted by Tupperware. Through this unique selling method, Tupperware has recorded remarkable acceptance and success in India. Till date, 88 products (from Tupperware's International range) have been introduced in the Indian market and they are available across the country. The product mix comprises of Dry Storage, Food Preparation, Food Serving, Refrigeration and Freezer Range as well as some specifically designed products to suit the needs of Indian homes. The product offerings are such that it caters to the entire family needs.
PEARL PET
Made by PEARL POLYMERS - is the leading packaging brand in India. Started in 1971, the company pioneered PET packaging in India in 1984. Today, the PEARLPET brand is a name known to all as a brand that promises reliability and quality. Pearl Polymers Limited (PPL) is one of the most distinguished and reputed manufacturer and exporter of all types of PET containers and bottles in India, catering to the packaging needs of diverse segments, i.e., packaging options for almost all industries like pharmaceuticals, beverages, confectionery, personal care, liquor etc. It has an admirably high percentage of industrial acceptances. Thus, made with the state-of-the-art technology, stringent quality control and precision engineering, PEARLPET offers the widest range of jars and bottles for usage in the kitchen, bedroom, office and everywhere else.
ANALYSIS
1. CONSUMER SEGMENTS
TUPPERWARE – TWO PRODUCTS ARE
DEMOGRAPHICAL –
• GENDER- BASICALLY TARGETING THE WOMEN
• INCOME – MAINLY FOR MIDDLE CLASS TO UPPER CLASS PEOPLE.
• FAMILY SIZE – FOR 3-4 MEMBERS FAMILY.
• OCCUPATION – GENERALLY HOUSEWIVES
• SOCIAL INFLUNCE - TUPPERWARE SELLS THROUGH DIRECT SELLING HENCE GOOD WORD OF MOUTH IS THE MAIN FACTOR OF INFLUNCING.