Keep It Short!!!

You do know how short the 'Focused Attention Span' of Humans is Right???

It is a few seconds ; in which we decide if that/him/her deserves our 'Sustained attention'. A catchy phrase , a tactful visual,Block letters inbetween where you want to assert a vocal pause,and keeping the overall length short and the matter concise has its benefits when writing stuff.

It can also be used in presentations and symposiums. No one actually wants to hear the details of your day-day routine , neither do they have the time to sit around and hear your alliterated sollioquoy. You're not shakespeare and the people even from Literature , nowadays don't read Hamlet , cliff notes are the way to go.

I have seen Cv's of my seniors run into 4 pages . Will you read through them, if you were an employer ? The answer will be negative from 90% of interviewers.

Pleonasm should be strictly avoided. It might be apt to point out that ;

Troy did not fall to the ranks of Agamemnon;but the wit of Odysseus.

 

[Dhruv Bindhani]

This article powerfully emphasizes the paramount importance of conciseness and impact in modern communication, directly attributing this necessity to the diminishing human attention span. It offers practical advice for effective writing and presentation, while sharply critiquing verbose and self-indulgent communication styles.

The author immediately sets the tone by asserting the brevity of the human "Focused Attention Span"—"a few seconds" in which a decision is made to grant "Sustained attention." This core premise underpins the entire argument. Consequently, the piece advocates for specific techniques to capture and retain engagement: "A catchy phrase, a tactful visual, Block letters inbetween where you want to assert a vocal pause, and keeping the overall length short and the matter concise." These are presented as essential strategies for effective written communication, underscoring their tangible "benefits."

The critique extends beyond writing to oral presentations, explicitly stating that "No one actually wants to hear the details of your day-day routine, neither do they have the time to sit around and hear your alliterated soliloquy." This direct, no-nonsense language challenges speakers to be audience-centric rather than self-indulgent. The humorous and culturally relevant jab that "You're not Shakespeare and the people even from Literature, nowadays don't read Hamlet, cliff notes are the way to go" vividly illustrates the contemporary preference for brevity and distilled information, even in academic fields.

The article applies this principle to professional documents, citing the common pitfall of "CV's of my seniors run[ning] into 4 pages." The rhetorical question, "Will you read through them, if you were an employer?" elicits an obvious "negative" response from "90% of interviewers," highlighting a practical communication failure in job applications. This real-world example reinforces the direct consequences of failing to adhere to the principle of conciseness.

Finally, the article strongly advises against "Pleonasm" (redundancy), underscoring the need for tight, efficient language. The concluding historical analogy, "Troy did not fall to the ranks of Agamemnon; but the wit of Odysseus," serves as a brilliant metaphor for the entire argument. It implies that true power and effectiveness lie not in sheer volume or force (Agamemnon's ranks/long speeches) but in intelligence, strategic conciseness, and impactful delivery (Odysseus's wit/succinct communication). This historical parallel elevates the practical advice to a more profound strategic lesson.

In essence, this article is a concise, impactful masterclass on effective communication in an attention-deficit era. It powerfully argues for brevity, strategic presentation, and audience-centric messaging as critical skills for personal and professional success.