Jobs: 'It's boom time for graduates'

It is currently boom time for graduates in India," confirms Pankaj Sharma, 29, an executive in a recruitment consultancy in Delhi.


"New career fields have opened up in a big way making it possible for fresh non-technical graduates to succeed in today's competitive job market. And with new players hoping to set up shop soon, employment opportunities are poised to multiply, of which a big chunk will be for graduates," he continues.


As opposed to say, a few years back, call centres are no longer the only well-paying option either. For example, in the retail segment, biggies such as Reliance Retail will provide ample job opportunities for graduates. Furthermore, international giants such as Wal-mart are set to enter the market, adding to this platter of opportunities.


"There are a wide range of opportunities with MNCs and fast food chains in the sales and customer care functions as well," says Manish Arora, 28, an independent recruitment consultant based in Pune.


"There is a huge demand in sectors such as retail, ITES, insurance, advertising, etc for non-technical graduates," says Pankaj.


Yes, finding a good job with a lucrative pay package is no longer a distant dream for fresh graduates. Hence, we launch a new series to help fresh graduates understand their options in the job market, along with information on salaries, scope for growth etc.


Let's take a look at common segments that have a sizeable chunk of opportunities for graduates. The opportunities within these segments will be discussed in detail in subsequent parts of this series.


Hot industries

~ Retail
The purchasing power of people has increased, thereby creating opportunities for the growth of this segment. As companies are diversifying into retail, a career in retail is definitely a good option.


Some of the leading players in the organised retail market are Pantaloon (popularly known as Big Bazaar), Spencer's (RPG Group), Subhiksha, Vishal Mega Mart, etc. "The Retail sector offers plenty of opportunities for fresh graduates in positions such as that of Floor Executive, which can then lead to the position of Floor Manager within a few years," says Pankaj.


~ IT-Enabled Services (ITES) or Business Process Outsourcing (BPO)
This is one of the fastest growing sectors in India. This industry boom has brought along with it numerous job opportunities for graduates from various backgrounds. Major US firms like DELL, LG, Ford, GE and many others are outsourcing business from India.


Though ITES in India has become almost synonymous with call centres in public perception, it encompasses much more. The term ITES can be defined as outsourcing of such processes that can be enabled with information technology. It covers areas as diverse as finance, HR (human resource), administration, healthcare, telecommunication, manufacturing, medical transcription, customer interaction services, technical support, back office operations etc.


This continuously growing industry offers a lucrative option especially for non-technical graduates who can either make a career out of it or use it as a stepping-stone to another career. "For example, call centres can be a first workplace for anyone because there is no prior experience required. Yet it comes with an attractive salary package," says Manish.


~ Insurance
According to industry sources, this is a huge untapped market. Of an estimated insurable 300 million people, the present life insurance coverage is only 24 per cent and of a retired population of 30 million, the present pension coverage is a meagre one million. The potential of health insurance has not even been scratched, so it's indeed a sector waiting to be tapped.


~ Banking
With the ever expanding network of the Indian players on one side, and the entry of foreign banks on the other, banking job opportunities have increased manifold. The Indian banking system has become smarter, more market-oriented, and started paying better. "Entry-level jobs exist in fair numbers for graduates, especially for front office, marketing, and customer care positions," says Pankaj.


~ Advertising
"Due to the increasing number of brands and competition amongst them, advertising agencies of varying sizes/ scope have mushroomed to help meet the demand. Such agencies require graduates for their entry-level positions," says Pankaj. Some large companies have set up separate departments to handle specialised areas like market research, film, video production etc.
The job profiles vary according to departments: Client servicing, ceative department, media department, production, television and film, photography, market research, exhibition and event Management, promotion and direct marketing.


~ Pharmaceutical sector
"This is a good option for science graduates, medical representative openings are in abundance," says Manish.


Some of the top companies are Biocon, Astra Zeneca, Dabur, Johnson and Johnson, Ranbaxy, Cipla, Torrent, etc.


Hot profiles
"Sales and marketing jobs in FMCGs are popular options for graduates too. Direct marketing, telephonic marketing, customer care, etc opportunities exist to a large extent in most of the segments," says Manish.


Graduates can join recruitment/placement consultant firms as a recruiter as well. "Entrepreneurship and import-export are also options that can be pursued by those who have the knack," he adds.


So, whether it's to establish a career in the particular segment, or simply a stepping stone to better things, this is an opportune time for graduates. Having said that a plethora of opportunities exist for graduates, it is important for them to recognise the skills required for these jobs. These could include soft skills, computer proficiency, etc. In the next part of this series, we will take a look at the various short-term courses graduates can do to spruce up their skills.



source : Rediff






 
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Graduates, spruce up your skills

Seventy per cent of the graduates in India have a degree in science, arts or commerce. The opportunities for graduates from these streams have increased manifold over the past couple of years. Yet many graduates remain without jobs.


As graduates complain about a lack of jobs, companies across India see a lack of skilled applicants. The contradiction is explained by the lack of top quality undergraduate education. India's colleges swallow in thousands of new students every year, only to churn out many degree holders who are still not "job material".


According to a NASSCOM report, only 10 percent of graduates with non-specialised degrees are considered employable by leading companies. That is, what the job market wants and what colleges provide is totally different.


What the industry wants
Today, the bare essential job skills at the entry-level have evolved from simply pushing papers to answering phones, working effectively in teams, delivering presentations, and handling irate customers/clients tactfully and with finesse.
"The ability to communicate effectively in English, professional selling skills, body language, time management, computer-savviness, and the know-how to gather information and use search engines like Google are some of the marketable skills that are required," says Anuj Raheja, 28, an HR Manager in an FMCG company at Delhi.


However, these skills are rarely taught in the graduate curriculum.
"We don't get the chance to learn to communicate effectively, work in groups, or hold discussions," laments Anita Kaul, 21, a third-year commerce student in a private college in Delhi.


Many graduates are not taught in English, effectively barring them from the high-end job market. And, where English is taught, it is sometimes not necessarily the kind employers require.


Bridging the gap
Your objective as a student should be to try to proactively bridge the skills gap between what the industry needs and what you possess. Basic oral and written communication skills, basic computer skills (MS Office, Internet, etc), and a good workplace attitude (commitment and teamwork) are prerequisites to landing the best available jobs.


Try to understand which sector you are suited for, and then accordingly work on your skills.


"For example, the general perception about call centres is that you just have to talk. However, this job also requires interpersonal skills, language proficiency, good vocabulary, telephone etiquette and sales skills," says Manish Arora, 28, an independent recruitment consultant based in Pune.


"A quick fix: do a six-month bridge course or attend a 'finishing school'. This will really help those students who are good raw material but don't necessarily have the skills. It's not that they lack capability, it just that their education doesn't quite meet industry needs. So, they need some additional work to get them the right job," says Anuj.


There are various short-term or "crash" courses (in communication skills, computers/Internet, etc), which help make students more 'employable'.
"A graduate can opt for a part-time, full-time or correspondence course," he adds.


Improve your English
"Spruce up your English by improving your grammar. Although grammar is difficult to improve, it is still possible. Begin by using a grammar book. Start reading newspapers regularly and watch television channels such as CNN and BBC. Also, practise writing, even if it is informally," advises Manish.
Various short-term English courses, such as those available at Inlingua (New Delhi), can help too. Check with a local career coaching centre to locate available courses in your city.


Develop 'Soft Skills'
Globalisation has increased the pressure on companies, with an increasing need felt to effectively manage oneself and one's clients. Interpersonal behaviour, communication, presentation, client handling and client management, business development and negotiation skills, which were hitherto considered not very important, have now become essential for companies.

"Employability is automatically increased if you have good professional grooming. It is about how you express yourself, interact with and react to others, form relationships, work in teams, and impress clients. In a nutshell, it is about developing your overall personality," says Manish.


"Today, soft skills are the most important characteristic for any individual to communicate well and pave the way to success. It separates the wheat from the chaff. Increasingly, people are ranked by their ability to deal with others effectively. It is soft skills that differentiate winners from also-rans," agrees Anuj.


Get computer-savvy
Computers today are being used for a wide variety of applications across industries. Many organisations are outsourcing peripheral business processes like human resource, payroll management, finance, customer care, billing and accounts packages. Thus, ITES/BPO is a nascent industry with unparalleled opportunities.


Aptech is one of the institutes that has programmes to train graduates for these new age careers. It has an industry-researched programme called Aptech Certified Professional Course for Graduates, which make graduates fit for IT enabled jobs.


The skills taught under ACPG include basic computing skills, personality skills, industry overview and functional specialisation. These skills prepare graduates for specialised jobs in sales and marketing, banking, accounting and call centres.


ACPG provides specialisation tracks powered by strategic alliances with market leaders. Banking specialisation students, for instance, train on i-Flex Solutions Ltd's flagship product Flexcube, which has been ranked among the top two largest selling wholesale back office banking systems in the International Banking Systems, UK. The sales and marketing specialisation has been developed using NETg, USA contents.


Improve one's oral/written communication
A number of graduates are good at academics, but not efficient at communication skills. This aspect puts them behind in their career opportunities.
Various institutes offer courses specifically designed to improve one's communication. For example, the Andhra Pradesh State Council of Higher Education provides a Foundation Course in Communication Skills (FCCS) to improve the communication skills of young graduates and help them increase their value in the job market.


Learn a foreign language
Globalisation has brought employees of different countries face-to-face. Opening up of economies has resulted in MNCs coming to our country and setting up business here. And it is precisely because of this that learning foreign languages is not merely an advantage for all those who want to work abroad but also for those who want to grow in life. "For all those executives and students who travel to non-English speaking countries for either work or further studies, the knowledge of a relevant foreign language is a must. It can also prove beneficial to those businessmen who intend to expand their business," says Manish.


Some of the more common foreign languages that are in demand are Japanese, Italian, German, Russian, Chinese, Spanish, Persian, Arabic and French.


Institutes for language Studies
  • School of Languages - Jawaharlal Nehru University, New Delhi
  • Central Institute of English and Foreign Languages (CIEFL) � Hyderabad
  • Benaras Hindu University, Varanasi
  • University of Delhi, New Delhi
  • Bharatiya Vidya Bhavan, Jawaharlal Nehru Academy of Languages, New Delhi
  • Alliance Francaise
  • Max Mueller Bhavan (major metros)
  • Indo-Italian Chamber of Commerce, Mumbai
  • Japanese Information and Cultural Centre, New Delhi
  • International Institute of Tamil Sciences, Chennai
  • Eastern Regional Languages Centre, Bhubaneswar
  • Ram Krishna Mission, Kolkata
  • Urdu Training and Research Centre, Lucknow
  • Western Regional Language Centre � Pune
  • Indo-Japan Chamber Of Commerce & Industry, Chennai (you can learn Japanese from home)
Do short-term diplomas to gain a competitive edge
There are many institutes that offer short-term courses in various segments. You can check with a local career coaching center to locate available courses in your city. A few of them are as follows:
Remember, iIf you start off your career as a graduate, once you start climbing the corporate ladder, it's a good idea to keep adding to your skills as you go along, to avoid stagnancy. Finally, the key to succeed is to also have the right attitude to take up any challenge in your chosen field.



source : Rediff

 
Nice thread venga....... will help in knowing the scope of each sector........and its boom in India.

thanks.
 
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