Description
MBA Project
1.INTRODUCTION
Human Resource Management is considered to be the most valuable asset in
any organization. It is the sum-total of inherent abilities, acquired knowledge and
skills reresented by the talents and atitudes of the emloyed ersons who comrise
of e!ecutives, suervisors, and the rank and file emloyees. It may be noted here that
human resources should be utilized to the ma!imum ossible e!tent, in order to
achieve individual and organizational goals. It is thus the emloyee"s erformance
which ultimately decides and attainment of goals. However, the emloyee
erformance is to a large e!tent, influenced by motivation and #ob satisfaction.
Human resource management is a secialized functional area of business that
attemts to develo rogrammes, olicies, and activities to romote the #ob
satisfaction of both individual and organizational needs, goods and ob#ectives.
$eole #oin organizations with certain motives like security of income and #ob,
better rosects in future, and satisfaction of social and sychological needs. %very
erson has different sets of needs at different times. It is the resonsibility of
management to recognize this basic fact and rovide aroriate oortunities and
environments to eole at work to satisfy their needs.
1.1 Introduction to project – Theoritical Framework
JO !"TI!F"CTION
&ob 'atisfaction is a term that figures rominently in any discussions on
management of human resources. &ob satisfaction refers to a erson"s feeling of
satisfaction on the #ob, which acts as a motivation to work. It is not the self-
satisfaction, hainess or self- contentment but the satisfaction on the #ob.
#$"NIN% OF JO !"TI!F"CTION
&ob satisfaction is the mental feeling of favorableness, which an
individual has about his #ob.
(ublin has defined #ob satisfaction as the amount of leasure or
contentment associated with a #ob if you like your #ob intensely, you will
e!erience high #ob satisfaction.
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D$FINITION OF JO !"TI!F"CTION
*&ob satisfaction is as a leasurable or ositive emotional state
resulting from the araisal of one"s #ob or #ob e!erience.
- %.+. ,ocke
*&ob satisfaction is the amount of overall ositive affect -or feelings.
that individuals have towards their #obs./
-0eldman and +rnold
&U#"N R$!OURC$ D$'$(O)#$NT
Most e!erts agree these are five basic functions of all managers to erform
lanning1 staffing, organizing, leading and controlling In total these functions
reresent the management rocess.
'imly but, Human Resource Management -HRM. is a management function
that hels managers recruit, select, train, and develo members for organization.
2bviously HRM is connected with the dimension in organization.
Management is the lanning, organizing, directing and controlling of the
rocurement, develoment, comensation, integration, maintenance and searation of
human resources to the end that individual, organizational and social ob#ectives are
accomlished.
!CO)$ OF &U#"N R$!OURC$ #"N"%$#$NT
3he scoe of Human Resource Management is indeed vast. +ll ma#or activities
in the working life of a worker from the time of his entry into organization until the
leaves comes under the review of HRM.
3he scoe includes4
). Introduction to HRM.
5. %mloyees hiring.
6. %mloyees and e!ecutive remuneration.
7. %mloyee motivation.
8. %mloyee maintenance.
9. Industrial relation.
:. $rosectus of HRM.
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JO !"TI!F"CTION
3he imortant of #ob satisfaction is fairly evident from a descrition of
maintaining morale in an industry. If an emloyee is not satisfied with his work, then
both the quality and quality of his outut will suffer. If his #ob satisfaction increases
then there is an imortant in both the quantity and quality of roduction in which
workers are the satisfied with their work also characterized by his high morale.
Increasing #ob satisfaction is imortant for its humanitarian value and for its
financial benefits. -(ue to its effect on emloyee behavior..
+s early as )
are about the quality of their work.
• 3hey are more committed to the organization.
• Have higher retention rates.
• 3hey are more roductive.
!ati*+action Reall, #ean*
• 3heir work is interesting
• 3hey are glad they close their articular #ob.
• 3hey are given a chance to do what they do best.
• 3here is something to be gained by staying with their organization.
• 3hey have equal oortunities in romotion and salary.
• 3hey ay is good.
• 3hey are given increased resonsibilities for ro#ects ?roducts.3heir emloyer
cares about them as individual and wants them to succeed #ob satisfaction is
influenced by the following factors.
? 2ortunity
? 'tress.
? ,eadershi.
? @ork standards.
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? 0air rewards.
? +dequate authority.
3hese are si! factors that influences #ob satisfaction, when these si! factors are high
when the above said factors are low, #ob satisfaction will be low.
N"TUR$ OF JO !"TI!F"CTION
? &ob satisfaction is an effective attitude feeling of relative like or dislike
towards something.
? 3he satisfaction is a set of favorable or unfavorable feeling and emotions with
which each emloyees view their work.
? &ob satisfaction tyically refers to the attitude of a single emloyee.
? &ob satisfaction can be viewed as an overall attitude or it can aly to the
various art of an individual #obs.
? &ob satisfaction is one art of life satisfaction. 3he nature of a workers
environment of the #ob indirectly influenced his?her feeling on the #ob.
$FF$CT! OF JO !"TI!F"CTION
3he following are the effects of #ob satisfaction which are imortant to all the
organization concerned about controlling. High erformance contributes to high #ob
satisfaction.
$erformance leads to higher rewards as seen as fair and suitable. 3hen
imroved satisfaction develoed because emloyees feel that they are receiving
rewards in roortion to their erformance.
+nother outcome of serve dissatisfaction is the resentment of emloyee"s
thefts or the unauthorized removal of the comany resources. %mloyees may #ustify
this unethical behavior as away of re-establishing ercetion lost equity or even
gaining revenge. + low #ob satisfaction leads to absenteeism is a deliberate ractice or
habitual condition of being from work lasing for one or several days of work eriods.
3ardiness is concerned with tye of short eriod absenteeism from a few minute to
several hours.
T&$ $-$CUTI'$ !"TI!F"CTION )ROC$!!
• (etermining the need to survey
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• 'etting the survey to the management
• 'electing the methodology
• @hen to require questioning
• $roofing and testing
• Marketing and survey
• Inviting the officials
• 2btain high resonse rates
• 'electing the norms to use
• Interreting the results
• +ction on the results
#OTI'"TION. "TTITUD$ "ND JO !"TI!F"CTION
Motivation, as we have seen in our chater on work motivation, imlies the
willingness to work or roduce. + erson may be talented and equied with all kinds
of abilities and skills but may have no will to work. 'atisfaction, on the other hand,
imlies a ositive emotional state which may be totally unrelated to roductivity.
'imilarly, in the literature the terms #ob satisfaction are used inter-changeably.
However, a closer analysis may reveal that erhas, they measure two different
anchor oints. +ttitudes are redisositions that make the individual behave in
characteristic way across situations. 3hey are recursors to behavior and determine its
intensity and direction. &ob satisfaction, on the other hand, is an end-state of feeling
which may influence subsequent behavior. In this resect #ob attitudes and satisfaction
may have something in common. =ut if we freeze behavior, attitude would initiate it
while #ob satisfaction would result from it.
#$"!UR$#$NT OF JO !"TI!F"CTION
=ecause of some of the roblems indicated above, measurements of #ob
satisfaction have come to acquire the same fate as the measurement of intelligence.
'ince there is no agreement on a secific definition, generally questionnaires are
develoed to measure satisfaction with various asect of work and the resultant
behavior or score is called #ob satisfaction. 3oday, as intelligence is defined as what is
measured by intelligence test, #ob satisfaction can also be defined as what is measured
by #ob satisfaction questionnaire.
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Most studies of satisfaction have been concerned with oerationlising if rather
than defining it. +ccording to ,ocke -);9;. such an aroach describes that a certain
relationshi works but tells nothing as to why it works. 3his seems to be the case with
#ob satisfaction.
Researchers have been found to be more interest in choosing the unit of
measurement from the several available but little by way of a definition of #ob
satisfaction as a recursor for the choice of the unit of measurement
JO !"TI!F"CTION !UR'$/
Here, since the survey is concentrated on the middle management, its referred
to as %!ecutive"s oulation"s attitudes and ercetions. 3his feedback hels us no
determine the organizational strengths and areas of develoment for ongoing growth
and rofitability.
3he information gathered from the %!ecutive 'atisfaction 'urveys can give
the Management at large, Anowledge that directly imacts the bottom line emloyees
which therefore triggers ressures in the managerial levels.
3hese are some of the ways and means in which ositive e!ecutive relations
He fostered
). Identifying cost-saving oortunities
5. >urbing absenteeism
6. 'trengthening suervision
7. +ssessing training needs
8. 'treamlining communication
9. =enchmarking the organization"s rogress in relation to the industry
T$N R$"!ON! FOR CONDUCTIN% "N $-$CUTI'$ !"TI!F"CTION
!UR'$/
). It roduces useful quantifiable information about issues of concern. It reveals
where the actions should be taken to generate immediate ositive result.
5. It identifies areas where the organization is doing well. It identifies and
ensures where the organization is doing well in terms of its e!ecutive"s
erformance satisfaction.
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6. It identifies the strengths one can build on, and offers oortunity for giving
raise where deserved.
7. It reinforces the organizational values.
8. It imroves combination and trust.
9. It can romote greater commitment and reduce turnover.
:. +n organization can use it to build better leaders.
ortez organized the area as a 'anish colony but
it did introduce >ortez to not only the consumtion but the rocessing of chocolates.
3hey took the beans and the rocess back to 'ain. 3he 'anish added sugar and
honey to the bitter liquid and then fell in love with it. +s in the +mericans, its use
was reserved for member of the court. >hocolate was ket a secret by the 'anish
court for almost a hundred years.
aker3* Chocolate8
In ):88 the rocessing of chocolate moved back to the new world when &ohn
Hanau and &ames baker oened a rocessing house in Massachusetts which was
beginning of the comany now known as baker"s chocolate.
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Now +or the !cience !ta++8
>ocoa batter as a 3rigly >evide which begins to soften at :8 f., and melts at
;: f. It is a highly saturated fat which consists of the fatty acid 'tearic acid, which is
found in higher concentration in chocolate that in any other food. 'tearic acid is
raidly converted by the liver into oleic acid1 a mono unsaturated that neither raises
nor lowers serum cholesterol oleic acid is also a resent in olive and canola oils.
>hocolate does contain caffeine, but not much one ounce of milk chocolate
usually contains 8 mg of caffeine, one ounce of semi-sweet usually has 8-long and a
si!-ounce cu of cocoa usually has )Bmg. 0or comarison, a si!-ounce cu of coffee
contains )BB-)8B mg. >hocolate does not cause acne. It does obtain a rotein that in
habits bacterial growth on teeth and since it meets at body temerature and melts off
one"s teeth, the sugar in chocolate does not cling to one"s teeth.
0h, we (o6e Chocolate8
3he loveliest thing about chocolate, the thing that makes us all so hay when
we eat it is that it contains the highest concentration in any food of henyl ethylamine,
which is the chemical roduced in the brain when a erson is in love. @atch this
sace for more information about chocolate from eter book >hocolate, where we fall
in love with chocolate a new every day.
&ow )h,lli* In6ented Chocolate Co6ered )opcorn8
$hyllis ,ockwood Ceiger, owner of eter broke chocolate says the comany is
chocolate covered ocorn which she calls a *are gift from god was created by
accident/. It was back in );hocolate sho on san macro square, that i inadvertently invented it. *'he
said4 all the san macro merchants were giving away from samles at the annual
holiday magic celebration, and i had a sho fall of very e!ensive handmade items
that i couldn"t afford to give away. I ran down to the theater, got some fresh ocorn
and srinkled chocolate on it so we have something to give too. 3his ast holiday
seasons eter brook sold more than 8tons of chocolate covered ocorn/. It"s turned
into our most oular item,/ laughs Ceiger. *+ true holiday blessingJ/
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Introduction to Con+ectioner,
In India confectionery industry is one among the earliest establishment
industries. It has a large market and otential to grow so many folds. +t the national
comanies that are in market are Dutrine, $arry"s, Ravalgon, $arley, $erfetty, Kanelle,
>adbury"s, Dational $roducts etc. >onfectionery consumtion is rimarily confined to
children. 3he cometition resulting in lenty of varieties.
3he consumer can choose whatever he wants from the Market. >onfectionery
as a roduct is in early growth stage. =ut the demand has been observed to be
increasing gradually over a long eriod of time.
3he word *confectionery/ was derived from the ,atin word *confection/ which
means *rearation/. In other words *+ lace where the sweets are made/ is called
*confectionery/. It consists of both chocolates and biscuits.
Con+ectioner, i* o+ two t,pe*4
? 'ugar confectionery
? 0lavors confectionery
!u4ar con+ectioner,
'ugar confectionery means sweets sugar is the main ingredient either they
consists of sugar in very fine crystal from disersed in sugar maintained in a solution
of careful blend of different tyes as sugar i.e. boiled sweets, toffees, fate, milk, nuts
are emloyed to obtain a variety of flavors and te!tures.
Fla6or* con+ectioner,
0lavors confectionery consists of arities and fancy having flavors as their
basis sweetens and mi!ed with variety roducts such as butter and eggs.
Cocoa and chordate
>hocolate was derived from *cocoa/ been see of tree *the bream cocoa/
originally wild in central +merica and is not cultivated in the troical bet cocoa
owder contains cocoa butter added toga comensate for increased bulk due to
inclusion of sugars.
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Con+ectioner, indu*tr, o+ India
In literal sense confectionery means hard boiled sweets. If it is a cold
rofession family confectioneries were there from )<
th
century India. 3hus industry
can be classified into two sectors they are4
? Or4ani7ed *ector
? Unor4ani7ed !ector
Or4ani7ed *ector
Ma#or confectioneries in the organized sector are as follows4
? Dutrine
? $arry
? $arle
? Ravalgon
? >adbury
? Destle
? Dinkeys
? 2rton
? Cyteen
T&$R$ "R$ !I- FIR#! )RODUCIN% IN OR%"NI;$D !$CTOR
3hey are
• Dutrine confectionery co.,3(
• $arry"s confectionery co.,3(
• >adbury confectionery co.,3(
• $arle confectionery co.,3(
• Ravalgon confectionery co.,3(
• Destle confectionery co.,3(
%ach comany is having secialization in their resective field.
Unor4ani7ed *ector
It consists of small scale units of confectionery whose scale of oerations is
limited to their local areas they are firms roducing in unorganized sector.
? Dutrine
? $arry
? $arle
? Ravalgon
? >adbury
? Destle
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1.>, was established in );85 by late =.K.R%((M a graduate from national
university, at +dyar, -Madras.. 3he chanedor of this university then was 'ri.
Rabindrath 3agore, noble laureate nccl was started as a small manufacturing unit to
roduce different tye of candies. +fter the demise of 'ri. =.K. Reddy , his son 'ri. K.
(warakanath Reddy, M.sc., >hemical engineer, L'+ took over reins of the industries
'ri. K. (warakanath Reddy, M.sc., gains in valuable in site into the confectionery
manufacturing and marketing. He is a visionary bound by an obsessive commitment
to quality and uncomromising faith in business ethics.
In the early 9B"s Dutrine confectionary has grown to be a multi roduct, Multi
- Market giant and continues to be the single largest manufacturer of confectionery
and toffees in India since );omany 'tatues 4 IndiaNs highest se7lling sweets. 3he leader In the
>onfectionery industry in India
Dutrine of the business 4 'ugar boiled confectionery.
Mear of the establishment 4 0eb );86 =.K. Reddy
Dumber of emloyees 4 8BB E 98B Members
+nnual 'ales 3urn 2ver 4 6BB >rores
>omany >atial 4 6B >rores
$rincial e!ort market 4 D>>, %!orts confectionery roduct to +ustralian,
Middle %ast %uroe , 'outh +frica and Dew Oealand.
Manufacturer $roducts 4 More than :B varieties of >andies, 3offes , 0ruit =ars.
0actory ,ocation 4 D>>, $roduces its confectionery with a Main 0actory
at >hittoor.
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$roduction >aacity 4 5BB 3ons $er day.
=ualit,
? Iuality that was the key.
? Dever >omromise
? $rofits will come in good time
? Maintain in at all cost.
(ocation Factor*
Dutrine confectionery ,td. Is a situated in tha border town of >hittoor. 2n DH
- 7 in +$. 3he comany is establish in an +rea when the basis Raw materials Milk,
'ugar , etc. Is available in lenty and easily rocurable. >hittoor lies in an
advantageous troical 0ruits like Mango, =anana and $aaya are Crown in
abundance. Dutrine roduce its confectionery with a main factory at various centers.
Di6er*i+ication
'ince );hewing
gums, Instant feeds de hydrated fruit bars of Mango, =anana, $aaya, Cuava , 0ruit
ul , rocesses fruit. Dutrine has a wide range of more than :5 verities of >andies,
3offees, etc.
Re*earch and De6elopment
Dutrine is the >omany in India roducing dehydrated fruit bars, using an
innovative technology. Dutrine has a well equied research laboratory. @here
continues roduct testing and roduct develoment is organized Dutrine $roduces is
confectionery with a Main factory at >hittoor.
Man $ower
3oday Dutrine as 8BB E 9BB %mloyees including worker on emloyment
rolls.
Corporate Ima4e
Dutrine have built u an %vitable cororate image among most consumers by
effective advertising strategy and romotional inut while investing in brand
romotion. Dutrine identifies itself with oular games like >ricket, Hockey etc. In its
=rand strategy in India.
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oard o+ Director*
Mr.=. Kenkata Rama Reddy - 0ounder
Mr.$raveen &akata - Managing (irector
Mr.Cunasekaran -%K$-so
Mr.=.Cia suddin -unit head
Mr C.'. 'rinivas -manager HR
$#)(O/$$ R$("TION!&I)
Dutrine confectionery comany limited has built u a reutation of
e!cellent relationshi reinforced by generous benefits to the emloyee"s free clotting
on the eve of festivals. 3here is only one recognized workers union out of two
registered and the industrial relations are maintained eacefully.
CO#)UT$RI;$D "TT$ND"NC$ R$CORDIN% !/!T$#
"ttendance recording system is working on comuter. 3he emloyee will be
given an identity card at the #oining of comany. 3he emloyee had to record their
attendance by inserting their unching machine at their entering and living the
comany at time office.
3he emloyee should not leave the remises of the comany without written
ermission.
($"'$ )"RTICU("R!
%arn leave 4 as er factory act
>asual leave 4 )5 days
Dational and festival holidays 4 )B days
'"RIOU! D$)"RT#$NT! IN T&$ CONF$CTION"R/
Dutrine confectionary comany ltd has )B sectors as its various deartments
like1
)roduction department
In this deartment the comany looks aftere the roduction rocess, which further
divided to three sub deartments4
• >onfectionary deartment
• 3offees deartment
• @raing deartment
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• Iuality control deartment
• 0inance deartment
Con+ectionar, department
In this deartment the comany roduces more than 78 varieties of hard body
confectionaries
To++ee* department
In this zone the comany manufacturing more than :8 verities if toffees.
0rappin4 department
3his deartment deals with the acking of the final roducts. 3he comany
has automated the wraing section.
=ualit, control department
3his deartment looks after the quality of the roducts , which gas a well
equied stae of the art RP( laboratory to check the quality of the roducts.
Finance department
3his deartment looks after all the costs transactions and maintains looks of
account from all the deartment of the comany.
($"DIN% R"ND! OF NUTRIN$ "R$
? Dutrine mahalacto
? Dutrine cookies
? Honey fab
? +ssay
)RODUCT )ROFI($
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$roducts in Dutrine confectionary comany ,3(
? >hocolate %clairs
? Dutrine Mahalacto
? @ild coffee
? +mras
? 'uer star delite
? Cinger cas
? >humma-chumma
? (ishum
? Dature fruit bar
? 3o cream assortments
? 3win treat assortment
? %sresso toffee
? Dutrine royal
? >armella
? Dutrine gold
? Dutrine mite Qclairs
? 'oft heart
? $ineale toffee
? 2range candy
? ,acto bon bon
? 0ruit mi! candy
? 'unshine fruit
? +ssorted confectionary
? Culkand
? Mango soft center
? >lubby
? Milky caramel
? +ssay
? Dutrine cookies
? Maruel
? Dutrine lollio
? 3urkey eggs
? >oconut unch
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2.1 R$'I$0 OF (IT$R"TUR$
'chermerhorn -);;6.4 defines #ob satisfaction as an effective or emotional
resonse towards various asects of an emloyees work. 3he author emhasizes
that likely causes of #ob satisfaction include status, suervision, co-worker
relationshis, #ob content and remuneration and e!trinsic rewords, romotion and
hysical conditions of the work environment, as well as organizational structure.
%llickson and ,ogsdon -5BB5.4 'uort this view by defining #ob satisfaction as
the e!tent to which emloyees like their work.
Mc Damara -n.d..4 oints out that #ob satisfaction refers to an individual"s feelings
or state of mind giving heed to the nature of the individuals work. 3he author
further e!lains that #ob satisfaction can be influenced by a diversity of #ob
dimensions, inter alia, the quality of the emloyees relationshi with their
suervisor, the status of the hysical environment in which the individual work,
degree of fulfillment in work.
Rue and =yars -);;5.4 Refer to #ob satisfaction as an individual"s mental state
about the #ob. Robbins -5BB6. adds that an individual with high #ob satisfaction
will dislay a ositive attitude towards their #ob, and the individual who is
dissatisfied will have a negative attitude about the #ob. 3his definition is e!lained
by Creenberg and =aron -);;8. who define #ob satisfaction as an individual"s
cognitive, affective and evaluative reactions towards their #obs.
>herrington -);;7.4 Refer to the various asects or facet of the #ob as the
individual"s attitude about their ay, the work itself whether it is challenging,
stimulating and attractive, and the 55 suervisors-whether they ossess the softer
managerial skill as well as being cometent in their #obs.
Aeith (avis,-);ommiting of mistakes, diverting energy for
different tyes of conflicts keeing this thing in view, all organizations are trying to
identify the areas where satisfaction is to be imroved to get out of the above dangers.
In this connection, a survey was conducted on behalf of Dutrine >onfectionary
$vt.,3( to identify the level of satisfaction in terms of strongly agree to strongly
disagree on various #ob related factors.
It is said that satisfied emloyee is a roductive emloyee, any kind of
grievance relating to organization or ersonal to greater e!tent influence on the
#ob. 'o every organization is giving higher riority to kee their emloyees with
satisfaction by roviding several facilities which imroves satisfaction and which
reduce dissatisfaction.
&ob satisfaction is considered as a key issue by the entrereneur where
efforts are taken and rograms are initiated. If an emloyee is not satisfied with
the #ob there are chances for absenteeism, lob turnover, lower roductivity,
committing of mistakes, diverting energy for different tyes of conflicts keeing
this things in view all organizations are trying to identify the areas where
satisfaction to be imroved to get out of the above dangers.
3his ro#ect mainly focus on the study of #ob satisfaction of emloyees
in nutrine confectionary. 3o rovide the quality in their emloyee work life regarding
to their, @ork environment, work schedules internal benefits in work which
motivatives to them to work P roduce satisfaction at work lace.3his management
should have an over look about the various rograms like a fle!ible time, alternative
work schedule, comressed work weeks and different facilities etc.
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2.< N$$D FOR T&$ !TUD/
3he emloyee #ob satisfaction is the orientation of the industry towards
his work role, which he is resently laying. 3he organization will only thrive and
survive when its emloyees are satisfied.3his makes ersons say comletely that he is
fully satisfied with the #ob. 3his study is conducted so that the emloyees give their
full, honest and frank oinion by remaining anonymous about how they feel about
their #obs. 3he survey is also a useful way to assess the training needs and also a
tangible e!ression of the management"s interest in the emloyee welfare, which
would give the emloyee a cause to have good satisfaction and feel better towards the
management.
In an organization satisfied emloyee is a roductive emloyee, any
kind of grievance related to organizational or ersonal to gather e!tent influence on
the #ob. 'o, ever organization is giving higher riority to kee their emloyees with
satisfaction by roviding several facilities which imrove satisfaction and which
reduce dissatisfaction.
2.> OJ$CTI'$! OF T&$ !TUD/
3he ob#ectives of the study is as follows 4
? 3o study the emloyee #ob satisfaction at Dutrine confectionary comany
vt.ltd.
? 3o know the level of #ob satisfaction among all the emloyees in Dutrine
confectionary comany vt.ltd.
? 3o find out the factors which are influencing the #ob satisfaction in Dutrine
confectionary comany vt.ltd.
? 3o offer useful suggestions to imrove the satisfaction level in Dutrine
confectionary comany vt.ltd.
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2.?. R$!$"RC& #$T&ODO(O%/
Research methodology is a way to systematically solve the research roblem.
It deals with the ob#ective of a research study, the method of defining the research
roblem, the tye of hyothesis formulated, the tye of data collected, method used
for data collecting and analyzing the data etc. 3he methodology includes collection
of rimary and secondary data
T,pe o+ Re*earch
e*cripti6e Re*earch8
3he study follows descritive research method. Research design is simly the
frame work or lan for study used as collecting and analyzing data.
Re*earch De*i4n8
+ research design is a basis of frame work, which rovides guidelines for the
rest of research rocess. It is the ma of blue rint according to which, the research is
to be conducted. 3he research design secifies the method of study. Research design
is reared after formulating the research roblem.
2.?.1. !ource* o+ Data8
(ata are the raw materials in which marketing research works. 3he task of
data collection begins after research roblem has been defined and research design
chalked out. (ata collected are classified in to rimary data and secondary data.
a@ )rimar, Data8
+ rimary source is a ublication in which the data ublished by the authority
which gathered and analyzed them. $rimary sources of data are individuals, focus
grous, anels, unconstructive measures. Iuestionnaires were used for collecting
rimary data.
5@ !econdar, Data8
'econdary data are those data which have been already collected and analyzed
by some earlier agency for its own use and later the same data used by a different
agency. 'econdary data were collected from the comany"s annual ublications,
memorandums of settlements, news aers, #ournals, websites, and from library
books.
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!amplin4 #ethod8
'amling technique used in this study is *stratified samling/. Random
samling is the method of choosing certain samles from lot of data where collecting
all the data is not ossible and consumes time.
2.?.2. !ample !i7e8
3he samle size taken for this study is 8B.
Re*earch #ethodolo4,8
Research is a careful investigation or enquiry thought such for new facts in
any branch of knowledge. +ccording to red man and Morry, research is a systemized
effort to gain new knowledge.
Re*earch De*i4n8
3he research design is the basic framework or blue rint for conducting the
research. It rovides the guidelines of the research rocess. 3he research design
secifies the method for data collection and analysis the results. 3he research design
will be descritive in nature for the rimary data collection.
2.?.. )eriod o+ the !tud,8
3he study was conducted in the month of May )
st
to &une
)
st
i.e. 6B
days.
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2.A. !CO)$ OF T&$ !TUD/
3he scoe of the study is confined to the #ob satisfaction among
emloyees at Dutrine confectionary comany $vt.,td, chittoor. 3he (ata is
collected from 8B emloyees from different levels i.e. from senior level to
#unior level.
&ob satisfaction is an imortant outut that emloyees work for
organization. 3he study made on the toic of #ob satisfaction will reveal the factor of
feelings of emloyees. 3his reort is useful to management of the comany to know
the satisfaction levels of emloyees and they can take measures to increase
roductivity.
3his reort may be useful to the management students for reading, and
may be useful in rearing their reort on the #ob satisfaction in business concerns,
ublic organization etc.,
2.B. (I#IT"TION! OF T&$ !TUD/
? >ould not interact with senior managers because they are always busy
with their work.
? 3he resonse given by the selected emloyees may be sub#ected to biased
answers.
? 'ome emloyees are hesitant to reveal the facts.
? 3he emloyee availability during the working hours was a difficult task.
? 3he organization has not given the erformance results of its emloyees.
? 'coe of questionnaire was limited.
? (ue to the limitation of the time, the research could not be made more
detailed.
? +ll the emloyees were busy while collecting the data, it became very
difficult to take interview schedules from them.
. Deutral (. Dot 'atisfied
%. Highly (issatisfied
5). 'ueriors reaction towards the matter you carried to themH - .
+. Kery much >oncern =. >oncern
>. (ifference (. In difference
%. Kery much un concern
55. =elieve organization has good culture ethics and oinionsH - .
+. 'trongly +gree =. +gree
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>. Ln decided (. (isagree
%. 'trongly (isagree
56. How 'ecure in your #obH - .
+. Highly 'ecure =. 'ecure
>. Do 2inion (. Dot 'ecure
%. Dot Highly 'ecure
57. Mou believe very good growth oortunities in the organizationH - .
+. 'trongly +gree =. +gree
>. Deutral (. (isagree
%. 'trongly (isagree
58. @hat is your overall oinion of the comanyH - .
+. %!cellent =. Cood
>. +verage (. =ad
%. Kery bad
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doc_792856635.docx
MBA Project
1.INTRODUCTION
Human Resource Management is considered to be the most valuable asset in
any organization. It is the sum-total of inherent abilities, acquired knowledge and
skills reresented by the talents and atitudes of the emloyed ersons who comrise
of e!ecutives, suervisors, and the rank and file emloyees. It may be noted here that
human resources should be utilized to the ma!imum ossible e!tent, in order to
achieve individual and organizational goals. It is thus the emloyee"s erformance
which ultimately decides and attainment of goals. However, the emloyee
erformance is to a large e!tent, influenced by motivation and #ob satisfaction.
Human resource management is a secialized functional area of business that
attemts to develo rogrammes, olicies, and activities to romote the #ob
satisfaction of both individual and organizational needs, goods and ob#ectives.
$eole #oin organizations with certain motives like security of income and #ob,
better rosects in future, and satisfaction of social and sychological needs. %very
erson has different sets of needs at different times. It is the resonsibility of
management to recognize this basic fact and rovide aroriate oortunities and
environments to eole at work to satisfy their needs.
1.1 Introduction to project – Theoritical Framework
JO !"TI!F"CTION
&ob 'atisfaction is a term that figures rominently in any discussions on
management of human resources. &ob satisfaction refers to a erson"s feeling of
satisfaction on the #ob, which acts as a motivation to work. It is not the self-
satisfaction, hainess or self- contentment but the satisfaction on the #ob.
#$"NIN% OF JO !"TI!F"CTION
&ob satisfaction is the mental feeling of favorableness, which an
individual has about his #ob.
(ublin has defined #ob satisfaction as the amount of leasure or
contentment associated with a #ob if you like your #ob intensely, you will
e!erience high #ob satisfaction.
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D$FINITION OF JO !"TI!F"CTION
*&ob satisfaction is as a leasurable or ositive emotional state
resulting from the araisal of one"s #ob or #ob e!erience.
- %.+. ,ocke
*&ob satisfaction is the amount of overall ositive affect -or feelings.
that individuals have towards their #obs./
-0eldman and +rnold
&U#"N R$!OURC$ D$'$(O)#$NT
Most e!erts agree these are five basic functions of all managers to erform
lanning1 staffing, organizing, leading and controlling In total these functions
reresent the management rocess.
'imly but, Human Resource Management -HRM. is a management function
that hels managers recruit, select, train, and develo members for organization.
2bviously HRM is connected with the dimension in organization.
Management is the lanning, organizing, directing and controlling of the
rocurement, develoment, comensation, integration, maintenance and searation of
human resources to the end that individual, organizational and social ob#ectives are
accomlished.
!CO)$ OF &U#"N R$!OURC$ #"N"%$#$NT
3he scoe of Human Resource Management is indeed vast. +ll ma#or activities
in the working life of a worker from the time of his entry into organization until the
leaves comes under the review of HRM.
3he scoe includes4
). Introduction to HRM.
5. %mloyees hiring.
6. %mloyees and e!ecutive remuneration.
7. %mloyee motivation.
8. %mloyee maintenance.
9. Industrial relation.
:. $rosectus of HRM.
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JO !"TI!F"CTION
3he imortant of #ob satisfaction is fairly evident from a descrition of
maintaining morale in an industry. If an emloyee is not satisfied with his work, then
both the quality and quality of his outut will suffer. If his #ob satisfaction increases
then there is an imortant in both the quantity and quality of roduction in which
workers are the satisfied with their work also characterized by his high morale.
Increasing #ob satisfaction is imortant for its humanitarian value and for its
financial benefits. -(ue to its effect on emloyee behavior..
+s early as )
are about the quality of their work.• 3hey are more committed to the organization.
• Have higher retention rates.
• 3hey are more roductive.
!ati*+action Reall, #ean*
• 3heir work is interesting
• 3hey are glad they close their articular #ob.
• 3hey are given a chance to do what they do best.
• 3here is something to be gained by staying with their organization.
• 3hey have equal oortunities in romotion and salary.
• 3hey ay is good.
• 3hey are given increased resonsibilities for ro#ects ?roducts.3heir emloyer
cares about them as individual and wants them to succeed #ob satisfaction is
influenced by the following factors.
? 2ortunity
? 'tress.
? ,eadershi.
? @ork standards.
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? 0air rewards.
? +dequate authority.
3hese are si! factors that influences #ob satisfaction, when these si! factors are high
when the above said factors are low, #ob satisfaction will be low.
N"TUR$ OF JO !"TI!F"CTION
? &ob satisfaction is an effective attitude feeling of relative like or dislike
towards something.
? 3he satisfaction is a set of favorable or unfavorable feeling and emotions with
which each emloyees view their work.
? &ob satisfaction tyically refers to the attitude of a single emloyee.
? &ob satisfaction can be viewed as an overall attitude or it can aly to the
various art of an individual #obs.
? &ob satisfaction is one art of life satisfaction. 3he nature of a workers
environment of the #ob indirectly influenced his?her feeling on the #ob.
$FF$CT! OF JO !"TI!F"CTION
3he following are the effects of #ob satisfaction which are imortant to all the
organization concerned about controlling. High erformance contributes to high #ob
satisfaction.
$erformance leads to higher rewards as seen as fair and suitable. 3hen
imroved satisfaction develoed because emloyees feel that they are receiving
rewards in roortion to their erformance.
+nother outcome of serve dissatisfaction is the resentment of emloyee"s
thefts or the unauthorized removal of the comany resources. %mloyees may #ustify
this unethical behavior as away of re-establishing ercetion lost equity or even
gaining revenge. + low #ob satisfaction leads to absenteeism is a deliberate ractice or
habitual condition of being from work lasing for one or several days of work eriods.
3ardiness is concerned with tye of short eriod absenteeism from a few minute to
several hours.
T&$ $-$CUTI'$ !"TI!F"CTION )ROC$!!
• (etermining the need to survey
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• 'etting the survey to the management
• 'electing the methodology
• @hen to require questioning
• $roofing and testing
• Marketing and survey
• Inviting the officials
• 2btain high resonse rates
• 'electing the norms to use
• Interreting the results
• +ction on the results
#OTI'"TION. "TTITUD$ "ND JO !"TI!F"CTION
Motivation, as we have seen in our chater on work motivation, imlies the
willingness to work or roduce. + erson may be talented and equied with all kinds
of abilities and skills but may have no will to work. 'atisfaction, on the other hand,
imlies a ositive emotional state which may be totally unrelated to roductivity.
'imilarly, in the literature the terms #ob satisfaction are used inter-changeably.
However, a closer analysis may reveal that erhas, they measure two different
anchor oints. +ttitudes are redisositions that make the individual behave in
characteristic way across situations. 3hey are recursors to behavior and determine its
intensity and direction. &ob satisfaction, on the other hand, is an end-state of feeling
which may influence subsequent behavior. In this resect #ob attitudes and satisfaction
may have something in common. =ut if we freeze behavior, attitude would initiate it
while #ob satisfaction would result from it.
#$"!UR$#$NT OF JO !"TI!F"CTION
=ecause of some of the roblems indicated above, measurements of #ob
satisfaction have come to acquire the same fate as the measurement of intelligence.
'ince there is no agreement on a secific definition, generally questionnaires are
develoed to measure satisfaction with various asect of work and the resultant
behavior or score is called #ob satisfaction. 3oday, as intelligence is defined as what is
measured by intelligence test, #ob satisfaction can also be defined as what is measured
by #ob satisfaction questionnaire.
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Most studies of satisfaction have been concerned with oerationlising if rather
than defining it. +ccording to ,ocke -);9;. such an aroach describes that a certain
relationshi works but tells nothing as to why it works. 3his seems to be the case with
#ob satisfaction.
Researchers have been found to be more interest in choosing the unit of
measurement from the several available but little by way of a definition of #ob
satisfaction as a recursor for the choice of the unit of measurement
JO !"TI!F"CTION !UR'$/
Here, since the survey is concentrated on the middle management, its referred
to as %!ecutive"s oulation"s attitudes and ercetions. 3his feedback hels us no
determine the organizational strengths and areas of develoment for ongoing growth
and rofitability.
3he information gathered from the %!ecutive 'atisfaction 'urveys can give
the Management at large, Anowledge that directly imacts the bottom line emloyees
which therefore triggers ressures in the managerial levels.
3hese are some of the ways and means in which ositive e!ecutive relations
He fostered
). Identifying cost-saving oortunities
5. >urbing absenteeism
6. 'trengthening suervision
7. +ssessing training needs
8. 'treamlining communication
9. =enchmarking the organization"s rogress in relation to the industry
T$N R$"!ON! FOR CONDUCTIN% "N $-$CUTI'$ !"TI!F"CTION
!UR'$/
). It roduces useful quantifiable information about issues of concern. It reveals
where the actions should be taken to generate immediate ositive result.
5. It identifies areas where the organization is doing well. It identifies and
ensures where the organization is doing well in terms of its e!ecutive"s
erformance satisfaction.
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6. It identifies the strengths one can build on, and offers oortunity for giving
raise where deserved.
7. It reinforces the organizational values.
8. It imroves combination and trust.
9. It can romote greater commitment and reduce turnover.
:. +n organization can use it to build better leaders.
ortez organized the area as a 'anish colony but
it did introduce >ortez to not only the consumtion but the rocessing of chocolates.
3hey took the beans and the rocess back to 'ain. 3he 'anish added sugar and
honey to the bitter liquid and then fell in love with it. +s in the +mericans, its use
was reserved for member of the court. >hocolate was ket a secret by the 'anish
court for almost a hundred years.
aker3* Chocolate8
In ):88 the rocessing of chocolate moved back to the new world when &ohn
Hanau and &ames baker oened a rocessing house in Massachusetts which was
beginning of the comany now known as baker"s chocolate.
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Now +or the !cience !ta++8
>ocoa batter as a 3rigly >evide which begins to soften at :8 f., and melts at
;: f. It is a highly saturated fat which consists of the fatty acid 'tearic acid, which is
found in higher concentration in chocolate that in any other food. 'tearic acid is
raidly converted by the liver into oleic acid1 a mono unsaturated that neither raises
nor lowers serum cholesterol oleic acid is also a resent in olive and canola oils.
>hocolate does contain caffeine, but not much one ounce of milk chocolate
usually contains 8 mg of caffeine, one ounce of semi-sweet usually has 8-long and a
si!-ounce cu of cocoa usually has )Bmg. 0or comarison, a si!-ounce cu of coffee
contains )BB-)8B mg. >hocolate does not cause acne. It does obtain a rotein that in
habits bacterial growth on teeth and since it meets at body temerature and melts off
one"s teeth, the sugar in chocolate does not cling to one"s teeth.
0h, we (o6e Chocolate8
3he loveliest thing about chocolate, the thing that makes us all so hay when
we eat it is that it contains the highest concentration in any food of henyl ethylamine,
which is the chemical roduced in the brain when a erson is in love. @atch this
sace for more information about chocolate from eter book >hocolate, where we fall
in love with chocolate a new every day.
&ow )h,lli* In6ented Chocolate Co6ered )opcorn8
$hyllis ,ockwood Ceiger, owner of eter broke chocolate says the comany is
chocolate covered ocorn which she calls a *are gift from god was created by
accident/. It was back in );hocolate sho on san macro square, that i inadvertently invented it. *'he
said4 all the san macro merchants were giving away from samles at the annual
holiday magic celebration, and i had a sho fall of very e!ensive handmade items
that i couldn"t afford to give away. I ran down to the theater, got some fresh ocorn
and srinkled chocolate on it so we have something to give too. 3his ast holiday
seasons eter brook sold more than 8tons of chocolate covered ocorn/. It"s turned
into our most oular item,/ laughs Ceiger. *+ true holiday blessingJ/
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Introduction to Con+ectioner,
In India confectionery industry is one among the earliest establishment
industries. It has a large market and otential to grow so many folds. +t the national
comanies that are in market are Dutrine, $arry"s, Ravalgon, $arley, $erfetty, Kanelle,
>adbury"s, Dational $roducts etc. >onfectionery consumtion is rimarily confined to
children. 3he cometition resulting in lenty of varieties.
3he consumer can choose whatever he wants from the Market. >onfectionery
as a roduct is in early growth stage. =ut the demand has been observed to be
increasing gradually over a long eriod of time.
3he word *confectionery/ was derived from the ,atin word *confection/ which
means *rearation/. In other words *+ lace where the sweets are made/ is called
*confectionery/. It consists of both chocolates and biscuits.
Con+ectioner, i* o+ two t,pe*4
? 'ugar confectionery
? 0lavors confectionery
!u4ar con+ectioner,
'ugar confectionery means sweets sugar is the main ingredient either they
consists of sugar in very fine crystal from disersed in sugar maintained in a solution
of careful blend of different tyes as sugar i.e. boiled sweets, toffees, fate, milk, nuts
are emloyed to obtain a variety of flavors and te!tures.
Fla6or* con+ectioner,
0lavors confectionery consists of arities and fancy having flavors as their
basis sweetens and mi!ed with variety roducts such as butter and eggs.
Cocoa and chordate
>hocolate was derived from *cocoa/ been see of tree *the bream cocoa/
originally wild in central +merica and is not cultivated in the troical bet cocoa
owder contains cocoa butter added toga comensate for increased bulk due to
inclusion of sugars.
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Con+ectioner, indu*tr, o+ India
In literal sense confectionery means hard boiled sweets. If it is a cold
rofession family confectioneries were there from )<
th
century India. 3hus industry
can be classified into two sectors they are4
? Or4ani7ed *ector
? Unor4ani7ed !ector
Or4ani7ed *ector
Ma#or confectioneries in the organized sector are as follows4
? Dutrine
? $arry
? $arle
? Ravalgon
? >adbury
? Destle
? Dinkeys
? 2rton
? Cyteen
T&$R$ "R$ !I- FIR#! )RODUCIN% IN OR%"NI;$D !$CTOR
3hey are
• Dutrine confectionery co.,3(
• $arry"s confectionery co.,3(
• >adbury confectionery co.,3(
• $arle confectionery co.,3(
• Ravalgon confectionery co.,3(
• Destle confectionery co.,3(
%ach comany is having secialization in their resective field.
Unor4ani7ed *ector
It consists of small scale units of confectionery whose scale of oerations is
limited to their local areas they are firms roducing in unorganized sector.
? Dutrine
? $arry
? $arle
? Ravalgon
? >adbury
? Destle
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1.>, was established in );85 by late =.K.R%((M a graduate from national
university, at +dyar, -Madras.. 3he chanedor of this university then was 'ri.
Rabindrath 3agore, noble laureate nccl was started as a small manufacturing unit to
roduce different tye of candies. +fter the demise of 'ri. =.K. Reddy , his son 'ri. K.
(warakanath Reddy, M.sc., >hemical engineer, L'+ took over reins of the industries
'ri. K. (warakanath Reddy, M.sc., gains in valuable in site into the confectionery
manufacturing and marketing. He is a visionary bound by an obsessive commitment
to quality and uncomromising faith in business ethics.
In the early 9B"s Dutrine confectionary has grown to be a multi roduct, Multi
- Market giant and continues to be the single largest manufacturer of confectionery
and toffees in India since );omany 'tatues 4 IndiaNs highest se7lling sweets. 3he leader In the
>onfectionery industry in India
Dutrine of the business 4 'ugar boiled confectionery.
Mear of the establishment 4 0eb );86 =.K. Reddy
Dumber of emloyees 4 8BB E 98B Members
+nnual 'ales 3urn 2ver 4 6BB >rores
>omany >atial 4 6B >rores
$rincial e!ort market 4 D>>, %!orts confectionery roduct to +ustralian,
Middle %ast %uroe , 'outh +frica and Dew Oealand.
Manufacturer $roducts 4 More than :B varieties of >andies, 3offes , 0ruit =ars.
0actory ,ocation 4 D>>, $roduces its confectionery with a Main 0actory
at >hittoor.
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$roduction >aacity 4 5BB 3ons $er day.
=ualit,
? Iuality that was the key.
? Dever >omromise
? $rofits will come in good time
? Maintain in at all cost.
(ocation Factor*
Dutrine confectionery ,td. Is a situated in tha border town of >hittoor. 2n DH
- 7 in +$. 3he comany is establish in an +rea when the basis Raw materials Milk,
'ugar , etc. Is available in lenty and easily rocurable. >hittoor lies in an
advantageous troical 0ruits like Mango, =anana and $aaya are Crown in
abundance. Dutrine roduce its confectionery with a main factory at various centers.
Di6er*i+ication
'ince );hewing
gums, Instant feeds de hydrated fruit bars of Mango, =anana, $aaya, Cuava , 0ruit
ul , rocesses fruit. Dutrine has a wide range of more than :5 verities of >andies,
3offees, etc.
Re*earch and De6elopment
Dutrine is the >omany in India roducing dehydrated fruit bars, using an
innovative technology. Dutrine has a well equied research laboratory. @here
continues roduct testing and roduct develoment is organized Dutrine $roduces is
confectionery with a Main factory at >hittoor.
Man $ower
3oday Dutrine as 8BB E 9BB %mloyees including worker on emloyment
rolls.
Corporate Ima4e
Dutrine have built u an %vitable cororate image among most consumers by
effective advertising strategy and romotional inut while investing in brand
romotion. Dutrine identifies itself with oular games like >ricket, Hockey etc. In its
=rand strategy in India.
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oard o+ Director*
Mr.=. Kenkata Rama Reddy - 0ounder
Mr.$raveen &akata - Managing (irector
Mr.Cunasekaran -%K$-so
Mr.=.Cia suddin -unit head
Mr C.'. 'rinivas -manager HR
$#)(O/$$ R$("TION!&I)
Dutrine confectionery comany limited has built u a reutation of
e!cellent relationshi reinforced by generous benefits to the emloyee"s free clotting
on the eve of festivals. 3here is only one recognized workers union out of two
registered and the industrial relations are maintained eacefully.
CO#)UT$RI;$D "TT$ND"NC$ R$CORDIN% !/!T$#
"ttendance recording system is working on comuter. 3he emloyee will be
given an identity card at the #oining of comany. 3he emloyee had to record their
attendance by inserting their unching machine at their entering and living the
comany at time office.
3he emloyee should not leave the remises of the comany without written
ermission.
($"'$ )"RTICU("R!
%arn leave 4 as er factory act
>asual leave 4 )5 days
Dational and festival holidays 4 )B days
'"RIOU! D$)"RT#$NT! IN T&$ CONF$CTION"R/
Dutrine confectionary comany ltd has )B sectors as its various deartments
like1
)roduction department
In this deartment the comany looks aftere the roduction rocess, which further
divided to three sub deartments4
• >onfectionary deartment
• 3offees deartment
• @raing deartment
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• Iuality control deartment
• 0inance deartment
Con+ectionar, department
In this deartment the comany roduces more than 78 varieties of hard body
confectionaries
To++ee* department
In this zone the comany manufacturing more than :8 verities if toffees.
0rappin4 department
3his deartment deals with the acking of the final roducts. 3he comany
has automated the wraing section.
=ualit, control department
3his deartment looks after the quality of the roducts , which gas a well
equied stae of the art RP( laboratory to check the quality of the roducts.
Finance department
3his deartment looks after all the costs transactions and maintains looks of
account from all the deartment of the comany.
($"DIN% R"ND! OF NUTRIN$ "R$
? Dutrine mahalacto
? Dutrine cookies
? Honey fab
? +ssay
)RODUCT )ROFI($
$age)<
$roducts in Dutrine confectionary comany ,3(
? >hocolate %clairs
? Dutrine Mahalacto
? @ild coffee
? +mras
? 'uer star delite
? Cinger cas
? >humma-chumma
? (ishum
? Dature fruit bar
? 3o cream assortments
? 3win treat assortment
? %sresso toffee
? Dutrine royal
? >armella
? Dutrine gold
? Dutrine mite Qclairs
? 'oft heart
? $ineale toffee
? 2range candy
? ,acto bon bon
? 0ruit mi! candy
? 'unshine fruit
? +ssorted confectionary
? Culkand
? Mango soft center
? >lubby
? Milky caramel
? +ssay
? Dutrine cookies
? Maruel
? Dutrine lollio
? 3urkey eggs
? >oconut unch
$age);
$age5B
$age5)
2.1 R$'I$0 OF (IT$R"TUR$
'chermerhorn -);;6.4 defines #ob satisfaction as an effective or emotional
resonse towards various asects of an emloyees work. 3he author emhasizes
that likely causes of #ob satisfaction include status, suervision, co-worker
relationshis, #ob content and remuneration and e!trinsic rewords, romotion and
hysical conditions of the work environment, as well as organizational structure.
%llickson and ,ogsdon -5BB5.4 'uort this view by defining #ob satisfaction as
the e!tent to which emloyees like their work.
Mc Damara -n.d..4 oints out that #ob satisfaction refers to an individual"s feelings
or state of mind giving heed to the nature of the individuals work. 3he author
further e!lains that #ob satisfaction can be influenced by a diversity of #ob
dimensions, inter alia, the quality of the emloyees relationshi with their
suervisor, the status of the hysical environment in which the individual work,
degree of fulfillment in work.
Rue and =yars -);;5.4 Refer to #ob satisfaction as an individual"s mental state
about the #ob. Robbins -5BB6. adds that an individual with high #ob satisfaction
will dislay a ositive attitude towards their #ob, and the individual who is
dissatisfied will have a negative attitude about the #ob. 3his definition is e!lained
by Creenberg and =aron -);;8. who define #ob satisfaction as an individual"s
cognitive, affective and evaluative reactions towards their #obs.
>herrington -);;7.4 Refer to the various asects or facet of the #ob as the
individual"s attitude about their ay, the work itself whether it is challenging,
stimulating and attractive, and the 55 suervisors-whether they ossess the softer
managerial skill as well as being cometent in their #obs.
Aeith (avis,-);ommiting of mistakes, diverting energy for
different tyes of conflicts keeing this thing in view, all organizations are trying to
identify the areas where satisfaction is to be imroved to get out of the above dangers.
In this connection, a survey was conducted on behalf of Dutrine >onfectionary
$vt.,3( to identify the level of satisfaction in terms of strongly agree to strongly
disagree on various #ob related factors.
It is said that satisfied emloyee is a roductive emloyee, any kind of
grievance relating to organization or ersonal to greater e!tent influence on the
#ob. 'o every organization is giving higher riority to kee their emloyees with
satisfaction by roviding several facilities which imroves satisfaction and which
reduce dissatisfaction.
&ob satisfaction is considered as a key issue by the entrereneur where
efforts are taken and rograms are initiated. If an emloyee is not satisfied with
the #ob there are chances for absenteeism, lob turnover, lower roductivity,
committing of mistakes, diverting energy for different tyes of conflicts keeing
this things in view all organizations are trying to identify the areas where
satisfaction to be imroved to get out of the above dangers.
3his ro#ect mainly focus on the study of #ob satisfaction of emloyees
in nutrine confectionary. 3o rovide the quality in their emloyee work life regarding
to their, @ork environment, work schedules internal benefits in work which
motivatives to them to work P roduce satisfaction at work lace.3his management
should have an over look about the various rograms like a fle!ible time, alternative
work schedule, comressed work weeks and different facilities etc.
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2.< N$$D FOR T&$ !TUD/
3he emloyee #ob satisfaction is the orientation of the industry towards
his work role, which he is resently laying. 3he organization will only thrive and
survive when its emloyees are satisfied.3his makes ersons say comletely that he is
fully satisfied with the #ob. 3his study is conducted so that the emloyees give their
full, honest and frank oinion by remaining anonymous about how they feel about
their #obs. 3he survey is also a useful way to assess the training needs and also a
tangible e!ression of the management"s interest in the emloyee welfare, which
would give the emloyee a cause to have good satisfaction and feel better towards the
management.
In an organization satisfied emloyee is a roductive emloyee, any
kind of grievance related to organizational or ersonal to gather e!tent influence on
the #ob. 'o, ever organization is giving higher riority to kee their emloyees with
satisfaction by roviding several facilities which imrove satisfaction and which
reduce dissatisfaction.
2.> OJ$CTI'$! OF T&$ !TUD/
3he ob#ectives of the study is as follows 4
? 3o study the emloyee #ob satisfaction at Dutrine confectionary comany
vt.ltd.
? 3o know the level of #ob satisfaction among all the emloyees in Dutrine
confectionary comany vt.ltd.
? 3o find out the factors which are influencing the #ob satisfaction in Dutrine
confectionary comany vt.ltd.
? 3o offer useful suggestions to imrove the satisfaction level in Dutrine
confectionary comany vt.ltd.
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2.?. R$!$"RC& #$T&ODO(O%/
Research methodology is a way to systematically solve the research roblem.
It deals with the ob#ective of a research study, the method of defining the research
roblem, the tye of hyothesis formulated, the tye of data collected, method used
for data collecting and analyzing the data etc. 3he methodology includes collection
of rimary and secondary data
T,pe o+ Re*earch
e*cripti6e Re*earch83he study follows descritive research method. Research design is simly the
frame work or lan for study used as collecting and analyzing data.
Re*earch De*i4n8
+ research design is a basis of frame work, which rovides guidelines for the
rest of research rocess. It is the ma of blue rint according to which, the research is
to be conducted. 3he research design secifies the method of study. Research design
is reared after formulating the research roblem.
2.?.1. !ource* o+ Data8
(ata are the raw materials in which marketing research works. 3he task of
data collection begins after research roblem has been defined and research design
chalked out. (ata collected are classified in to rimary data and secondary data.
a@ )rimar, Data8
+ rimary source is a ublication in which the data ublished by the authority
which gathered and analyzed them. $rimary sources of data are individuals, focus
grous, anels, unconstructive measures. Iuestionnaires were used for collecting
rimary data.
5@ !econdar, Data8
'econdary data are those data which have been already collected and analyzed
by some earlier agency for its own use and later the same data used by a different
agency. 'econdary data were collected from the comany"s annual ublications,
memorandums of settlements, news aers, #ournals, websites, and from library
books.
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!amplin4 #ethod8
'amling technique used in this study is *stratified samling/. Random
samling is the method of choosing certain samles from lot of data where collecting
all the data is not ossible and consumes time.
2.?.2. !ample !i7e8
3he samle size taken for this study is 8B.
Re*earch #ethodolo4,8
Research is a careful investigation or enquiry thought such for new facts in
any branch of knowledge. +ccording to red man and Morry, research is a systemized
effort to gain new knowledge.
Re*earch De*i4n8
3he research design is the basic framework or blue rint for conducting the
research. It rovides the guidelines of the research rocess. 3he research design
secifies the method for data collection and analysis the results. 3he research design
will be descritive in nature for the rimary data collection.
2.?.. )eriod o+ the !tud,8
3he study was conducted in the month of May )
st
to &une
)
st
i.e. 6B
days.
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2.A. !CO)$ OF T&$ !TUD/
3he scoe of the study is confined to the #ob satisfaction among
emloyees at Dutrine confectionary comany $vt.,td, chittoor. 3he (ata is
collected from 8B emloyees from different levels i.e. from senior level to
#unior level.
&ob satisfaction is an imortant outut that emloyees work for
organization. 3he study made on the toic of #ob satisfaction will reveal the factor of
feelings of emloyees. 3his reort is useful to management of the comany to know
the satisfaction levels of emloyees and they can take measures to increase
roductivity.
3his reort may be useful to the management students for reading, and
may be useful in rearing their reort on the #ob satisfaction in business concerns,
ublic organization etc.,
2.B. (I#IT"TION! OF T&$ !TUD/
? >ould not interact with senior managers because they are always busy
with their work.
? 3he resonse given by the selected emloyees may be sub#ected to biased
answers.
? 'ome emloyees are hesitant to reveal the facts.
? 3he emloyee availability during the working hours was a difficult task.
? 3he organization has not given the erformance results of its emloyees.
? 'coe of questionnaire was limited.
? (ue to the limitation of the time, the research could not be made more
detailed.
? +ll the emloyees were busy while collecting the data, it became very
difficult to take interview schedules from them.
. Deutral (. Dot 'atisfied
%. Highly (issatisfied
5). 'ueriors reaction towards the matter you carried to themH - .
+. Kery much >oncern =. >oncern
>. (ifference (. In difference
%. Kery much un concern
55. =elieve organization has good culture ethics and oinionsH - .
+. 'trongly +gree =. +gree
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>. Ln decided (. (isagree
%. 'trongly (isagree
56. How 'ecure in your #obH - .
+. Highly 'ecure =. 'ecure
>. Do 2inion (. Dot 'ecure
%. Dot Highly 'ecure
57. Mou believe very good growth oortunities in the organizationH - .
+. 'trongly +gree =. +gree
>. Deutral (. (isagree
%. 'trongly (isagree
58. @hat is your overall oinion of the comanyH - .
+. %!cellent =. Cood
>. +verage (. =ad
%. Kery bad
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