Job Portal and All Its Must-have Features Explained!

Nowadays everything and every business we interact with is through portals. Be it searching something via web or app. Your users’ first medium of interaction is a portal.

There are various types of portals available like self-service portal, web portal, knowledge portal and many more. Many companies are growing solely by providing portals to businesses. In the current times they are very powerful tools to get users and interact with them effectively.

Talking about web portal; let's first know what web portals are?

According to LifeRay, “A portal is a web-based platform that collects information from different sources into a single user interface and presents users with the most relevant information for their context. Over time, simple web portals have evolved into portal platforms that support digital customer experience initiatives.”

In simpler terms we can say, portals provide users with easy and curated access to company’s information. There are various types of web portal solutions available like:

Employee portal

Job portal

Partner portal

Knowledge portal

Vendor management portal

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And many more.

Here, we are going to talk about recruitment web portal or job portal. We will discuss how it helps recruitment firms, HRs, employers, and people looking for jobs. Additionally, we’ll talk about the features an ideal job portal should have.

What is a Job Portal?

The simplest example of a job portal is LinkedIn. Well, a part of it, actually.

Job portal is a platform where everyone who is looking for a job and people who are hiring come together to find the right job or the right candidate for the job. Both the parties, job seekers and employers, have their own logins and dashboards and features.

So let's look at some of the must have features and aspects of job portals and what are its advantages.

[*]UI/UX:

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It is very important to have a visually appealing and easy to navigate portal. Make sure that the UI/UX of your portal is representing your company’s brand. Having good UI/UX will make sure your users return to your site for their job seeking or hiring.

Going one step further, if you are a recruitment firm and looking for web portal development services, then you can hire a company which helps you to create a custom job portal and add features according to your business processes. With easy and simple UI/UX.

[*]Multi language support:

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Just imagine, you are a firm operating from Canada then any person staying in another country who is looking for a job in Canada is very likely to come to your website, create their account and start looking for job opportunities.

Looking at another side of the coin, let’s say your recruitment firm has a tie up with different companies in different countries then it is okay to say that you have global presence and global user base.

In both the scenarios, you need to make sure that language is not becoming a barrier for your users to interact with your web portal. Hence, make sure that your portal is supporting multiple languages. Build your portal in such a way that your user can interact with it in any language they are comfortable with.

This will help you increase your user base and leave a good impact on your users as they’ll know that you care about them.

[*]Easy to Navigate:

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Easy navigation in your web portal plays a very vital role in retaining your customers. Make sure that your users understand your portal, are getting clear instructions about the next steps and are not getting lost on your website.

[*]Features:

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Firstly, make sure to not bombard your users with long questions while building their profile. According to the current market trends, users don’t like it and are likely to leave your website. Instead ask them crisp, clear, and precise questions. Short questions save time for your users and they don’t leave the website halfway.

In your job portal you can provide your users with features like resume building, importing resume, or uploading from computer. Make sure to keep resume building feature easy to understand, hassle free and dynamic.

Going ahead, you can provide your users with keyword search options, filter search, location based search, education based, part-time, full-time, and many more. This makes it easy for them to search the opportunities they are looking for. Additionally, they can also easily apply for it if they like it.

Final words:

Being a recruitment firm, it is better to have a job portal as it brings all your users at one place and provides them with necessary information. Rather than going for pre-developed portals, it is better to have a company which helps you with web portal development. They will understand your requirements specifically and develop features that are centered around your business logic.

 

[Dhruv Bindhani]

The article clearly establishes that in today's digital age, interactions with businesses primarily occur through portals. It emphasizes their power in attracting users and facilitating effective engagement, highlighting their evolution from simple web platforms to sophisticated tools supporting digital customer experiences.

The definition of a web portal provided by Liferay is used: "a web-based platform that collects information from different sources into a single user interface and presents users with the most relevant information for their context." The article then lists various types of web portal solutions, including employee, job, partner, knowledge, and vendor management portals.

The core focus of the article shifts to recruitment web portals, or job portals, and how they benefit various stakeholders in the hiring ecosystem – recruitment firms, HR departments, employers, and job seekers. LinkedIn is given as a familiar example, albeit a partial one, to illustrate what a job portal encompasses. The author then details the "must-have" features and advantages of an ideal job portal:

• UI/UX (User Interface/User Experience): The article stresses the critical importance of a visually appealing, easy-to-navigate, and brand-consistent UI/UX. A good UI/UX is essential for user retention, ensuring job seekers and employers return to the platform. It specifically recommends hiring a company for custom web portal development to tailor features and maintain a simple and intuitive design.
  
  • Impact on Retention: A seamless and intuitive user experience builds trust and encourages repeat visits. Conversely, a confusing or cluttered interface can lead to high bounce rates and user abandonment. Research consistently shows that excellent UI/UX can significantly boost conversion rates (e.g., up to 400% in some cases) and customer satisfaction.
• Multi-language Support: This feature is presented as crucial for recruitment firms with an international presence or those attracting candidates globally. It ensures that language does not become a barrier, allowing users to interact with the portal in their preferred language. This broadens the user base and demonstrates a commitment to user inclusivity.
  
  • Global Reach & Conversion: Studies indicate that a significant portion of web users prefer consuming content in their native language, and many are more likely to convert if product information is available in their language. Multi-language support directly expands market reach and improves conversion rates by making the platform accessible and comfortable for a diverse international audience.
• Easy to Navigate: Beyond just visuals, clear and simple navigation is vital for retaining users. The portal should provide clear instructions and prevent users from getting "lost" or frustrated during their interactions.
• Features: The article highlights several key features for a job portal:
  
  • Concise Questionnaires: Avoid "bombarding" users with lengthy profile questions. Instead, opt for crisp, clear, and precise questions to save user time and prevent abandonment.
  • Resume Management: Offer convenient options for resume building (making it easy, hassle-free, and dynamic), importing, or direct uploading.
  • Advanced Search Options: Provide robust search functionalities, including keyword search, filter search (location, education, job type – part-time/full-time, etc.), to help users quickly find relevant opportunities. This also enables easy application.

In conclusion, the article strongly advocates for recruitment firms to invest in a dedicated job portal. It suggests that opting for custom web portal development is superior to pre-developed solutions, as it allows companies to tailor features precisely to their business logic and specific requirements. Such a custom portal consolidates users, streamlines processes, and provides essential information, ultimately enhancing efficiency and user satisfaction in the recruitment process.