JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group company.
They are definitely not a distant 3rd in the Matrimonial race and in fact have really been pushing Shaadi and BharatMatrimony.
Surprisingly JeevanSathi doesn’t command a strong brand-recall factor. I’m not sure if this could be because of the name?
A little off-topic - I feel sathi should be spelt with a double-a and I’m glad they know this too, JeevanSaathi.com auto forwards you to JeevanSathi.com.
Let’s take a look at their site..
I was greeted with a pop-up. Which shows a snapshot of their TVC and asks me to register?
Why would they do such a thing?
They too have a search spread right across the page.
Because of the colour scheme used in the top half of the page – the Live Help really stands out. This is a feature provided by all the sites but you might miss it in the other sites, unless you are specifically looking out for it.
They are concentrating heavily on testimonials. In fact this is the first thing which catches the eye of the user. There were 6 Marriage success stories on the first page.
Do people actually read these?
We got interesting responses from people when we asked them how important are testimonials on a matrimonial site?
10 of the 20 said a simple NO. One of them actually took the pains of explaining the reason to us. ‘No, I don’t read the testimonials – but the visual presence of such testimonials have a psychologically comforting impact in the mind of the user and are therefore necessary’.
Other answers varied from ‘Yes I read them’ to ‘Might go through them when I’m rather bored’.
Paid Memberships:
eRishta Membership, eClassifieds Membership, eValue Pack Membership
18 options! That is insane.
18 options! They actually want the customer to say no to 17 options!
How is a user to know, what is best for him?
A better method would be an interactive medium…
Ask the user what he wants?
Do you want to write instant messages and initiate chat?
Do you want to let other members view your contact details etc etc
How many months are you looking at?
(Or have this in a checkbox list with all options)
And then display the closest eRishta or eValue offering or suggest him
some other.
They are definitely not a distant 3rd in the Matrimonial race and in fact have really been pushing Shaadi and BharatMatrimony.
Surprisingly JeevanSathi doesn’t command a strong brand-recall factor. I’m not sure if this could be because of the name?
A little off-topic - I feel sathi should be spelt with a double-a and I’m glad they know this too, JeevanSaathi.com auto forwards you to JeevanSathi.com.
Let’s take a look at their site..
I was greeted with a pop-up. Which shows a snapshot of their TVC and asks me to register?
Why would they do such a thing?
They too have a search spread right across the page.
Because of the colour scheme used in the top half of the page – the Live Help really stands out. This is a feature provided by all the sites but you might miss it in the other sites, unless you are specifically looking out for it.
They are concentrating heavily on testimonials. In fact this is the first thing which catches the eye of the user. There were 6 Marriage success stories on the first page.
Do people actually read these?
We got interesting responses from people when we asked them how important are testimonials on a matrimonial site?
10 of the 20 said a simple NO. One of them actually took the pains of explaining the reason to us. ‘No, I don’t read the testimonials – but the visual presence of such testimonials have a psychologically comforting impact in the mind of the user and are therefore necessary’.
Other answers varied from ‘Yes I read them’ to ‘Might go through them when I’m rather bored’.
Paid Memberships:
eRishta Membership, eClassifieds Membership, eValue Pack Membership
18 options! That is insane.
18 options! They actually want the customer to say no to 17 options!
How is a user to know, what is best for him?
A better method would be an interactive medium…
Ask the user what he wants?
Do you want to write instant messages and initiate chat?
Do you want to let other members view your contact details etc etc
How many months are you looking at?
(Or have this in a checkbox list with all options)
And then display the closest eRishta or eValue offering or suggest him
some other.