The most important resource of the company over the next 20 years will be talent: smart, sophisticated employees who are technologically literate, globally wise and operationally agile.
The war for talent is fierce, no body takes prisoners, and will probably become more so with the massive number of employees retire over the next five years. Top organizations no longer want to tag in the "employer of choice" in adopting stricter approach to attract and retain good employees through branding. "
Traditional workforce planning has been replaced by a strategy of talent and skills gap analysis. Once you resolve the differences, it becomes clear what skills they need to hire, dismiss, or to develop or move house. We can no longer sit back and relax, if things go well, it's time was followed by Murphy's Law "if everything works perfectly, it usually means that you forgot something:" Yes, this is a suspicion of promiscuity that you and your business need to emerge from to stay afloat in this tough battle in which nobody is prepared to give an inch.
Now is the time you have to shake the whole organization for redeeming it into one which is filtered and separated into the "enterprising" and "flatterers". Because if you allow yourself to be flattered(as gratifying as it may be momentarily), then tomorrow, when the company faces a crunch you are won’t have the privilege of being flattered anymore. When they tried to find this ability to remember, is not found in the corridor, on the contrary, you will find yourself ... working out. Your task is to make them a part of the work force without violating their productivity.
Traditional marketing policies must be adjusted to make your business attractive to good people. You become a "success" the company could be attractive to your customers, but it gives your employees how much of this success, you're ready to share with the people who help you get there. Your employees will see you as a place of learning for life, work and family life, personally fill roles and reward innovators and recognition programs.
The amount you invest you sell to your customers to be supplemented on an equal footing in terms of money and energy to sell to your employees. It is not far when you need to recruit human resources managers with marketing skills .... Yes, you can laugh, but so did people at Marco Polo when he said the world was round or when Galileo squashed the church’s dogma.