Is provogue live mad campaign really mad

pavanvp

Pavan Punjabi
Offlate I am have seen many provogue hoardings around mumbai and it got me to wonder about the campaign.
they have hrithik in wierd positions and a tagline which says live mad and the copy has alot of attitude in it. This got me confused about the identity of the brand itself.

So I thought of seeing what other people nothing about the brand Provogue and also what did they think about the campaign Live Mad.

Do let me know your feedback

PS: I am into advertising and this would also help me see what is good or bad in this particular campaign
 
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