neerajchauhan
Neeraj K Chauhan
Comparison is one of the tool in advertising not the soul. Great advertising has never been produced by ambivalent minds. All too often well meaning souls write briefs for advertising which has to change consumer attitudes. Beware of believing that the way to change consumer behavior is to first change consumer attitudes. Attitude tends to be the result of behavior, not the cause of it.
In a nut shell, "it's not what the ad message does to the reader, but what the reader does with that message, that determines the success of the ad."
Advertising has become a battlefield for creating unique, cutting edge, and enticing ways to communicate information to customers to facilitate and positively influence their buying decisions.
Important tools include slogans, trade marks, signs and symbols. When advertising is taken to a competitive level, companies tend to promote their products and services by comparing them with those of their competitors to gain consumers attention and enhance their sales.
:SugarwareZ-292:
In a nut shell, "it's not what the ad message does to the reader, but what the reader does with that message, that determines the success of the ad."
Advertising has become a battlefield for creating unique, cutting edge, and enticing ways to communicate information to customers to facilitate and positively influence their buying decisions.
Important tools include slogans, trade marks, signs and symbols. When advertising is taken to a competitive level, companies tend to promote their products and services by comparing them with those of their competitors to gain consumers attention and enhance their sales.
:SugarwareZ-292: