Advertising as a concept has lot of significance in the present scenario. Advertising is a medium which enables people to buy certain products or services. A particular product is introduced to the customers with the help of advertisement. Advertisement is a widely recognized concept among the general public. Advertisement is an important criterion in mass communication. Advertisement is a fast growing concept. Advertising is one among the various other tools which are involved in the marketing of a specific product /service. But, among the different tools involved in marketing, advertisement is the most significant one. This is a very powerful tool as it helps in influences the decision making capacities of a person. Various views/opinions are there amongst people regarding the impact of advertising whether negative or positive on buying trends of the people.
