Description
Assignment on Brands
DOVE MOSTURIZER BODY LOTION
Target Audience—Females
Personality of product-- Extraordinary moisture for extraordinary skin.
Tagline— “One quarter moisturizing “
VASELINE
Target Audience—Female
Personality of Product—Effective and Efficient
Tagline—
CLEAN & CLEAR
Target Audience—Females of all ages
Personality of product—Effective
Tagline—“Clean Clear and Confident”
ROLEX
Target Audience- Athletic males.
Personality of Product-- First waterproof watch, first automatic dating watch, the
first watch meant for divers.
Tagline—“A crown for every achievement”
BRETLING
Target audience-- High Income Men and Women
Personality of Product—Masculine and Trendier
Tagline—“Instruments for professionals”
OMEGA
Target Audience-- High Income men and women.
Personality of Product—High quality substantiated with long warranty periods.
Tagline-- The sign of excellence; The watch The World Has Learned To Trust
Omega. The right time for life.
TAG HUER
Target Audience— Young Affluent Men.
Personality of product—Trendier and Masculine
Tagline—“What are you made of?”
SONY BRAVIA
Target Audience— Upper class and Individuals
Personality of Product— Modern and Trendier
Tagline-- “Color like No Other”
PANASONIC TV
Target Audience-- Upper middle and upper class individuals
Personality of product— Depth and diversity of its research capabilities,
manufacturing expertise, high quality and sophisticated products
Tagline—“Ideas for life”.
LG TV
Target Audience— Consumer Durables.
Personality of product— Innovative Technologies and Cutting edge Designs.
Tagline—“Life’s Good”
PEPSI
Target Audience— 16-45, young males and females of all class
Personality of product— Pepsi underwent sort of a brand personality overhaul..
Pepsi is a hip and youthful.
Tagline—“Live for now”
LIMCA
Target Audience— All age groups Lower, middle and upper class people
Personality of product— Trendier
Tagline—“Doobo taazgi mein”
7UP
Target Audience— All age groups Lower, middle and upper class people.
Personality of product— Trendier
Tagline—“Mood ko do lemon ka lift”
BAJAJ
Target Audience— All class group
Personality of product— Durable and quality assured
Tagline— “Sabse Tez”
HAVELLS
Target Audience— All class group
Personality of product-- Old Fashioned and long lasting.
Tagline—“Passion is in everything havells does”
KHAITAN
Target Audience— All class
Personality of product—Assurance of good quality
Tagline—“The Name is Enough”
doc_749968748.docx
Assignment on Brands
DOVE MOSTURIZER BODY LOTION
Target Audience—Females
Personality of product-- Extraordinary moisture for extraordinary skin.
Tagline— “One quarter moisturizing “
VASELINE
Target Audience—Female
Personality of Product—Effective and Efficient
Tagline—
CLEAN & CLEAR
Target Audience—Females of all ages
Personality of product—Effective
Tagline—“Clean Clear and Confident”
ROLEX
Target Audience- Athletic males.
Personality of Product-- First waterproof watch, first automatic dating watch, the
first watch meant for divers.
Tagline—“A crown for every achievement”
BRETLING
Target audience-- High Income Men and Women
Personality of Product—Masculine and Trendier
Tagline—“Instruments for professionals”
OMEGA
Target Audience-- High Income men and women.
Personality of Product—High quality substantiated with long warranty periods.
Tagline-- The sign of excellence; The watch The World Has Learned To Trust
Omega. The right time for life.
TAG HUER
Target Audience— Young Affluent Men.
Personality of product—Trendier and Masculine
Tagline—“What are you made of?”
SONY BRAVIA
Target Audience— Upper class and Individuals
Personality of Product— Modern and Trendier
Tagline-- “Color like No Other”
PANASONIC TV
Target Audience-- Upper middle and upper class individuals
Personality of product— Depth and diversity of its research capabilities,
manufacturing expertise, high quality and sophisticated products
Tagline—“Ideas for life”.
LG TV
Target Audience— Consumer Durables.
Personality of product— Innovative Technologies and Cutting edge Designs.
Tagline—“Life’s Good”
PEPSI
Target Audience— 16-45, young males and females of all class
Personality of product— Pepsi underwent sort of a brand personality overhaul..
Pepsi is a hip and youthful.
Tagline—“Live for now”
LIMCA
Target Audience— All age groups Lower, middle and upper class people
Personality of product— Trendier
Tagline—“Doobo taazgi mein”
7UP
Target Audience— All age groups Lower, middle and upper class people.
Personality of product— Trendier
Tagline—“Mood ko do lemon ka lift”
BAJAJ
Target Audience— All class group
Personality of product— Durable and quality assured
Tagline— “Sabse Tez”
HAVELLS
Target Audience— All class group
Personality of product-- Old Fashioned and long lasting.
Tagline—“Passion is in everything havells does”
KHAITAN
Target Audience— All class
Personality of product—Assurance of good quality
Tagline—“The Name is Enough”
doc_749968748.docx