Description
Retailing not only involves sales of products but also the sale of services. Retailing is derived from the french word retaillier meaning to cut a piece off or to break bulk.
An Introduction to the world of
retailing
By: Sarmistha Mishra
What you see?????
Introduction
• It is the set of business activities that adds
value to the products and services sold to
consumers for their personal or family use.
• Retailing not only involves sales of products
but also the sale of services.
• Retailing is derived from the french word
retaillier meaning to cut a piece off or to break
bulk.
Source: India Retail Report
Future
• The retail industry in India is currently growing
at a great pace and is expected to go up to
US$ 833 billion by the year 2013.
• In the last four year, the consumer spending in
India climbed up to 75%. As a result, the India
retail industry is expected to grow further in
the future days.
Functions performed by retailers
• Providing an assortment
• Breaking bulk
• Holding inventory
• Providing services
• Increasing the value of products and services
50%
18%
17%
15%
employment by industry
services
manufacturing
retail
government
Opportunities in retailing
• Management opportunities
• Entrepreneurial opportunities
The important career opportunities are:
?Store management
?Merchandise management
?Corporate staff
Functions of retailer
• Form of product
• Time utility
• Place utility
• Ownership utility
Challenges for global retailer
• Emergence of new markets
• Empowered consumer
• The rise of the e-age
Evolution of retail in India
Traditional
formats
• Haats
• Mandis
• mela
Established
formats
• Kirana shop
• Convenience store
• Department store
• Co-operative shops
• Paan-beedi shop
Emerging formats
• Exclusive outlet
• Hypermarkets
• E-retailer
• Multiplexes
• Rural oriented format
• Fast food outlet
• Service galleries
Challenges to retail in India
• Retail not being recognized as an industry
• High cost of real estate
• High stamp duties
• Lack of adequate infrastructure
• Multiple and complex taxation system
• Threat of new entrants
• Threat of substitutes
• Bargaining power of suppliers
• Bargaining power of buyers
• Intensity of rivalry
The retail mix
Four kind of retail mix is useful for classifying
retailers
• Type of merchandise
• Variety and assortment
• Customer services
• Cost of offering
Types of retailers
• Food retailer
• General merchandise retailers
• Non-store retail formats
• Services retailing
Food retailer
• Conventional supermarkets
• Big-Box food retailers
?Supercenters
?Hyper markets
?Warehouse club
• Convenience store
General merchandise retailers
• Discount stores
• Specialty stores
• Category specialist
• Department stores
• Drugstores
• Off-price retailers
• Value retailers
Non-store retail formats
• Electronic retailing
• Catalog and direct-mail retailing
• Direct selling
• Television home-shopping
• Vending machine retailing
Services retailing
• Airlines
• Automobile
maintenance and repair
• Banks
• Child care
• Fitness
• Health care
• Hotels
• Real estate
• Packers and movers
• Credit cards
• Education
• Entertainment parks
• Weight loss
• Vision centers
• Financial services
• Automobile repair
• Income tax preparation
Types of ownership
• Independent, single store establishments
• corporate retail chains
• franchising
Trends in retail industry
• Growing diversity of retail formats
• Increasing industry concentration
• Globalization
?Maturation of domestic markets
?Skills and systems
?Trade barriers
doc_165370148.pptx
Retailing not only involves sales of products but also the sale of services. Retailing is derived from the french word retaillier meaning to cut a piece off or to break bulk.
An Introduction to the world of
retailing
By: Sarmistha Mishra
What you see?????
Introduction
• It is the set of business activities that adds
value to the products and services sold to
consumers for their personal or family use.
• Retailing not only involves sales of products
but also the sale of services.
• Retailing is derived from the french word
retaillier meaning to cut a piece off or to break
bulk.
Source: India Retail Report
Future
• The retail industry in India is currently growing
at a great pace and is expected to go up to
US$ 833 billion by the year 2013.
• In the last four year, the consumer spending in
India climbed up to 75%. As a result, the India
retail industry is expected to grow further in
the future days.
Functions performed by retailers
• Providing an assortment
• Breaking bulk
• Holding inventory
• Providing services
• Increasing the value of products and services
50%
18%
17%
15%
employment by industry
services
manufacturing
retail
government
Opportunities in retailing
• Management opportunities
• Entrepreneurial opportunities
The important career opportunities are:
?Store management
?Merchandise management
?Corporate staff
Functions of retailer
• Form of product
• Time utility
• Place utility
• Ownership utility
Challenges for global retailer
• Emergence of new markets
• Empowered consumer
• The rise of the e-age
Evolution of retail in India
Traditional
formats
• Haats
• Mandis
• mela
Established
formats
• Kirana shop
• Convenience store
• Department store
• Co-operative shops
• Paan-beedi shop
Emerging formats
• Exclusive outlet
• Hypermarkets
• E-retailer
• Multiplexes
• Rural oriented format
• Fast food outlet
• Service galleries
Challenges to retail in India
• Retail not being recognized as an industry
• High cost of real estate
• High stamp duties
• Lack of adequate infrastructure
• Multiple and complex taxation system
• Threat of new entrants
• Threat of substitutes
• Bargaining power of suppliers
• Bargaining power of buyers
• Intensity of rivalry
The retail mix
Four kind of retail mix is useful for classifying
retailers
• Type of merchandise
• Variety and assortment
• Customer services
• Cost of offering
Types of retailers
• Food retailer
• General merchandise retailers
• Non-store retail formats
• Services retailing
Food retailer
• Conventional supermarkets
• Big-Box food retailers
?Supercenters
?Hyper markets
?Warehouse club
• Convenience store
General merchandise retailers
• Discount stores
• Specialty stores
• Category specialist
• Department stores
• Drugstores
• Off-price retailers
• Value retailers
Non-store retail formats
• Electronic retailing
• Catalog and direct-mail retailing
• Direct selling
• Television home-shopping
• Vending machine retailing
Services retailing
• Airlines
• Automobile
maintenance and repair
• Banks
• Child care
• Fitness
• Health care
• Hotels
• Real estate
• Packers and movers
• Credit cards
• Education
• Entertainment parks
• Weight loss
• Vision centers
• Financial services
• Automobile repair
• Income tax preparation
Types of ownership
• Independent, single store establishments
• corporate retail chains
• franchising
Trends in retail industry
• Growing diversity of retail formats
• Increasing industry concentration
• Globalization
?Maturation of domestic markets
?Skills and systems
?Trade barriers
doc_165370148.pptx