Introduction to Retailing

Description
All activities involved in selling, renting, and providing goods and services to ultimate customers for personal, family or household use.

SUBMITTEDBY:-
PRIYANKA
NACHIKETA
SANGEETA
BANDANA
SUNIL
PROF.HITESHKAR
RETAILING
CONTENTS
?Whatisretailing?
?Typesofretailers
?Franchising
?Strategicissuesinretailing
?Importanceofretailing
?Trendsinretailing
?Futureofretailing

WhatisRetailing?
• Allactivitiesinvolvedinselling,renting,and
providinggoodsandservicestoultimate
customersforpersonal,familyorhouseholduse.

• Inthechannelofdistribution,retailingiswhere
thecustomermeetstheproduct.Itisthrough
retailingthatexchangeoccurs.

CONTINUED……

Frenchword:-‘Retailer’
Retailinginvolves

?Understandingcostumerneeds

Manufacturer---Wholesaler---Retailer---
Costumer
TypesofRetailer
Generallyretailersareclassifiedintofour
categories:-

?Retailingbasedonownership

?Retailingbasedontheextentofproductlines
handled

?Non-storebasedretailing
A.Ownership
• Independent
• Chain
• Leased
• Verticalmarketsystem
• Consumercooperative
B.Theextentofproductlineshandled
• Momandpopstore
• Departmentstores
• Specialtystores
• Supermarkets
• Hypermarkets

C.Non-storebasedRetailing
• Traditionalnonstoreretailer
• Nontraditionalnonstoreretailer
FRANCHISING
• Franchisingisacontractualandlegally
bindingagreementbetweenafranchiser
andafranchisee.

• Thisagreementisalsoknownasfranchise
orlicenseagreement.
MajorTypeofFranchising
• Productdistributionfranchise
• Businessformatfranchiseand
• Tradenameoffranchise

StrategicissuesinRetailing

• Situationanalysis
• Settingobjectives
• Identificationoftargetmarketsand
consumers
• Developinganoverallstrategy
• Developingspecificactivities
• Suitablecontrolstrategies
ImportanceofRetailing

• Importancetoconsumers
-Inventorymanagement
-Valueaddedservice
-Productvariety
-Breakingbulk
-Disseminatinginformation

• Importancetootherchannelmembers
• Sourcesofemployment
TrendsinRetailing

• Competition
• Consumers
• Technology
• Micro-marketing
• Emergenceofnewretailformats
• Globaloperations
• Ethnicretailing
• Diversification
FutureofRetailing

• Globalretailing
-ProductPortfolio
-BrandSharing
• RetailinginIndia
-Shoppertainment
-LatestTechnology(RFID)

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