Description
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market.
? ?
COMPANIES NEED TO GROW THEIR REVENUE NEW PRODUCT DEVELOPMENT SHAPES THE COMPANIE’S FUTURE
?
NEW –TO-THE WORLD PRODUCTS AND SERVICES CAN TRANSFORM INDUSTRIES AND CHANGES LIVES
IMPROVED OR REPLACED PRODUCTS AND SERVICES MAINTAIN OR BUILD SALES.
?
1)
COMPANY CAN ADD NEW PRODUCTS THROUGH ACQUISITION OR DEVELOPMENT ACQUISITION CAN TAKE THREE FORMS
1) BUY 2) ACQUIRE PATENTS 3) BUY LICENSE OR FRANCHISE
?
MAKE: FIRMS CAN SUCCESSFULLY MAKE ONLY SO MANY ACQUSITION. AT SOME POINT, THERE BECOMES A PRESSING NEED FOR ORGANIC GROWTH. BY TO WAYS :
1) 2)
COMPANY CAN CREATE IN ITS OWN LABORATORIES OR CAN MAKE CONTRACT WITH INDEPENDENT RESEARCHERS EXAMPLE- SAMSUNG, G.E, USB
?
IMPROVEMENTS AND REVISIONS OF EXISTING PRODUCT
EXAMPLE : IN SONY OVER 80% OF NEW PRODUCT ACTIVITY IS MODIFYING AND IMPROVING EXISTING PRODUCTS DIESEL SWIFT ZEN ESTILO ETC
? ENTIRELY
NEW MARKET AT
ONE END
?
THE TIME THE PRODUCT TAKES TO BRING IT TO THE MARKET HAS BEEN CUT IN HALF. FEWER THAN 10% TO 15 % OF ALL NEW PRODUCTS ARE TRULY INNOVATIVE AND NEW TO THE WORLD THESE PRODUCTS INCURE THE GREATEST COST AND RISK BECAUSE THEY ARE NEW TO BOTH THE COMPANY AND THE MARKET PLACE
?
?
RANK
COMPANY NAME
COUNTRY
1 2 3 4 5
GENERAL ELECTRICS
APPLE
USA
USA
JAPAN
USA
USA
NOKIA-1100 – DEVELOPED BASED ON COUSTOMER INSIGHT:
ANTI-SLIP GRIP
DUST RESISTANT
TORCH LIGHT
MADE FOR INDIA
IDEA GENERATION
NO NO
IDEA SCREENING NO CONCEPT DEVELOPMENT AND TESTING NO MARKETING STRATEGY AND DEVELOPMENT NO BUSINESS ANALYSIS
D R O P
PRODUCT DEVELOPMENT SEND THE IDEA BACK FOR THE PRODUCT DEVELOPMENT
MARKET TESTING
NO
COMMERCIALIZATION
?
SETUP BY DEPARTMENT OF SCIENCE AND TECHNOLOGY OF THE GOVT. OF INDIA IN 2000 IT HAS SCOUTING, NURTURING, AND SUPPORTING GRASS ROOT LEVEL INNOVATIONS WITH ASSOCIATED ORG LIKE:GIAN, SRISTI & HONEY BE NETWORK
?
?
?
BRANDS DRIVE CORPORATE PERFORMANCE,DETERMINE FINANCIAL HEALTH AND MAKE THE CAPITAL MARKET BULLISH.
BRANDS ARE NEW TYPE SOURCE OF FATAL ATTRACTION. AND EMERGING AS A NEW TYPE OF ASSETS.
?
WOULD UPSET HISTORICAL COST.
BRAND VALUATION METHODOLOGIES DIFFER CONSIDERABLY FROM ONE ANOTHER . IT IS DIFFICULT TO ISOLATE THE VALUE CREATED BY THE BRAND NAME ALONE FROM THE TOTAL EARNINGS OF A COMPANY. EG- TATA
?
CONSERVATIVE
IF BRANDS ARE VALUABLE ASSETS CAPABLE OF GENERATING WEALTH, THEN IT MUST BE INCLUDED IN BALANCE SHEET.
?
PRAGMATIC
EXCLUSION OF INTERNALLY DEVELOPED BRANDS IN THE BALANCE SHEET MAY PROVIDE A DISTORTED IMAGE OF THE COMPANY.
FINANCIAL HEALTH OF THE COMPANY
?
COST BASED APPROACHES MARKET BASED APPROACHES ROYALTY APPROACHES
?
?
?
DISCOUNTED CASH FLOW METHOD
INTERBAND METHOD.
?
?
THOUGH BALANCE SHEET BRAND VALUATION CONTINUES TO BE UNRESOLVED , BRANDS ARE VALUED FOR OTHER BUSINESS REASONS
LIKE:- FOR
? ?
?
?
MERGERS AND ACQUISITIONS BRAND LISENSING AGREEMENTS FUND RAISING AND BRAND MANAGEMENT PURPOSES
?
?
?
MARKETING MANAGEMENT -BY KOTLER KELLER KOSHY JHA BRAND MANAGEMENTHARSH K VERMA IMAGES FROM GOOGLE IMAGES.COM
THANKS
doc_760340424.pptx
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market.
? ?
COMPANIES NEED TO GROW THEIR REVENUE NEW PRODUCT DEVELOPMENT SHAPES THE COMPANIE’S FUTURE
?
NEW –TO-THE WORLD PRODUCTS AND SERVICES CAN TRANSFORM INDUSTRIES AND CHANGES LIVES
IMPROVED OR REPLACED PRODUCTS AND SERVICES MAINTAIN OR BUILD SALES.
?
1)
COMPANY CAN ADD NEW PRODUCTS THROUGH ACQUISITION OR DEVELOPMENT ACQUISITION CAN TAKE THREE FORMS
1) BUY 2) ACQUIRE PATENTS 3) BUY LICENSE OR FRANCHISE
?
MAKE: FIRMS CAN SUCCESSFULLY MAKE ONLY SO MANY ACQUSITION. AT SOME POINT, THERE BECOMES A PRESSING NEED FOR ORGANIC GROWTH. BY TO WAYS :
1) 2)
COMPANY CAN CREATE IN ITS OWN LABORATORIES OR CAN MAKE CONTRACT WITH INDEPENDENT RESEARCHERS EXAMPLE- SAMSUNG, G.E, USB
?
IMPROVEMENTS AND REVISIONS OF EXISTING PRODUCT
EXAMPLE : IN SONY OVER 80% OF NEW PRODUCT ACTIVITY IS MODIFYING AND IMPROVING EXISTING PRODUCTS DIESEL SWIFT ZEN ESTILO ETC
? ENTIRELY
NEW MARKET AT
ONE END
?
THE TIME THE PRODUCT TAKES TO BRING IT TO THE MARKET HAS BEEN CUT IN HALF. FEWER THAN 10% TO 15 % OF ALL NEW PRODUCTS ARE TRULY INNOVATIVE AND NEW TO THE WORLD THESE PRODUCTS INCURE THE GREATEST COST AND RISK BECAUSE THEY ARE NEW TO BOTH THE COMPANY AND THE MARKET PLACE
?
?
RANK
COMPANY NAME
COUNTRY
1 2 3 4 5
GENERAL ELECTRICS
APPLE
USA
USA
JAPAN
USA
USA
NOKIA-1100 – DEVELOPED BASED ON COUSTOMER INSIGHT:
ANTI-SLIP GRIP
DUST RESISTANT
TORCH LIGHT
MADE FOR INDIA
IDEA GENERATION
NO NO
IDEA SCREENING NO CONCEPT DEVELOPMENT AND TESTING NO MARKETING STRATEGY AND DEVELOPMENT NO BUSINESS ANALYSIS
D R O P
PRODUCT DEVELOPMENT SEND THE IDEA BACK FOR THE PRODUCT DEVELOPMENT
MARKET TESTING
NO
COMMERCIALIZATION
?
SETUP BY DEPARTMENT OF SCIENCE AND TECHNOLOGY OF THE GOVT. OF INDIA IN 2000 IT HAS SCOUTING, NURTURING, AND SUPPORTING GRASS ROOT LEVEL INNOVATIONS WITH ASSOCIATED ORG LIKE:GIAN, SRISTI & HONEY BE NETWORK
?
?
?
BRANDS DRIVE CORPORATE PERFORMANCE,DETERMINE FINANCIAL HEALTH AND MAKE THE CAPITAL MARKET BULLISH.
BRANDS ARE NEW TYPE SOURCE OF FATAL ATTRACTION. AND EMERGING AS A NEW TYPE OF ASSETS.
?
WOULD UPSET HISTORICAL COST.
BRAND VALUATION METHODOLOGIES DIFFER CONSIDERABLY FROM ONE ANOTHER . IT IS DIFFICULT TO ISOLATE THE VALUE CREATED BY THE BRAND NAME ALONE FROM THE TOTAL EARNINGS OF A COMPANY. EG- TATA
?
CONSERVATIVE
IF BRANDS ARE VALUABLE ASSETS CAPABLE OF GENERATING WEALTH, THEN IT MUST BE INCLUDED IN BALANCE SHEET.
?
PRAGMATIC
EXCLUSION OF INTERNALLY DEVELOPED BRANDS IN THE BALANCE SHEET MAY PROVIDE A DISTORTED IMAGE OF THE COMPANY.
FINANCIAL HEALTH OF THE COMPANY
?
COST BASED APPROACHES MARKET BASED APPROACHES ROYALTY APPROACHES
?
?
?
DISCOUNTED CASH FLOW METHOD
INTERBAND METHOD.
?
?
THOUGH BALANCE SHEET BRAND VALUATION CONTINUES TO BE UNRESOLVED , BRANDS ARE VALUED FOR OTHER BUSINESS REASONS
LIKE:- FOR
? ?
?
?
MERGERS AND ACQUISITIONS BRAND LISENSING AGREEMENTS FUND RAISING AND BRAND MANAGEMENT PURPOSES
?
?
?
MARKETING MANAGEMENT -BY KOTLER KELLER KOSHY JHA BRAND MANAGEMENTHARSH K VERMA IMAGES FROM GOOGLE IMAGES.COM
THANKS
doc_760340424.pptx