Description
The term Green Marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975.
-Bidesh Mondal
Green Marketing
What is Green Marketing?
• According to the American Marketing
Association, green marketing is the marketing of
products that are presumed to be environmentally
safe. Thus green marketing incorporates a broad
range of activities, including product modification,
changes to the production process, packaging
changes, as well as modifying advertising.
Why Green Marketing?
As resources are limited and human wants are unlimited, it is important
for the marketers to utilize the resources efficiently without waste as
well as to achieve the organization's objective. So green marketing is
inevitable.
There is growing interest among the consumers all over the world
regarding protection of environment. Worldwide evidence indicates
people are concerned about the environment and are changing their
behavior. As a result of this, green marketing has emerged which
speaks for growing market for sustainable and socially responsible
products
and services.
History of Green Marketing?
The term Green Marketing came
into prominence in the late 1980s
and early 1990s.[ The American
Marketing Association (AMA) held
the first workshop on "Ecological
Marketing" in 1975.[ The
proceedings of this workshop
resulted in one of the first books
on green marketing entitled
"Ecological Marketing".
The term Green Marketing came
into prominence in the late
1980s and early 1990s. The
American Marketing Association
(AMA) held the first workshop
on "Ecological Marketing" in
1975. The proceedings of this
workshop resulted in one of the
first books on green marketing
entitled "Ecological Marketing".
The Corporate Social Responsibility (CSR)
Reports started with the ice cream seller Ben
& Jerry's where the financial report was
supplemented by a greater view on the
company's environmental impact. In 1987 a
document prepared by the World
Commission on Environment and
Development defined sustainable
development as “meeting the needs of the
present without compromising the ability of
future generations to meet their own need”,
this became known as the Brundtland Report.
Evolution of Green
Marketing -
Ecological
Environmental
Sustainable
What is Sustainability?
Examples of Green Marketing
Steps for Green Marketing
Challenges in Green Marketing
Need for Standardization
New Concept
Green Myopia
Costly technology
Conclusion-
Thank You…
doc_170304141.pdf
The term Green Marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975.
-Bidesh Mondal
Green Marketing
What is Green Marketing?
• According to the American Marketing
Association, green marketing is the marketing of
products that are presumed to be environmentally
safe. Thus green marketing incorporates a broad
range of activities, including product modification,
changes to the production process, packaging
changes, as well as modifying advertising.
Why Green Marketing?
As resources are limited and human wants are unlimited, it is important
for the marketers to utilize the resources efficiently without waste as
well as to achieve the organization's objective. So green marketing is
inevitable.
There is growing interest among the consumers all over the world
regarding protection of environment. Worldwide evidence indicates
people are concerned about the environment and are changing their
behavior. As a result of this, green marketing has emerged which
speaks for growing market for sustainable and socially responsible
products
and services.
History of Green Marketing?
The term Green Marketing came
into prominence in the late 1980s
and early 1990s.[ The American
Marketing Association (AMA) held
the first workshop on "Ecological
Marketing" in 1975.[ The
proceedings of this workshop
resulted in one of the first books
on green marketing entitled
"Ecological Marketing".
The term Green Marketing came
into prominence in the late
1980s and early 1990s. The
American Marketing Association
(AMA) held the first workshop
on "Ecological Marketing" in
1975. The proceedings of this
workshop resulted in one of the
first books on green marketing
entitled "Ecological Marketing".
The Corporate Social Responsibility (CSR)
Reports started with the ice cream seller Ben
& Jerry's where the financial report was
supplemented by a greater view on the
company's environmental impact. In 1987 a
document prepared by the World
Commission on Environment and
Development defined sustainable
development as “meeting the needs of the
present without compromising the ability of
future generations to meet their own need”,
this became known as the Brundtland Report.
Evolution of Green
Marketing -
Ecological
Environmental
Sustainable
What is Sustainability?
Examples of Green Marketing
Steps for Green Marketing
Challenges in Green Marketing
Need for Standardization
New Concept
Green Myopia
Costly technology
Conclusion-
Thank You…
doc_170304141.pdf