Description
During this such a detailed paper about introduction to entrepreneurship prof. xiaohong quan, phd.
Bus3- 181
1
Business 181 – Introduction to Entrepreneurship
1. Course Information
Instructor: Prof. Xiaohong Quan, PhD
Department: Organization & Management
College of Business, San Jose State University.
Fall Semester, 2015
Course Title: Introduction to Entrepreneurship
Course Code: Bus5 181
Section: Section 1: 46403
Class Hours and locations: M 3:00 - 5:45 pm, BBC 324
Office Hours: M 5:45pm-6:15pm
Office Location: BT 459
E-mail: [email protected]
Preferred Contact: By email
Department Fax: (408) 924-3555
2. Course Description:
a. Course Overview and Description:
This course introduces the process of launching new ventures. It will offer an insight into the
characteristics of entrepreneurs, the approaches they use to create, identify and evaluate
opportunities for new ventures, and the skills that are needed to start and manage new ventures
and develop a preliminary business plan.
b. Prerequisites: COMM 100W, Bus2-130, Bus1-20 or instructor consent.
c. Required Text:
? Bruce R. Barringer and R. Duane Ireland (B&I) Entrepreneurship: Successfully Launching
New Ventures. 4th edition, Pearson Prentice Hall, 2011.
d. Other recommended readings:
? Randall Stross, The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School
for Startups. 2012.
? Randy Komisar The Monk and the Riddle-the education of a Silicon Valley entrepreneur.
Harvard Business School Press, 2000, 2001
? Jim Collins Good to Great HarperBusiness, 2001.
? Guy Kawasaki The Art of the Start Portfolio Books, 2004.
? AnnaLee Saxenian Regional advantage: culture and competition in Silicon Valley and Route
128. Harvard University Press, 1994.
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2
? Newspapers like the Financial Times, Wall Street Journal, magazines such as Business Week,
periodicals such as Harvard Business Review and the Internet.
Further readings may be provided for specific lectures.
e. Student Learning Objectives for the course:
This course aims to develop students’ entrepreneurial awareness, skills and qualities. By the end
of the course, students should be able to:
? explain entrepreneurship and discuss its importance for the economy and society
? explain the entrepreneurial process
? analyze the feasibility of an idea to start up a new venture
? understand the significance of business plan
? turn dreams into reality-know the role they should take in the entrepreneurial process
f. Course format:
This course will be taught through lectures, as well as case study discussions, class exercises and
a team project. Industry practitioners may be invited to give guest lectures. Videos will be shown
to supplement case studies, time permitting. Students are expected to learn from cases, and be
able to combine theoretical knowledge with practice. Team project is an essential part of the
learning process and students are required to present their preliminary business plan to the class.
Students are expected to engage actively in class discussions.
3. Course Requirements:
a. Pair project - Shadowing an Entrepreneur (10%)
The purpose of this field research project (approximately 1500 words, 4-5 pages) is to provide
students with an opportunity to see a real entrepreneur at work and gain an insight into the nature
of entrepreneurial activities. It should build on the concepts developed in this course, and include
critical issues you’ve learned in other business courses. Generally, the identification of issues
regarding the entrepreneur and his/her venture, linked to the key concepts discussed in class and
in the readings, as well as the quality and thoroughness of the field research will dictate the
grading. Each group (two students per group) is required to give a short presentation of their
project. Further details will be provided in class.
b. Individual assignment - Self-evaluation paper (2%)
This exercise is designed to help you understand whether you want to become an entrepreneur.
You are required to write a paper (600-800 words) describing what you have learned about
yourself as a potential entrepreneur, based on the questions listed on the on-line self-assessment
websites
Entrepreneurial self-assessment (required)
?http://bdc.ca/EN/articles-tools/entrepreneur-toolkit/business-assessments/Pages/self-
assessment-test-your-entrepreneurial-potential.aspx
Is a Career as an Entrepreneur Right For You? (optional)
?http://www.careerdiscovery.com/hbspsba/intro.html
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c. Team Project
Each student will participate in the Innovation Challenge team project. The grade for these
projects will be based upon the execution of the assignment and the delivery of the material. The
purpose of this project is to provide you with an opportunity to develop your creative ability,
research and critical thinking skills, as well as your communication and persuasion skills.
? Teams of students will create an original, workable business idea, which will be
presented to the class. The presentation and submissions must demonstrate the value of
the proposed idea and its basic market and economic feasibility. Please note that students
are not required to develop a full business plan.
? A formal team will be composed of 4 students.
? Teams will be stronger if they have diversity in interests and experience.
The project will include:
• Concept Statement (1 page write-up), which describes your idea, its uniqueness and benefits,
and discusses your team’s competence in executing the idea.
• Target Market/Industry Analysis (2-3 pages write-up), which identifies the target group(s) that
will enjoy the benefits of your new idea, how large the target market is, how competitive the
market is, and whether anyone will be prepared to pay for the benefits.
• Implementation Feasibility report (4-5 pages write-up), which outlines the feasibility of
implementing your idea. Detailed instruction will be given during the class.
• Executive Summary (1 page write-up), focusing on the uniqueness, value and feasibility of your
new business idea, including the most important market and organizational research. FINAL
PROJECT DUE ON Dec 7th. A copy of your Executive Summary must be included in your
final submission folder (or binder).
• Team presentation
Each team must present its project in class. Students who also participate in SJSU Innovation
Challenge will receive extra credit. The deadline of which is Oct 26
th
.http://www.sjsu.edu/svic/getstarted/index.html
• Team evaluation by peers. Your team project is not complete until you evaluate the
performance of each team member. Use the Team Evaluation Form on the web to assess both the
quality and quantity of your own and your team members' performance on the project. This
process determines the percentage of the final grade each member deserves. Students receiving a
low grade on their peer evaluation will not benefit from the work of their team mates. For
example, if a team receives a 95 on the project, a team member receiving a low peer evaluation
grade will have his/her project grade lowered accordingly. In such a case, team members
receiving good peer evaluation grades would earn a 95, but a team member receiving a low peer
evaluation, for example, might receive a 65 or even a zero. Thus, there is an incentive to work
together as a team. We will discuss in class the criteria used to evaluate each member to lessen
the likelihood of low grades based on personal dislike, revenge, etc.
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d. Exams (Mid terms and Final exam)
Exams are designed to 1) assess the acquisition of organization and management concepts,
theories and applications and 2) provide motivation to master these concepts, theories and
applications. Exams will be in class, closed book and will consist of objective and short
questions. Both lectures and assigned reading materials are fair game for exams. The final exam
will be comprehensive, covering material from the textbook. NO MAKE UP EXAMS WILL
BE GIVEN. If you cannot attend the exams listed in the calendar, you should reconsider your
enrollment in this course.
e. Class Participation and preparation:
Students are expected to come to class prepared and actively participate in the class exercises
and case study discussions and makes meaningful comments on both the readings and the
experiences in the classroom. Quality class participation is a significant part of the class’s
learning process. It includes asking good and thought-provoking questions, coming up with
learning points from our class exercises, and sharing what you have learned from your work
experience so that we can build on it in class. Doing the assigned reading prepares you to make
good contributions. Another aspect of participation is how well you help your learning group
accomplish the tasks and exercises assigned both during and outside class. Thus, you should look
upon your class contribution grade as something to be earned via consistent, daily contribution to
the class discussion and to your learning group. Class participation and preparation will be
assessed by pop quizzes, in-class writing assignments, homework as well as your contribution to
class conversations and discussion groups.
Contributing to class is impossible if you are not there. If you are forced to miss a class due to
illness, you are responsible for obtaining the material covered on that day. However, it is
impossible to make up that session’s portion of your overall class participation, thus reducing
your final grade.
f. Classroom etiquette: Please come to class on time and do not leave without the instructor’s
permission. Only one person has the floor at a time. Please do not speak to your neighbor while
the professor or another student is addressing the class. Side conversations will be penalized.
Please turn off all cell phones, don’t surf the Internet during class. Computers may not be used in
the classroom for any reason other than looking at the course Powerpoint slides. If you have a
question or want to make a contribution to the class discussion, please raise your hand.
4. Course Evaluation:
Your grade will be determined by the following:
Midterm Exam -1 20%
Midterm Exam -2 18%
Final Exam 20%
Entrepreneur Shadow project 10%
Team Project 20%
Class preparation & participation Including:
Self-evaluation paper
12%
2%
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Pop quizzes & Class participation & In-class exercises 10%
Total 100%
a. Grading information:
Grading Percentage Breakdown
94% and above A
93.99% - 90% A-
89.99% - 87% B+
86.99% - 84% B
83.99% - 80% B-
79.99% - 77% C+
76.99% - 74% C
73.99% - 70% C-
69.99% - 67% D+
66.99% - 64% D
63.99% - 60% D-
below 60% F
b. Extra credit options, if available:
Up to 5 bonus points may be awarded at the instructor’s discretion for attending and participating
in special entrepreneurship-related events that are open to all students in the class. Special events
include the Eminent Speaker series organized by the Silicon Valley Center for Entrepreneurship.
Students attending these talks by eminent entrepreneurs and industry leaders must sign the
registration sheet and turn in a full page memo (single-spaced) afterwards on your main learning
points from the talk. You will also gain extra points by writing a full-page (single-spaced) memo
on any recommended books such as The Monk and the Riddle (by Komisar).
c. Penalty (if any) for late or missed work:
Assignments must be handed in on time at the start of the class in which it is due to receive
credit. No late assignments for group projects will be accepted. Late assignments for
individual homework can be accepted with the penalty of 20% every day after its due day.
Failure to take an exam or turn in a project will result in a grade of zero.
d. Academic Dishonesty: Please note that plagiarism is a form of cheating, which consists of
taking the ideas, writing, etc. from another and passing them off as one’s own (Webster’s New
World dictionary). Any form of academic dishonesty (including plagiarism) will result in a
course grade of F for ALL parties involved.
e. Writing:
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Good concise writing is a key skill for effective communication. You may need to find someone
to help you check and edit your writing, so please find help if you need it. Points will be
subtracted for poorly written work. All papers and homework assignments should be typed and
properly formatted as will be described in class.
4. Tentative course calendar including assignment due dates, exam dates, date of Final
exam:
Class Date Topic, class preparation, and assignment due
Week 1
(8/24)
Syllabus review & Introduction
Preparation: B&I Ch. 1
Week 2
(8/31)
Opportunity recognition
Preparation: read B&I Ch. 2
HW due: Self-evaluation paper
Team building class exercise
Must show up to build your team.
Week 3
(9/7)
Labor Day—Campus closed
Week 4
(9/14)
Feasibility analysis
Preparation: read B&I Ch. 3
HW due: submit your team information for the project, including team
member’s name, major, contact.
Writing an effective business plan
Preparation: read B&I Ch. 4
Week 5
(9/21)
Industry and competitor analysis
Preparation: read B&I Ch. 5
Library session (meet at MLK213 @4:15pm)
HW due: Idea Concept Statement (one submission per team)
Week 6
(9/28)
Midterm exam-1
Week 7
(10/5)
Developing an effective business model
Preparation: read B&I Ch. 6
HW: identify an entrepreneur for the Shadow project
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Week 8
(10/12)
Video case and discussion
Week 9
(10/19)
Ethical foundation and legal organizational forms of new ventures
Preparation: read B&I Ch. 7
HW due: Target Market/Industry Analysis Report
Visit TechShop @ San Jose 4:30pm -5:30pm.
Details to be announced in class.
Week 10
(10/26)
Financial essentials
Preparation: read B&I Ch. 8
Project session
Professor talk to each group on project feedback
Week 11
(11/2)
Midterm exam-2
Week 12
(11/9)
Build a new venture team and feedback to students.
Preparation: read B&I Ch.9
Presentation of your shadow project
HW due: Entrepreneur Shadow Project
Week 13
(11/16)
Guest speaker: Gwen Wong (Meriwest)
Borrowing money for small businesses
Get financing
Preparation: read B&I Ch.10
Week 14
(11/23)
Intellectual Property
Preparation: read B&I Ch.12
Project session
Week 15
(11/30)
New venture growth strategies
Preparation: read B&I Ch.14
Team presentations
Week 16
(12/7)
Team presentations
HW due: Implementation feasibility report & One-page Executive
Summary & Peer evaluation form
FINAL EXAM:
Friday, December 11. 12:15pm – 13:30pm
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** Syllabus is subject to change without notice due to unforeseen circumstances. **
6. University, College, or Department Policy Information:
a. Academic integrity: Your own commitment to learning, as evidenced by your enrollment at
San José State University, and the University’s Academic Integrity Policy requires you to be
honest in all your academic course work. Faculty members are required to report all infractions
to the Office of Student Conduct and Ethical Development. The policy on academic integrity can
be found athttp://sa.sjsu.edu/student_conduct If you would like to include in your paper any
material you have submitted, or plan to submit, for another class, please note that SJSU’s
Academic Integrity policy F06-1 requires approval by instructors.
b. Campus Policy in regard to Disabilities: If you need course adaptations or accommodations
because of a disability, or if you need special arrangements in case the building must be
evacuated, please make an appointment with me as soon as possible, or see me during office
hours. Presidential Directive 97-03 requires that students with disabilities requesting
accommodations must register with DRC to establish a record of their disability.
c. College of Business Policies and Procedures:
Please check the url athttp://www.cob.sjsu.edu/cob/5_STUDENT SERVICES/cobpolicy.htm
To ensure that every student, current and future, who takes courses in the Boccardo Business
Center, has the opportunity to experience an environment that is safe, attractive, and otherwise
conducive to learning, the College of Business at San José State has established the following
policies:
Eating:
Eating and drinking (except water) are prohibited in the Boccardo Business Center. Students
with food will be asked to leave the building. Students who disrupt the course by eating and do
not leave the building will be referred to the Judicial Affairs Officer of the University.
Cell Phones:
Students will turn their cell phones off or put them on vibrate mode while in class. They will not
answer their phones in class. Students whose phones disrupt the course and do not stop when
requested by the instructor will be referred to the Judicial Affairs Officer of the University.
Computer Use:
In the classroom, faculty allow students to use computers only for class-related activities. These
include activities such as taking notes on the lecture underway, following the lecture on Web-
based PowerPoint slides that the instructor has posted, and finding Web sites to which the
instructor directs students at the time of the lecture. Students who use their computers for other
activities or who abuse the equipment in any way, at a minimum, will be asked to leave the class
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and will lose participation points for the day, and, at a maximum, will be referred to the Judicial
Affairs Officer of the University for disrupting the course. (Such referral can lead to suspension
from the University.) Students are urged to report to their instructors computer use that they
regard as inappropriate (i.e., used for activities that are not class related).
Academic Honesty:
Faculty will make every reasonable effort to foster honest academic conduct in their
courses. They will secure examinations and their answers so that students cannot have prior
access to them and proctor examinations to prevent students from copying or exchanging
information. They will be on the alert for plagiarism. Faculty will provide additional
information, ideally on the green sheet, about other unacceptable procedures in class work and
examinations. Students who are caught cheating will be reported to the Judicial Affairs Officer
of the University, as prescribed by Academic Senate Policy S04-12.
7. APPENDIX:
• If you have queries that cannot be addressed in class, please do not hesitate to see me during
my office hours. In addition to my specifically posted office hours, I am available by
arrangement. The best way to contact me is by email at: [email protected].
• You are responsible for understanding the policies and procedures about add/drops, academic
renewal, withdrawal, etc. found athttp://www2.sjsu.edu/senate/S04-12.pdf
• Expectations about classroom behavior; see Academic Senate Policy S90-5 on Student Rights
and Responsibilities.
• As appropriate to your particular class, a definition of plagiarism, such as that found on Judicial
Affairs website athttp://www2.sjsu.edu/senate/plagarismpolicies.htm
• If you would like to include in your paper any material you have submitted, or plan to submit,
for another class, please note that SJSU’s Academic Integrity policy S04-12 requires approval by
instructors.
• The librarian liaison for this course is Diana Wu. Her contact email: [email protected].
Mission
The College of Business is the institution of opportunity, providing innovative business education
and applied research for the Silicon Valley region.
doc_875566995.pdf
During this such a detailed paper about introduction to entrepreneurship prof. xiaohong quan, phd.
Bus3- 181
1
Business 181 – Introduction to Entrepreneurship
1. Course Information
Instructor: Prof. Xiaohong Quan, PhD
Department: Organization & Management
College of Business, San Jose State University.
Fall Semester, 2015
Course Title: Introduction to Entrepreneurship
Course Code: Bus5 181
Section: Section 1: 46403
Class Hours and locations: M 3:00 - 5:45 pm, BBC 324
Office Hours: M 5:45pm-6:15pm
Office Location: BT 459
E-mail: [email protected]
Preferred Contact: By email
Department Fax: (408) 924-3555
2. Course Description:
a. Course Overview and Description:
This course introduces the process of launching new ventures. It will offer an insight into the
characteristics of entrepreneurs, the approaches they use to create, identify and evaluate
opportunities for new ventures, and the skills that are needed to start and manage new ventures
and develop a preliminary business plan.
b. Prerequisites: COMM 100W, Bus2-130, Bus1-20 or instructor consent.
c. Required Text:
? Bruce R. Barringer and R. Duane Ireland (B&I) Entrepreneurship: Successfully Launching
New Ventures. 4th edition, Pearson Prentice Hall, 2011.
d. Other recommended readings:
? Randall Stross, The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School
for Startups. 2012.
? Randy Komisar The Monk and the Riddle-the education of a Silicon Valley entrepreneur.
Harvard Business School Press, 2000, 2001
? Jim Collins Good to Great HarperBusiness, 2001.
? Guy Kawasaki The Art of the Start Portfolio Books, 2004.
? AnnaLee Saxenian Regional advantage: culture and competition in Silicon Valley and Route
128. Harvard University Press, 1994.
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? Newspapers like the Financial Times, Wall Street Journal, magazines such as Business Week,
periodicals such as Harvard Business Review and the Internet.
Further readings may be provided for specific lectures.
e. Student Learning Objectives for the course:
This course aims to develop students’ entrepreneurial awareness, skills and qualities. By the end
of the course, students should be able to:
? explain entrepreneurship and discuss its importance for the economy and society
? explain the entrepreneurial process
? analyze the feasibility of an idea to start up a new venture
? understand the significance of business plan
? turn dreams into reality-know the role they should take in the entrepreneurial process
f. Course format:
This course will be taught through lectures, as well as case study discussions, class exercises and
a team project. Industry practitioners may be invited to give guest lectures. Videos will be shown
to supplement case studies, time permitting. Students are expected to learn from cases, and be
able to combine theoretical knowledge with practice. Team project is an essential part of the
learning process and students are required to present their preliminary business plan to the class.
Students are expected to engage actively in class discussions.
3. Course Requirements:
a. Pair project - Shadowing an Entrepreneur (10%)
The purpose of this field research project (approximately 1500 words, 4-5 pages) is to provide
students with an opportunity to see a real entrepreneur at work and gain an insight into the nature
of entrepreneurial activities. It should build on the concepts developed in this course, and include
critical issues you’ve learned in other business courses. Generally, the identification of issues
regarding the entrepreneur and his/her venture, linked to the key concepts discussed in class and
in the readings, as well as the quality and thoroughness of the field research will dictate the
grading. Each group (two students per group) is required to give a short presentation of their
project. Further details will be provided in class.
b. Individual assignment - Self-evaluation paper (2%)
This exercise is designed to help you understand whether you want to become an entrepreneur.
You are required to write a paper (600-800 words) describing what you have learned about
yourself as a potential entrepreneur, based on the questions listed on the on-line self-assessment
websites
Entrepreneurial self-assessment (required)
?http://bdc.ca/EN/articles-tools/entrepreneur-toolkit/business-assessments/Pages/self-
assessment-test-your-entrepreneurial-potential.aspx
Is a Career as an Entrepreneur Right For You? (optional)
?http://www.careerdiscovery.com/hbspsba/intro.html
Bus3- 181
3
c. Team Project
Each student will participate in the Innovation Challenge team project. The grade for these
projects will be based upon the execution of the assignment and the delivery of the material. The
purpose of this project is to provide you with an opportunity to develop your creative ability,
research and critical thinking skills, as well as your communication and persuasion skills.
? Teams of students will create an original, workable business idea, which will be
presented to the class. The presentation and submissions must demonstrate the value of
the proposed idea and its basic market and economic feasibility. Please note that students
are not required to develop a full business plan.
? A formal team will be composed of 4 students.
? Teams will be stronger if they have diversity in interests and experience.
The project will include:
• Concept Statement (1 page write-up), which describes your idea, its uniqueness and benefits,
and discusses your team’s competence in executing the idea.
• Target Market/Industry Analysis (2-3 pages write-up), which identifies the target group(s) that
will enjoy the benefits of your new idea, how large the target market is, how competitive the
market is, and whether anyone will be prepared to pay for the benefits.
• Implementation Feasibility report (4-5 pages write-up), which outlines the feasibility of
implementing your idea. Detailed instruction will be given during the class.
• Executive Summary (1 page write-up), focusing on the uniqueness, value and feasibility of your
new business idea, including the most important market and organizational research. FINAL
PROJECT DUE ON Dec 7th. A copy of your Executive Summary must be included in your
final submission folder (or binder).
• Team presentation
Each team must present its project in class. Students who also participate in SJSU Innovation
Challenge will receive extra credit. The deadline of which is Oct 26
th
.http://www.sjsu.edu/svic/getstarted/index.html
• Team evaluation by peers. Your team project is not complete until you evaluate the
performance of each team member. Use the Team Evaluation Form on the web to assess both the
quality and quantity of your own and your team members' performance on the project. This
process determines the percentage of the final grade each member deserves. Students receiving a
low grade on their peer evaluation will not benefit from the work of their team mates. For
example, if a team receives a 95 on the project, a team member receiving a low peer evaluation
grade will have his/her project grade lowered accordingly. In such a case, team members
receiving good peer evaluation grades would earn a 95, but a team member receiving a low peer
evaluation, for example, might receive a 65 or even a zero. Thus, there is an incentive to work
together as a team. We will discuss in class the criteria used to evaluate each member to lessen
the likelihood of low grades based on personal dislike, revenge, etc.
Bus3- 181
4
d. Exams (Mid terms and Final exam)
Exams are designed to 1) assess the acquisition of organization and management concepts,
theories and applications and 2) provide motivation to master these concepts, theories and
applications. Exams will be in class, closed book and will consist of objective and short
questions. Both lectures and assigned reading materials are fair game for exams. The final exam
will be comprehensive, covering material from the textbook. NO MAKE UP EXAMS WILL
BE GIVEN. If you cannot attend the exams listed in the calendar, you should reconsider your
enrollment in this course.
e. Class Participation and preparation:
Students are expected to come to class prepared and actively participate in the class exercises
and case study discussions and makes meaningful comments on both the readings and the
experiences in the classroom. Quality class participation is a significant part of the class’s
learning process. It includes asking good and thought-provoking questions, coming up with
learning points from our class exercises, and sharing what you have learned from your work
experience so that we can build on it in class. Doing the assigned reading prepares you to make
good contributions. Another aspect of participation is how well you help your learning group
accomplish the tasks and exercises assigned both during and outside class. Thus, you should look
upon your class contribution grade as something to be earned via consistent, daily contribution to
the class discussion and to your learning group. Class participation and preparation will be
assessed by pop quizzes, in-class writing assignments, homework as well as your contribution to
class conversations and discussion groups.
Contributing to class is impossible if you are not there. If you are forced to miss a class due to
illness, you are responsible for obtaining the material covered on that day. However, it is
impossible to make up that session’s portion of your overall class participation, thus reducing
your final grade.
f. Classroom etiquette: Please come to class on time and do not leave without the instructor’s
permission. Only one person has the floor at a time. Please do not speak to your neighbor while
the professor or another student is addressing the class. Side conversations will be penalized.
Please turn off all cell phones, don’t surf the Internet during class. Computers may not be used in
the classroom for any reason other than looking at the course Powerpoint slides. If you have a
question or want to make a contribution to the class discussion, please raise your hand.
4. Course Evaluation:
Your grade will be determined by the following:
Midterm Exam -1 20%
Midterm Exam -2 18%
Final Exam 20%
Entrepreneur Shadow project 10%
Team Project 20%
Class preparation & participation Including:
Self-evaluation paper
12%
2%
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Pop quizzes & Class participation & In-class exercises 10%
Total 100%
a. Grading information:
Grading Percentage Breakdown
94% and above A
93.99% - 90% A-
89.99% - 87% B+
86.99% - 84% B
83.99% - 80% B-
79.99% - 77% C+
76.99% - 74% C
73.99% - 70% C-
69.99% - 67% D+
66.99% - 64% D
63.99% - 60% D-
below 60% F
b. Extra credit options, if available:
Up to 5 bonus points may be awarded at the instructor’s discretion for attending and participating
in special entrepreneurship-related events that are open to all students in the class. Special events
include the Eminent Speaker series organized by the Silicon Valley Center for Entrepreneurship.
Students attending these talks by eminent entrepreneurs and industry leaders must sign the
registration sheet and turn in a full page memo (single-spaced) afterwards on your main learning
points from the talk. You will also gain extra points by writing a full-page (single-spaced) memo
on any recommended books such as The Monk and the Riddle (by Komisar).
c. Penalty (if any) for late or missed work:
Assignments must be handed in on time at the start of the class in which it is due to receive
credit. No late assignments for group projects will be accepted. Late assignments for
individual homework can be accepted with the penalty of 20% every day after its due day.
Failure to take an exam or turn in a project will result in a grade of zero.
d. Academic Dishonesty: Please note that plagiarism is a form of cheating, which consists of
taking the ideas, writing, etc. from another and passing them off as one’s own (Webster’s New
World dictionary). Any form of academic dishonesty (including plagiarism) will result in a
course grade of F for ALL parties involved.
e. Writing:
Bus3- 181
6
Good concise writing is a key skill for effective communication. You may need to find someone
to help you check and edit your writing, so please find help if you need it. Points will be
subtracted for poorly written work. All papers and homework assignments should be typed and
properly formatted as will be described in class.
4. Tentative course calendar including assignment due dates, exam dates, date of Final
exam:
Class Date Topic, class preparation, and assignment due
Week 1
(8/24)
Syllabus review & Introduction
Preparation: B&I Ch. 1
Week 2
(8/31)
Opportunity recognition
Preparation: read B&I Ch. 2
HW due: Self-evaluation paper
Team building class exercise
Must show up to build your team.
Week 3
(9/7)
Labor Day—Campus closed
Week 4
(9/14)
Feasibility analysis
Preparation: read B&I Ch. 3
HW due: submit your team information for the project, including team
member’s name, major, contact.
Writing an effective business plan
Preparation: read B&I Ch. 4
Week 5
(9/21)
Industry and competitor analysis
Preparation: read B&I Ch. 5
Library session (meet at MLK213 @4:15pm)
HW due: Idea Concept Statement (one submission per team)
Week 6
(9/28)
Midterm exam-1
Week 7
(10/5)
Developing an effective business model
Preparation: read B&I Ch. 6
HW: identify an entrepreneur for the Shadow project
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Week 8
(10/12)
Video case and discussion
Week 9
(10/19)
Ethical foundation and legal organizational forms of new ventures
Preparation: read B&I Ch. 7
HW due: Target Market/Industry Analysis Report
Visit TechShop @ San Jose 4:30pm -5:30pm.
Details to be announced in class.
Week 10
(10/26)
Financial essentials
Preparation: read B&I Ch. 8
Project session
Professor talk to each group on project feedback
Week 11
(11/2)
Midterm exam-2
Week 12
(11/9)
Build a new venture team and feedback to students.
Preparation: read B&I Ch.9
Presentation of your shadow project
HW due: Entrepreneur Shadow Project
Week 13
(11/16)
Guest speaker: Gwen Wong (Meriwest)
Borrowing money for small businesses
Get financing
Preparation: read B&I Ch.10
Week 14
(11/23)
Intellectual Property
Preparation: read B&I Ch.12
Project session
Week 15
(11/30)
New venture growth strategies
Preparation: read B&I Ch.14
Team presentations
Week 16
(12/7)
Team presentations
HW due: Implementation feasibility report & One-page Executive
Summary & Peer evaluation form
FINAL EXAM:
Friday, December 11. 12:15pm – 13:30pm
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** Syllabus is subject to change without notice due to unforeseen circumstances. **
6. University, College, or Department Policy Information:
a. Academic integrity: Your own commitment to learning, as evidenced by your enrollment at
San José State University, and the University’s Academic Integrity Policy requires you to be
honest in all your academic course work. Faculty members are required to report all infractions
to the Office of Student Conduct and Ethical Development. The policy on academic integrity can
be found athttp://sa.sjsu.edu/student_conduct If you would like to include in your paper any
material you have submitted, or plan to submit, for another class, please note that SJSU’s
Academic Integrity policy F06-1 requires approval by instructors.
b. Campus Policy in regard to Disabilities: If you need course adaptations or accommodations
because of a disability, or if you need special arrangements in case the building must be
evacuated, please make an appointment with me as soon as possible, or see me during office
hours. Presidential Directive 97-03 requires that students with disabilities requesting
accommodations must register with DRC to establish a record of their disability.
c. College of Business Policies and Procedures:
Please check the url athttp://www.cob.sjsu.edu/cob/5_STUDENT SERVICES/cobpolicy.htm
To ensure that every student, current and future, who takes courses in the Boccardo Business
Center, has the opportunity to experience an environment that is safe, attractive, and otherwise
conducive to learning, the College of Business at San José State has established the following
policies:
Eating:
Eating and drinking (except water) are prohibited in the Boccardo Business Center. Students
with food will be asked to leave the building. Students who disrupt the course by eating and do
not leave the building will be referred to the Judicial Affairs Officer of the University.
Cell Phones:
Students will turn their cell phones off or put them on vibrate mode while in class. They will not
answer their phones in class. Students whose phones disrupt the course and do not stop when
requested by the instructor will be referred to the Judicial Affairs Officer of the University.
Computer Use:
In the classroom, faculty allow students to use computers only for class-related activities. These
include activities such as taking notes on the lecture underway, following the lecture on Web-
based PowerPoint slides that the instructor has posted, and finding Web sites to which the
instructor directs students at the time of the lecture. Students who use their computers for other
activities or who abuse the equipment in any way, at a minimum, will be asked to leave the class
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and will lose participation points for the day, and, at a maximum, will be referred to the Judicial
Affairs Officer of the University for disrupting the course. (Such referral can lead to suspension
from the University.) Students are urged to report to their instructors computer use that they
regard as inappropriate (i.e., used for activities that are not class related).
Academic Honesty:
Faculty will make every reasonable effort to foster honest academic conduct in their
courses. They will secure examinations and their answers so that students cannot have prior
access to them and proctor examinations to prevent students from copying or exchanging
information. They will be on the alert for plagiarism. Faculty will provide additional
information, ideally on the green sheet, about other unacceptable procedures in class work and
examinations. Students who are caught cheating will be reported to the Judicial Affairs Officer
of the University, as prescribed by Academic Senate Policy S04-12.
7. APPENDIX:
• If you have queries that cannot be addressed in class, please do not hesitate to see me during
my office hours. In addition to my specifically posted office hours, I am available by
arrangement. The best way to contact me is by email at: [email protected].
• You are responsible for understanding the policies and procedures about add/drops, academic
renewal, withdrawal, etc. found athttp://www2.sjsu.edu/senate/S04-12.pdf
• Expectations about classroom behavior; see Academic Senate Policy S90-5 on Student Rights
and Responsibilities.
• As appropriate to your particular class, a definition of plagiarism, such as that found on Judicial
Affairs website athttp://www2.sjsu.edu/senate/plagarismpolicies.htm
• If you would like to include in your paper any material you have submitted, or plan to submit,
for another class, please note that SJSU’s Academic Integrity policy S04-12 requires approval by
instructors.
• The librarian liaison for this course is Diana Wu. Her contact email: [email protected].
Mission
The College of Business is the institution of opportunity, providing innovative business education
and applied research for the Silicon Valley region.
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