Description
In this such a data with regards to introduction to entrepreneurship (compulsory).
BIT – Detailed Syllabi EN6501
1
EN6501Introduction to Entrepreneurship
(Compulsory)
INTRODUCTION
This course is introduced to enhance the student’s awareness, and knowledge in
the domain of entrepreneurship. This course is not going to assess the real skill
of entrepreneurship but it will help students to improve the subject knowledge
required in the domain. Main objective of course is to show how students could
apply knowledge and skill of BIT degree programme to apply in a business
opportunity. Hence, students who will find difficult to get a job opportunity will be
able to apply knowledge of entrepreneurship course to start their own business.
This is a compulsory course which should be completed before the graduation.
This is an open course for any student who has registered in the current year
and the duration of course is one academic year.
CREDITS:
Non-GPA Course but Compulsory to obtain the degree qualification.
LEARNING OUTCOMES
After successful completion of this course students will be able to:
• Identify the value of being entrepreneurial and its success factors
• Assess your entrepreneurial capabilities and learn how to enhance it
• Describe how to investigate different business opportunities
• identify the key components of business plan and draft it
• describe marketing, risks and financial management of business plan
MINOR MODIFICATIONS
When minor modifications are made to this syllabus, those will be reflected in the
Virtual Learning Environment (VLE) and the latest version can be downloaded from
the relevant course page of VLE. Please inform your suggestions and comments
through the VLE.http://vle.bit.lk
BIT – Detailed Syllabi EN6501
2
ONLINE LEARNING MATERIALS AND ACTIVITIES
You can access all learning materials and this syllabus in the VLE:http://vle.bit.lk, if
you are a registered as a 3
rd
year student of BIT degree program. It is very important
to participate in learning activities given in the VLE to learn this subject. You active
participation will be considered when selecting suitable candidates of special awards
of graduation.
FINAL EXAMINATION
Final examination is based on the online assignments that must be completed before
the given deadline.
OUTLINE OF SYLLABUS
Topic Hours
1- Is Entrepreneurship for you? 4
2- What competencies do entrepreneurs need? 6
3- Explore the environment of the entrepreneur 10
4- Investigate different potential / business opportunities 4
5- Formulate a business plan 8
6- How does marketing relate to business plan 6
7- How to prepare financial statements of a business 8
8- How to use financial statements for decision making 4
9- How to manage the risk of a business 4
10- Follow the process of developing a business plan 6
Total for the subject 60
BIT – Detailed Syllabi EN6501
3
REQUIRED MATERIALS
All required primary learning resources are given on the online course. However,
students are encouraged to read following supplementary reading materials for the
course.
Supplementary Reading
Ref 1: Bruce R. Barringer and R. Duane Ireland, “Entrepreneurship: successfully
launching new ventures”, Pearson Education, Inc., 2006.
Ref 2: Thomas W. Zimmerer and Norman M. Scarborough, “Essentials of
Entrepreneurship and Small Business Management”, Pearson Education, Inc., 2005.
Ref 3: J ohn Legge and Kevin Hindle, “Entrepreneurship :Context, Vision and
Planning”,Palgrave Macmillan Limited, 2004.
Ref 4: Donald F. Kuratko and Richard M. Hodgetts, “Entrepreneurship in the New
Millennium”,South Western, 2007.
DETAILED SYLLABUS:
Section 1: Is Entrepreneurship for you?( 4hrs)
Instructional Objectives
• Create suitable definitions for key concepts such as Entrepreneur,
Entrepreneurship and Enterprise
• Perform a self-evaluation to see if they possess the characteristics and
qualities of an entrepreneur
• Identify the key characteristics, qualities and traits of an entrepreneur
1.1. Why entrepreneurship is a popular & viable career choice
1.2. Lets formulate Definitions of key concepts
1.2.1. Entrepreneur
1.2.2. Social entrepreneur
1.2.3. Enterprise
1.2.4. Entrepreneurship
1.2.5. E-commerce
1.3. Self-evaluation to assess entrepreneurial characteristics
1.4. What characteristics and traits you need to perform as an entrepreneur?
1.5. Selected Famous Entrepreneurs
BIT – Detailed Syllabi EN6501
4
Section 2: What competencies do entrepreneurs need?( 6hrs)
Instructional Objectives
• Identify the key competencies of an entrepreneur
• Buildup the leadership qualities
• Employ leadership to achieve the business vision and mission
Materi al /Sub Topi cs
2.1. Achievement competencies
2.1.1. Opportunity seeking
2.1.2. Persistence
2.1.3. Commitment to work contract
2.1.4. Quality and efficiency
2.1.5. Risk taking
2.2. Planning competencies
2.2.1. Goal setting
2.2.2. Monitoring
2.2.3. Information seeking
2.3. Leadership competencies
2.3.1. Leadership
2.3.2. Entrepreneurial leaders
2.3.3. Leadership styles (Types of leaders)
2.3.4. Leadership qualities
Section 3:Explore the environment of the entrepreneur(10hrs)
Instructional Objectives
• Analyze the business environment and select the appropriate strategies for
business development
• Discuss the availability of local and global entrepreneurial opportunities
• Identify the key characteristics of consumer behavior
• Explain the impact of social responsibilities on small businesses
• Appreciate the need for the responsibility of businesses’ legal, ethical and
social issues.
BIT – Detailed Syllabi EN6501
5
• Identify the advantages and disadvantages of the three main types of
business organizations
• Fill the set of forms for company registration
Materi al /Sub Topi cs
3.1. What are external and internal environments
3.1.1. Introduction
3.1.2. Organizational environment
3.1.3. Internal Environment
3.1.4. External Environment
3.2. Types of environments
3.2.1. Technological environment
3.2.2. Political and legal environment
3.2.3. Economics environment
3.2.4. Consumer environment
3.2.5. Social and cultural environment
3.2.5.1. Social Responsibility of an Entrepreneur
3.2.5.2. Business Ethics Codes
3.2.6. Natural environment
3.2.7. Demographic environment
3.2.8. Global environment
3.3. Types of business organizations
3.3.1. Sole Proprietorship
3.3.2. Partnership
3.3.3. Franchising
3.3.4. Company
3.3.5. Registration procedure of a Sole Proprietorship and a Partnership
3.3.6. Registration procedure of a Franchise and of a Company
3.4. Strategies for business development
3.4.1. Identifying entrepreneurial opportunities
3.4.1.1. Local entrepreneurial opportunities
3.4.1.2. Global entrepreneurial opportunities
3.4.2. Analyzing the business environment
3.4.2.1. SWOT analysis
3.4.2.2. PEST analysis
3.4.2.3. Porter' 5 forces
3.4.3. Strategy development
3.4.3.1. Ansoff’s product/market matrix
BIT – Detailed Syllabi EN6501
6
3.4.3.2. Porter’s generic strategies
Section 4 :Investigate different potential / business opportunities(4hrs)
Instructional Objectives
• Demonstrate skills in business startup
• Explore the business opportunities in his environment
• Compare the self-potential with actual situation in one of the business
opportunities
Materi al /Sub Topi cs
4.1. Investigate different business opportunities do you have?
4.2. What business am I interested in starting
4.3. What services or products will I sell?
4.4. Is my idea practical and will it fill a need?
4.5. What is my competition?
4.6. What is my business’s advantage over existing firms?
4.7. Can I deliver a better quality service?
4.8. Can I create a demand for my business?
4.9. What type of opportunities you have?
S
Instructional Objectives
ection 5: Formulate a business plan(8hrs)
• Explain why entrepreneurs need a business plan
• Develop their business ideas and set goals that would be needed to develop
the ideas into a business
• Develop a comprehensive business plan for selected production
• Develop step by step business plans for their own projects and finally to
present them to bankers and specialists.
Materi al /Sub Topi cs
5.1. What are the elements of a business plan?
5.1.1. Introduction- Formulate a business plan
5.1.2. What is a business plan?
5.1.3. Elements of a business plan
BIT – Detailed Syllabi EN6501
7
5.2. Elements of a business plan
5.2.1. Executive summary
5.2.2. Setting goals and objectives
5.2.3. Feasibility analysis
5.2.4. Business organization & its products/services
5.2.5. Key personnel
5.2.6. Operations plan
5.2.7. The market and marketing plan
5.2.8. Premises and equipment
5.2.9. Finance and costing
5.2.10. Expansion
5.3. Deviations of business plan
5.3.1. Following an existing business plan
5.3.2. Preparing a new business plan
Section 6 :How does marketing relate to business plan(6hrs)
Instructional Objectives
• Discuss the nature of the marketing mix and marketing process
• Explain the necessity of internet marketing/cyber marketing
• Analyze the product life cycle for decision making
• Discuss the role of cost and demand factors in setting a price
• Use place and promotion factors appropriately for a business
Materi al /Sub Topi cs
6.1. What is marketing mix (4 P’s)
6.2. Product mix
6.2.1. Different types of products
6.2.2. Why would you need ISO standard for your product
6.2.3. Product life cycle
6.3. Price mix
6.3.1. Cost estimation
6.3.2. Pricing methods
6.4. Place mix
6.4.1. Location
6.4.2. Distribution
6.5. Promotion mix
6.5.1. Advertising
BIT – Detailed Syllabi EN6501
8
6.5.2. Demonstration
6.5.3. Legal Aspects
6.6. Internet Marketing
Section 7 :How to prepare financial statements of a business(8hrs)
Instructional Objectives
• Describe the importance of financial statements
• Explain the key items of financial statements
• Prepare financial statements from a given data set
• Describe the ways of how to minimize the cost and maximize the profit
Materi al /Sub Topi cs
7.1. How to calculate the profit and loss of a business
7.2. Importance of profit & loss statement
7.3. Items of profit & loss statement
7.3.1. Value of sales revenue
7.3.2. Cost of Goods sold
7.3.3. Value of inventory
7.3.4. Operating and administrative expenses
7.3.5. Selling and distribution expenses
7.3.6. Other income
7.3.7. Interest cost and tax expense
7.4. Prepare Profit and Loss statement
7.5. What are the key items of a balance sheet
7.5.1. Fixed assets and current assets
7.5.2. Long term liabilities and current liabilities
7.5.3. Equity (Capital)
7.5.4. Working capital cycle
7.6. How to prepare a balance sheet
BIT – Detailed Syllabi EN6501
9
Section 8 :How to use financial statements for decision making(4hrs)
Instructional Objectives
• Calculate the selected financial ratios to study the status of a business
• Use break even analysis for verifying the profit and loss
• Use balance sheet and financial ratios for decision making
• Use break even analysis for business decisions for a given data set
Materi al /Sub Topi cs
8.1. Why analyze financial data?
8.2. Analyzing financial statements
8.3. Financial ratios
8.3.1. Profitability ratios
8.3.2. Liquidity ratios
8.3.3. Stability ratios
8.4. Breakeven points
8.4.1. Graphical presentation
8.4.2. Formula presentation
Section 9 :How to manage the risk of a business(4hrs)
Instructional Objectives
• Define and explain the nature of risks face by an entrepreneur
• Identify the characteristics of risk takers
• Explain the strategy in minimizing the risk
Materi al /Sub Topi cs
9.1. Business risk
9.2. Taking risks of a business
9.2.1. Entrepreneur as a risk taker
9.2.2. Types of risk takers
9.3. Basic concepts of risk management
9.3.1. Elements of risk management process
BIT – Detailed Syllabi EN6501
10
9.3.2. Strategies in minimizing risk
Section 10: Follow the process of developing a business plan(6hrs)
Instructional Objectives
• Select a business idea which is most appropriate to the inherent and
potential competencies
• Assess feasibility of selected business ideas
• Develop business ideas and set goals that would be needed to develop
the ideas into a business
Materi al /Sub Topi cs
10.1. Selection of business idea (What skills and experience do I bring to the
business?)
10.2. Feasibility analysis
10.2.1. What legal structure will I use?
10.2.2. How will my company’s business records be maintained?
10.2.3. What insurance coverage will be needed?
10.2.4. What equipment or supplies will I need?
10.2.5. How will I compensate myself?
10.2.6. What are my resources?
10.2.7. What financing will I need?
10.2.8. Where will my business be located?
10.2.9. What name will I give my business?
10.2.10. Why I want to learn about strategies of E-business?
10.3. Converting a business idea to a business
10.4. Identification of initial activities ( vision , mission)
10.5. Setting goals
10.6. Develop a business plan
doc_679549338.pdf
In this such a data with regards to introduction to entrepreneurship (compulsory).
BIT – Detailed Syllabi EN6501
1
EN6501Introduction to Entrepreneurship
(Compulsory)
INTRODUCTION
This course is introduced to enhance the student’s awareness, and knowledge in
the domain of entrepreneurship. This course is not going to assess the real skill
of entrepreneurship but it will help students to improve the subject knowledge
required in the domain. Main objective of course is to show how students could
apply knowledge and skill of BIT degree programme to apply in a business
opportunity. Hence, students who will find difficult to get a job opportunity will be
able to apply knowledge of entrepreneurship course to start their own business.
This is a compulsory course which should be completed before the graduation.
This is an open course for any student who has registered in the current year
and the duration of course is one academic year.
CREDITS:
Non-GPA Course but Compulsory to obtain the degree qualification.
LEARNING OUTCOMES
After successful completion of this course students will be able to:
• Identify the value of being entrepreneurial and its success factors
• Assess your entrepreneurial capabilities and learn how to enhance it
• Describe how to investigate different business opportunities
• identify the key components of business plan and draft it
• describe marketing, risks and financial management of business plan
MINOR MODIFICATIONS
When minor modifications are made to this syllabus, those will be reflected in the
Virtual Learning Environment (VLE) and the latest version can be downloaded from
the relevant course page of VLE. Please inform your suggestions and comments
through the VLE.http://vle.bit.lk
BIT – Detailed Syllabi EN6501
2
ONLINE LEARNING MATERIALS AND ACTIVITIES
You can access all learning materials and this syllabus in the VLE:http://vle.bit.lk, if
you are a registered as a 3
rd
year student of BIT degree program. It is very important
to participate in learning activities given in the VLE to learn this subject. You active
participation will be considered when selecting suitable candidates of special awards
of graduation.
FINAL EXAMINATION
Final examination is based on the online assignments that must be completed before
the given deadline.
OUTLINE OF SYLLABUS
Topic Hours
1- Is Entrepreneurship for you? 4
2- What competencies do entrepreneurs need? 6
3- Explore the environment of the entrepreneur 10
4- Investigate different potential / business opportunities 4
5- Formulate a business plan 8
6- How does marketing relate to business plan 6
7- How to prepare financial statements of a business 8
8- How to use financial statements for decision making 4
9- How to manage the risk of a business 4
10- Follow the process of developing a business plan 6
Total for the subject 60
BIT – Detailed Syllabi EN6501
3
REQUIRED MATERIALS
All required primary learning resources are given on the online course. However,
students are encouraged to read following supplementary reading materials for the
course.
Supplementary Reading
Ref 1: Bruce R. Barringer and R. Duane Ireland, “Entrepreneurship: successfully
launching new ventures”, Pearson Education, Inc., 2006.
Ref 2: Thomas W. Zimmerer and Norman M. Scarborough, “Essentials of
Entrepreneurship and Small Business Management”, Pearson Education, Inc., 2005.
Ref 3: J ohn Legge and Kevin Hindle, “Entrepreneurship :Context, Vision and
Planning”,Palgrave Macmillan Limited, 2004.
Ref 4: Donald F. Kuratko and Richard M. Hodgetts, “Entrepreneurship in the New
Millennium”,South Western, 2007.
DETAILED SYLLABUS:
Section 1: Is Entrepreneurship for you?( 4hrs)
Instructional Objectives
• Create suitable definitions for key concepts such as Entrepreneur,
Entrepreneurship and Enterprise
• Perform a self-evaluation to see if they possess the characteristics and
qualities of an entrepreneur
• Identify the key characteristics, qualities and traits of an entrepreneur
1.1. Why entrepreneurship is a popular & viable career choice
1.2. Lets formulate Definitions of key concepts
1.2.1. Entrepreneur
1.2.2. Social entrepreneur
1.2.3. Enterprise
1.2.4. Entrepreneurship
1.2.5. E-commerce
1.3. Self-evaluation to assess entrepreneurial characteristics
1.4. What characteristics and traits you need to perform as an entrepreneur?
1.5. Selected Famous Entrepreneurs
BIT – Detailed Syllabi EN6501
4
Section 2: What competencies do entrepreneurs need?( 6hrs)
Instructional Objectives
• Identify the key competencies of an entrepreneur
• Buildup the leadership qualities
• Employ leadership to achieve the business vision and mission
Materi al /Sub Topi cs
2.1. Achievement competencies
2.1.1. Opportunity seeking
2.1.2. Persistence
2.1.3. Commitment to work contract
2.1.4. Quality and efficiency
2.1.5. Risk taking
2.2. Planning competencies
2.2.1. Goal setting
2.2.2. Monitoring
2.2.3. Information seeking
2.3. Leadership competencies
2.3.1. Leadership
2.3.2. Entrepreneurial leaders
2.3.3. Leadership styles (Types of leaders)
2.3.4. Leadership qualities
Section 3:Explore the environment of the entrepreneur(10hrs)
Instructional Objectives
• Analyze the business environment and select the appropriate strategies for
business development
• Discuss the availability of local and global entrepreneurial opportunities
• Identify the key characteristics of consumer behavior
• Explain the impact of social responsibilities on small businesses
• Appreciate the need for the responsibility of businesses’ legal, ethical and
social issues.
BIT – Detailed Syllabi EN6501
5
• Identify the advantages and disadvantages of the three main types of
business organizations
• Fill the set of forms for company registration
Materi al /Sub Topi cs
3.1. What are external and internal environments
3.1.1. Introduction
3.1.2. Organizational environment
3.1.3. Internal Environment
3.1.4. External Environment
3.2. Types of environments
3.2.1. Technological environment
3.2.2. Political and legal environment
3.2.3. Economics environment
3.2.4. Consumer environment
3.2.5. Social and cultural environment
3.2.5.1. Social Responsibility of an Entrepreneur
3.2.5.2. Business Ethics Codes
3.2.6. Natural environment
3.2.7. Demographic environment
3.2.8. Global environment
3.3. Types of business organizations
3.3.1. Sole Proprietorship
3.3.2. Partnership
3.3.3. Franchising
3.3.4. Company
3.3.5. Registration procedure of a Sole Proprietorship and a Partnership
3.3.6. Registration procedure of a Franchise and of a Company
3.4. Strategies for business development
3.4.1. Identifying entrepreneurial opportunities
3.4.1.1. Local entrepreneurial opportunities
3.4.1.2. Global entrepreneurial opportunities
3.4.2. Analyzing the business environment
3.4.2.1. SWOT analysis
3.4.2.2. PEST analysis
3.4.2.3. Porter' 5 forces
3.4.3. Strategy development
3.4.3.1. Ansoff’s product/market matrix
BIT – Detailed Syllabi EN6501
6
3.4.3.2. Porter’s generic strategies
Section 4 :Investigate different potential / business opportunities(4hrs)
Instructional Objectives
• Demonstrate skills in business startup
• Explore the business opportunities in his environment
• Compare the self-potential with actual situation in one of the business
opportunities
Materi al /Sub Topi cs
4.1. Investigate different business opportunities do you have?
4.2. What business am I interested in starting
4.3. What services or products will I sell?
4.4. Is my idea practical and will it fill a need?
4.5. What is my competition?
4.6. What is my business’s advantage over existing firms?
4.7. Can I deliver a better quality service?
4.8. Can I create a demand for my business?
4.9. What type of opportunities you have?
S
Instructional Objectives
ection 5: Formulate a business plan(8hrs)
• Explain why entrepreneurs need a business plan
• Develop their business ideas and set goals that would be needed to develop
the ideas into a business
• Develop a comprehensive business plan for selected production
• Develop step by step business plans for their own projects and finally to
present them to bankers and specialists.
Materi al /Sub Topi cs
5.1. What are the elements of a business plan?
5.1.1. Introduction- Formulate a business plan
5.1.2. What is a business plan?
5.1.3. Elements of a business plan
BIT – Detailed Syllabi EN6501
7
5.2. Elements of a business plan
5.2.1. Executive summary
5.2.2. Setting goals and objectives
5.2.3. Feasibility analysis
5.2.4. Business organization & its products/services
5.2.5. Key personnel
5.2.6. Operations plan
5.2.7. The market and marketing plan
5.2.8. Premises and equipment
5.2.9. Finance and costing
5.2.10. Expansion
5.3. Deviations of business plan
5.3.1. Following an existing business plan
5.3.2. Preparing a new business plan
Section 6 :How does marketing relate to business plan(6hrs)
Instructional Objectives
• Discuss the nature of the marketing mix and marketing process
• Explain the necessity of internet marketing/cyber marketing
• Analyze the product life cycle for decision making
• Discuss the role of cost and demand factors in setting a price
• Use place and promotion factors appropriately for a business
Materi al /Sub Topi cs
6.1. What is marketing mix (4 P’s)
6.2. Product mix
6.2.1. Different types of products
6.2.2. Why would you need ISO standard for your product
6.2.3. Product life cycle
6.3. Price mix
6.3.1. Cost estimation
6.3.2. Pricing methods
6.4. Place mix
6.4.1. Location
6.4.2. Distribution
6.5. Promotion mix
6.5.1. Advertising
BIT – Detailed Syllabi EN6501
8
6.5.2. Demonstration
6.5.3. Legal Aspects
6.6. Internet Marketing
Section 7 :How to prepare financial statements of a business(8hrs)
Instructional Objectives
• Describe the importance of financial statements
• Explain the key items of financial statements
• Prepare financial statements from a given data set
• Describe the ways of how to minimize the cost and maximize the profit
Materi al /Sub Topi cs
7.1. How to calculate the profit and loss of a business
7.2. Importance of profit & loss statement
7.3. Items of profit & loss statement
7.3.1. Value of sales revenue
7.3.2. Cost of Goods sold
7.3.3. Value of inventory
7.3.4. Operating and administrative expenses
7.3.5. Selling and distribution expenses
7.3.6. Other income
7.3.7. Interest cost and tax expense
7.4. Prepare Profit and Loss statement
7.5. What are the key items of a balance sheet
7.5.1. Fixed assets and current assets
7.5.2. Long term liabilities and current liabilities
7.5.3. Equity (Capital)
7.5.4. Working capital cycle
7.6. How to prepare a balance sheet
BIT – Detailed Syllabi EN6501
9
Section 8 :How to use financial statements for decision making(4hrs)
Instructional Objectives
• Calculate the selected financial ratios to study the status of a business
• Use break even analysis for verifying the profit and loss
• Use balance sheet and financial ratios for decision making
• Use break even analysis for business decisions for a given data set
Materi al /Sub Topi cs
8.1. Why analyze financial data?
8.2. Analyzing financial statements
8.3. Financial ratios
8.3.1. Profitability ratios
8.3.2. Liquidity ratios
8.3.3. Stability ratios
8.4. Breakeven points
8.4.1. Graphical presentation
8.4.2. Formula presentation
Section 9 :How to manage the risk of a business(4hrs)
Instructional Objectives
• Define and explain the nature of risks face by an entrepreneur
• Identify the characteristics of risk takers
• Explain the strategy in minimizing the risk
Materi al /Sub Topi cs
9.1. Business risk
9.2. Taking risks of a business
9.2.1. Entrepreneur as a risk taker
9.2.2. Types of risk takers
9.3. Basic concepts of risk management
9.3.1. Elements of risk management process
BIT – Detailed Syllabi EN6501
10
9.3.2. Strategies in minimizing risk
Section 10: Follow the process of developing a business plan(6hrs)
Instructional Objectives
• Select a business idea which is most appropriate to the inherent and
potential competencies
• Assess feasibility of selected business ideas
• Develop business ideas and set goals that would be needed to develop
the ideas into a business
Materi al /Sub Topi cs
10.1. Selection of business idea (What skills and experience do I bring to the
business?)
10.2. Feasibility analysis
10.2.1. What legal structure will I use?
10.2.2. How will my company’s business records be maintained?
10.2.3. What insurance coverage will be needed?
10.2.4. What equipment or supplies will I need?
10.2.5. How will I compensate myself?
10.2.6. What are my resources?
10.2.7. What financing will I need?
10.2.8. Where will my business be located?
10.2.9. What name will I give my business?
10.2.10. Why I want to learn about strategies of E-business?
10.3. Converting a business idea to a business
10.4. Identification of initial activities ( vision , mission)
10.5. Setting goals
10.6. Develop a business plan
doc_679549338.pdf