Description
A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase
LE 4600 ArtWorx presents
A Quantum Beez production
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PRESENTATION
START
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QB PenCorder
Starring: Yacoob as „CEO? Nadia as „Finance?, Haszaliza as „IT?, Wani as „HR?, Azwa as „Int?l Liaison? and Ali as „Marketing?
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(…stop reading and start listening…)
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Scene 1
“ Who am I? ”
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Agenda
• • • • Background and History of QB Description of Products & Services Market Analysis Plans
– Profit, Financial and Marketing – QB Beez card
• Conclusion • Q&A
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What is QB?
• Quantum Beez
– Quantum - is an indivisible entity of a quantity that is related to both energy and momentum of elementary particles of matter. (Signifies Science n Tech) – Beez (Honey) bee exhibits a combination of individual traits and social co-operation which is unparalleled in the animal kingdom.
• (16:68) And your Lord revealed to the bee saying: Make hives in the mountains and in the trees and in what they build: 69. Then eat of all the fruits and walk in the ways of your Lord submissively.
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Objectives
• We are a learning organization and value our customers as long-term partners to help create a harmonious knowledgebased society. • Proactively exploit our resources of systems, ICT and software know-how to
– – – – fulfill demanding performance needs of the Malaysian masses writing-recording devices intelligent city management Internet enabled community projects.
• One of our missions is to help Malaysia achieve Vision 2020 (at least the ICT aspects of it)
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Quantum Beez Family Structure
Dr. A. H. Md. Yacoob Chief Executive Officer
Hidayatul Shazwani
HR Manager
Hidayatul Azwa Financial Manager
Noor Nadia Bidres International Liaison
Ali Moud
Marketing
Haszaliza
IT & Operations
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• QB PenCorder (UIA 123 currently available) Future Offerings : • Consultancy
Core Competencies
– e-commerce and e-business readiness – requirements studies and/or business process re-engineering
• Technology
– Mastering technologies that matter – Grid, Parallel Computing, Bioinformatics, VR
• Applications Development
– supports the Linux and Open Source Revolution – MAMPU?s initiative, MyOSS others
• Management
– methodologies in project management and administration >> 0 >> 1 >> 2 >> 3 >> 4 >>
Scene 2
“ At First Sight ” “The usual suspects”
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Market Analysis
Quantitative Market research
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Recording devices
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•
A comprehensive survey of 50 respondents was carried out.
The survey was conducted in
– – – – IIUM campus Bukit Jalil LRT station Secondary school in Kepong Low Yatt Plaza.
Market Analysis
•
•
– – –
The sample included
University & school students (35%) working people (35 %) general customers (i.e. people who buy recording devices) (30%).
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Market potential for PenCorder
• 84 % prefer using Mp3 player over IPOD, walkman, mp4 or others
Vs
• Reasons
– – – –
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Price Size Memory capacity Durability
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Market potential for PenCorder
• After Mp3 people prefer using USB for storage
• The price is affordable
• It is convenient and portable • Not many functions other than storage.
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Does PenCorder have potential?
• 75% of the respondents would like to buy PenCorder as a gift. • As compared to Mp3
– PenCorder is more appealing due to
• • • • Size Price Memory Durability
Vs
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Scene 3
“ BEEdazzled ” “Signs” “Hero”
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QB PenCorder
(1st product in Malaysia)
Description
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Recording devices
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QB?s PenCorder could be used as a: - normal ballpoint pen to write
- mp3 player to play your favourite songs
- a recorder to record meetings and lectures. - flash drive to transport all your files. - tool to take verbal notes while you are working - very small, light-weight is suitable to reside in your shirt pocket. - to secretly record conversations. (VK Lingam ?!) • It is a great gift for business executives, students and reporters to name a few.
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Anatomy of PenCorder
Mic LED lights
Start/Stop Button
Roll-on pen
USB port
Special casing
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Technical specifications
1) High quality Ball point pen, refillable and inexpensive. 2) Supports: MP3, WMA, ACT and WAV music file formats 3) Standard USB port with 2GB/5GB available. 4) Super-thin light-weight, is suitable to reside anywhere. 5) Firmware upgradeable. 6) High power rechargeable polymer lithium battery inside, it can play for 8hours continuously 7) Uses 4 keys compositely, simply and convenient operation The keys respond quickly to all pushes. 8) Double color LED lights instruct working status 9) Supports recharging by USB or charger. 10) Built-in Mic is good quality and sensitive, It has the best sound recording quality and could clearly record sound 10 meters away
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Scene 4
“ The Chronicles of low Yatt ” “A Walk in the clouds” “CSI”
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Market Analysis
The following slides will discuss a few key highlights of the survey
1. 2. 3. 4. Target customer Promotion ( Marketing channels) Place (Retail vs. Wholesale) Price
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1. Target customers
Q13: categoty of people who have interest in recordable pen
18 16 14 12
outcome
Student Lecturer Businessman Officer Reporter Secretary
10 8 6 4 2 0 1 2 3 4 5 6 preference (from 1-6)
• Reporters are the 1st according to the survey • However, the number of students (university & school) is much higher. • Business people come after the above two.
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2. Promotion
• 65 % of respondents are influenced by TV advertisements. • The second best medium was by word of mouth i.e. friends
Q6: How do you normally find out about new product?
16 14 12 10 8 6 4 2 0
Ne ds ws pa pe ra dv t ern Ha et nd bil ls / f ly er s Ra dio TV Fr ien
Most frequent frequent
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3. PLACE
Q7: How dou you prefer to shop?
18 16 14 12 10 outcomes 8 6 4 2 0 1 2 3 4 5 method of distribution
• 90% of the customers prefer to shop by visiting the outlets
Online Shopping Visit outlets Direct selling SMS Mail order
• Purchasing via sms was the least preferred as only most our respondents less willing to buy through this kind of means.
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4. Price
• More than 75% are willing to pay RM 50RM150 • We will be selling at ?
• Best Value buy for a good quality product.
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Scene 5
“ Braveheart ” “S.W.A.T”
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SWOT Analysis
INTERNAL FACTORS
1) Management
Strength
Risk taker, qualified management member, good leadership Unique, affordable price, high quality, multiple functions product Various marketing strategies
Weaknesses
Lack of experienced members, less number of workforce
2) Offering
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3) Marketing
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4) Finance
Small capital injection
5) Personnel
Diverse workforce, Culture capital and talented
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SWOT Analysis
EXTERNAL FACTORS
1) Technology
Opportunity
Technology advancement , improvement of Internet facilities , fast growing gadgets industry -Economic stability and high income lead to increasing of purchasing power.
Threat
_
2) Economic
During poor economic condition (recession stage)
3) Competitive
Rivalry will lead to positive Offensive rival competition and increase the efficiency and effectiveness of company -Enable to attract market with new product and technology gadget -Increase continual development of creative product Different customer and market preference, lead to costly management
4) Changing in lifestyle
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Strength
i) • • i) • • iii) • i) • • MANAGEMENT Risk Taker, Qualified Members Good Leadership OFFERING Unique, affordable price High quality, multiple functions MARKETING Various marketing strategies (eg…) PERSONNEL Diverse workforce, talented members, Cultural capital (Djibouti, India, Malaysia)
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Weakness
• Lack of experienced people
– We are like Google!
• Less number of workforce
– We intend to add numbers as we grow.
• Small capital injection
– To be invested in phases and gradually
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Opportunity
• Technology advancement
• Fast growing gadget industry
• Economic Stability • Positive competition - rivals
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Threats
• Poor economic conditions • Unethical rivals • So much customers preferences
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Scene 6
“ The Sixth Sense ” & “Numbers”
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Plans
Profit, Financial and Marketing
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PROFIT PLAN
• • • • • • • Cost Operating cost Direct materials Direct labour 1@RM3 Variable overhead Fixed overhead Advertising Marketing Utilities Machinery 6.00 5.00 4.00 3.00 RM 15.00 3.00 4.00 22.00
• • • • • •
18.00 Total cost 40.00 RM40.00 * 225%(cost+mark up) = RM 90.00
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FINANCIAL PLAN
• Equity fund:
– Each of the directors will contribute RM 50 000 – Chief Executive Officer (CEO) who will contribute RM 100 000.
• Financing:
– – – – QB plans to finance the business by taking a loan. Mudharabah contract amounting 1 million with RHB Islamic Bank 1.65 million with Bank Islam. The profit sharing ratio is 70:30
• Retained Earning:
– Profit for the year will be used to rotate and finance the company in order to cover the cost.
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2008 (RM) SALES REVENUE:
2009(RM)
2010 (RM)
2GB Pencoder
(5000units x 12 x RM89.90) (8,000units x 12 x RM79.90)
5,394,000
7670,400
5,394,000
5GB Pencoder
(5000units x 12 x RM139.90)
8,394,000
- COGS Purchases: 2GB Pencoder (80,000units x RM15) (100,000units x RM15) 5GB Pencoder (120,000units x RM20) Ending Inventories Cost of Goods Sold Gross Profit 0 (1,200,000) 3,594,000 (240,000) (2,940,000) 4,730,400 1,200,000 2,700,000 1,200,000
2,400,000
(180,000) (3,420,000) 10,368,000
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- EXPENSES Variable Cost: Labor Cost Shipping Packaging Freight Charges Contribution Margin Fixed Cost: Advertising Marketing Rental Utilities Directors’ Remuneration Transportation Depreciation: Furniture & Fittings Motor Vehicles Packaging Machines Profit Before Tax Tax @26% Net Profit After Tax (1,000,000) (100,000) (14,400) (7,000) (216,000) (50,000) (10,000) (6,000) (5,000) 1,945,600 (505,856) 1,439,744 (800,000) (85,000) (14,400) (7,000) (216,000) (50,000) (10,000) (6,000) (5,000) 3,229,000 (839,540) 2,389,460 (1,900,000) (200,000) (14,400) (7,000) (216,000) (50,000) (10,000) (6,000) (5,000) 7,530,600 (1,957,956) 5,572,644 (162,000) (5,000) (25,000) (48,000) 3,354,000 (216,000) (7,000) (35,000) (50,000) 4,422,400 (324,000) (9,000) (45,000) (51,000) 9,939,000
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MARKETING PLAN
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1. PRODUCT
• 1st launch in Nov 2008 – 2GB QB PenCorder • Dec = QB PenCorder will reach the end users • Design in attractive packaging • Launch 2nd product – 5GB QB Pencorder in 2010
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2. PRICE
• Price charged = RM89.90 (cost + mark up 125%) • After 1 year, mark up reduced to 100% (RM79.90)
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3. PLACE
• Easy access !!
– Supermarkets – Stationery and Book stores
• We are planning to have strategic alliance with universities and schools
– open our booth – Convocation, fairs etc
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4. PROMOTION
– Advertisement in TV = twice a day during prime time. – discounts during special occasions like PC carnivals, convocation fiesta, book fairs – QB Beez card!!
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QB Beez Card
• Discounts and special offers in leading shopping complexes and leisure facilities • Arts & entertainment members can enjoy discounts on tickets at TGV, GSC, Istana Budaya shows • Sports facilities & health clubs. • Reward customers for their loyalty and retain them ;-)
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MOU with our Chinese and African partners
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Scene ?
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Conclusion
• QB PenCorder is the 1st in Malaysia. • We hope you see the potential.
• Just the beginning, future looks bright.
• Support the spirit of Malaysia Boleh !
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“A journey of a thousand miles begins with a single step.”
- Confucius
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Q&A
(NOTE: No chocolates for this)
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“ The END ”
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doc_682316521.ppt
A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase
LE 4600 ArtWorx presents
A Quantum Beez production
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PRESENTATION
START
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QB PenCorder
Starring: Yacoob as „CEO? Nadia as „Finance?, Haszaliza as „IT?, Wani as „HR?, Azwa as „Int?l Liaison? and Ali as „Marketing?
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(…stop reading and start listening…)
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Scene 1
“ Who am I? ”
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Agenda
• • • • Background and History of QB Description of Products & Services Market Analysis Plans
– Profit, Financial and Marketing – QB Beez card
• Conclusion • Q&A
>> 0 >> 1 >> 2 >> 3 >> 4 >>
What is QB?
• Quantum Beez
– Quantum - is an indivisible entity of a quantity that is related to both energy and momentum of elementary particles of matter. (Signifies Science n Tech) – Beez (Honey) bee exhibits a combination of individual traits and social co-operation which is unparalleled in the animal kingdom.
• (16:68) And your Lord revealed to the bee saying: Make hives in the mountains and in the trees and in what they build: 69. Then eat of all the fruits and walk in the ways of your Lord submissively.
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Objectives
• We are a learning organization and value our customers as long-term partners to help create a harmonious knowledgebased society. • Proactively exploit our resources of systems, ICT and software know-how to
– – – – fulfill demanding performance needs of the Malaysian masses writing-recording devices intelligent city management Internet enabled community projects.
• One of our missions is to help Malaysia achieve Vision 2020 (at least the ICT aspects of it)
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Quantum Beez Family Structure
Dr. A. H. Md. Yacoob Chief Executive Officer
Hidayatul Shazwani
HR Manager
Hidayatul Azwa Financial Manager
Noor Nadia Bidres International Liaison
Ali Moud
Marketing
Haszaliza
IT & Operations
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• QB PenCorder (UIA 123 currently available) Future Offerings : • Consultancy
Core Competencies
– e-commerce and e-business readiness – requirements studies and/or business process re-engineering
• Technology
– Mastering technologies that matter – Grid, Parallel Computing, Bioinformatics, VR
• Applications Development
– supports the Linux and Open Source Revolution – MAMPU?s initiative, MyOSS others
• Management
– methodologies in project management and administration >> 0 >> 1 >> 2 >> 3 >> 4 >>
Scene 2
“ At First Sight ” “The usual suspects”
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Market Analysis
Quantitative Market research
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Recording devices
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•
A comprehensive survey of 50 respondents was carried out.
The survey was conducted in
– – – – IIUM campus Bukit Jalil LRT station Secondary school in Kepong Low Yatt Plaza.
Market Analysis
•
•
– – –
The sample included
University & school students (35%) working people (35 %) general customers (i.e. people who buy recording devices) (30%).
>> 1 >> 2 >> 3 >> 4 >>
>>
0
Market potential for PenCorder
• 84 % prefer using Mp3 player over IPOD, walkman, mp4 or others
Vs
• Reasons
– – – –
>> 0
Price Size Memory capacity Durability
>> 1 >> 2 >> 3 >> 4 >>
Market potential for PenCorder
• After Mp3 people prefer using USB for storage
• The price is affordable
• It is convenient and portable • Not many functions other than storage.
>> 0 >> 1 >> 2 >> 3 >> 4 >>
Does PenCorder have potential?
• 75% of the respondents would like to buy PenCorder as a gift. • As compared to Mp3
– PenCorder is more appealing due to
• • • • Size Price Memory Durability
Vs
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Scene 3
“ BEEdazzled ” “Signs” “Hero”
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QB PenCorder
(1st product in Malaysia)
Description
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Recording devices
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QB?s PenCorder could be used as a: - normal ballpoint pen to write
- mp3 player to play your favourite songs
- a recorder to record meetings and lectures. - flash drive to transport all your files. - tool to take verbal notes while you are working - very small, light-weight is suitable to reside in your shirt pocket. - to secretly record conversations. (VK Lingam ?!) • It is a great gift for business executives, students and reporters to name a few.
>>
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Anatomy of PenCorder
Mic LED lights
Start/Stop Button
Roll-on pen
USB port
Special casing
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4
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Technical specifications
1) High quality Ball point pen, refillable and inexpensive. 2) Supports: MP3, WMA, ACT and WAV music file formats 3) Standard USB port with 2GB/5GB available. 4) Super-thin light-weight, is suitable to reside anywhere. 5) Firmware upgradeable. 6) High power rechargeable polymer lithium battery inside, it can play for 8hours continuously 7) Uses 4 keys compositely, simply and convenient operation The keys respond quickly to all pushes. 8) Double color LED lights instruct working status 9) Supports recharging by USB or charger. 10) Built-in Mic is good quality and sensitive, It has the best sound recording quality and could clearly record sound 10 meters away
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Scene 4
“ The Chronicles of low Yatt ” “A Walk in the clouds” “CSI”
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4
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Market Analysis
The following slides will discuss a few key highlights of the survey
1. 2. 3. 4. Target customer Promotion ( Marketing channels) Place (Retail vs. Wholesale) Price
>>
0
>>
1
>>
2
>>
3
>>
4
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1. Target customers
Q13: categoty of people who have interest in recordable pen
18 16 14 12
outcome
Student Lecturer Businessman Officer Reporter Secretary
10 8 6 4 2 0 1 2 3 4 5 6 preference (from 1-6)
• Reporters are the 1st according to the survey • However, the number of students (university & school) is much higher. • Business people come after the above two.
>> 3 >> 4 >>
>>
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1
>>
2
2. Promotion
• 65 % of respondents are influenced by TV advertisements. • The second best medium was by word of mouth i.e. friends
Q6: How do you normally find out about new product?
16 14 12 10 8 6 4 2 0
Ne ds ws pa pe ra dv t ern Ha et nd bil ls / f ly er s Ra dio TV Fr ien
Most frequent frequent
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1
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2
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Int
3
>>
4
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3. PLACE
Q7: How dou you prefer to shop?
18 16 14 12 10 outcomes 8 6 4 2 0 1 2 3 4 5 method of distribution
• 90% of the customers prefer to shop by visiting the outlets
Online Shopping Visit outlets Direct selling SMS Mail order
• Purchasing via sms was the least preferred as only most our respondents less willing to buy through this kind of means.
2 >> 3 >> 4 >>
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4. Price
• More than 75% are willing to pay RM 50RM150 • We will be selling at ?
• Best Value buy for a good quality product.
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Scene 5
“ Braveheart ” “S.W.A.T”
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SWOT Analysis
INTERNAL FACTORS
1) Management
Strength
Risk taker, qualified management member, good leadership Unique, affordable price, high quality, multiple functions product Various marketing strategies
Weaknesses
Lack of experienced members, less number of workforce
2) Offering
_
3) Marketing
_
4) Finance
Small capital injection
5) Personnel
Diverse workforce, Culture capital and talented
_
>>
0
>>
1
>>
2
>>
3
>>
4
>>
SWOT Analysis
EXTERNAL FACTORS
1) Technology
Opportunity
Technology advancement , improvement of Internet facilities , fast growing gadgets industry -Economic stability and high income lead to increasing of purchasing power.
Threat
_
2) Economic
During poor economic condition (recession stage)
3) Competitive
Rivalry will lead to positive Offensive rival competition and increase the efficiency and effectiveness of company -Enable to attract market with new product and technology gadget -Increase continual development of creative product Different customer and market preference, lead to costly management
4) Changing in lifestyle
>>
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2
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3
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4
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Strength
i) • • i) • • iii) • i) • • MANAGEMENT Risk Taker, Qualified Members Good Leadership OFFERING Unique, affordable price High quality, multiple functions MARKETING Various marketing strategies (eg…) PERSONNEL Diverse workforce, talented members, Cultural capital (Djibouti, India, Malaysia)
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Weakness
• Lack of experienced people
– We are like Google!
• Less number of workforce
– We intend to add numbers as we grow.
• Small capital injection
– To be invested in phases and gradually
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Opportunity
• Technology advancement
• Fast growing gadget industry
• Economic Stability • Positive competition - rivals
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Threats
• Poor economic conditions • Unethical rivals • So much customers preferences
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Scene 6
“ The Sixth Sense ” & “Numbers”
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Plans
Profit, Financial and Marketing
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PROFIT PLAN
• • • • • • • Cost Operating cost Direct materials Direct labour 1@RM3 Variable overhead Fixed overhead Advertising Marketing Utilities Machinery 6.00 5.00 4.00 3.00 RM 15.00 3.00 4.00 22.00
• • • • • •
18.00 Total cost 40.00 RM40.00 * 225%(cost+mark up) = RM 90.00
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FINANCIAL PLAN
• Equity fund:
– Each of the directors will contribute RM 50 000 – Chief Executive Officer (CEO) who will contribute RM 100 000.
• Financing:
– – – – QB plans to finance the business by taking a loan. Mudharabah contract amounting 1 million with RHB Islamic Bank 1.65 million with Bank Islam. The profit sharing ratio is 70:30
• Retained Earning:
– Profit for the year will be used to rotate and finance the company in order to cover the cost.
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2008 (RM) SALES REVENUE:
2009(RM)
2010 (RM)
2GB Pencoder
(5000units x 12 x RM89.90) (8,000units x 12 x RM79.90)
5,394,000
7670,400
5,394,000
5GB Pencoder
(5000units x 12 x RM139.90)
8,394,000
- COGS Purchases: 2GB Pencoder (80,000units x RM15) (100,000units x RM15) 5GB Pencoder (120,000units x RM20) Ending Inventories Cost of Goods Sold Gross Profit 0 (1,200,000) 3,594,000 (240,000) (2,940,000) 4,730,400 1,200,000 2,700,000 1,200,000
2,400,000
(180,000) (3,420,000) 10,368,000
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- EXPENSES Variable Cost: Labor Cost Shipping Packaging Freight Charges Contribution Margin Fixed Cost: Advertising Marketing Rental Utilities Directors’ Remuneration Transportation Depreciation: Furniture & Fittings Motor Vehicles Packaging Machines Profit Before Tax Tax @26% Net Profit After Tax (1,000,000) (100,000) (14,400) (7,000) (216,000) (50,000) (10,000) (6,000) (5,000) 1,945,600 (505,856) 1,439,744 (800,000) (85,000) (14,400) (7,000) (216,000) (50,000) (10,000) (6,000) (5,000) 3,229,000 (839,540) 2,389,460 (1,900,000) (200,000) (14,400) (7,000) (216,000) (50,000) (10,000) (6,000) (5,000) 7,530,600 (1,957,956) 5,572,644 (162,000) (5,000) (25,000) (48,000) 3,354,000 (216,000) (7,000) (35,000) (50,000) 4,422,400 (324,000) (9,000) (45,000) (51,000) 9,939,000
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MARKETING PLAN
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1. PRODUCT
• 1st launch in Nov 2008 – 2GB QB PenCorder • Dec = QB PenCorder will reach the end users • Design in attractive packaging • Launch 2nd product – 5GB QB Pencorder in 2010
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2. PRICE
• Price charged = RM89.90 (cost + mark up 125%) • After 1 year, mark up reduced to 100% (RM79.90)
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3. PLACE
• Easy access !!
– Supermarkets – Stationery and Book stores
• We are planning to have strategic alliance with universities and schools
– open our booth – Convocation, fairs etc
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4. PROMOTION
– Advertisement in TV = twice a day during prime time. – discounts during special occasions like PC carnivals, convocation fiesta, book fairs – QB Beez card!!
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QB Beez Card
• Discounts and special offers in leading shopping complexes and leisure facilities • Arts & entertainment members can enjoy discounts on tickets at TGV, GSC, Istana Budaya shows • Sports facilities & health clubs. • Reward customers for their loyalty and retain them ;-)
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MOU with our Chinese and African partners
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Scene ?
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Conclusion
• QB PenCorder is the 1st in Malaysia. • We hope you see the potential.
• Just the beginning, future looks bright.
• Support the spirit of Malaysia Boleh !
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“A journey of a thousand miles begins with a single step.”
- Confucius
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Q&A
(NOTE: No chocolates for this)
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“ The END ”
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doc_682316521.ppt