Description
A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
Objectives
? Why make a business plan ?
? Who is it for ? ? Learn how to make a business plan ? Discuss common mistakes in making a B-plan
Uses of a Business Plan
? Comprehensiveness
? Communication ? Guidance
Firms that plan better are more likely to succeed
Who is it for?
? Self
? Investor ? Debt ? Equity ? Key employees ? Significant others
Preliminary sections
? Cover page ? Table of contents ? Executive summary
Major sections
? Background ? History ? Current situation ? Firm’s advantage ? Objectives (quantitative / qualitative) ? Short term ? Long term
Market analysis
? Overall market
? Specific market ? Focus on the consumer ? Competitive factors ? Macroeconomic influences
Development and production
? Stages of product development
? Production process
? Use of flow charts
? Resources (and risks) ? Quality program
Marketing strategy
? Overall concept and orientation
? Marketing strategy ? Discuss along 4 Ps ? Sales forecast ? Size of market ? Market penetration ? Pricing ? Follow up segments
Financial statements
? Projected profit and loss statements
? Projected cash flow statement ? Projected balance sheets ? IRR and NPV projections ? Break-even analysis ? In a table
Financial strategy
? Financial resources
? Sources – pref. for debt/equity ? Uses – priorities, expansion plans ? Internal control and monitoring systems
HRM strategy
? Structure of organisation
? Manpower planning ? Supervision ? Benefits / compensation [retention] ? Legal & regulatory obligations ? Key personnel
Ownership
? CVs of promoters
? Form of business ? Subsidiaries, holding companies ? Equity positions
Critical risks & contingencies
? Failure to produce product promised
? Failure to meet production deadlines or sales forecasts ? Problems with suppliers and distributors ? Unforeseen industry trends ? Unseen political, economic, social, technological
events
Critical risks & contingencies (cont.)
? Retaliation by competitors
? Problems related to inexperienced mgmt ? Problems related to unproven technology ? Difficulties in raising adequate finance ? Other issues specific to the firm
Schedule / Milestones
? Completing licensing / permit requirement
? Completion of R & D efforts ? Completion of product/prototype testing ? Purchase/lease of facilities ? Construction timetable ? Hiring ? Begin production
Appendices
? Financial statements
? Photo or drawing of your product ? Photo of location ? Layout diagram ? Sales & profitability forecast charts ? Market survey & documentation
Appendices
? Fixed asset acquisition schedule
? Sample press releases, adverts ? Price lists, catalogues ? Individual & corporate tax returns ? CVs of promoters, key individuals
doc_117254032.ppt
A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
Objectives
? Why make a business plan ?
? Who is it for ? ? Learn how to make a business plan ? Discuss common mistakes in making a B-plan
Uses of a Business Plan
? Comprehensiveness
? Communication ? Guidance
Firms that plan better are more likely to succeed
Who is it for?
? Self
? Investor ? Debt ? Equity ? Key employees ? Significant others
Preliminary sections
? Cover page ? Table of contents ? Executive summary
Major sections
? Background ? History ? Current situation ? Firm’s advantage ? Objectives (quantitative / qualitative) ? Short term ? Long term
Market analysis
? Overall market
? Specific market ? Focus on the consumer ? Competitive factors ? Macroeconomic influences
Development and production
? Stages of product development
? Production process
? Use of flow charts
? Resources (and risks) ? Quality program
Marketing strategy
? Overall concept and orientation
? Marketing strategy ? Discuss along 4 Ps ? Sales forecast ? Size of market ? Market penetration ? Pricing ? Follow up segments
Financial statements
? Projected profit and loss statements
? Projected cash flow statement ? Projected balance sheets ? IRR and NPV projections ? Break-even analysis ? In a table
Financial strategy
? Financial resources
? Sources – pref. for debt/equity ? Uses – priorities, expansion plans ? Internal control and monitoring systems
HRM strategy
? Structure of organisation
? Manpower planning ? Supervision ? Benefits / compensation [retention] ? Legal & regulatory obligations ? Key personnel
Ownership
? CVs of promoters
? Form of business ? Subsidiaries, holding companies ? Equity positions
Critical risks & contingencies
? Failure to produce product promised
? Failure to meet production deadlines or sales forecasts ? Problems with suppliers and distributors ? Unforeseen industry trends ? Unseen political, economic, social, technological
events
Critical risks & contingencies (cont.)
? Retaliation by competitors
? Problems related to inexperienced mgmt ? Problems related to unproven technology ? Difficulties in raising adequate finance ? Other issues specific to the firm
Schedule / Milestones
? Completing licensing / permit requirement
? Completion of R & D efforts ? Completion of product/prototype testing ? Purchase/lease of facilities ? Construction timetable ? Hiring ? Begin production
Appendices
? Financial statements
? Photo or drawing of your product ? Photo of location ? Layout diagram ? Sales & profitability forecast charts ? Market survey & documentation
Appendices
? Fixed asset acquisition schedule
? Sample press releases, adverts ? Price lists, catalogues ? Individual & corporate tax returns ? CVs of promoters, key individuals
doc_117254032.ppt