Description
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising.
BRAND BUILDING STRATEGIES FOR RETAIL BRANDS IN INDIA
Table of Contents
? ? ? ? ? ? ? ? ? ? INTRODUCTION RETAIL BRANDING IS ALL ABOUT RETAIL BRANDING CORPORATE BRANDS – APPLICATION TO RETAIL IN – STORE BRANDING OUT – STORE BRANDING BRAND BUILDING MODEL FOR RETAIL CONCLUSIONS ANY FAQ’s REFRENCES
JOHN PLAYERS AD
Introduction
?
What is Branding ? A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors
- American Marketing Association
BRAND = PRODUCT + IMAGES
Retail Branding is all about
? Differentiation ? Goodwill ? Brand Equity ? Positioning ? Exclusivity
Retail Branding
TYPES OF RETAIL BRANDING
CORPORATE BRANDS
PRODUCT BRANDS
E.G. -
MANZ
NATIONAL BRANDS
PRIVATE LABELS
CORPORATE BRANDS – APPLICATION TO RETAIL
? Advertising – Television – E.g. Future Group
? CSR Activities – E.g. Hypercity ? Green Marketing – E.g. Wal – Mart ? Social Marketing – E.g. Fab India
Store Brands (National & Private Labels) In – Store Branding
Trolleys
Danglers
Kiosks Cash Counters
Out – Store Branding
Flag Posts
Flyers
Facade
BRAND VISION
Proposed Model
VALUES
PURPOSE
BRAND PROMISE BRAND POSITIONING
BRAND IDENTITY BRAND STRATEGY NATIONAL BRAND
IN – STORE BRAND (PRIVATE LABEL)
BRAND CONNECT
BRAND BUILDING ENHANCES VALUE
BRAND VISION
VALUES
PURPOSE
Proposed Model – Retail Branding Application
BRAND PROMISE BRAND POSITIONING
BRAND IDENTITY BRAND STRATEGY NATIONAL BRAND
IN – STORE BRAND (PRIVATE LABEL)
BRAND CONNECT
BRAND BUILDING ENHANCES VALUE
JOHN MILLERS AD
Conclusion
Brands can
? ? ?
Ensure loyalty, Repeat customers, Increase profits
thereby yielding a bright future for this sunshine sector.
ANY FAQS ?
THANK YOU
doc_750445619.ppt
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising.
BRAND BUILDING STRATEGIES FOR RETAIL BRANDS IN INDIA
Table of Contents
? ? ? ? ? ? ? ? ? ? INTRODUCTION RETAIL BRANDING IS ALL ABOUT RETAIL BRANDING CORPORATE BRANDS – APPLICATION TO RETAIL IN – STORE BRANDING OUT – STORE BRANDING BRAND BUILDING MODEL FOR RETAIL CONCLUSIONS ANY FAQ’s REFRENCES
JOHN PLAYERS AD
Introduction
?
What is Branding ? A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors
- American Marketing Association
BRAND = PRODUCT + IMAGES
Retail Branding is all about
? Differentiation ? Goodwill ? Brand Equity ? Positioning ? Exclusivity
Retail Branding
TYPES OF RETAIL BRANDING
CORPORATE BRANDS
PRODUCT BRANDS
E.G. -
MANZ
NATIONAL BRANDS
PRIVATE LABELS
CORPORATE BRANDS – APPLICATION TO RETAIL
? Advertising – Television – E.g. Future Group
? CSR Activities – E.g. Hypercity ? Green Marketing – E.g. Wal – Mart ? Social Marketing – E.g. Fab India
Store Brands (National & Private Labels) In – Store Branding
Trolleys
Danglers
Kiosks Cash Counters
Out – Store Branding
Flag Posts
Flyers
Facade
BRAND VISION
Proposed Model
VALUES
PURPOSE
BRAND PROMISE BRAND POSITIONING
BRAND IDENTITY BRAND STRATEGY NATIONAL BRAND
IN – STORE BRAND (PRIVATE LABEL)
BRAND CONNECT
BRAND BUILDING ENHANCES VALUE
BRAND VISION
VALUES
PURPOSE
Proposed Model – Retail Branding Application
BRAND PROMISE BRAND POSITIONING
BRAND IDENTITY BRAND STRATEGY NATIONAL BRAND
IN – STORE BRAND (PRIVATE LABEL)
BRAND CONNECT
BRAND BUILDING ENHANCES VALUE
JOHN MILLERS AD
Conclusion
Brands can
? ? ?
Ensure loyalty, Repeat customers, Increase profits
thereby yielding a bright future for this sunshine sector.
ANY FAQS ?
THANK YOU
doc_750445619.ppt