Description
The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.
EVENT MARKETING
AN ADVERTISING OPPRTUNITY
EventsNatural Tailor-made Created
NATURAL
Keeps happening at regular intervals:
Melas, Harts, Fairs, Festivals, Social Gatherings etc.
TAILOR-MADE
Organised by various bodies at regular intervals
Department Stores Multiplexes Industry bodies Educational Institutes Entertainment Places
CREATED!
Plan a Brand Specific Event Organise a Brand Promo Event Execute a Sales Oriented Event Create HYPE for the Brand
MEGA EVENTS Pushkarams Brahmotsvam Industrial Exhibition National Parades Magh Mela
RURAL EVENTS Weekly Haarts Bullock Cart Races Pushkar Mela Village Gatherings Video van Operations
WORLD EVENT
KUMBH MELA Maha Kumbh Mela Arth Kumbha Mela
THE MOTHER OF MEGA EVENTS
PLANNING Cost Evaluation Two Months Ahead Proper Approvals Target Audience Sponsor Identification Sponsorship Deals
LOGISTICS
Venue Selection Security Aspects Manpower Requirement
EXECUTION On Ground Activity Audience Control Guest List Reception Proper Conduct Farewell
EVENT-THEATRE An Event is Theatre Play the Act Tactfully Strict Punctuality NO REWIND ONLY FAST FORWARD
RESPONSE How Effective? What’s the Response? How Qualitative?
MEASUREMENT Measuring the Response Goal Attainment Lessons Learnt
AFTER SERVICE Approach the Clients Sooth them Prepare Road Map for Next Event
JUST DO IT The TEAM The THRILL The CHILL The SPIRIT
YAHOOO
Thank You!!!
Any Questions….
doc_747493746.ppt
The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.
EVENT MARKETING
AN ADVERTISING OPPRTUNITY
EventsNatural Tailor-made Created
NATURAL
Keeps happening at regular intervals:
Melas, Harts, Fairs, Festivals, Social Gatherings etc.
TAILOR-MADE
Organised by various bodies at regular intervals
Department Stores Multiplexes Industry bodies Educational Institutes Entertainment Places
CREATED!
Plan a Brand Specific Event Organise a Brand Promo Event Execute a Sales Oriented Event Create HYPE for the Brand
MEGA EVENTS Pushkarams Brahmotsvam Industrial Exhibition National Parades Magh Mela
RURAL EVENTS Weekly Haarts Bullock Cart Races Pushkar Mela Village Gatherings Video van Operations
WORLD EVENT
KUMBH MELA Maha Kumbh Mela Arth Kumbha Mela
THE MOTHER OF MEGA EVENTS
PLANNING Cost Evaluation Two Months Ahead Proper Approvals Target Audience Sponsor Identification Sponsorship Deals
LOGISTICS
Venue Selection Security Aspects Manpower Requirement
EXECUTION On Ground Activity Audience Control Guest List Reception Proper Conduct Farewell
EVENT-THEATRE An Event is Theatre Play the Act Tactfully Strict Punctuality NO REWIND ONLY FAST FORWARD
RESPONSE How Effective? What’s the Response? How Qualitative?
MEASUREMENT Measuring the Response Goal Attainment Lessons Learnt
AFTER SERVICE Approach the Clients Sooth them Prepare Road Map for Next Event
JUST DO IT The TEAM The THRILL The CHILL The SPIRIT
YAHOOO
Thank You!!!
Any Questions….
doc_747493746.ppt