Description
Intrapreneurship, Intrapreneur Vs Entrepreneur and Intrapreneurship Environment. It also gives reasons why should organizations embrace Intrapreneurs and how does business benefit.
Intrapreneurship
Contents
? What is Intrapreneurship? ? Intrapreneur Vs Entrepreneur. ? Intrapreneurship Environment. ? Why should organizations embrace Intrapreneurs ? ? Intrapreneurial Activity. ? How does Business benefit?
? How do Intrapreneurs benefit?
? Companies that get it.
Definition
? Intrapreneurship is the practice of using entrepreneurial
skills without taking on the risks or accountability associated with entrepreneurial activities.
? Intrapreneurs are employees who work within a business in
an entrepreneurial capacity, creating innovative new products and processes for the organization.
Intrapreneur
?
In an article in The Economist in 1976, Norman Macrae predicted a number of trends in business - one of them being "that dynamic corporations of the future should simultaneously be trying alternative ways of doing things in competition within themselves". During eighties, Gifford and Elizabeth Pinchot were developing their concept of intra-corporate entrepreneur.
?
?
They coined the word intrapreneur giving credit for their thinking to the 1976 article by Macrae.
Intrapreneur
? An intrapreneur is an entrepreneur within a large
firm. ? An intrapreneur would initially have to risk something of value - a portion of their salary, for instance. ? The intrapreneur could then sell the completed project for both cash bonuses and intra-capital which could be used to develop future projects.
10 commandments for Intrapreneurs
? ? ? ? ? ? ? ? ? ?
Do any job needed to make your project work regardless of your job description. Share credit wisely. Remember, it is easier to ask for forgiveness than permission. Come to work each day willing to be fired. Ask for advice before asking for resources. Follow your intuition about people; build a team of the best. Build a quiet coalition for your idea; early publicity triggers the corporate immune system. Never bet on a race unless you are running in it. Be true to your goals, but realistic about ways to achieve them. Honor your sponsors.
Intrapreneur Vs Entrepreneur
? Funding ? company/organization often has capital to fund the project
? Manpower ? intrapreneurs do not have to worry about finding the talent to get tasks performed
? Branding ? intrapreneurs can use the branding of the company/organization to get their ideas to take root
Intrapreneurship Environment
? New ideas encouraged
? Allow employees to take risks without fear of reprisals
? Trial and error encouraged. Failure ok! ? Resources available and accessible ? Long time horizon ? Appropriate reward system ? Sponsors and champions available ? Support of top management
Why should organizations embrace Intrapreneurs ?
? Innovation ? To create and bring into use profitable new products,
processes, services, and ways of doing business.
?
? ?
Creation of new or alternative products
Opening of a new market Capture of new sources of supply
Intrapreneurial Activity
? Spotting ways to improve service ? Save time, money, or make life easier ? Visualizing variations of current products / services ? Realizing new communication avenues with customers ? Enhancing the quality
? New ways to get the job done quicker or smarter
How does Business benefit?
? Firms create competitive advantages by discovering new
and better ways to compete in an industry and bringing them to market.
? An enterprise that does not daily innovate inevitably ages
and declines
? Even in a successful business the disease of bureaucracy
and complacency is dangerous
? Best way to retain talented staff.
How do Intrapreneurs benefit?
? Flexibility ? Less restrictions but supportive environment ? Recognition ? Their ideas are vehicles towards advancement ? Increased value to organization - increased PAYCHECK
Companies that get it
? Kinetic India
?
Zing
? Apple
?
Ipod
Orkut Google News
? Google
? ?
References
? www.ourlifexp.com/life-xperiences/what-is-
intrapreneurship.htm ? www.en.wikipedia.org/wiki/Intrapreneurship ? www.smallbusinessnotes.com/choosing/intrapreneurship.ht ml ? “Intrapreneurs, the toast of corporate innovation”, SANDHYA IYER,The Times of India, 19 Feb 2004
Thank you
doc_363252494.pptx
Intrapreneurship, Intrapreneur Vs Entrepreneur and Intrapreneurship Environment. It also gives reasons why should organizations embrace Intrapreneurs and how does business benefit.
Intrapreneurship
Contents
? What is Intrapreneurship? ? Intrapreneur Vs Entrepreneur. ? Intrapreneurship Environment. ? Why should organizations embrace Intrapreneurs ? ? Intrapreneurial Activity. ? How does Business benefit?
? How do Intrapreneurs benefit?
? Companies that get it.
Definition
? Intrapreneurship is the practice of using entrepreneurial
skills without taking on the risks or accountability associated with entrepreneurial activities.
? Intrapreneurs are employees who work within a business in
an entrepreneurial capacity, creating innovative new products and processes for the organization.
Intrapreneur
?
In an article in The Economist in 1976, Norman Macrae predicted a number of trends in business - one of them being "that dynamic corporations of the future should simultaneously be trying alternative ways of doing things in competition within themselves". During eighties, Gifford and Elizabeth Pinchot were developing their concept of intra-corporate entrepreneur.
?
?
They coined the word intrapreneur giving credit for their thinking to the 1976 article by Macrae.
Intrapreneur
? An intrapreneur is an entrepreneur within a large
firm. ? An intrapreneur would initially have to risk something of value - a portion of their salary, for instance. ? The intrapreneur could then sell the completed project for both cash bonuses and intra-capital which could be used to develop future projects.
10 commandments for Intrapreneurs
? ? ? ? ? ? ? ? ? ?
Do any job needed to make your project work regardless of your job description. Share credit wisely. Remember, it is easier to ask for forgiveness than permission. Come to work each day willing to be fired. Ask for advice before asking for resources. Follow your intuition about people; build a team of the best. Build a quiet coalition for your idea; early publicity triggers the corporate immune system. Never bet on a race unless you are running in it. Be true to your goals, but realistic about ways to achieve them. Honor your sponsors.
Intrapreneur Vs Entrepreneur
? Funding ? company/organization often has capital to fund the project
? Manpower ? intrapreneurs do not have to worry about finding the talent to get tasks performed
? Branding ? intrapreneurs can use the branding of the company/organization to get their ideas to take root
Intrapreneurship Environment
? New ideas encouraged
? Allow employees to take risks without fear of reprisals
? Trial and error encouraged. Failure ok! ? Resources available and accessible ? Long time horizon ? Appropriate reward system ? Sponsors and champions available ? Support of top management
Why should organizations embrace Intrapreneurs ?
? Innovation ? To create and bring into use profitable new products,
processes, services, and ways of doing business.
?
? ?
Creation of new or alternative products
Opening of a new market Capture of new sources of supply
Intrapreneurial Activity
? Spotting ways to improve service ? Save time, money, or make life easier ? Visualizing variations of current products / services ? Realizing new communication avenues with customers ? Enhancing the quality
? New ways to get the job done quicker or smarter
How does Business benefit?
? Firms create competitive advantages by discovering new
and better ways to compete in an industry and bringing them to market.
? An enterprise that does not daily innovate inevitably ages
and declines
? Even in a successful business the disease of bureaucracy
and complacency is dangerous
? Best way to retain talented staff.
How do Intrapreneurs benefit?
? Flexibility ? Less restrictions but supportive environment ? Recognition ? Their ideas are vehicles towards advancement ? Increased value to organization - increased PAYCHECK
Companies that get it
? Kinetic India
?
Zing
? Apple
?
Ipod
Orkut Google News
? ?
References
? www.ourlifexp.com/life-xperiences/what-is-
intrapreneurship.htm ? www.en.wikipedia.org/wiki/Intrapreneurship ? www.smallbusinessnotes.com/choosing/intrapreneurship.ht ml ? “Intrapreneurs, the toast of corporate innovation”, SANDHYA IYER,The Times of India, 19 Feb 2004
Thank you
doc_363252494.pptx