Description
Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.
DNA, After Hrs, DNA Money on Weekdays
Type
Daily newspaper
Format
Broadsheet
Owner
Diligent Media Corporation
Editor
R Jagannathan
Founded
July 30, 2005
Language
English
Headquarters
Mumbai
Circulation
400,000 Daily
Official website
DNA Newspaper E-Paper
A INTERNSHIP REPORT ON DNA NEWS PAPER SARANAPANNA ROY ROLL-08040036 MARKETING+IB 4 SEM SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMUNICATION
PUNE
th
EXECUTIVE SUMMERY
Gone are the days when people were very unsure about the future and hardly cared it in terms of technological development. But the situation has changed now. In the new millennium people often feel a growing uneasiness about the future. Certainly many countries today are suffering from chronic high unemployment, a persistent deficit of economy and gradual deterioration of purchasing power Nation is passing through a phase of rapid transformation. Two focus are mostly responsible for there types drastic changes. They are explosive growth of trade and international competition and other force like technological change. This new ere has witnessed remarkable advancement in the availability of information and a number of large companies operation in such market where the principle of natural selection leads to “survival of the fittest”. Market provides a key to gain actual success only to those companies which match best to the current enviourment i.e. “imperative” which can be delivered what are the people needs and they are ready to buy at the right time without any delay .It is perfectly true but this also depend on the availability of good quality product and excellent services, which further attract and add a golden opportunity for engage sales. This also depend on the good planning approach and
provide a sample opportunity plus sufficient amount of product for sales in the coming next financial year.
This study report will provide an opportunity to know market psychographic needs; it may provide an opportunity to the DNA frame a good future plan to satisfy maximum needs, taste preferences of the retailers and established its guiding role in the market of KOTHRUD rural area region and in the market particular area.
An analyzing report provide a detail information about prevailing market competition and thus prepare itself to meet the market challenge by making adjustment in its new strategy and promotions activities.
CENTURION
SURYADATTA INSTITUTE OF MANAGEMENT AND MASSCOMMUNICATION
PREFACE
The PGDM curriculum is designed in such a way that student can grasp maximum knowledge and get practical exposure to the corporate world in minimum possible time .Business schools of today realize the important of practical knowledge over the theoretical base. The research report is necessary for the practical fulfillment of PGDM curriculum and it provides an opportunity to the researcher in understanding the industry with special emphasis of the development of skill in analyzing and interpreting practical problems through the application of management theories and techniques .It is new platform of learning through practical experience ,which incorporate survey and comparative analysis .It gives the learner an opportunity to relate the theory with practice ,to test the validity and applicability of his classroom learning against real life business situation.
ACKNOWLEDGEMENT
NEVER TELL ANYONE THAT YOU ARE DOING SPECIAL, GOING ON A DIET, EXERCISING TAKING COURSE, OR QUITING SMOKING.THEY WILL ENCOURAGE YOU TO DEATH.”
“ LYNU JOHANSTON.
Now having successfully tried all of the above .I must say, I disagree with the quote, especially when it comes to prepare a project. When we are trying hard to get down to preparing a project like project on research methodology after a tiring day at college or waiting for the dreaded rejection slip that hangs over every students head like to a guillotine during the preparation of final project, at this time we need all the encouragement we can get. This encouragement is more effective than other that are given at another situation. It is very difficult to prepare a project almost when we are new for this experience without any help or guide it is not easy to achieve given target. It is my first time to give my report on research that is done by me. Here was very typical confusing work of it. The research work is no exception. It is difficult to thanks individually the entire person who patronized this work. The researcher had asked for favors borrowed ideas, expressions and facts from so many that it
would require one volume to give credit to all. So, the researcher wants to thanks all the persons related to this report.
I take the opportunity to express my deep gratitude to DNA to taking me as a su trainee and extending me their full support and co-operation towards the completion of this project. First time and fore most, I express my deep sense of gratitude to all DNA member. His helping nature and his enthusiasm has been source of constant impartation. His unhitching support during my work is very admirable. He is the true driving force behind this work throughout, constantly encouraging me to do my best and inspiring me to give higher. I also would like to give gratitude to Mr.Rajni Singh for help. I gratitude to Mr.Tejas who provide me this project and give guideline to complete the project. I am also very thankful to the entire faculty member, the whole college staff for providing me the necessary facilities and support, essential for brining out this work in a short time. Last but not the list, I am thankful to all the MARKET DEVELOPER, all the SALEMEN and THE RETAILERS who gave us their precious time and support to fulfill this task. Without their co-operation the study would not have seen the light of the day complete.
SARANAPANNA ROY SIMMC (SIMMC, 4th SEM.PUNE)
EXECUTIVE SUMMERY
Gone are the days when people were very unsure about the future and hardly cared it in terms of technological development. But the situation has changed now. In the new millennium people often feel a growing uneasiness about the future. Certainly many countries today are suffering from chronic high unemployment, a persistent deficit of economy and gradual deterioration of purchasing power Nation is passing through a phase of rapid transformation. Two focus are mostly responsible for there types drastic changes. They are explosive growth of trade and international competition and other force like technological change. This new ere has witnessed remarkable advancement in the availability of information and a number of large companies operation in such market where the principle of natural selection leads to “survival of the fittest”. Market provides a key to gain actual success only to those companies which match best to the current enviourment i.e. “imperative” which can be delivered what are the people needs and they are ready to buy at the right
time without any delay .It is perfectly true but this also depend on the availability of good quality product and excellent services, which further attract and add a golden opportunity for engage sales. This also depend on the good planning approach and provide a sample opportunity plus sufficient amount of product for sales in the coming next financial year.
This report introduces a brief for marketing. This study report will provide an opportunity to know market psychographic needs; it may provide an opportunity to the DNA frame a good future plan to satisfy maximum needs, taste preferences of the retailers and established its guiding role in the market of PUNE rural area region and in the market particular area.
An analyzing report provide a detail information about prevailing market competition and thus prepare itself to meet the market challenge by making adjustment in its new strategy and promotions activities.
The latest English language newspaper in India hit the stands on July 30, 2005. DNA, short for Daily News and Analysis, promised to be a newspaper for the upscale, young Mumbai reader. Ushered in by a highly communicative advertising campaign, it promised to be THE emancipatory messiah newspaper I was
waiting for all my life. With huge investments, DNA unleashed a media war in Mumbai, jacking up journalist salaries and triggering crises in several newspapers. With the Times of India in its crosshairs, DNA hired some of the seniormost journalist and marketing hands in town. The Times machine went on overdrive much in advance, beefing up its supplements, rolling out Mumbai Mirror, dishing out several value additions and stuffing its journalists' pockets.
Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, Ahmedabad, Pune, Jaipur and Bengaluru in India. Launched on July 30, 2005, targeted at a young readership, DNA is India's fastest growing English newspaper[citation needed].
A high-profile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors.[1][2] The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values.[3] The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.[4][5] DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the D B Corp Ltd. (Dainik Bhaskar) and Essel Group.[5]
Editorial stand
The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analysis and interactivity, DNA provides readers with a composite picture of India and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.
DNA NEWSPAPER – REVIEW
Maybe if I wore dark glasses...
Format
DNA is the first daily newspaper in India to introduce an all-colour page format. The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an Editorial page, and a technology page (IKnow). The other sections include Money, Sports and After Hours. DNA Money is a section on Business & Economy. After Hours is a 10 page section with news from Bollywood, Art & Fashion, and other such topics.[3] In Mumbai edition there are three zone-targeted supplements for Thane, West Coast and Navi Mumbai Two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults completes the repertoire
Circulation
In April 2008, the Indian Readership Survey (IRS) Round I determined DNA’s readership to be 676,000 ranking DNA 8th amongst the Top Ten English Dailies in India. DNA, Mumbai is the second most read English broadsheet in the city of Mumbai According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readership in Mumbai city is 5,18,000. Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers. On February 11, 2007, DNA announced that its paid circulation has crossed 400,000 in Mumbai. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures.[6] E & Y submitted its report in July, putting its paid circulation at 270,000
Editions
Present Editions
DNA is currently published from Mumbai, Bengaluru, Pune, Ahmedabad, and Jaipur. DNA has stopped publishing from Surat.
Future Editions
The Major Metro Cities of India such as New Delhi, Hyderabad, Indore, Lucknow and Bhopal are also targeted for the futured edition of DNA News Paper
Let me confess, I expected nothing less than the best from DNA. So, my impression of the paper could be a result of the sky-high expectations I had from the paper. My apologies for the same.
At 6.00 AM on July 30, the day of DNA launch, I was at the news stand at Victoria Terminus in Bombay, hoping to be the first journalist in town to get his hands on DNA. There was Times, there was Express, there was HT, but DNA? "Aaya nahin hain bhai, Times le lo," advised the vendor. First day no show? I was disappointed. DNA is printed at Mhape in New Bombay, somewhere close to the HT printing press. If HT made it to the stands by 6.00, where was DNA? Or is it that this particular vendor got his copies late? I went home without my DNA
DNA YA!
DNA provides a supplement called "YA!young adults" in Bombay and parts of Pune. It is mainly targeted towards kids from as young as 4 years to 18, but it is also read by many parents and people who are almost 50 years old. It is published by editor Anuradha Sengupta and publishes on every Sunday. It gives lots of information about happenings around Bombay, camps, bookshops, international worries such as global warming,contests, games and puzzles, comics, jokes, recipes, children's worries like bullying and heavy homework etc,did-you-knows, and children's contributions such as poems,essays,articles on their life, letters to the editor, drawings etc. The editor also publishes a letter of her own thoughts towards the children who have written to her.
References
1. ^ APPU (2005-04-16). "DNA warfare rocks Mumbai". Dance with Shadows. http://www.dancewithshadows.com/media/dnanewspaper-mumbai.asp. 2. ^ Gautam Chakravorthy and Ashok Bhattacharjee (2005-07-15). "Newspapers battle in Mumbai". International Herald Tribune. http://www.iht.com/articles/2005/07/14/bloomberg/sxmedia.php. 3. ^ a b "DNA NEWSPAPER - REVIEW". Dance with Shadows. 2005-08-01. http://www.dancewithshadows.com/media/dnanewspaper-mumbai-review.asp. 4. ^ Debashis Bhattacharyya (2005-08-21). "Mumbai’s battle will quickly spill over to New Delhi". The Telegraph - Calcutta. http://www.telegraphindia.com/1050821/asp/opinion/story_513867 9.asp.
5. ^ a b Indiantelevision.com Team (2005-06-10). "'DNA' gears up for a price war". Indiantelevision.com. http://www.indiantelevision.com/headlines/y2k5/june/june115.htm . 6. ^ Bhupesh Trivedi (2006-06-01). "DNA commissions E&Y to certify circulation". Indian Media Observer (issue #26). http://www.chronosphere.biz/IMO/26/imo.html#dna.
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Many newspapers and magazines, when they roll off the presses for the first time, make a splash with some "launch stories". The idea is to hit the ground running, to grab maximum eyeballs, and to increase word-of-mouth publicity. HT hit the stands in Mumbai with the Salman tapes scoop (... and they continued on this issue of national importance for the better part of a week. Let there be light on Salman's eccentric love life! -Editor). When Outlook magazine took off in 1996, they did so with a cover story on the Aazadi aspirations of Kashmiris. Such shocking & investigative launch stories get the product immediately noticed, and guarantee instant sales besides ensuring brand recall. Whether we like the concept of such launch stories or not, the fact remains that they serve a critical purpose.
The first edition of DNA does not have any exciting reports to hold the reader, and keep him coming back for more. The front page stories are, predictably, on the Mumbai rains, a single column story on Dawood in Dubai and an anchor story on the Marine Drive rape victim suing the government for Rs 15 lakh. I had come to think that anchor stories are usually featurish, off-beat, human interest stuff. Rape victim's trauma in anchor slot?
Target auddience ,Mumbai IndiaJuly3,2005 Targeted at a young readership, it is Mumbai's fastest growing newspaper in any language. It is also the fastest growing English language newspaper in India. A highprofile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors.[1][2] The hype led to high expectations and
at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values.[3] The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.[4][5] DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the Dainik Bhaskar Group and Essel Group
Editorial board
DNA’s editorial board includes managing director Sudhir Agarwal, R Jagannathan (the managing editor), Ayaz Memon, Malavika Sangghvi, Sathya Saran, Sidharth Bhatia and Vinay Kamat.
Editorial stand
The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analyses and interactivity, DNA provides
readers with a composite picture of Mumbai and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.
Format
DNA is the first daily newspaper in India to introduce an all-colour page format. The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an Editorial page, and a technology page (Evolutions). The other sections include Sports and After Hours. The latter section is a 10 page section with news from Bollywood, classifieds, and other such topics.[3] There are also two zonetargeted supplements for West Coast and Navi Mumbai. The daily pulloutsspecial sections include JobSmart, Glory, Bricks 'N' Mortar and Life 360. The Sunday edition features two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults
Circulation
According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readershiip in Mumbai city is 518,000 in the February-May 2006 period. In March 2006, the Indian Readership Survey determined DNA’s readership to be 402,000. The NRS numbers show that DNA’s readership has increased by 1,16,000 over the April IRS figures. On February 11, 2007, DNA announced that its paid circulation has crossed 400,000. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures.[6] E & Y submitted its report in July, putting its paid circulation at 270,000. Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers.
PRICE
Daily News and Analysis (DNA), the newspaper owned by Diligent Media, has launched its Pune edition. The Pune edition comes on the heels of the launch of the newspaper?s Ahmedabad edition. The cover price for the newspaper in Pune will be Rs 2. The initial print run is close to 76,000 copies. Abhay Vaidya, chief of bureau of The Times of India in the city, has been roped in as resident editor.
COMPITITOR
The Times of India (TOI) and The Indian Express (IE) have been available in Pune for more than a decade now. As per the ABC figures for January-June 2007, TOI has a circulation of 2,09,586 in the city. The circulation figures for IE were not available. Sumit Rohatgi, chief manager, marketing, DNA, says the newspaper will be positioned along the same lines as in Mumbai and is targeted at young readers. The Mumbai paper?s positioning line, „Read the World?, will also be used in Pune. Commenting on the competition, KU Rao, chief executive officer, DNA, says, “Although TOI and IE have been in Pune for quite some time, it will not affect the market for DNA at all. The Pune market has been predominantly ruled by Marathi publications and the readership of English dailies continues to remain niche. The launch of DNA will grow the market vastly and provide wider options for the existing readers.”
The Pune edition is going to be custom designed keeping local tastes in mind. The paper will be initially printed and published from Mumbai, while a state of the art printing press gets constructed in Pune. The press is expected to be functional by the end of May. However, the Pune editorial team is fully functional.
MANAGEMENT DEX
Rao adds, “The launch of DNA?s Pune edition is in line with the company?s strategy to become the dominant player in Western India. The overall target is to make DNA a Rs 1000 crore company by 2011 and the Pune edition should be able to provide 10 per cent of that number.” The current campaign is just to introduce the DNA brand and familiarise it among readers through outdoor advertising, print and other marketing initiatives. If required, the company might design a specific campaign for Pune in the future when the brand becomes known to readers. The „Start a Conversation? campaign was used specifically in Mumbai last year to promote the brand?s agenda.
A high-profile advertisement campaign with the tagline „Speak up, it?s in your DNA? preceded the birth of DNA, and was countered by advertisement campaigns by competitors. The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values. The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.
Now Book your DNA Newspaper Classified Ads through the Internet for NO extra charges. releaseMyAd.com now allows you to book your Newspaper Classified Ads for DNA via the Internet easily & securely. releaseMyAd is a fully I.N.S. Accredited Agency which enables it to successfully accept & process advertisement bookings for all leading newspapers via the Internet. Now you can specify your Newspaper Package, Preview your Ad, Select Dates & Make Payment instantly. On successful payment, you receive an auto generated invoice from the system confirming your Ad Booking with your chosen Newspaper. Then your ad is sent for print processing. All payments on the site are handled securely through SSL protection for greater security. So you can pay via credit cards/ debit cards, net banking, NEFT/ Wire Transfer & Cheque options. To know more about releaseMyAd please click on the alternate tab links below. To start with your DNA Advertisement Booking, proceed by first selecting your Classified Ad Category:
The Daily News and Analysis, which is owned by the Zee network, is geared to launch its full-fledged Pune edition tomorrow. According to K.U. Rao, CEO of DNA, the teams consisting of 70 staff members, are in place for all departments in Pune. “We are already the No. 2 players in revenue leadership in Mumbai and we want revenue leadership in Pune in the next two years,” he said and added that no newspaper in India has grown faster than DNA. Rao also said that DNA would launch its own printing press in Pune by April or May. Until then, the Pune edition would be printed in Mumbai. The paper, however, did see the loss of some senior managers: Gautam Adhikari (editor) and Suresh Balakrishnan (CMO), who were with the paper since the Mumbai launch.
Did this loss create any impact? “The attrition rate in DNA has been far lower than any other paper. Worker movements happen in every company, and that is not going to stop the company from operating,” Rao said. Not to be left behind is Bennett Coleman, the company that publishes the Times of India group of newspaper. The company is also set to launch Pune Mirror shortly on the lines of the popular Mumbai Mirror. According to media industry sources, the company had already hired 40 editorial staff from a rival newspaper. The publication of Pune Mirror is likely to begin in February or earlier.
Pie Charts Summarizing NYC's Waste Streams These pie charts illustrate the composition of the five waste streams analyzed in the 2004-05 NYC Residential and Street Basket Waste Characterization Study,
including: Waste (refuse + recycling) Refuse Paper recycling MGP recycling Street basket refuse Go to the results of the 2004-05 NYC Residential and Street Basket Waste Characterization Study.
WASTE (REFUSE + RECYCLING) This pie shows the composition of pune City's entire residential waste stream put out at the curb for collection: refuse, including bulk items, plus the contents of the MGP and Paper recycling bins and bags. The three largest components of NYC's residential waste stream were TOI (38.89%), DNA (22.78%), and Other (11.93%). How much of the New York City's residential waste stream is targeted for recycling? On an annualized basis, the answer is 35.38%. This figure can be broken down into the following categories:
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22.78% Recyclable Paper (shown in the green slice of the pie chart) 5.67% Recyclable Metal (the sum of the dark blue Metal slice (4.92%), plus an additional .75% of the orange Appliances/Electronics slice that consists of metal from appliances) 4.30% Recyclable Glass (the pale blue
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Glass slice, excluding .19% nonrecyclable plate and other glass) 2.14% Recyclable Plastic (the bright blue slice, consisting of HDPE and PET bottles only) .50% Recyclable Beverage Cartons (lightest blue slice).
Notes: "Appliances/Electronics" includes metal appliances that are accepted for recycling under NYC's current program. "Glass" includes a small amount of plate or other non-container glass not accepted for recycling under NYC's current program. "Organics" includes food, yard, diapers/feminine hygiene, textiles, and some
wood waste. It does not include C&D wood waste. "Other Paper" refers to tissues, napkins, laminated papers, or other papers not accepted for paper recycling under NYC's current program. "Other Plastic " includes plastic containers other than #1/#2 bottles and jugs, as well as plastics bags, wraps, and a wide range of non-recyclable plastic products. Further details on each category can be found in the WCS Results. back to top
REFUSE This pie chart shows the average composition of the contents of the residential "garbage" bins and bags, as well as bulk items set out for curbside collection. The three largest components of New York City's residential refuse stream were Organics 47.05%, Recyclable Paper 15.03%, and Other Plastic 11.93%. How much of pune City's residential Refuse stream is composed of materials that should or could be separated out for recycling? The answer is 23.37%. This figure can be broken down into the following categories:
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15.03% Recyclable Paper (shown in the green slice of the pie chart) 4.06% Recyclable Metal (the sum of the dark blue Metal slice (3.65%), plus an additional .41% of the orange Appliances/Electronics slice that consists
?
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of metal from appliances) 2.40% Recyclable Glass (the pale blue Glass slice (2.60%), minus .20% nonrecyclable plate and other glass) 1.48% Recyclable Plastic (the bright blue slice, consisting of HDPE and PET bottles only) .40% Recyclable Beverage Cartons (lightest blue slice)
Notes: "Appliances/Electronics" includes metal appliances that are accepted for recycling under NYC's current program. "Glass" includes a small amount of plate or other noncontainer glass not accepted for recycling under NYC's current program. "Organics" includes food, yard, diapers/feminine hygiene, textiles, and some wood waste. It does not
include C&D wood waste. "Other Paper" refers to tissues, napkins, laminated papers, or other papers not accepted for paper recycling under NYC's current program. "Other Plastic " includes plastic containers other than #1/#2 bottles and jugs, as well as plastics bags, wraps, and a wide range of non-recyclable plastic products. Further details on each category can be found in the WCS Results. back to top
PAPER RECYCLING This pie shows the average composition of the contents of the residential Paper recycling bins and bags set out for curbside recycling collection. The largest component was Newspaper (41.55%), followed by Other Recyclable Paper (39.70%), and then Corrugated/Kraft (13.64%). The remaining categories in this chart show that NYC's residential Paper recycling bins and bags contain a small percentage (5.11%) of materials not designated for Paper recycling. These materials are Non-Recyclable Paper, such as tissues, napkins, paper towels, or hardcover books (2.11%); Film Plastic (.94%) including the clear bags used for curbside set-out; Recyclable Beverage Cartons (.25%); and All Other Materials (1.81% ).
back to top
MGP RECYCLING This pie chart shows the average composition of the contents of the residential Metals/Glass/Plastic (MGP) recycling bins and bags and bulk items set out for curbside recycling collection. By weight, Glass and Metal each comprise nearly 1/3 of the pie. The 32.55% Metal slice of the pie can be broken down into Ferrous Metal (26.30%), Mixed Metal (3.35%), Aluminum (1.98%), and Non-Ferrous Metal (.92%). The 32.51% Recyclable Glass slice of the pie chart consists of Mixed Cullet (18.06%) and Container Glass
(14.45%). The Recyclable Plastic slice (12.88%) consists of HDPE Bottles (6.42%) and PET Bottles (6.46%). Recyclable Beverage Cartons make up 1.95% of the pie. The Other category (20.11%) refers to materials not currently designated for MGP recycling. These materials include potentially recyclable glass and plastic (containers and packaging for which markets have yet to be developed), as well as recyclable paper, and other miscellaneous materials.
back to top
STREET BASKET REFUSE This pie chart shows the average composition of a litter basket on a New York City street corner. By weight, the largest discernable components of the
Street Basket Refuse Stream are Newspaper (15.63%), closely followed by Other Recyclable Paper (15.18%), and then Food Waste (13.53%). The Other Recyclables slice of the pie consists of small amounts of materials that are designated for recycling in NYC. These are:
? ? ? ? ?
4.99% Other Metal Cans and Items 1.02% Mixed Cullet .53% Other Aluminum .43% HDPE Plastic Bottles .34% Recyclable Beverage Cartons
The Everything Else slice of this pie is broken down accordingly:
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9.67% Other Organics 5.24% Non-Recyclable Paper 4.28% Other C & D Debris 3.08% Textiles 1.20% Untreated Dimension Lumber/Pallets/Crates 1.18% Other Plastic Products .85% Miscellaneous Inorganics/Household Hazardous Waste .51% Electronics/Audio-Visual .17% Other Glass
How much of the Street Basket refuse stream consists of materials that are designated for recycling in New York City? The answer is 47.14%. This figure can be broken down into the following categories:
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30.80% Paper (15.18% Other Recyclable
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Paper, which in this stream also includes Corrugated/Kraft; plus 15.63% Newspaper) 7.25% Glass (the 6.24% Container Glass slice, plus 1.02% Mixed Cullet from the Other Recyclables slice) 6.04% Metal (the .51% Aluminum Cans slice; plus .53% Other Aluminum and 4.99% Other Metal Cans and Items, from the Other Recyclables slice) 2.71% Recyclable Plastics (the 2.28% PET Bottles slice, plus .43% HDPE Bottles from the Other Recyclables slice) .34% Beverage Cartons from the Other Recyclables slice
BIBLIOGRAPHY : google,DNA side,DNA office .
doc_489772919.docx
Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.
DNA, After Hrs, DNA Money on Weekdays
Type
Daily newspaper
Format
Broadsheet
Owner
Diligent Media Corporation
Editor
R Jagannathan
Founded
July 30, 2005
Language
English
Headquarters
Mumbai
Circulation
400,000 Daily
Official website
DNA Newspaper E-Paper
A INTERNSHIP REPORT ON DNA NEWS PAPER SARANAPANNA ROY ROLL-08040036 MARKETING+IB 4 SEM SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMUNICATION
PUNE
th
EXECUTIVE SUMMERY
Gone are the days when people were very unsure about the future and hardly cared it in terms of technological development. But the situation has changed now. In the new millennium people often feel a growing uneasiness about the future. Certainly many countries today are suffering from chronic high unemployment, a persistent deficit of economy and gradual deterioration of purchasing power Nation is passing through a phase of rapid transformation. Two focus are mostly responsible for there types drastic changes. They are explosive growth of trade and international competition and other force like technological change. This new ere has witnessed remarkable advancement in the availability of information and a number of large companies operation in such market where the principle of natural selection leads to “survival of the fittest”. Market provides a key to gain actual success only to those companies which match best to the current enviourment i.e. “imperative” which can be delivered what are the people needs and they are ready to buy at the right time without any delay .It is perfectly true but this also depend on the availability of good quality product and excellent services, which further attract and add a golden opportunity for engage sales. This also depend on the good planning approach and
provide a sample opportunity plus sufficient amount of product for sales in the coming next financial year.
This study report will provide an opportunity to know market psychographic needs; it may provide an opportunity to the DNA frame a good future plan to satisfy maximum needs, taste preferences of the retailers and established its guiding role in the market of KOTHRUD rural area region and in the market particular area.
An analyzing report provide a detail information about prevailing market competition and thus prepare itself to meet the market challenge by making adjustment in its new strategy and promotions activities.
CENTURION
SURYADATTA INSTITUTE OF MANAGEMENT AND MASSCOMMUNICATION
PREFACE
The PGDM curriculum is designed in such a way that student can grasp maximum knowledge and get practical exposure to the corporate world in minimum possible time .Business schools of today realize the important of practical knowledge over the theoretical base. The research report is necessary for the practical fulfillment of PGDM curriculum and it provides an opportunity to the researcher in understanding the industry with special emphasis of the development of skill in analyzing and interpreting practical problems through the application of management theories and techniques .It is new platform of learning through practical experience ,which incorporate survey and comparative analysis .It gives the learner an opportunity to relate the theory with practice ,to test the validity and applicability of his classroom learning against real life business situation.
ACKNOWLEDGEMENT
NEVER TELL ANYONE THAT YOU ARE DOING SPECIAL, GOING ON A DIET, EXERCISING TAKING COURSE, OR QUITING SMOKING.THEY WILL ENCOURAGE YOU TO DEATH.”
“ LYNU JOHANSTON.
Now having successfully tried all of the above .I must say, I disagree with the quote, especially when it comes to prepare a project. When we are trying hard to get down to preparing a project like project on research methodology after a tiring day at college or waiting for the dreaded rejection slip that hangs over every students head like to a guillotine during the preparation of final project, at this time we need all the encouragement we can get. This encouragement is more effective than other that are given at another situation. It is very difficult to prepare a project almost when we are new for this experience without any help or guide it is not easy to achieve given target. It is my first time to give my report on research that is done by me. Here was very typical confusing work of it. The research work is no exception. It is difficult to thanks individually the entire person who patronized this work. The researcher had asked for favors borrowed ideas, expressions and facts from so many that it
would require one volume to give credit to all. So, the researcher wants to thanks all the persons related to this report.
I take the opportunity to express my deep gratitude to DNA to taking me as a su trainee and extending me their full support and co-operation towards the completion of this project. First time and fore most, I express my deep sense of gratitude to all DNA member. His helping nature and his enthusiasm has been source of constant impartation. His unhitching support during my work is very admirable. He is the true driving force behind this work throughout, constantly encouraging me to do my best and inspiring me to give higher. I also would like to give gratitude to Mr.Rajni Singh for help. I gratitude to Mr.Tejas who provide me this project and give guideline to complete the project. I am also very thankful to the entire faculty member, the whole college staff for providing me the necessary facilities and support, essential for brining out this work in a short time. Last but not the list, I am thankful to all the MARKET DEVELOPER, all the SALEMEN and THE RETAILERS who gave us their precious time and support to fulfill this task. Without their co-operation the study would not have seen the light of the day complete.
SARANAPANNA ROY SIMMC (SIMMC, 4th SEM.PUNE)
EXECUTIVE SUMMERY
Gone are the days when people were very unsure about the future and hardly cared it in terms of technological development. But the situation has changed now. In the new millennium people often feel a growing uneasiness about the future. Certainly many countries today are suffering from chronic high unemployment, a persistent deficit of economy and gradual deterioration of purchasing power Nation is passing through a phase of rapid transformation. Two focus are mostly responsible for there types drastic changes. They are explosive growth of trade and international competition and other force like technological change. This new ere has witnessed remarkable advancement in the availability of information and a number of large companies operation in such market where the principle of natural selection leads to “survival of the fittest”. Market provides a key to gain actual success only to those companies which match best to the current enviourment i.e. “imperative” which can be delivered what are the people needs and they are ready to buy at the right
time without any delay .It is perfectly true but this also depend on the availability of good quality product and excellent services, which further attract and add a golden opportunity for engage sales. This also depend on the good planning approach and provide a sample opportunity plus sufficient amount of product for sales in the coming next financial year.
This report introduces a brief for marketing. This study report will provide an opportunity to know market psychographic needs; it may provide an opportunity to the DNA frame a good future plan to satisfy maximum needs, taste preferences of the retailers and established its guiding role in the market of PUNE rural area region and in the market particular area.
An analyzing report provide a detail information about prevailing market competition and thus prepare itself to meet the market challenge by making adjustment in its new strategy and promotions activities.
The latest English language newspaper in India hit the stands on July 30, 2005. DNA, short for Daily News and Analysis, promised to be a newspaper for the upscale, young Mumbai reader. Ushered in by a highly communicative advertising campaign, it promised to be THE emancipatory messiah newspaper I was
waiting for all my life. With huge investments, DNA unleashed a media war in Mumbai, jacking up journalist salaries and triggering crises in several newspapers. With the Times of India in its crosshairs, DNA hired some of the seniormost journalist and marketing hands in town. The Times machine went on overdrive much in advance, beefing up its supplements, rolling out Mumbai Mirror, dishing out several value additions and stuffing its journalists' pockets.
Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, Ahmedabad, Pune, Jaipur and Bengaluru in India. Launched on July 30, 2005, targeted at a young readership, DNA is India's fastest growing English newspaper[citation needed].
A high-profile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors.[1][2] The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values.[3] The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.[4][5] DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the D B Corp Ltd. (Dainik Bhaskar) and Essel Group.[5]
Editorial stand
The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analysis and interactivity, DNA provides readers with a composite picture of India and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.
DNA NEWSPAPER – REVIEW
Maybe if I wore dark glasses...
Format
DNA is the first daily newspaper in India to introduce an all-colour page format. The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an Editorial page, and a technology page (IKnow). The other sections include Money, Sports and After Hours. DNA Money is a section on Business & Economy. After Hours is a 10 page section with news from Bollywood, Art & Fashion, and other such topics.[3] In Mumbai edition there are three zone-targeted supplements for Thane, West Coast and Navi Mumbai Two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults completes the repertoire
Circulation
In April 2008, the Indian Readership Survey (IRS) Round I determined DNA’s readership to be 676,000 ranking DNA 8th amongst the Top Ten English Dailies in India. DNA, Mumbai is the second most read English broadsheet in the city of Mumbai According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readership in Mumbai city is 5,18,000. Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers. On February 11, 2007, DNA announced that its paid circulation has crossed 400,000 in Mumbai. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures.[6] E & Y submitted its report in July, putting its paid circulation at 270,000
Editions
Present Editions
DNA is currently published from Mumbai, Bengaluru, Pune, Ahmedabad, and Jaipur. DNA has stopped publishing from Surat.
Future Editions
The Major Metro Cities of India such as New Delhi, Hyderabad, Indore, Lucknow and Bhopal are also targeted for the futured edition of DNA News Paper
Let me confess, I expected nothing less than the best from DNA. So, my impression of the paper could be a result of the sky-high expectations I had from the paper. My apologies for the same.
At 6.00 AM on July 30, the day of DNA launch, I was at the news stand at Victoria Terminus in Bombay, hoping to be the first journalist in town to get his hands on DNA. There was Times, there was Express, there was HT, but DNA? "Aaya nahin hain bhai, Times le lo," advised the vendor. First day no show? I was disappointed. DNA is printed at Mhape in New Bombay, somewhere close to the HT printing press. If HT made it to the stands by 6.00, where was DNA? Or is it that this particular vendor got his copies late? I went home without my DNA
DNA YA!
DNA provides a supplement called "YA!young adults" in Bombay and parts of Pune. It is mainly targeted towards kids from as young as 4 years to 18, but it is also read by many parents and people who are almost 50 years old. It is published by editor Anuradha Sengupta and publishes on every Sunday. It gives lots of information about happenings around Bombay, camps, bookshops, international worries such as global warming,contests, games and puzzles, comics, jokes, recipes, children's worries like bullying and heavy homework etc,did-you-knows, and children's contributions such as poems,essays,articles on their life, letters to the editor, drawings etc. The editor also publishes a letter of her own thoughts towards the children who have written to her.
References
1. ^ APPU (2005-04-16). "DNA warfare rocks Mumbai". Dance with Shadows. http://www.dancewithshadows.com/media/dnanewspaper-mumbai.asp. 2. ^ Gautam Chakravorthy and Ashok Bhattacharjee (2005-07-15). "Newspapers battle in Mumbai". International Herald Tribune. http://www.iht.com/articles/2005/07/14/bloomberg/sxmedia.php. 3. ^ a b "DNA NEWSPAPER - REVIEW". Dance with Shadows. 2005-08-01. http://www.dancewithshadows.com/media/dnanewspaper-mumbai-review.asp. 4. ^ Debashis Bhattacharyya (2005-08-21). "Mumbai’s battle will quickly spill over to New Delhi". The Telegraph - Calcutta. http://www.telegraphindia.com/1050821/asp/opinion/story_513867 9.asp.
5. ^ a b Indiantelevision.com Team (2005-06-10). "'DNA' gears up for a price war". Indiantelevision.com. http://www.indiantelevision.com/headlines/y2k5/june/june115.htm . 6. ^ Bhupesh Trivedi (2006-06-01). "DNA commissions E&Y to certify circulation". Indian Media Observer (issue #26). http://www.chronosphere.biz/IMO/26/imo.html#dna.
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Many newspapers and magazines, when they roll off the presses for the first time, make a splash with some "launch stories". The idea is to hit the ground running, to grab maximum eyeballs, and to increase word-of-mouth publicity. HT hit the stands in Mumbai with the Salman tapes scoop (... and they continued on this issue of national importance for the better part of a week. Let there be light on Salman's eccentric love life! -Editor). When Outlook magazine took off in 1996, they did so with a cover story on the Aazadi aspirations of Kashmiris. Such shocking & investigative launch stories get the product immediately noticed, and guarantee instant sales besides ensuring brand recall. Whether we like the concept of such launch stories or not, the fact remains that they serve a critical purpose.
The first edition of DNA does not have any exciting reports to hold the reader, and keep him coming back for more. The front page stories are, predictably, on the Mumbai rains, a single column story on Dawood in Dubai and an anchor story on the Marine Drive rape victim suing the government for Rs 15 lakh. I had come to think that anchor stories are usually featurish, off-beat, human interest stuff. Rape victim's trauma in anchor slot?
Target auddience ,Mumbai IndiaJuly3,2005 Targeted at a young readership, it is Mumbai's fastest growing newspaper in any language. It is also the fastest growing English language newspaper in India. A highprofile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors.[1][2] The hype led to high expectations and
at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values.[3] The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.[4][5] DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the Dainik Bhaskar Group and Essel Group
Editorial board
DNA’s editorial board includes managing director Sudhir Agarwal, R Jagannathan (the managing editor), Ayaz Memon, Malavika Sangghvi, Sathya Saran, Sidharth Bhatia and Vinay Kamat.
Editorial stand
The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analyses and interactivity, DNA provides
readers with a composite picture of Mumbai and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity.
Format
DNA is the first daily newspaper in India to introduce an all-colour page format. The paper is broken up into sections. The main section includes an interactive Speak Up page, and City, Nation and World news pages. There is also an Editorial page, and a technology page (Evolutions). The other sections include Sports and After Hours. The latter section is a 10 page section with news from Bollywood, classifieds, and other such topics.[3] There are also two zonetargeted supplements for West Coast and Navi Mumbai. The daily pulloutsspecial sections include JobSmart, Glory, Bricks 'N' Mortar and Life 360. The Sunday edition features two magazines - a women's magazine called Me, and a children's magazine called YA! Young Adults
Circulation
According to the National Readership Study (NRS 2006) findings released in August 2006, DNA’s readershiip in Mumbai city is 518,000 in the February-May 2006 period. In March 2006, the Indian Readership Survey determined DNA’s readership to be 402,000. The NRS numbers show that DNA’s readership has increased by 1,16,000 over the April IRS figures. On February 11, 2007, DNA announced that its paid circulation has crossed 400,000. It had crossed 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures.[6] E & Y submitted its report in July, putting its paid circulation at 270,000. Meanwhile, the readership figures released by NRS 2006 show DNA had the largest increase (29%) for any general English newspaper in Mumbai, and indicates that DNA was by far the fastest growing newspaper in that city, giving it the second largest circulation among Mumbai newspapers.
PRICE
Daily News and Analysis (DNA), the newspaper owned by Diligent Media, has launched its Pune edition. The Pune edition comes on the heels of the launch of the newspaper?s Ahmedabad edition. The cover price for the newspaper in Pune will be Rs 2. The initial print run is close to 76,000 copies. Abhay Vaidya, chief of bureau of The Times of India in the city, has been roped in as resident editor.
COMPITITOR
The Times of India (TOI) and The Indian Express (IE) have been available in Pune for more than a decade now. As per the ABC figures for January-June 2007, TOI has a circulation of 2,09,586 in the city. The circulation figures for IE were not available. Sumit Rohatgi, chief manager, marketing, DNA, says the newspaper will be positioned along the same lines as in Mumbai and is targeted at young readers. The Mumbai paper?s positioning line, „Read the World?, will also be used in Pune. Commenting on the competition, KU Rao, chief executive officer, DNA, says, “Although TOI and IE have been in Pune for quite some time, it will not affect the market for DNA at all. The Pune market has been predominantly ruled by Marathi publications and the readership of English dailies continues to remain niche. The launch of DNA will grow the market vastly and provide wider options for the existing readers.”
The Pune edition is going to be custom designed keeping local tastes in mind. The paper will be initially printed and published from Mumbai, while a state of the art printing press gets constructed in Pune. The press is expected to be functional by the end of May. However, the Pune editorial team is fully functional.
MANAGEMENT DEX
Rao adds, “The launch of DNA?s Pune edition is in line with the company?s strategy to become the dominant player in Western India. The overall target is to make DNA a Rs 1000 crore company by 2011 and the Pune edition should be able to provide 10 per cent of that number.” The current campaign is just to introduce the DNA brand and familiarise it among readers through outdoor advertising, print and other marketing initiatives. If required, the company might design a specific campaign for Pune in the future when the brand becomes known to readers. The „Start a Conversation? campaign was used specifically in Mumbai last year to promote the brand?s agenda.
A high-profile advertisement campaign with the tagline „Speak up, it?s in your DNA? preceded the birth of DNA, and was countered by advertisement campaigns by competitors. The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values. The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.
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The Daily News and Analysis, which is owned by the Zee network, is geared to launch its full-fledged Pune edition tomorrow. According to K.U. Rao, CEO of DNA, the teams consisting of 70 staff members, are in place for all departments in Pune. “We are already the No. 2 players in revenue leadership in Mumbai and we want revenue leadership in Pune in the next two years,” he said and added that no newspaper in India has grown faster than DNA. Rao also said that DNA would launch its own printing press in Pune by April or May. Until then, the Pune edition would be printed in Mumbai. The paper, however, did see the loss of some senior managers: Gautam Adhikari (editor) and Suresh Balakrishnan (CMO), who were with the paper since the Mumbai launch.
Did this loss create any impact? “The attrition rate in DNA has been far lower than any other paper. Worker movements happen in every company, and that is not going to stop the company from operating,” Rao said. Not to be left behind is Bennett Coleman, the company that publishes the Times of India group of newspaper. The company is also set to launch Pune Mirror shortly on the lines of the popular Mumbai Mirror. According to media industry sources, the company had already hired 40 editorial staff from a rival newspaper. The publication of Pune Mirror is likely to begin in February or earlier.
Pie Charts Summarizing NYC's Waste Streams These pie charts illustrate the composition of the five waste streams analyzed in the 2004-05 NYC Residential and Street Basket Waste Characterization Study,
including: Waste (refuse + recycling) Refuse Paper recycling MGP recycling Street basket refuse Go to the results of the 2004-05 NYC Residential and Street Basket Waste Characterization Study.
WASTE (REFUSE + RECYCLING) This pie shows the composition of pune City's entire residential waste stream put out at the curb for collection: refuse, including bulk items, plus the contents of the MGP and Paper recycling bins and bags. The three largest components of NYC's residential waste stream were TOI (38.89%), DNA (22.78%), and Other (11.93%). How much of the New York City's residential waste stream is targeted for recycling? On an annualized basis, the answer is 35.38%. This figure can be broken down into the following categories:
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22.78% Recyclable Paper (shown in the green slice of the pie chart) 5.67% Recyclable Metal (the sum of the dark blue Metal slice (4.92%), plus an additional .75% of the orange Appliances/Electronics slice that consists of metal from appliances) 4.30% Recyclable Glass (the pale blue
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Glass slice, excluding .19% nonrecyclable plate and other glass) 2.14% Recyclable Plastic (the bright blue slice, consisting of HDPE and PET bottles only) .50% Recyclable Beverage Cartons (lightest blue slice).
Notes: "Appliances/Electronics" includes metal appliances that are accepted for recycling under NYC's current program. "Glass" includes a small amount of plate or other non-container glass not accepted for recycling under NYC's current program. "Organics" includes food, yard, diapers/feminine hygiene, textiles, and some
wood waste. It does not include C&D wood waste. "Other Paper" refers to tissues, napkins, laminated papers, or other papers not accepted for paper recycling under NYC's current program. "Other Plastic " includes plastic containers other than #1/#2 bottles and jugs, as well as plastics bags, wraps, and a wide range of non-recyclable plastic products. Further details on each category can be found in the WCS Results. back to top
REFUSE This pie chart shows the average composition of the contents of the residential "garbage" bins and bags, as well as bulk items set out for curbside collection. The three largest components of New York City's residential refuse stream were Organics 47.05%, Recyclable Paper 15.03%, and Other Plastic 11.93%. How much of pune City's residential Refuse stream is composed of materials that should or could be separated out for recycling? The answer is 23.37%. This figure can be broken down into the following categories:
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15.03% Recyclable Paper (shown in the green slice of the pie chart) 4.06% Recyclable Metal (the sum of the dark blue Metal slice (3.65%), plus an additional .41% of the orange Appliances/Electronics slice that consists
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of metal from appliances) 2.40% Recyclable Glass (the pale blue Glass slice (2.60%), minus .20% nonrecyclable plate and other glass) 1.48% Recyclable Plastic (the bright blue slice, consisting of HDPE and PET bottles only) .40% Recyclable Beverage Cartons (lightest blue slice)
Notes: "Appliances/Electronics" includes metal appliances that are accepted for recycling under NYC's current program. "Glass" includes a small amount of plate or other noncontainer glass not accepted for recycling under NYC's current program. "Organics" includes food, yard, diapers/feminine hygiene, textiles, and some wood waste. It does not
include C&D wood waste. "Other Paper" refers to tissues, napkins, laminated papers, or other papers not accepted for paper recycling under NYC's current program. "Other Plastic " includes plastic containers other than #1/#2 bottles and jugs, as well as plastics bags, wraps, and a wide range of non-recyclable plastic products. Further details on each category can be found in the WCS Results. back to top
PAPER RECYCLING This pie shows the average composition of the contents of the residential Paper recycling bins and bags set out for curbside recycling collection. The largest component was Newspaper (41.55%), followed by Other Recyclable Paper (39.70%), and then Corrugated/Kraft (13.64%). The remaining categories in this chart show that NYC's residential Paper recycling bins and bags contain a small percentage (5.11%) of materials not designated for Paper recycling. These materials are Non-Recyclable Paper, such as tissues, napkins, paper towels, or hardcover books (2.11%); Film Plastic (.94%) including the clear bags used for curbside set-out; Recyclable Beverage Cartons (.25%); and All Other Materials (1.81% ).
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MGP RECYCLING This pie chart shows the average composition of the contents of the residential Metals/Glass/Plastic (MGP) recycling bins and bags and bulk items set out for curbside recycling collection. By weight, Glass and Metal each comprise nearly 1/3 of the pie. The 32.55% Metal slice of the pie can be broken down into Ferrous Metal (26.30%), Mixed Metal (3.35%), Aluminum (1.98%), and Non-Ferrous Metal (.92%). The 32.51% Recyclable Glass slice of the pie chart consists of Mixed Cullet (18.06%) and Container Glass
(14.45%). The Recyclable Plastic slice (12.88%) consists of HDPE Bottles (6.42%) and PET Bottles (6.46%). Recyclable Beverage Cartons make up 1.95% of the pie. The Other category (20.11%) refers to materials not currently designated for MGP recycling. These materials include potentially recyclable glass and plastic (containers and packaging for which markets have yet to be developed), as well as recyclable paper, and other miscellaneous materials.
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STREET BASKET REFUSE This pie chart shows the average composition of a litter basket on a New York City street corner. By weight, the largest discernable components of the
Street Basket Refuse Stream are Newspaper (15.63%), closely followed by Other Recyclable Paper (15.18%), and then Food Waste (13.53%). The Other Recyclables slice of the pie consists of small amounts of materials that are designated for recycling in NYC. These are:
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4.99% Other Metal Cans and Items 1.02% Mixed Cullet .53% Other Aluminum .43% HDPE Plastic Bottles .34% Recyclable Beverage Cartons
The Everything Else slice of this pie is broken down accordingly:
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9.67% Other Organics 5.24% Non-Recyclable Paper 4.28% Other C & D Debris 3.08% Textiles 1.20% Untreated Dimension Lumber/Pallets/Crates 1.18% Other Plastic Products .85% Miscellaneous Inorganics/Household Hazardous Waste .51% Electronics/Audio-Visual .17% Other Glass
How much of the Street Basket refuse stream consists of materials that are designated for recycling in New York City? The answer is 47.14%. This figure can be broken down into the following categories:
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30.80% Paper (15.18% Other Recyclable
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Paper, which in this stream also includes Corrugated/Kraft; plus 15.63% Newspaper) 7.25% Glass (the 6.24% Container Glass slice, plus 1.02% Mixed Cullet from the Other Recyclables slice) 6.04% Metal (the .51% Aluminum Cans slice; plus .53% Other Aluminum and 4.99% Other Metal Cans and Items, from the Other Recyclables slice) 2.71% Recyclable Plastics (the 2.28% PET Bottles slice, plus .43% HDPE Bottles from the Other Recyclables slice) .34% Beverage Cartons from the Other Recyclables slice
BIBLIOGRAPHY : google,DNA side,DNA office .
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