INTERNSHIP REPORT
Recruitment co-ordination at
“IIPM”
Submitted in partial fulfillment of the requirements
For the award of the diploma of Post-Graduation in Business management
MARKETING Specialization
Submitted By
BALASUBRAMANIAM T N
Batch and Section: SPRING 12-14 (B1)
ID No: (2012-14/S/ISBE-PGP(B)/CHN-2/CT$-1459)
Roll No.
Interned From 2
nd
November 2012 to 15
th
January 2013
INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
IIPM Tower, 419, 4th Block, 100Ft. Road, next to Canara Bank, Koramangala,
Bangalore – 560034
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TABLE OF CONTENTS
S.NO TOPIC PAGE
1 ACKNOWLEDGEMENTS 2
2 CERTIFICATE 3
3 STUDENT DECLARATION 4
4 GUIDE CERTIFICATE 5
5 EXECUTIVE SUMMARY 6
6 COMPANY PROFILE 7
7 INTRODUCTION TO THE TOPIC 35
8 OBJECTIVE 36
9 THEORITICAL OVERVIEW 37
10 S.W.O.T ANALYSIS 38
11 CONCLUSION 39
14 BIBLIOGRAPHY 40
15 ANNEXURE 41
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ACKNOWLEDGEMENT
I take this opportunity to thank Prof. Jayachandran, Dean- IIPM, form his unflagging
support, guidance and direction.
I thank Ms. Ellora Chaliha, Mr. Prasanna and Mr. Paul Watson of IIPM-SMG, under
whose guidance I have learned, relearned and unlearned views, ideas and values and
completed my internship training successfully.
I am immensely grateful to the Strategic Management Group of IIPM, and my special
regards goes to all the staff members who helped me for this project by their valuable
advices, guidance and untiring patience during the course of preparation of this report. I
thank them for helping me understand the work culture and providing me the exposure to the
real work situation.
In particular I would like to thank my guide, my mentor Mr. Jayaprakash Reddy, who was
Asst. Manager SMG-IIPM, Bangalore. For all the help and guidance and thanks to Mr. Paul
Watson, Vice president, SMG-IIPM, Bangalore for his support throughout the project work.
Last but not the least, I wish to pay my sincere regards to my parents, my friends for their
blessing, encouragement inspiration, motivation and continuous support in accomplishing the
project report.
BALASUBRAMANIAM T N
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STUDENT DECLARATION
I hereby declare that the Internship Project Report titled “Recruitment co-ordination” is an
original work done by me, submitted in partial fulfillment of the requirement for the award of
the diploma of Post-Graduation in Business management to Indian Institute of Planning and
Management, under the guidance of Mr. Paul Watson. This has not been submitted for the
award of any other degree/ diploma/ certificate.
Place: Bangalore BALASUBRAMANIAM T N
Date:
(ID.No.-2012-14/S/ISBE-PGP(B)/CHN-2/CT$-1459)
SPRING 12-14 Page 5
GUIDE CERTIFICATE
This is to certify that the Internship report titled “Indian Institute of Planning &
Management-Strategic Management Group.”, submitted in partial fulfillment of the
requirement for the award of the diploma of Post-Graduation in Business Management to
Indian Institute of Planning and Management, is a record of original work carried out by Mr.
BALASUBRAMANIAM.T.N (ID.No-2012-14/S/ISBE-PGP(B)/CHN-2/CT$-1459) under
my supervision and guidance and that no part of this report has been submitted for the award
of any other degree/diploma/certificate.
Place: Bangalore Mr. Paul Watson
Date: Vice President, IIPM
SPRING 12-14 Page 6
EXECUTIVE SUMMARY
This project is mainly conducted to let corporates know about IIPM and its coaching to the
students with global exposure. This study ensures that IIPM has enough supply of trained
candidates to satisfy the demands in corporate sector. It is observed that there is a good
response from corporates about the candidates of IIPM.
Qualified candidates from marketing & HR specializations exhibited their diverse skill sets to
develop relationship with the corporates through cold calling over telephone and E-mail.
Inviting experienced corporate professionals to our institute to let them harangue guest
lecture for the wellness of our students.
This report on IIPM-SMG talks about how we have our students been recruited in the
corporates as we have students passing out every 45 days.
This objective aids corporate people to get back to us if they seek some institute for corporate
training
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COMPANY PROFILE
History
Year 1963: A proposal by Dr. M.K.Chaudhuri to set up an institute under the name of
"Institute for Planning and Administration of National Economy" was forwarded to Pt.
Jawaharlal Nehru, the then Prime Minister and Chairman, Planning Commission,
Government of India. The institute was committed to cutting edge research and education on
economics, entrepreneurship and management. A study tour was undertaken by Dr.
M.K.Chaudhuri during 1964-65 to acquire first-hand knowledge about the working of similar
institutions in Europe. A working paper on Regional Planning was circulated to leading
academicians under the name of "Indian Institute of Planning" in 1969.
Conceptualized by Dr M.K. Chaudhuri India?s leading economic visionary, the Indian
Institute of Planning and Management was formally registered in the year 1973. After
completing his M.Sc., PhD & Dsc from school of Economics Berlin,Dr. M.K Chaudhuri
worked with leading organizations and institutions like HLL, Indian Institute of Advanced
Studies , Shimla, XLRI Jamshedpur (as a Professor of Economics) & IIM Bangalore as
Professor of Economics, before resigning from his job at IIM Bangalore to start what is today
regarded as India?s Greatest Academic Movement .. The IIPM movement
The first residential full-time post graduate diploma programme commenced on 12th
August, 1974, with students selected through admission tests-cum-inter views held in Delhi,
Kolkata, Bombay and Bangalore.
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Year 2006: IIPM has grown to become the world's largest business school with 5000
postgraduate management students in nine campuses across seven of India's largest cities,
with placement offices in San Francisco, New York, London, Dubai and Singapore. Today
IIPM has campuses and programs running across 18 cities/campuses in New Delhi, Gurgaon,
Noida, Chandigarh, Dehradun, Lucknow, Jaipur, Ahemedabad, Indore, Bhopal, Mumbai,
Pune, Bangalore, Cochin, Chennai, Hyderabad, and Bhubaneswar & Kolkata.
The IIPM programme was conceptualized in 1973 keeping in mind the unfortunate fact that
education in India till then had still remained primarily oriented towards the needs of the
private sector and had overlooked the specific requirements of the public sector. We had
even failed to do justice to the private sector in as much as we had not succeeded in
impressing upon the students the basic framework within which the private sector had to
operate in our country. The scope and role of the private sector in our country, in the context
of national economic planning, was quite distinct from that of the private sector in the free
market economies originally developed through colonial exploitation.
Problems of development of the private and the public sectors were, therefore, needed to be
studied and analyzed carefully in the background of national economic planning. Otherwise,
we would not be able to translate the laudable goals of plans into physical realities, however
sophisticated the planning models may be.
The Indian Institute of Planning and Management had thus set before it the twin tasks: to
reorient education and research towards the needs of both the sectors and to establish the link
SPRING 12-14 Page 9
between the national economic planning and the development of private enterprises in our
country.
IIPM further believes that sustainable growth can only be achieved in the Indian economy
when growth strategies cater to the bottom 80% of the population and not just the top 20%.
The time has come for India to lead the way in the world and the Indian managers need to
develop a strong vision for their companies and help them compete in the world markets
while accelerating market growth to make India economically the strongest country in the
world. This is the breed of future leaders and managers that IIPM wants to create, those who
are aware of the challenges and do not remain intellectually handicapped.
The Social Vision of IIPM
Though Capitalism has contributed to tremendous growth of productivity has enriched
material life of man, has expanded scope of freedom, yet it has not meant abolition of war,
poverty and perversion. Unbridled colonial exploitation and internal class conflict has sullied
the ideas of equality, liberty and fraternity. Therefore, Capitalism is not made of colours one
can dream of.
Communism, as practiced in so called Communist countries has led to totalitarianism and
loss of democratic rights, though the rate of growth of national economy in these countries
have been much higher than Capitalism ever achieved. Rapid rise of Soviet Union in the past
and recent un-parallel growth rate of GDP in China amply demonstrates the inherent strength
of planned national economic growth. Distributive justice in these countries also forced
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Capitalism to introduce welfare states. Historical experience therefore compels us to think of
possibilities of combining higher growth rate with distributive justice while not sacrificing
democratic rights of the people. Indeed, sustained high growth rate in GDP is not possible in
the long run if distributive justice is not there.
IIPM?s Social Vision follows from the above mentioned historical evidence. IIPM wants to
contribute to the creation of a movement, backed by proper education and research which
will create a society where exploitation of man by man does not exist, where each individual
has the scope to achieve his / her potential to the fullest extent. Distributive justice in this
society will ultimately mean “to each according to his need” a transition from “to each
according to his contribution”. In other words, universal humanism is the social vision of
IIPM.
IIMs and the MBA education scenario in India
Unlike other fields of higher education like Economics, Psychology, Physics or Chemistry,
Master level program in Business Management is not built on successful completion of
Bachelor level program in Business Management. Graduates of all streams can join MBA
programs. It was envisaged by the Ministry of Education that for a multidimensional program
which includes subjects like Operation Research, Organizational Behaviour, Accounting,
Finance, Economics and Marketing, etc. would need 1024 contact hours (16 hours a week, 32
weeks a year) for 2 years MBA Program. In contrast, to achieve master level proficiency in
areas like Economics or Physics, one has to have around 3000 contact hours. Obviously, the
SPRING 12-14 Page 11
contact hours available in the MBA programs were not found adequate. IIMs therefore,
increased contact hours to around 24 hours a week, enabling them to teach the whole
program in about 1500 contact hours.
Academically justified MBA programs with students of diverse background should be of
three years duration with at least 24 hours a week of contact hours. A recent proposal to
introduce 1-year MBA program to people having 5-years? work experience (obviously non-
managerial supervisory level experience for most of them) is deemed to dilute academic
content of the program to cater to emerging markets as demonstrated by Indian School of
Business (with 250 acres of campus, which is double the size of an average IIM campus),
Hyderabad. Having failed to prove the superiority of their 2-years MBA programs, the IIMs
are lured by the high fees that ISB is able to charge and also to secure very high level of entry
salary superseding the elitist salary of IIM pass-outs. Lacking confidence in their academic
standards and contributions to business success, IIMs are trying to overcome their second-
class citizen status by entering into devalued 1-year MBA programs. The IIMs are thus,
victims of their own criteria of judging an institute?s academic status by the level of salaries
its graduates can command from the market by restricting artificially the supply of such
graduates available to the industry.
A few years? work experience at supervisory level neither makes it easy to understand
complexities of business nor develops faster learning capacities. On the other hand, a break
from academic studies, growing age, fast social and personal life, makes it relatively difficult
SPRING 12-14 Page 12
to concentrate on studies again. In the West, parents rarely finance expenses of University
level studies. High fees charged create snobbish value around MBA courses while restricting
entry of students (which in turn jacks up the entry level salary), compelling people to work a
few years to save for the fees. Investment for studying MBA also includes sacrifice of their
salary during the duration of study. Therefore, potential participants of the MBA program are
also reluctant to study for a longer period, Market conditions, therefore, are the compelling
reasons for shortening the durations of the program. These truths are being covered by all
sorts of spurious theories exaggerating the usefulness of work experience.
Why IIPM courses are superior to MBA
IIPM has so far claimed the superiority of its Entrepreneur-ship program neither by the size
of its campus, nor by the entry level salary of its pass-outs, but by its qualitatively superior
and intellectually stimulating academic program. The IIPM course is a 22 month, 1944 hour
course which includes in depth studies of national economic processes and ways to regulate
its parameters to achieve higher growth rate of GDP ensuring higher growth of market
segments within the national economy as well as higher growth of income of all sections of
the people, including those who are below the poverty line.
The importance of including studies in national economic planning processes can be
explained with an example of natural science. At one level of knowledge it appeared that the
Sun revolves around the Earth. At a higher level of knowledge it was discovered that the
Earth rotates around its axis and also revolves around the Sun. Similarly, present MBA
course structure concentrating only on market segments by individual profit making units.
SPRING 12-14 Page 13
This fails to explain the potentiality of market expansion through distributive justice.
Potentiality of business is always in harmony with growth rate of national economy. That is
why business expands much more rapidly in China compared with expansion of business
seen in India in the past. Knowledge of national economic planning potentiality will
encourage the owners of capital to demand collectively the raising of living standards of the
people at the bottom.
IIPM?s Entrepreneurship program is superior to standard MBA programs as it also develops
certain entrepreneurial qualities in program participants. These helps to remove aversion to
calculated risk taking, imbued with ambition beyond normal career growth. Personal
ambition in tune with social vision makes an entrepreneur reach out beyond boundaries again
and again. Work remains no work, but hobby. Failures are looked upon as inevitable
intermediate stages to success.
The IIPM programme further includes a compulsory specialization in Marketing- wherein all
the 20 plus papers of Marketing are compulsory for all students. Additionally students chose
another elective like Finance or H.R. etc. This stems from the firm conviction that IIPM
holds that BUSINESS IS MARKETING. This has also resulted in IIPM bringing out the
best-selling magazine 4Ps Business & Marketing- which has the same punch line i.e.
Business is marketing.
What perhaps is the most difficult part of the IIPM programme to be explained in words is
the tremendous change in personality and life on the whole the IIPM course brings about
thanks to its special focus on Executive Communication which is a 4 credit per trimester
SPRING 12-14 Page 14
course running throughout the course duration. As a part of this course students typically
have to participate compulsorily in more than 40 competitive debates and extempore under
the eagle eyes of IIPMs world-class communication faculty members. The end result is a
supremely confident and extremely smart personality which can speak from any public
platform fearlessly.
IIPM also offers a unique Global Opportunity and Threat Analysis (GOTA)program, through
which students are taken abroad for a period of 10-20 days, wherein the students get to attend
lecture sessions at leading academic institutions and organizations like World Trade
Organization, United Nations, World Bank, Credit Suisse, Nestle, etc. This allows them to
widen their horizon in understanding various forces of globalization through experiential
learning.
Further, under the Global Outreach Program, IIPM invites distinguished faculties from
leading global institutions like Harvard, Wharton, Columbia, Chicago, Yale, London School
of Economics, Oxford, Cambridge, IMD Lausanne, INSEAD, etc., to come down to India to
interact with IIPM students. All this put together make the IIPM course better than any other
course of a similar nature in India
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IIPM Think Tank
IIPM is a highly dynamic place to be in. At times, we get surprised by our own pace at which
we change. We teach entrepreneurship the same way we preach it at IIPM. We encourage
students, faculty members and staff members to come up with newer ideas to change the way
we do things every day, to think of spreading wings in newer frontiers and looking beyond
the norms. It is for that reason IIPM today is also regarded as the most innovative B-School.
Initiatives are taken and encouraged in areas covering academics and research. IIPM Think
Tank is one of IIPM?s most dynamic and Key initiatives.
The credit mainly goes to the immense amount of research and publications that it brings out
in association with Planman Media.
The IIPM Think Tank, an independent, interdisciplinary and India-centric research body, is
inspired by Dr. M.K. Chaudhuri?s vision of India as an economic powerhouse in the 21st
century; a modern nation state where poverty becomes history and the underprivileged are
not consigned to the dustbin of amnesia. The national presence (across seven nodes, New
Delhi, Mumbai, Chennai, Pune, Bangalore, Hyderabad, and Ahmedabad) makes our
understanding of the economy superior achieve considerable influence as a catalyst, bringing
together and deploying the skills of an extensive network of experts, where in many research
fellows, research associates, research assistants and program coordinators embark on
research assignments and network with global intelligentsia that we built up over many years.
Politically independent and non-profit, we promote developmental ideas through research
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reports, development reviews, briefings, seminars, media appearances and website. It aims to
develop future ideas and interventions, which are both politically practicable and
economically feasible and its work is addressed primarily to government officials and
legislators, researchers and students, business executives, professionals, journalists, and all
citizens interested in a serious understanding of government policy, the economy, and all
other important socio-political developments.
IIPM Think Tank also organizes conferences in association with E2 (Economics and
Entrepreneurship) Club at IIPM, and has a growing publications programme. It strives to
retain its research and editorial independence, demonstrate its commitment, and live up to its
developmental dictum, from the book „Great Indian Dream?: “restoring pride to a nation
betrayed.”
IIPM Publications
The IIPM Publications are conceptualized as the confluence of higher education, training and
research in realms of economics, entrepreneurship and management and IIPM's philosophy
informs the editorial approach adopted across the portfolio of publications. It has always
been a fore-runner in academic endeavors and setting new benchmarks in management
education and practice, thanks to our flexible interface and wide access.
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Founded by IIPM professors, IIPM publications are carried out by IIPM's media initiative,
Planman Media. All IIPM professors have to compulsorily contribute to IIPM – Planman
Media?s magazines and journals regularly. The IIPM magazines and journals symbolize the
new norm in scholarly publishing: first-rate editorial review, a liberal access policy and
competitive prices that any institutional library can easily afford.
These magazines and journals aim to significantly integrate academia and industry and
thereby create and communicate intellectual capital. They act as a platform wherein creative
and valid ideas, contemporary and tacit knowledge can be accommodated and archived.
These publications create a space where ideas and unconventional theories find a place for
wider expression. Their editorial policies (which put scholars at the forefront) aim at
empowering professionals everywhere to lead more productive (work) by disseminating
knowledge processed here at the IIPM Think Tank.
IIPM Think Tank's Governance & Policy Unit
Weekly Publications
? The Sunday Indian
Bi Monthly Publications
? Governance Watch
? Media Watch
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Quarterly Publications
? The Great Indian Dream
IIPM Think Tank’s Business & Intelligence Unit
Monthly Publications
? Business & Economy
? 4Ps Business & Marketing
? Human Factor
Quarterly Publications
? Banking Finance Markets
? Technology Next
? Cult
? Power Women
? Theory i Management
? Discover the Diamond in You
? Count Your Chickens Before They Hatch
? Dare to Think Beyond
Brand Research Publications
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? Power Brands Rising Stars 2012-13
? Power Brands 2012
? Star Realty 2011-12
? Indian Power Brands 2011
? Star Brands India 2011
? Power Brands 2010-11
IIPM's Monthly Alumni Publications
? Dare to Think Beyond
The IIPM Business Press
IIPM firmly believes that greater heights are attained in case of an educational institution
only when it firmly rests itself on three pillars of knowledge and skills transfer, new
knowledge creation and dissemination, and knowledge preservation for future retrieval.
While industry oriented teaching takes care of the first dimension, our research initiatives in
the form of working papers, monographs, case studies, etc take into account the second
dimension. Finally, with an aim to widely disperse knowledge IIPM has ventured into
developing text books which will compulsorily have Indian business precepts and practices
in the backdrop. The purpose essentially is to free the students from the shackles of foreign
text books which are written for a different audience and deal with an alien business
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environment. In the coming months IIPM Business Press – our unique initiative in publishing
– intends releasing a number of studies, working papers, monographs, case studies and of
course text books straddling almost all areas of business management and economics. In fact
some of the books are already at the stage of being printed.
? Thorns To Competition
? Discover The Diamond In You
? CULT
? Count Your Chickens Before They Hatch
? The Great Indian Dream
? Planning India
? Economic Analysis Simplified for You
? Orangutan As Your Brand Ambassador
? A Branded Life
? Power Business Strategies for Winning Corporations
? Dead or Alive
? Knowledge Management
? Managing New Venture
? Principles of Management
? Psychology
? Research Methodology
? Ulaga Koppai Cricket Varalaaru
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? Indian Capital Market : Retrospect and Prospects
? Banking Theory and Practice
? Productivity of Commercial Banks in India
? Banking and Insurance : law and Procedure
? Export Import Management & Practices
? MIS & DSS
? Communication Skills
? Management Information System
? Management Control System
? Marketing Maayaajaalam
? Principles & Practice of Accountancy
? Forms of Business Organization
? Cost and Management Accounting
? Financial Management
? Management Accounting
? Strategic Financial Management
? Text Book on Psychology
? Research Methodology - Tools & Techniques
? Project Management(Col. R. B. Khanna)
? Management of Machines & Materials
? Project Management(Prof. Bhadersh Narielwala)
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? Forms of Business Organisation
? Fundamentals of Management
? Advertising Maayaajaalam
? God's Own - The Bengal Sappers
? Sarvatra - The Corps of Engineers
? Cost Accounting System
? Focusing on Concepts (Marketing Management)
? Basic Financial Accounting for Management
IIPM's Clubhouse Publications
IIPM Clubhouse publications are essentially publications which bring out the lighter aspects
of life which are in no way less relevant to the overall development of an individual. These
publications are taken out by the IIPM student associations in coordination with Planman
Media.
? Smash
? Gypsies & Billionaires
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IIPM’s Alternate Budget
Under Dr. MK Chaudhuri?s guidance IIPM has been bringing out its Alternate Budget every
year, before the Govt. of India announces its Annual Budget.
This Alternate Budget is printed in the IIPM Publications and is televised by leading TV
channels of India every year. Prof Arindam Chaudhuri?s „Alternative Budget? shows have
been the most watched Budget shows on TV and have generated highest TRPs every year.
Prof. Chaudhuri is also considered to be one of India?s top Budget experts and every year is
invited to speak in many Budget shows on various TV channels. Prof. Chaudhuri has also
been an ex-advisor to the consultative committee to the Planning Commission of India in the
areas of education and social sector.
Industry Interface
IIPM has been a leader in Industry Interface in India; and has consistently been ranked very
highly in various surveys. However, IIPM believes that there is no other B - School in India
and very few globally which can match IIPM?s industry interface quality and depth. In most
B - Schools (especially in India) Industry Interface is limited to industry visits, guest lectures
and seminars and events organised by the institute. In the same IIPM is definitely the leader.
At IIPM we believe this is just a fraction of what industry interface is supposed to be
therefore like a handful of leading global B - Schools in the world, IIPM?s industry interface
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is all about working together with the corporate world and giving them hands on consulting
solutions.
At IIPM a majority of permanent faculty members are simultaneously involved in providing
live solutions to various dimensions of corporate problems in order to bring inside the
classroom an unparalleled first hand, continuous industry interface experience.
IIPM has been a leader in Industry Interface in India; and has consistently been ranked very
highly in various surveys. However, IIPM believes that there is no other B - School in India
and very few globally which can match IIPM?s industry interface quality and depth. In most
B - Schools (especially in India) Industry Interface is limited to industry visits, guest lectures
and seminars and events organised by the institute. In the same IIPM is definitely the leader.
At IIPM we believe this is just a fraction of what industry interface is supposed to be
therefore like a handful of leading global B - Schools in the world, IIPM?s industry interface
is all about working together with the corporate world and giving them hands on consulting
solutions.
At IIPM a majority of permanent faculty members are simultaneously involved in providing
live solutions to various dimensions of corporate problems in order to bring inside the
classroom an unparalleled first hand, continuous industry interface experience.
Planman Consulting on behalf of IIPM, as a part of their Global Outreach Programme, also
regularly conducts & initiates compelling Chief-Executive forums, co partnering with
SPRING 12-14 Page 25
faculties from the world?s foremost institutions and organizations like Harvard, MIT, Yale,
Kellogg, Columbia GSB, Chicago GSB etc.
Management Consulting
Founded in 1996 by renowned economist Prof. Arindam Chaudhuri, Planman Consulting
started its operations as an offshoot of IIPM with 25 years of research of the global economy
undertaken by leading researchers & academicians. The entire gamut of management
consulting of IIPM is undertaken by Planman Consulting. Planman Consulting, IIPM?s
management consulting arm, is now one of the leading 360 degree management consulting
firms in Asia.
Executive education
IIPM offers customized programs in India, featuring IIPM and Ievy league B-School faculty
members from NYU Stern School New York, NUS Singapore, Cornel B-School. Our
Executive Education staff members will work closely with your team to design and develop a
curriculum tailored to meet the needs of your target audience and ensure skill enhancement,
retention, employee engagement and bring quantifiable change to your business. These
programs can be of varying durations and can be delivered by our faculty members at your
preferred location at your office On-Site or on weekends at our campuses across India.
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Assessing Your Needs
With the goal of forming a successful partnership, we work closely with you to identify and
thoroughly understand your needs, and then tie program objectives directly to your
organization?s strategy. IIPM?s flexible Needs Assessment Methodology ensures that every
component of the program?s curriculum targets the specific needs of your organization.
Learning techniques
In order to ensure participants thoroughly assimilate the concepts presented during the
program, there is a high level exchange between participants and faculty. Through the use of
simulations, case studies, and action learning, participants integrate what they learn into
business strategy.
Real Business Issues
To achieve the most impact, theory must be grounded in practical application. Our faculty
members are actively engaged with corporations around the globe and bring those insights to
the classroom. In many instances, participants are asked to provide details of a current
business challenge, which are analyzed by fellow participants and faculty throughout the
program. The result is an action plan tailored to the challenges at hand.
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Delivering Impact Through Education: IIPM Learning Continuum
To deliver Impact through Education, we have developed the IIPM Learning Continuum, an
exclusive Enterprise Learning Framework. This comprehensive, ongoing educational and
practical approach delivers impact well beyond the traditional one- or two-week residential
classroom experience.
Designed to deeply engage your executives in a highly integrated series of interactive
lectures, case studies, simulations, and faculty and group discussions, IIPM seamlessly
blends program components for maximum impact. It enables participants to work on live
individual and organizational issues, integrate the knowledge gained from the program into
their work, and develop solutions that can be implemented and all this is delivered On-Site.
IIPM’s social initiatives-Great Indian Dream Foundation (GIDF)
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IIPM leads by example when it comes to Corporate Social Responsibility. IIPM?s CSR
initiative is the world?s largest CSR initiative undertaken by any B-School globally. All IIPM
students compulsorily as a part of their programme, have to spend two weeks working for
GIDF in various slums/villages of India. Therefore just like IIPM students are given the No 1
global exposure amongst all B-Schools in India, they are also given the No 1 social work
exposure in India.
The Aurobindo Chaudhuri Memorial Great Indian Dream Foundation (GIDF) is one of the
largest and perhaps the most diversified not for profit organization based in New Delhi,
India. Modelled as a developmental organization that carries out development projects in
remote and inaccessible parts of India and the urban regions alike, we have made a difference
to millions of lives across 14 states since our establishment in 2002.
GIDF is a developmental organization with a difference. We integrate various development
initiatives together to develop sustainable and self-reliant communities. With a sharp focus
on education, health, employment generation and caring for the environment, we have a team
of over 150 enthusiasts who work with us to design and implement our projects. We believe
that for a disadvantaged community to survive, develop and prosper, providing basic needs
of education, health and employment are the key criteria. This belief led us to engineer our
flagship projects such as the e-SHIKSHA initiative where we provide IT skills to the youth to
better their chances of gaining employment or the TARA project where there is special
emphasis on providing a good quality learning and development environment to young
children. GIDF?s Mobile Health Outreach programme and projects in partnership with
SPRING 12-14 Page 29
UNICEF, WHO, MPSACS and DSACS have radicalized the way development projects are
designed and implemented and we continue to push these boundaries under the support and
patronage of individual and corporate supporters.
Bharatiya Manavata Vikas Kendra
In the mid–nineties, Dr. Malay Chaudhuri, the Founder-Director of IIPM initiated the
Bharatiya Manavata Vikas Kendras, in memory of his younger son Aurobindo Chaudhuri.
Aurobindo was a highly passionate individual, who was eager to work for the poor, the
marginalized and the downtrodden. He was actively associated with IIPM?s initial rural
development and entrepreneurial training programmes. But, when at a young age of 19, he
met with a fatal road accident, Dr. Chaudhuri pledged that he would do his best to
accomplish whatever he had undertaken to do for the villages in India. That?s when the
Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendras were instituted in 1994.
Additionally, he also pledged to try and do whatever Aurobindo could have done, had he
been alive.
SPRING 12-14 Page 30
Today there are about 100 (at one time the
number was around 450). Aurobindo
Chaudhuri Memorial Bharatiya Manavata
Vikas Kendras in the East Midnapore district
of West Bengal and in the Balasore district of
Orissa. The dream is to have one Kendra in
each village of India.
One of the main activities at the Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas
Kendras is to set up a newspaper board at a convenient location in the village, so that all
villagers, especially women, who can read but cannot afford to buy a newspaper, develop the
habit of reading newspapers. Every day a different newspaper is displayed on the same stand
so that villagers get acquainted with different shades of opinion on an issue. If it is an
important issue, there are provisions to display alternative thinkings at the bottom of the
board. These boards have been named Mukta Patrika and Vikalpa. Most newspapers are
SPRING 12-14 Page 31
influenced by the political views of one party or the other. They even print false or distorted
versions of an event to suit their political lines. In this sense most newspapers are „view
papers?. The newspapers on the newspaper boards hence carry alternative opinion/solution to
share arguments with readers in order to generate debate and discussions. The scheme?s
novelty has generated excitement among villagers. They really read, discuss and debate on
issues.
Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendra organizes Mukta Melas
(Free fairs), where villagers of all ages come together and display their skill in music, song,
dance, magic, elocution, etc. without any direct interference from any Director/Producer of
the show. An audience gathers around a performer and encourages or discourages them. This
opportunity to present oneself before audience without any restrictions imposed by the
Director/producer helps develop confidence in these villages. Sometimes Mukta Melas are
organized with participants and audience from three to five villages. Obviously villagers
enjoy the atmosphere and reports mention the waves of joy that run through the villagers
when Mukta Melas are held. The Kendras organize Mukta Chintar Asar (free thinking,
gathering) for elderly villagers, who are, otherwise, lonely. They share their experience and
social thinking with one another and with interested youth in the village. Sometimes experts
are invited from towns and cities to lecture on a relevant topic.
Apart from the above mentioned initiatives, these Kendras have also initiated various health
centres and mobile medical camps, whereby, once every week, a doctor from the nearest city
or district headquarters is brought in to treat the villagers.
SPRING 12-14 Page 32
The Kendras are also strongly engaged in providing primary education to children, whose
parents cannot afford to send their kids to schools outside the village. Teachers at these
schools spend extra hours beyond the classroom sessions to provide free tuitions to students
who need extra academic support. The kendras have also initiated various skill development
programmes beyond the class Xth level, whereby candidates are offered courses in
Computers and Entrepreneurship, with an intent to make them self-employed or get through
basic jobs, which otherwise, they fail to get due to non-qualifications. To promote this cause,
Institute of Computer and Entrepreneurship has been one of the most recent initiatives of the
Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendras.
The kendras at different points of time have also participated in various humanitarian
programmes – Tsunami relief in Tamil Nadu, cyclone and flood relief in Orissa and Bengal,
Earthquake relief in Gujarat and Uttarakhand and even taking up initiatives like the Clean
Gaya Project (read below) to clean the streets of Gaya as a complete private initiative.
SPRING 12-14 Page 33
Clean gaya project
IIPM?s Rural service Wing has cleaned up parts of Gaya?s (a city in Bihar visited by Hindu
pilgrims from all over eastern India, specially West Bengal and Bangladesh) streets which,
till a point of time, were among the dirtiest in the country. Dr. Chaudhuri had to visit Gaya
thrice to perform religious rites between 1969 and 1999. During his visits, he used to stay in
Bharat Sebashram Sangha. In every visit he never failed to notice how dirty the path from
Bharat Sebashram Sangha to the railway station was. It overflowed with all kinds of rubbish.
Two thirds of the street was covered with waste. It stank. The street that led to Vishnu
Mandir was equally dirty. He promised himself that he would arrange to clean streets of
Gaya, along with his people, if given an opportunity. Finally in 1998, four years after the
foundation of Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendra,
Dr.Chaudhuri sent a batch of young volunteers from Midnapore to Gaya with the objective to
clean up the two streets that he had seen left dirty for almost thirty years from 1969 to 1999.
He contacted Dilip Maharaj of Bharat Sebashram Sangha and sought his help for these
SPRING 12-14 Page 34
volunteers who would clean up not only the streets but also the drains on both sides of the
streets. These drains had not been properly cleaned for more than fifty years. The volunteers
cleaned them. Gum boots were provided by the local branch of Bata Shoe Company. The
State Bank of India provided a tractor to remove the rubbish from the street and slush from
the drain. Swami Haripadananda Maharaj led the volunteers.
The Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendra is continuing to
finance the Clean Gaya Project. This institution is happy to have proved that streets can be
cleaned even when paid, unionized municipal sweepers fail to do so, if NGOs (Non-
Government Organizations) take up the work. In fact, we should do away with the necessity
of employing sweepers who engaged throughout their lives with other jobs. The work of
cleaning up streets can be done by student volunteers, who have passed their school leaving
examinations. They may be awarded with financial help to pursue college studies after a
year?s voluntary work. This may also help to breaking caste barriers to an extent.
SPRING 12-14 Page 35
INTRODUCTION
This project is all about corporate education and recruitment co-ordination. It was an
initiative in SMG of IIPM to promote IIPM to the corporates in the garb of corporate
education where the concern people in the organizations were contacted through cold calling
with the help of their interns under the guidance of corporate relations officer in IIPM-SMG.
Corporate education provides facility to the corporate employees to upgrade their
professional qualification either by their own choice or by the choice of their organization.
As promoting this institution to the corporates they can invite top personnel to their campus
by organizing a guest lecture to bring in their direct contact with the students in the premises.
Hence, they can audaciously invite corporates for campus recruitment to meet their
recruitment needs every 45 days, since IIPM will have students passing out every 45 days in
a year.
So, they required interns to co-ordinate alongside the SMG staff members and interns were
very few and handpicked by SMG team based on their specializations and their unique career
interests.
SPRING 12-14 Page 36
OBJECTIVE
As there are several objectives to be accomplished, yet the ultimate goal is to excel in
education, to be placement-centric and to create entrepreneurs in the town as far as IIPM
Bangalore is concerned.
So, in order to achieve that, we need to fulfill our small set of goals to make a march towards
the vision. Our aim is to give benefits to the company by giving them talented and
hardworking employees who can work effectively and efficiently and also help them to fulfill
their company mission.
So, by offering the corporates our “study while you work” concept and to satisfy them by
catalyzing themselves through upgrading their qualification and capabilities.
From above process we get their knowledge of our existence in the sector to allure them
towards ourselves in search of talented, skilled and qualified students for the company?s
betterment in future.
SPRING 12-14 Page 37
THEORITICAL OVERVIEW
ACQUIRING CONTACTS
Contacts of the HR personnel are obtained with reference of old dossiers and databases. For
the new contacts, we acquired with help of few online directories and ex-colleagues. These
contacts were acquired in categories of area starting from the close proximity of the college
and the area expands as we accomplish the closer ones.
COLD CALLING
Cold calling, an official phone call made without making an appointment in advance to the
person on the other end of the phone call. This cold calling might give an essence of surprise
of what you are going to brief him/her or no wonder if you are hung up. But in first case you
debrief them with the help of your interns who are catered by various available
specializations.
APPOINTMENT AND FOLLOW-UP
Once cold calling is done you have to take an appointment from the concern person and it
has to be followed up without a hitch. It is more important that they should not be pestered
where it might turn against your objective, instead you can send across the details and the
prospectus of the college.
SPRING 12-14 Page 38
S.W.O.T. ANALYSIS
STRENGTH
? Good at communication both written
and spoken.
? Good at planning, scheduling and
execution.
? Good technical knowledge.
WEAKNESS
? Short temper
? Lack of diplomacy
OPPORTUNITIES
? Managing deals
? Learnt to be professional with real
corporate world
? Improved mutual corporate contacts
THREATS
? Better competitors
? Work place challenges
SPRING 12-14 Page 39
CONCLUSION
Overall my internship period was an eye-opener to let me do my internship in this firm along,
where my guide was someone beyond just policing me around, he also encouraged me to
push my limits and he was holistically satisfied with my overall tasks and objectives and I
was made to feel that I had been a part of this institute?s vision.
During my internship tenure I learnt how to handle pressure and deal with corporate giants.
Later I picked up my pace and was so anxious to get my task and to record my numbers.
At the end of the job they were very happy to have me in their department for 3 months and
offered me an offer that I couldn?t refuse, it was nothing but an opportunity to be a part of the
institution after my due course time which was overwhelming.
So, I thank for such an opportunity IIPM-SMG.
SPRING 12-14 Page 40
BIBLIOGRAPHY
INTERNAL SOURCE:
? SMG data base
? Contacts from Mr.Jayaprakash Reddy and Mr.Prasanna
EXTERNAL SOURCE
? www.justdial.com
TECHNICAL SOURCE
? www.iipm.edu
SPRING 12-14 Page 41
ANNEXURE
A photocopy of my internship certificate and a softcopy of this report has been attached
to this document.
doc_247825214.docx
Recruitment co-ordination at
“IIPM”
Submitted in partial fulfillment of the requirements
For the award of the diploma of Post-Graduation in Business management
MARKETING Specialization
Submitted By
BALASUBRAMANIAM T N
Batch and Section: SPRING 12-14 (B1)
ID No: (2012-14/S/ISBE-PGP(B)/CHN-2/CT$-1459)
Roll No.
Interned From 2
nd
November 2012 to 15
th
January 2013
INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
IIPM Tower, 419, 4th Block, 100Ft. Road, next to Canara Bank, Koramangala,
Bangalore – 560034
SPRING 12-14 Page 1
TABLE OF CONTENTS
S.NO TOPIC PAGE
1 ACKNOWLEDGEMENTS 2
2 CERTIFICATE 3
3 STUDENT DECLARATION 4
4 GUIDE CERTIFICATE 5
5 EXECUTIVE SUMMARY 6
6 COMPANY PROFILE 7
7 INTRODUCTION TO THE TOPIC 35
8 OBJECTIVE 36
9 THEORITICAL OVERVIEW 37
10 S.W.O.T ANALYSIS 38
11 CONCLUSION 39
14 BIBLIOGRAPHY 40
15 ANNEXURE 41
SPRING 12-14 Page 2
ACKNOWLEDGEMENT
I take this opportunity to thank Prof. Jayachandran, Dean- IIPM, form his unflagging
support, guidance and direction.
I thank Ms. Ellora Chaliha, Mr. Prasanna and Mr. Paul Watson of IIPM-SMG, under
whose guidance I have learned, relearned and unlearned views, ideas and values and
completed my internship training successfully.
I am immensely grateful to the Strategic Management Group of IIPM, and my special
regards goes to all the staff members who helped me for this project by their valuable
advices, guidance and untiring patience during the course of preparation of this report. I
thank them for helping me understand the work culture and providing me the exposure to the
real work situation.
In particular I would like to thank my guide, my mentor Mr. Jayaprakash Reddy, who was
Asst. Manager SMG-IIPM, Bangalore. For all the help and guidance and thanks to Mr. Paul
Watson, Vice president, SMG-IIPM, Bangalore for his support throughout the project work.
Last but not the least, I wish to pay my sincere regards to my parents, my friends for their
blessing, encouragement inspiration, motivation and continuous support in accomplishing the
project report.
BALASUBRAMANIAM T N
SPRING 12-14 Page 3
SPRING 12-14 Page 4
STUDENT DECLARATION
I hereby declare that the Internship Project Report titled “Recruitment co-ordination” is an
original work done by me, submitted in partial fulfillment of the requirement for the award of
the diploma of Post-Graduation in Business management to Indian Institute of Planning and
Management, under the guidance of Mr. Paul Watson. This has not been submitted for the
award of any other degree/ diploma/ certificate.
Place: Bangalore BALASUBRAMANIAM T N
Date:
(ID.No.-2012-14/S/ISBE-PGP(B)/CHN-2/CT$-1459)
SPRING 12-14 Page 5
GUIDE CERTIFICATE
This is to certify that the Internship report titled “Indian Institute of Planning &
Management-Strategic Management Group.”, submitted in partial fulfillment of the
requirement for the award of the diploma of Post-Graduation in Business Management to
Indian Institute of Planning and Management, is a record of original work carried out by Mr.
BALASUBRAMANIAM.T.N (ID.No-2012-14/S/ISBE-PGP(B)/CHN-2/CT$-1459) under
my supervision and guidance and that no part of this report has been submitted for the award
of any other degree/diploma/certificate.
Place: Bangalore Mr. Paul Watson
Date: Vice President, IIPM
SPRING 12-14 Page 6
EXECUTIVE SUMMARY
This project is mainly conducted to let corporates know about IIPM and its coaching to the
students with global exposure. This study ensures that IIPM has enough supply of trained
candidates to satisfy the demands in corporate sector. It is observed that there is a good
response from corporates about the candidates of IIPM.
Qualified candidates from marketing & HR specializations exhibited their diverse skill sets to
develop relationship with the corporates through cold calling over telephone and E-mail.
Inviting experienced corporate professionals to our institute to let them harangue guest
lecture for the wellness of our students.
This report on IIPM-SMG talks about how we have our students been recruited in the
corporates as we have students passing out every 45 days.
This objective aids corporate people to get back to us if they seek some institute for corporate
training
SPRING 12-14 Page 7
COMPANY PROFILE
History
Year 1963: A proposal by Dr. M.K.Chaudhuri to set up an institute under the name of
"Institute for Planning and Administration of National Economy" was forwarded to Pt.
Jawaharlal Nehru, the then Prime Minister and Chairman, Planning Commission,
Government of India. The institute was committed to cutting edge research and education on
economics, entrepreneurship and management. A study tour was undertaken by Dr.
M.K.Chaudhuri during 1964-65 to acquire first-hand knowledge about the working of similar
institutions in Europe. A working paper on Regional Planning was circulated to leading
academicians under the name of "Indian Institute of Planning" in 1969.
Conceptualized by Dr M.K. Chaudhuri India?s leading economic visionary, the Indian
Institute of Planning and Management was formally registered in the year 1973. After
completing his M.Sc., PhD & Dsc from school of Economics Berlin,Dr. M.K Chaudhuri
worked with leading organizations and institutions like HLL, Indian Institute of Advanced
Studies , Shimla, XLRI Jamshedpur (as a Professor of Economics) & IIM Bangalore as
Professor of Economics, before resigning from his job at IIM Bangalore to start what is today
regarded as India?s Greatest Academic Movement .. The IIPM movement
The first residential full-time post graduate diploma programme commenced on 12th
August, 1974, with students selected through admission tests-cum-inter views held in Delhi,
Kolkata, Bombay and Bangalore.
SPRING 12-14 Page 8
Year 2006: IIPM has grown to become the world's largest business school with 5000
postgraduate management students in nine campuses across seven of India's largest cities,
with placement offices in San Francisco, New York, London, Dubai and Singapore. Today
IIPM has campuses and programs running across 18 cities/campuses in New Delhi, Gurgaon,
Noida, Chandigarh, Dehradun, Lucknow, Jaipur, Ahemedabad, Indore, Bhopal, Mumbai,
Pune, Bangalore, Cochin, Chennai, Hyderabad, and Bhubaneswar & Kolkata.
The IIPM programme was conceptualized in 1973 keeping in mind the unfortunate fact that
education in India till then had still remained primarily oriented towards the needs of the
private sector and had overlooked the specific requirements of the public sector. We had
even failed to do justice to the private sector in as much as we had not succeeded in
impressing upon the students the basic framework within which the private sector had to
operate in our country. The scope and role of the private sector in our country, in the context
of national economic planning, was quite distinct from that of the private sector in the free
market economies originally developed through colonial exploitation.
Problems of development of the private and the public sectors were, therefore, needed to be
studied and analyzed carefully in the background of national economic planning. Otherwise,
we would not be able to translate the laudable goals of plans into physical realities, however
sophisticated the planning models may be.
The Indian Institute of Planning and Management had thus set before it the twin tasks: to
reorient education and research towards the needs of both the sectors and to establish the link
SPRING 12-14 Page 9
between the national economic planning and the development of private enterprises in our
country.
IIPM further believes that sustainable growth can only be achieved in the Indian economy
when growth strategies cater to the bottom 80% of the population and not just the top 20%.
The time has come for India to lead the way in the world and the Indian managers need to
develop a strong vision for their companies and help them compete in the world markets
while accelerating market growth to make India economically the strongest country in the
world. This is the breed of future leaders and managers that IIPM wants to create, those who
are aware of the challenges and do not remain intellectually handicapped.
The Social Vision of IIPM
Though Capitalism has contributed to tremendous growth of productivity has enriched
material life of man, has expanded scope of freedom, yet it has not meant abolition of war,
poverty and perversion. Unbridled colonial exploitation and internal class conflict has sullied
the ideas of equality, liberty and fraternity. Therefore, Capitalism is not made of colours one
can dream of.
Communism, as practiced in so called Communist countries has led to totalitarianism and
loss of democratic rights, though the rate of growth of national economy in these countries
have been much higher than Capitalism ever achieved. Rapid rise of Soviet Union in the past
and recent un-parallel growth rate of GDP in China amply demonstrates the inherent strength
of planned national economic growth. Distributive justice in these countries also forced
SPRING 12-14 Page 10
Capitalism to introduce welfare states. Historical experience therefore compels us to think of
possibilities of combining higher growth rate with distributive justice while not sacrificing
democratic rights of the people. Indeed, sustained high growth rate in GDP is not possible in
the long run if distributive justice is not there.
IIPM?s Social Vision follows from the above mentioned historical evidence. IIPM wants to
contribute to the creation of a movement, backed by proper education and research which
will create a society where exploitation of man by man does not exist, where each individual
has the scope to achieve his / her potential to the fullest extent. Distributive justice in this
society will ultimately mean “to each according to his need” a transition from “to each
according to his contribution”. In other words, universal humanism is the social vision of
IIPM.
IIMs and the MBA education scenario in India
Unlike other fields of higher education like Economics, Psychology, Physics or Chemistry,
Master level program in Business Management is not built on successful completion of
Bachelor level program in Business Management. Graduates of all streams can join MBA
programs. It was envisaged by the Ministry of Education that for a multidimensional program
which includes subjects like Operation Research, Organizational Behaviour, Accounting,
Finance, Economics and Marketing, etc. would need 1024 contact hours (16 hours a week, 32
weeks a year) for 2 years MBA Program. In contrast, to achieve master level proficiency in
areas like Economics or Physics, one has to have around 3000 contact hours. Obviously, the
SPRING 12-14 Page 11
contact hours available in the MBA programs were not found adequate. IIMs therefore,
increased contact hours to around 24 hours a week, enabling them to teach the whole
program in about 1500 contact hours.
Academically justified MBA programs with students of diverse background should be of
three years duration with at least 24 hours a week of contact hours. A recent proposal to
introduce 1-year MBA program to people having 5-years? work experience (obviously non-
managerial supervisory level experience for most of them) is deemed to dilute academic
content of the program to cater to emerging markets as demonstrated by Indian School of
Business (with 250 acres of campus, which is double the size of an average IIM campus),
Hyderabad. Having failed to prove the superiority of their 2-years MBA programs, the IIMs
are lured by the high fees that ISB is able to charge and also to secure very high level of entry
salary superseding the elitist salary of IIM pass-outs. Lacking confidence in their academic
standards and contributions to business success, IIMs are trying to overcome their second-
class citizen status by entering into devalued 1-year MBA programs. The IIMs are thus,
victims of their own criteria of judging an institute?s academic status by the level of salaries
its graduates can command from the market by restricting artificially the supply of such
graduates available to the industry.
A few years? work experience at supervisory level neither makes it easy to understand
complexities of business nor develops faster learning capacities. On the other hand, a break
from academic studies, growing age, fast social and personal life, makes it relatively difficult
SPRING 12-14 Page 12
to concentrate on studies again. In the West, parents rarely finance expenses of University
level studies. High fees charged create snobbish value around MBA courses while restricting
entry of students (which in turn jacks up the entry level salary), compelling people to work a
few years to save for the fees. Investment for studying MBA also includes sacrifice of their
salary during the duration of study. Therefore, potential participants of the MBA program are
also reluctant to study for a longer period, Market conditions, therefore, are the compelling
reasons for shortening the durations of the program. These truths are being covered by all
sorts of spurious theories exaggerating the usefulness of work experience.
Why IIPM courses are superior to MBA
IIPM has so far claimed the superiority of its Entrepreneur-ship program neither by the size
of its campus, nor by the entry level salary of its pass-outs, but by its qualitatively superior
and intellectually stimulating academic program. The IIPM course is a 22 month, 1944 hour
course which includes in depth studies of national economic processes and ways to regulate
its parameters to achieve higher growth rate of GDP ensuring higher growth of market
segments within the national economy as well as higher growth of income of all sections of
the people, including those who are below the poverty line.
The importance of including studies in national economic planning processes can be
explained with an example of natural science. At one level of knowledge it appeared that the
Sun revolves around the Earth. At a higher level of knowledge it was discovered that the
Earth rotates around its axis and also revolves around the Sun. Similarly, present MBA
course structure concentrating only on market segments by individual profit making units.
SPRING 12-14 Page 13
This fails to explain the potentiality of market expansion through distributive justice.
Potentiality of business is always in harmony with growth rate of national economy. That is
why business expands much more rapidly in China compared with expansion of business
seen in India in the past. Knowledge of national economic planning potentiality will
encourage the owners of capital to demand collectively the raising of living standards of the
people at the bottom.
IIPM?s Entrepreneurship program is superior to standard MBA programs as it also develops
certain entrepreneurial qualities in program participants. These helps to remove aversion to
calculated risk taking, imbued with ambition beyond normal career growth. Personal
ambition in tune with social vision makes an entrepreneur reach out beyond boundaries again
and again. Work remains no work, but hobby. Failures are looked upon as inevitable
intermediate stages to success.
The IIPM programme further includes a compulsory specialization in Marketing- wherein all
the 20 plus papers of Marketing are compulsory for all students. Additionally students chose
another elective like Finance or H.R. etc. This stems from the firm conviction that IIPM
holds that BUSINESS IS MARKETING. This has also resulted in IIPM bringing out the
best-selling magazine 4Ps Business & Marketing- which has the same punch line i.e.
Business is marketing.
What perhaps is the most difficult part of the IIPM programme to be explained in words is
the tremendous change in personality and life on the whole the IIPM course brings about
thanks to its special focus on Executive Communication which is a 4 credit per trimester
SPRING 12-14 Page 14
course running throughout the course duration. As a part of this course students typically
have to participate compulsorily in more than 40 competitive debates and extempore under
the eagle eyes of IIPMs world-class communication faculty members. The end result is a
supremely confident and extremely smart personality which can speak from any public
platform fearlessly.
IIPM also offers a unique Global Opportunity and Threat Analysis (GOTA)program, through
which students are taken abroad for a period of 10-20 days, wherein the students get to attend
lecture sessions at leading academic institutions and organizations like World Trade
Organization, United Nations, World Bank, Credit Suisse, Nestle, etc. This allows them to
widen their horizon in understanding various forces of globalization through experiential
learning.
Further, under the Global Outreach Program, IIPM invites distinguished faculties from
leading global institutions like Harvard, Wharton, Columbia, Chicago, Yale, London School
of Economics, Oxford, Cambridge, IMD Lausanne, INSEAD, etc., to come down to India to
interact with IIPM students. All this put together make the IIPM course better than any other
course of a similar nature in India
SPRING 12-14 Page 15
IIPM Think Tank
IIPM is a highly dynamic place to be in. At times, we get surprised by our own pace at which
we change. We teach entrepreneurship the same way we preach it at IIPM. We encourage
students, faculty members and staff members to come up with newer ideas to change the way
we do things every day, to think of spreading wings in newer frontiers and looking beyond
the norms. It is for that reason IIPM today is also regarded as the most innovative B-School.
Initiatives are taken and encouraged in areas covering academics and research. IIPM Think
Tank is one of IIPM?s most dynamic and Key initiatives.
The credit mainly goes to the immense amount of research and publications that it brings out
in association with Planman Media.
The IIPM Think Tank, an independent, interdisciplinary and India-centric research body, is
inspired by Dr. M.K. Chaudhuri?s vision of India as an economic powerhouse in the 21st
century; a modern nation state where poverty becomes history and the underprivileged are
not consigned to the dustbin of amnesia. The national presence (across seven nodes, New
Delhi, Mumbai, Chennai, Pune, Bangalore, Hyderabad, and Ahmedabad) makes our
understanding of the economy superior achieve considerable influence as a catalyst, bringing
together and deploying the skills of an extensive network of experts, where in many research
fellows, research associates, research assistants and program coordinators embark on
research assignments and network with global intelligentsia that we built up over many years.
Politically independent and non-profit, we promote developmental ideas through research
SPRING 12-14 Page 16
reports, development reviews, briefings, seminars, media appearances and website. It aims to
develop future ideas and interventions, which are both politically practicable and
economically feasible and its work is addressed primarily to government officials and
legislators, researchers and students, business executives, professionals, journalists, and all
citizens interested in a serious understanding of government policy, the economy, and all
other important socio-political developments.
IIPM Think Tank also organizes conferences in association with E2 (Economics and
Entrepreneurship) Club at IIPM, and has a growing publications programme. It strives to
retain its research and editorial independence, demonstrate its commitment, and live up to its
developmental dictum, from the book „Great Indian Dream?: “restoring pride to a nation
betrayed.”
IIPM Publications
The IIPM Publications are conceptualized as the confluence of higher education, training and
research in realms of economics, entrepreneurship and management and IIPM's philosophy
informs the editorial approach adopted across the portfolio of publications. It has always
been a fore-runner in academic endeavors and setting new benchmarks in management
education and practice, thanks to our flexible interface and wide access.
SPRING 12-14 Page 17
Founded by IIPM professors, IIPM publications are carried out by IIPM's media initiative,
Planman Media. All IIPM professors have to compulsorily contribute to IIPM – Planman
Media?s magazines and journals regularly. The IIPM magazines and journals symbolize the
new norm in scholarly publishing: first-rate editorial review, a liberal access policy and
competitive prices that any institutional library can easily afford.
These magazines and journals aim to significantly integrate academia and industry and
thereby create and communicate intellectual capital. They act as a platform wherein creative
and valid ideas, contemporary and tacit knowledge can be accommodated and archived.
These publications create a space where ideas and unconventional theories find a place for
wider expression. Their editorial policies (which put scholars at the forefront) aim at
empowering professionals everywhere to lead more productive (work) by disseminating
knowledge processed here at the IIPM Think Tank.
IIPM Think Tank's Governance & Policy Unit
Weekly Publications
? The Sunday Indian
Bi Monthly Publications
? Governance Watch
? Media Watch
SPRING 12-14 Page 18
Quarterly Publications
? The Great Indian Dream
IIPM Think Tank’s Business & Intelligence Unit
Monthly Publications
? Business & Economy
? 4Ps Business & Marketing
? Human Factor
Quarterly Publications
? Banking Finance Markets
? Technology Next
? Cult
? Power Women
? Theory i Management
? Discover the Diamond in You
? Count Your Chickens Before They Hatch
? Dare to Think Beyond
Brand Research Publications
SPRING 12-14 Page 19
? Power Brands Rising Stars 2012-13
? Power Brands 2012
? Star Realty 2011-12
? Indian Power Brands 2011
? Star Brands India 2011
? Power Brands 2010-11
IIPM's Monthly Alumni Publications
? Dare to Think Beyond
The IIPM Business Press
IIPM firmly believes that greater heights are attained in case of an educational institution
only when it firmly rests itself on three pillars of knowledge and skills transfer, new
knowledge creation and dissemination, and knowledge preservation for future retrieval.
While industry oriented teaching takes care of the first dimension, our research initiatives in
the form of working papers, monographs, case studies, etc take into account the second
dimension. Finally, with an aim to widely disperse knowledge IIPM has ventured into
developing text books which will compulsorily have Indian business precepts and practices
in the backdrop. The purpose essentially is to free the students from the shackles of foreign
text books which are written for a different audience and deal with an alien business
SPRING 12-14 Page 20
environment. In the coming months IIPM Business Press – our unique initiative in publishing
– intends releasing a number of studies, working papers, monographs, case studies and of
course text books straddling almost all areas of business management and economics. In fact
some of the books are already at the stage of being printed.
? Thorns To Competition
? Discover The Diamond In You
? CULT
? Count Your Chickens Before They Hatch
? The Great Indian Dream
? Planning India
? Economic Analysis Simplified for You
? Orangutan As Your Brand Ambassador
? A Branded Life
? Power Business Strategies for Winning Corporations
? Dead or Alive
? Knowledge Management
? Managing New Venture
? Principles of Management
? Psychology
? Research Methodology
? Ulaga Koppai Cricket Varalaaru
SPRING 12-14 Page 21
? Indian Capital Market : Retrospect and Prospects
? Banking Theory and Practice
? Productivity of Commercial Banks in India
? Banking and Insurance : law and Procedure
? Export Import Management & Practices
? MIS & DSS
? Communication Skills
? Management Information System
? Management Control System
? Marketing Maayaajaalam
? Principles & Practice of Accountancy
? Forms of Business Organization
? Cost and Management Accounting
? Financial Management
? Management Accounting
? Strategic Financial Management
? Text Book on Psychology
? Research Methodology - Tools & Techniques
? Project Management(Col. R. B. Khanna)
? Management of Machines & Materials
? Project Management(Prof. Bhadersh Narielwala)
SPRING 12-14 Page 22
? Forms of Business Organisation
? Fundamentals of Management
? Advertising Maayaajaalam
? God's Own - The Bengal Sappers
? Sarvatra - The Corps of Engineers
? Cost Accounting System
? Focusing on Concepts (Marketing Management)
? Basic Financial Accounting for Management
IIPM's Clubhouse Publications
IIPM Clubhouse publications are essentially publications which bring out the lighter aspects
of life which are in no way less relevant to the overall development of an individual. These
publications are taken out by the IIPM student associations in coordination with Planman
Media.
? Smash
? Gypsies & Billionaires
SPRING 12-14 Page 23
IIPM’s Alternate Budget
Under Dr. MK Chaudhuri?s guidance IIPM has been bringing out its Alternate Budget every
year, before the Govt. of India announces its Annual Budget.
This Alternate Budget is printed in the IIPM Publications and is televised by leading TV
channels of India every year. Prof Arindam Chaudhuri?s „Alternative Budget? shows have
been the most watched Budget shows on TV and have generated highest TRPs every year.
Prof. Chaudhuri is also considered to be one of India?s top Budget experts and every year is
invited to speak in many Budget shows on various TV channels. Prof. Chaudhuri has also
been an ex-advisor to the consultative committee to the Planning Commission of India in the
areas of education and social sector.
Industry Interface
IIPM has been a leader in Industry Interface in India; and has consistently been ranked very
highly in various surveys. However, IIPM believes that there is no other B - School in India
and very few globally which can match IIPM?s industry interface quality and depth. In most
B - Schools (especially in India) Industry Interface is limited to industry visits, guest lectures
and seminars and events organised by the institute. In the same IIPM is definitely the leader.
At IIPM we believe this is just a fraction of what industry interface is supposed to be
therefore like a handful of leading global B - Schools in the world, IIPM?s industry interface
SPRING 12-14 Page 24
is all about working together with the corporate world and giving them hands on consulting
solutions.
At IIPM a majority of permanent faculty members are simultaneously involved in providing
live solutions to various dimensions of corporate problems in order to bring inside the
classroom an unparalleled first hand, continuous industry interface experience.
IIPM has been a leader in Industry Interface in India; and has consistently been ranked very
highly in various surveys. However, IIPM believes that there is no other B - School in India
and very few globally which can match IIPM?s industry interface quality and depth. In most
B - Schools (especially in India) Industry Interface is limited to industry visits, guest lectures
and seminars and events organised by the institute. In the same IIPM is definitely the leader.
At IIPM we believe this is just a fraction of what industry interface is supposed to be
therefore like a handful of leading global B - Schools in the world, IIPM?s industry interface
is all about working together with the corporate world and giving them hands on consulting
solutions.
At IIPM a majority of permanent faculty members are simultaneously involved in providing
live solutions to various dimensions of corporate problems in order to bring inside the
classroom an unparalleled first hand, continuous industry interface experience.
Planman Consulting on behalf of IIPM, as a part of their Global Outreach Programme, also
regularly conducts & initiates compelling Chief-Executive forums, co partnering with
SPRING 12-14 Page 25
faculties from the world?s foremost institutions and organizations like Harvard, MIT, Yale,
Kellogg, Columbia GSB, Chicago GSB etc.
Management Consulting
Founded in 1996 by renowned economist Prof. Arindam Chaudhuri, Planman Consulting
started its operations as an offshoot of IIPM with 25 years of research of the global economy
undertaken by leading researchers & academicians. The entire gamut of management
consulting of IIPM is undertaken by Planman Consulting. Planman Consulting, IIPM?s
management consulting arm, is now one of the leading 360 degree management consulting
firms in Asia.
Executive education
IIPM offers customized programs in India, featuring IIPM and Ievy league B-School faculty
members from NYU Stern School New York, NUS Singapore, Cornel B-School. Our
Executive Education staff members will work closely with your team to design and develop a
curriculum tailored to meet the needs of your target audience and ensure skill enhancement,
retention, employee engagement and bring quantifiable change to your business. These
programs can be of varying durations and can be delivered by our faculty members at your
preferred location at your office On-Site or on weekends at our campuses across India.
SPRING 12-14 Page 26
Assessing Your Needs
With the goal of forming a successful partnership, we work closely with you to identify and
thoroughly understand your needs, and then tie program objectives directly to your
organization?s strategy. IIPM?s flexible Needs Assessment Methodology ensures that every
component of the program?s curriculum targets the specific needs of your organization.
Learning techniques
In order to ensure participants thoroughly assimilate the concepts presented during the
program, there is a high level exchange between participants and faculty. Through the use of
simulations, case studies, and action learning, participants integrate what they learn into
business strategy.
Real Business Issues
To achieve the most impact, theory must be grounded in practical application. Our faculty
members are actively engaged with corporations around the globe and bring those insights to
the classroom. In many instances, participants are asked to provide details of a current
business challenge, which are analyzed by fellow participants and faculty throughout the
program. The result is an action plan tailored to the challenges at hand.
SPRING 12-14 Page 27
Delivering Impact Through Education: IIPM Learning Continuum
To deliver Impact through Education, we have developed the IIPM Learning Continuum, an
exclusive Enterprise Learning Framework. This comprehensive, ongoing educational and
practical approach delivers impact well beyond the traditional one- or two-week residential
classroom experience.
Designed to deeply engage your executives in a highly integrated series of interactive
lectures, case studies, simulations, and faculty and group discussions, IIPM seamlessly
blends program components for maximum impact. It enables participants to work on live
individual and organizational issues, integrate the knowledge gained from the program into
their work, and develop solutions that can be implemented and all this is delivered On-Site.
IIPM’s social initiatives-Great Indian Dream Foundation (GIDF)
SPRING 12-14 Page 28
IIPM leads by example when it comes to Corporate Social Responsibility. IIPM?s CSR
initiative is the world?s largest CSR initiative undertaken by any B-School globally. All IIPM
students compulsorily as a part of their programme, have to spend two weeks working for
GIDF in various slums/villages of India. Therefore just like IIPM students are given the No 1
global exposure amongst all B-Schools in India, they are also given the No 1 social work
exposure in India.
The Aurobindo Chaudhuri Memorial Great Indian Dream Foundation (GIDF) is one of the
largest and perhaps the most diversified not for profit organization based in New Delhi,
India. Modelled as a developmental organization that carries out development projects in
remote and inaccessible parts of India and the urban regions alike, we have made a difference
to millions of lives across 14 states since our establishment in 2002.
GIDF is a developmental organization with a difference. We integrate various development
initiatives together to develop sustainable and self-reliant communities. With a sharp focus
on education, health, employment generation and caring for the environment, we have a team
of over 150 enthusiasts who work with us to design and implement our projects. We believe
that for a disadvantaged community to survive, develop and prosper, providing basic needs
of education, health and employment are the key criteria. This belief led us to engineer our
flagship projects such as the e-SHIKSHA initiative where we provide IT skills to the youth to
better their chances of gaining employment or the TARA project where there is special
emphasis on providing a good quality learning and development environment to young
children. GIDF?s Mobile Health Outreach programme and projects in partnership with
SPRING 12-14 Page 29
UNICEF, WHO, MPSACS and DSACS have radicalized the way development projects are
designed and implemented and we continue to push these boundaries under the support and
patronage of individual and corporate supporters.
Bharatiya Manavata Vikas Kendra
In the mid–nineties, Dr. Malay Chaudhuri, the Founder-Director of IIPM initiated the
Bharatiya Manavata Vikas Kendras, in memory of his younger son Aurobindo Chaudhuri.
Aurobindo was a highly passionate individual, who was eager to work for the poor, the
marginalized and the downtrodden. He was actively associated with IIPM?s initial rural
development and entrepreneurial training programmes. But, when at a young age of 19, he
met with a fatal road accident, Dr. Chaudhuri pledged that he would do his best to
accomplish whatever he had undertaken to do for the villages in India. That?s when the
Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendras were instituted in 1994.
Additionally, he also pledged to try and do whatever Aurobindo could have done, had he
been alive.
SPRING 12-14 Page 30
Today there are about 100 (at one time the
number was around 450). Aurobindo
Chaudhuri Memorial Bharatiya Manavata
Vikas Kendras in the East Midnapore district
of West Bengal and in the Balasore district of
Orissa. The dream is to have one Kendra in
each village of India.
One of the main activities at the Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas
Kendras is to set up a newspaper board at a convenient location in the village, so that all
villagers, especially women, who can read but cannot afford to buy a newspaper, develop the
habit of reading newspapers. Every day a different newspaper is displayed on the same stand
so that villagers get acquainted with different shades of opinion on an issue. If it is an
important issue, there are provisions to display alternative thinkings at the bottom of the
board. These boards have been named Mukta Patrika and Vikalpa. Most newspapers are
SPRING 12-14 Page 31
influenced by the political views of one party or the other. They even print false or distorted
versions of an event to suit their political lines. In this sense most newspapers are „view
papers?. The newspapers on the newspaper boards hence carry alternative opinion/solution to
share arguments with readers in order to generate debate and discussions. The scheme?s
novelty has generated excitement among villagers. They really read, discuss and debate on
issues.
Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendra organizes Mukta Melas
(Free fairs), where villagers of all ages come together and display their skill in music, song,
dance, magic, elocution, etc. without any direct interference from any Director/Producer of
the show. An audience gathers around a performer and encourages or discourages them. This
opportunity to present oneself before audience without any restrictions imposed by the
Director/producer helps develop confidence in these villages. Sometimes Mukta Melas are
organized with participants and audience from three to five villages. Obviously villagers
enjoy the atmosphere and reports mention the waves of joy that run through the villagers
when Mukta Melas are held. The Kendras organize Mukta Chintar Asar (free thinking,
gathering) for elderly villagers, who are, otherwise, lonely. They share their experience and
social thinking with one another and with interested youth in the village. Sometimes experts
are invited from towns and cities to lecture on a relevant topic.
Apart from the above mentioned initiatives, these Kendras have also initiated various health
centres and mobile medical camps, whereby, once every week, a doctor from the nearest city
or district headquarters is brought in to treat the villagers.
SPRING 12-14 Page 32
The Kendras are also strongly engaged in providing primary education to children, whose
parents cannot afford to send their kids to schools outside the village. Teachers at these
schools spend extra hours beyond the classroom sessions to provide free tuitions to students
who need extra academic support. The kendras have also initiated various skill development
programmes beyond the class Xth level, whereby candidates are offered courses in
Computers and Entrepreneurship, with an intent to make them self-employed or get through
basic jobs, which otherwise, they fail to get due to non-qualifications. To promote this cause,
Institute of Computer and Entrepreneurship has been one of the most recent initiatives of the
Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendras.
The kendras at different points of time have also participated in various humanitarian
programmes – Tsunami relief in Tamil Nadu, cyclone and flood relief in Orissa and Bengal,
Earthquake relief in Gujarat and Uttarakhand and even taking up initiatives like the Clean
Gaya Project (read below) to clean the streets of Gaya as a complete private initiative.
SPRING 12-14 Page 33
Clean gaya project
IIPM?s Rural service Wing has cleaned up parts of Gaya?s (a city in Bihar visited by Hindu
pilgrims from all over eastern India, specially West Bengal and Bangladesh) streets which,
till a point of time, were among the dirtiest in the country. Dr. Chaudhuri had to visit Gaya
thrice to perform religious rites between 1969 and 1999. During his visits, he used to stay in
Bharat Sebashram Sangha. In every visit he never failed to notice how dirty the path from
Bharat Sebashram Sangha to the railway station was. It overflowed with all kinds of rubbish.
Two thirds of the street was covered with waste. It stank. The street that led to Vishnu
Mandir was equally dirty. He promised himself that he would arrange to clean streets of
Gaya, along with his people, if given an opportunity. Finally in 1998, four years after the
foundation of Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendra,
Dr.Chaudhuri sent a batch of young volunteers from Midnapore to Gaya with the objective to
clean up the two streets that he had seen left dirty for almost thirty years from 1969 to 1999.
He contacted Dilip Maharaj of Bharat Sebashram Sangha and sought his help for these
SPRING 12-14 Page 34
volunteers who would clean up not only the streets but also the drains on both sides of the
streets. These drains had not been properly cleaned for more than fifty years. The volunteers
cleaned them. Gum boots were provided by the local branch of Bata Shoe Company. The
State Bank of India provided a tractor to remove the rubbish from the street and slush from
the drain. Swami Haripadananda Maharaj led the volunteers.
The Aurobindo Chaudhuri Memorial Bharatiya Manavata Vikas Kendra is continuing to
finance the Clean Gaya Project. This institution is happy to have proved that streets can be
cleaned even when paid, unionized municipal sweepers fail to do so, if NGOs (Non-
Government Organizations) take up the work. In fact, we should do away with the necessity
of employing sweepers who engaged throughout their lives with other jobs. The work of
cleaning up streets can be done by student volunteers, who have passed their school leaving
examinations. They may be awarded with financial help to pursue college studies after a
year?s voluntary work. This may also help to breaking caste barriers to an extent.
SPRING 12-14 Page 35
INTRODUCTION
This project is all about corporate education and recruitment co-ordination. It was an
initiative in SMG of IIPM to promote IIPM to the corporates in the garb of corporate
education where the concern people in the organizations were contacted through cold calling
with the help of their interns under the guidance of corporate relations officer in IIPM-SMG.
Corporate education provides facility to the corporate employees to upgrade their
professional qualification either by their own choice or by the choice of their organization.
As promoting this institution to the corporates they can invite top personnel to their campus
by organizing a guest lecture to bring in their direct contact with the students in the premises.
Hence, they can audaciously invite corporates for campus recruitment to meet their
recruitment needs every 45 days, since IIPM will have students passing out every 45 days in
a year.
So, they required interns to co-ordinate alongside the SMG staff members and interns were
very few and handpicked by SMG team based on their specializations and their unique career
interests.
SPRING 12-14 Page 36
OBJECTIVE
As there are several objectives to be accomplished, yet the ultimate goal is to excel in
education, to be placement-centric and to create entrepreneurs in the town as far as IIPM
Bangalore is concerned.
So, in order to achieve that, we need to fulfill our small set of goals to make a march towards
the vision. Our aim is to give benefits to the company by giving them talented and
hardworking employees who can work effectively and efficiently and also help them to fulfill
their company mission.
So, by offering the corporates our “study while you work” concept and to satisfy them by
catalyzing themselves through upgrading their qualification and capabilities.
From above process we get their knowledge of our existence in the sector to allure them
towards ourselves in search of talented, skilled and qualified students for the company?s
betterment in future.
SPRING 12-14 Page 37
THEORITICAL OVERVIEW
ACQUIRING CONTACTS
Contacts of the HR personnel are obtained with reference of old dossiers and databases. For
the new contacts, we acquired with help of few online directories and ex-colleagues. These
contacts were acquired in categories of area starting from the close proximity of the college
and the area expands as we accomplish the closer ones.
COLD CALLING
Cold calling, an official phone call made without making an appointment in advance to the
person on the other end of the phone call. This cold calling might give an essence of surprise
of what you are going to brief him/her or no wonder if you are hung up. But in first case you
debrief them with the help of your interns who are catered by various available
specializations.
APPOINTMENT AND FOLLOW-UP
Once cold calling is done you have to take an appointment from the concern person and it
has to be followed up without a hitch. It is more important that they should not be pestered
where it might turn against your objective, instead you can send across the details and the
prospectus of the college.
SPRING 12-14 Page 38
S.W.O.T. ANALYSIS
STRENGTH
? Good at communication both written
and spoken.
? Good at planning, scheduling and
execution.
? Good technical knowledge.
WEAKNESS
? Short temper
? Lack of diplomacy
OPPORTUNITIES
? Managing deals
? Learnt to be professional with real
corporate world
? Improved mutual corporate contacts
THREATS
? Better competitors
? Work place challenges
SPRING 12-14 Page 39
CONCLUSION
Overall my internship period was an eye-opener to let me do my internship in this firm along,
where my guide was someone beyond just policing me around, he also encouraged me to
push my limits and he was holistically satisfied with my overall tasks and objectives and I
was made to feel that I had been a part of this institute?s vision.
During my internship tenure I learnt how to handle pressure and deal with corporate giants.
Later I picked up my pace and was so anxious to get my task and to record my numbers.
At the end of the job they were very happy to have me in their department for 3 months and
offered me an offer that I couldn?t refuse, it was nothing but an opportunity to be a part of the
institution after my due course time which was overwhelming.
So, I thank for such an opportunity IIPM-SMG.
SPRING 12-14 Page 40
BIBLIOGRAPHY
INTERNAL SOURCE:
? SMG data base
? Contacts from Mr.Jayaprakash Reddy and Mr.Prasanna
EXTERNAL SOURCE
? www.justdial.com
TECHNICAL SOURCE
? www.iipm.edu
SPRING 12-14 Page 41
ANNEXURE
A photocopy of my internship certificate and a softcopy of this report has been attached
to this document.
doc_247825214.docx