Description
It describes the internet tools for marketing of dirt bikes. Tools explained are website, blogs, email, online advertising, social networking, intranets, search results on bing,google and yahoo.
INTERNET TOOLS
PART A: Achieving Operational Efficiency
QUESTION 1 – HOW COULD VARIOUS
INTERNET TOOLS HELP EMPLOYEES OF DIRT BIKES?
INTERNET TOOLS THAT CAN HELP EMPLOYEES AT DIRT BIKES
?Website
?Blogs
?E-Mail
?Online Advertising
?Social Networking
DIRT BIKES WEBSITE
Departments Affected
• Marketing • Service
Features
• • • • Company & Bikes Information Dealers Information Complaint Register Service Status
Benefits
• • • • Improved Customer Service Improved Visibility Cost Savings in Brochure, Mailers. Visiting competitor websites and news sites for latest developments in the market
Sample Website
Harley Davidson
Website URL
BLOGS
Departments Affected
• For All Departments
Features
• Bike Information with Photos, Videos • Service Information • User Experience Stories
Benefits
• Effective advertising about Products, Bike Service details • Sharing Bike service Expertise and Knowledge • Attracting Youth Population as youths blog a lot.
EMAIL
Departments Affected
• For All Departments
Features
• Intra – Company Communication • Product Mailers to targeted customers
Benefits
• Effective Communication within teams • Cost effective advertising and awareness about products
ONLINE ADVERTISING AND SOCIAL NETWORKING
Departments Affected
• Marketing Department
Features
• Advertisements on websites like Sports magazine website • Product Mailers to targeted customers
Benefits
• Improved sales with wider reach among customers. • Offering real time updates about new bikes, discount sales.
QUESTION 1-B HOW COULD DIRT BIKES BENEFIT FROM INTRANETS?
BENEFITS OF INTRANETS
Implementation benefits
• • • • • • • • • • • • • Fast, easy, low-cost to implement Based on open standards Connectivity with other systems Many tools available and scalable Easy to learn and use Multimedia Hypertext links Single interface to information resources and services Access to internal and external information Improves communication Increases collaboration and coordination Supports links with customers and partners Can capture and share knowledge
Usability benefits
Organizational benefits
QUESTION 1-C ADVANTAGES OF INTRANET FOR SALES & MARKETING DEPARTMENT AT DIRT BIKES
SHARING INFORMATION WITH THE FIELD
?
?
?
?
Important to maintain a high level of communication with the field sales force. Better way to stay in touch with its field sales staff. Secure method to quickly distribute confidential information. Give the people a fast, easy way to get
• • • • order forms Pricing product descriptions other important information
IMPROVING COMMUNICATIONS BETWEEN SALES AND MARKETING
?
Intranet provides information to sales force about
? ? ? ?
What’s going on in marketing Product Literature Web site Strategic Plans
?
The intranet can be used as the official repository of all key announcements. Managers from other departments can also join the intranet to stay in the loop.
?
REDUCING PAPERWORK AND INCREASING PRODUCTIVITY
?
Placing and revising orders is extremely paper-intensive, time-consuming process. With the intranet the forms and other documents can be accessed and printed from anywhere.
?
?
The intranet can be used as the official repository of all key announcements
SAVING TIME AND MONEY
Intranet delivers a clear-cut financial benefit to the company. ? Intranet also delivers a clear-cut financial benefit to the company. ? It can provide management tools
?
• daily planner • expense report • task scheduler.
Sales people can quickly file forms and get reimbursed for their out-of-pocket expenses. ? It eliminates hand-written notes and back-of-the-envelope calculations.
?
EMAILING MADE EASY
Dirt Bikes’ sales force can takes advantage of the e-mail capabilities of the intranet. ? Improve the overall level of communication and collaboration within the sales force and between sales and marketing. ? Send messages to customers, suppliers and others from their Dirt Bikes address as opposed to a personal e-mail. ? Enhance the overall level of professionalism and brand identity.
?
PART C
?
Why and How do the search results differ between Yahoo, Google, MSN and Bing ?
PAGE CONTENT
How many sponsored links are being shown ? Yahoo offers a paid inclusion program ? There is a bias towards commercial sites rather than informational sites as opposed to Google ? In Google sponsored links comes in the right hand side without interfering with the search results area ? Ask.com has a lot of sponsored links and is highly biased towards commercial sites
?
CRAWLING
Yahoo! is pretty good at crawling sites deeply so long as they have sufficient link popularity to get all their pages indexed ? Google has better crawling than its competitors which helps it come up with highly relevant search results ? Ask is generally slower at crawling new pages and sites than the other major engines are. ? Bing also is efficient at crawling.
?
QUERY PROCESSING
Query processing time is not shown in sites other than Google. ? Yahoo, Bing and Ask seemed to take longer to come up with search results than Google. ? As they don’t display the time taken, we could not compare the efficiencies of these search engines
?
RELATED SEARCHES
Google, Bing and Ask.com gave related searches which makes it useful sometimes ? Yahoo did not give any related search options. ? Google also provided video results and book results for the queries which no other search engines gave. ? Ask.com came up with news results which was unique to it in the concerned searches. ? Overall Google gave the highest percentage of related searches in the first two pages, followed by Bing and Yahoo.
?
EASE OF USE
Google seemed the most easy to use because of its speed and simple user interface. ? Yahoo had a clustered interface which looks unpleasant. ? Bing did not seem as good as Yahoo, when it came to user interface and speed. ? Ask.com fared the worst as it gives a lot of importance to its sponsored links and clusters the result area with a lot of sponsored links.
?
HOME PAGE OF ASK.COM
SEARCH RESULT OF ASK.COM
HOME PAGE OF YAHOO!
HOME PAGE OF MSN
HOME PAGE OF GOOGLE
THANK YOU
doc_302411996.pptx
It describes the internet tools for marketing of dirt bikes. Tools explained are website, blogs, email, online advertising, social networking, intranets, search results on bing,google and yahoo.
INTERNET TOOLS
PART A: Achieving Operational Efficiency
QUESTION 1 – HOW COULD VARIOUS
INTERNET TOOLS HELP EMPLOYEES OF DIRT BIKES?
INTERNET TOOLS THAT CAN HELP EMPLOYEES AT DIRT BIKES
?Website
?Blogs
?Online Advertising
?Social Networking
DIRT BIKES WEBSITE
Departments Affected
• Marketing • Service
Features
• • • • Company & Bikes Information Dealers Information Complaint Register Service Status
Benefits
• • • • Improved Customer Service Improved Visibility Cost Savings in Brochure, Mailers. Visiting competitor websites and news sites for latest developments in the market
Sample Website
Harley Davidson
Website URL
BLOGS
Departments Affected
• For All Departments
Features
• Bike Information with Photos, Videos • Service Information • User Experience Stories
Benefits
• Effective advertising about Products, Bike Service details • Sharing Bike service Expertise and Knowledge • Attracting Youth Population as youths blog a lot.
Departments Affected
• For All Departments
Features
• Intra – Company Communication • Product Mailers to targeted customers
Benefits
• Effective Communication within teams • Cost effective advertising and awareness about products
ONLINE ADVERTISING AND SOCIAL NETWORKING
Departments Affected
• Marketing Department
Features
• Advertisements on websites like Sports magazine website • Product Mailers to targeted customers
Benefits
• Improved sales with wider reach among customers. • Offering real time updates about new bikes, discount sales.
QUESTION 1-B HOW COULD DIRT BIKES BENEFIT FROM INTRANETS?
BENEFITS OF INTRANETS
Implementation benefits
• • • • • • • • • • • • • Fast, easy, low-cost to implement Based on open standards Connectivity with other systems Many tools available and scalable Easy to learn and use Multimedia Hypertext links Single interface to information resources and services Access to internal and external information Improves communication Increases collaboration and coordination Supports links with customers and partners Can capture and share knowledge
Usability benefits
Organizational benefits
QUESTION 1-C ADVANTAGES OF INTRANET FOR SALES & MARKETING DEPARTMENT AT DIRT BIKES
SHARING INFORMATION WITH THE FIELD
?
?
?
?
Important to maintain a high level of communication with the field sales force. Better way to stay in touch with its field sales staff. Secure method to quickly distribute confidential information. Give the people a fast, easy way to get
• • • • order forms Pricing product descriptions other important information
IMPROVING COMMUNICATIONS BETWEEN SALES AND MARKETING
?
Intranet provides information to sales force about
? ? ? ?
What’s going on in marketing Product Literature Web site Strategic Plans
?
The intranet can be used as the official repository of all key announcements. Managers from other departments can also join the intranet to stay in the loop.
?
REDUCING PAPERWORK AND INCREASING PRODUCTIVITY
?
Placing and revising orders is extremely paper-intensive, time-consuming process. With the intranet the forms and other documents can be accessed and printed from anywhere.
?
?
The intranet can be used as the official repository of all key announcements
SAVING TIME AND MONEY
Intranet delivers a clear-cut financial benefit to the company. ? Intranet also delivers a clear-cut financial benefit to the company. ? It can provide management tools
?
• daily planner • expense report • task scheduler.
Sales people can quickly file forms and get reimbursed for their out-of-pocket expenses. ? It eliminates hand-written notes and back-of-the-envelope calculations.
?
EMAILING MADE EASY
Dirt Bikes’ sales force can takes advantage of the e-mail capabilities of the intranet. ? Improve the overall level of communication and collaboration within the sales force and between sales and marketing. ? Send messages to customers, suppliers and others from their Dirt Bikes address as opposed to a personal e-mail. ? Enhance the overall level of professionalism and brand identity.
?
PART C
?
Why and How do the search results differ between Yahoo, Google, MSN and Bing ?
PAGE CONTENT
How many sponsored links are being shown ? Yahoo offers a paid inclusion program ? There is a bias towards commercial sites rather than informational sites as opposed to Google ? In Google sponsored links comes in the right hand side without interfering with the search results area ? Ask.com has a lot of sponsored links and is highly biased towards commercial sites
?
CRAWLING
Yahoo! is pretty good at crawling sites deeply so long as they have sufficient link popularity to get all their pages indexed ? Google has better crawling than its competitors which helps it come up with highly relevant search results ? Ask is generally slower at crawling new pages and sites than the other major engines are. ? Bing also is efficient at crawling.
?
QUERY PROCESSING
Query processing time is not shown in sites other than Google. ? Yahoo, Bing and Ask seemed to take longer to come up with search results than Google. ? As they don’t display the time taken, we could not compare the efficiencies of these search engines
?
RELATED SEARCHES
Google, Bing and Ask.com gave related searches which makes it useful sometimes ? Yahoo did not give any related search options. ? Google also provided video results and book results for the queries which no other search engines gave. ? Ask.com came up with news results which was unique to it in the concerned searches. ? Overall Google gave the highest percentage of related searches in the first two pages, followed by Bing and Yahoo.
?
EASE OF USE
Google seemed the most easy to use because of its speed and simple user interface. ? Yahoo had a clustered interface which looks unpleasant. ? Bing did not seem as good as Yahoo, when it came to user interface and speed. ? Ask.com fared the worst as it gives a lot of importance to its sponsored links and clusters the result area with a lot of sponsored links.
?
HOME PAGE OF ASK.COM
SEARCH RESULT OF ASK.COM
HOME PAGE OF YAHOO!
HOME PAGE OF MSN
HOME PAGE OF GOOGLE
THANK YOU
doc_302411996.pptx