Description
"The document describes the various tools which can be
used for marketing on internet with the example of dirt bikes."
Internet Tools That Can Help Employees at Dirt Bikes
Website
A website about Dirt Bikes can help give information about Dirt Bikes to potential and existing customers. It serves as an effective marketing tool. Customers also can register their service complaints and feedback through the website. These have significant cost savings in the way of saving marketing brochures costs, mailing costs, call centre costs etc Marketing and sales department can visit other websites to research about the latest trends in the market and economy. Websites can also be used to study about other competitors and to gauge customer perception about dirt bikes through various forums.
Blogs
Dirt bikes can use blogs to write about the new offerings and technical information of interest to customers. Managers can also visit other blogs to understand the latest trends in the market.
E-Mail
Email is an effective communication tool within and across teams. Email can also help the marketing team to send marketing mailers to targeted customers. This has significant cost savings in marketing brochures costs, mailing costs.
Online advertising
Dirt bikes can use online advertising to advertise on certain websites like motor sports journal, Google Ad words etc. This will give company a better in the local and global market.
Social Networking
Social networking is the latest tool used by companies to reach to their customers. Dirt Bikes can create pages on sites like Facebook to display its product offerings. It can also organise events to attract customers. It can also Twitter to update their product offerings to the public.
Internet Tools Matrix
Internet Tools Dirt Bike Website Employees/Department affected Marketing, Service department In What manner? Giving information about your company to the outside world. E.g. New Products, Complaints, feedback, Service status etc Potential and Existing Customer CEO, COO, Marketing manager websites, Competitors Websites Cost effective way to research about customers and
competitors. E-Mail For all Communicating faster within and across teams.
Marketing, Service department
Market Dirt bikes products to targeted customers.
Online advertising
Marketing department
Improve sales within USA and globally. Reaching wider range of customers.
Social Networking E.g. Facebook, MySpace, Twitter
Marketing Department, Sales
To offer real time updates to customers services. about products,
The Intranet
Intranet is a network based on TCP/IP protocols belonging to an organization, accessible only by the organization's members, employees, or others with authorization. Intranet = Network + Information Resources + Information Services
Advantages of Intranets
Fast, easy, low-cost to implement Based on open standards Implementation benefits Connectivity with other systems Many tools available Scalable Easy to learn and use Usability benefits Multimedia Hypertext links Single interface to information resources and services Access to internal and external information Improves communication Organizational benefits Increases collaboration and coordination Supports links with customers and partners Can capture and share knowledge
Benefits to Sales and Marketing
1. Sharing Information with the Field It is important to maintain a high level of communication with the field sales force. Intranet provides the company a better way to stay in touch with its field sales staff and a secure method to quickly distribute confidential information so that only employees could see it. It can give the people a fast, easy way to get order forms, pricing, product descriptions and other important information while they are away from the office.
2. Improving Communications between Sales and Marketing It is important to make sure that the sales forces know what’s going on in marketing and what the marketing department is doing to support them with product literature, Web site, strategic plans and other important materials. The intranets provide an easy way to share this type of information as well as all of the sales materials. Also managers from other other departments can also join the intranet to stay in the loop.
3. Must-see Information With a field sales force that is often anywhere but in the office, Dirt Bikes can rely on its intranets to deliver a wide variety of information to its sales reps and other employees. In fact, the intranet can be used as the official repository of all key announcements. Sales people can use intranet as a great way to distribute all types of documents and announcements.
4. Reducing Paperwork and Increasing Productivity For the sales department, placing and revising orders is generally an extremely paper-intensive, time-consuming process. However with the intranet the forms and other documents need not be distributed by fax or overnight mail but they can be accessed and printed from anywhere. This would make the field sales representatives more productive.
5. Saving Time and Money The benefit from sharing documents goes far beyond increasing employee productivity. Intranet also delivers a clear-cut financial benefit to the company. The cost and time invested in printing order forms can be virtually eliminated. Also documents can be revised and re-revised online. The Intranet home page can be designed to give each user a handy set of management tools, including the day planner, the expense report and the task scheduler. The use of these tools can also be expanded by the employees to keep track of their personal tasks and appointments. Also Dirt Bike can incorporate the application to allow employees to track expenses, so field sales people can quickly file forms and get reimbursed for their out-of-pocket expenses. It is beneficial because it replaces hand-written notes and back-of-the-envelope calculations.
6. E-mailing Made Easy With its sales people on the road so much of the time, communicating by e-mail is a particular challenge. Instead of being able to use a technology designed to facilitate fast communication, the hassles of remotely accessing the company’s e-mail system creates problems and slows the flow of important information. However as intranet can be accessed from any Web-connected PC, Dirt Bikes’ sales force can takes advantage of the e-mail capabilities of the intranet. Working from home, a hotel room or even a customer’s office that sales reps would now have a much simpler way to communicate via e-mail, which would help improve the overall level of communication and collaboration within the sales force and between sales and marketing. It would also provide them
with a uniform set of e-mail addresses so regardless of where they are, it would be easy for the sales reps to send messages to customers, suppliers and others from their Dirt Bikes address as opposed to a personal e-mail account. That would help enhance the overall level of professionalism and brand identity.
doc_266863238.docx
"The document describes the various tools which can be
used for marketing on internet with the example of dirt bikes."
Internet Tools That Can Help Employees at Dirt Bikes
Website
A website about Dirt Bikes can help give information about Dirt Bikes to potential and existing customers. It serves as an effective marketing tool. Customers also can register their service complaints and feedback through the website. These have significant cost savings in the way of saving marketing brochures costs, mailing costs, call centre costs etc Marketing and sales department can visit other websites to research about the latest trends in the market and economy. Websites can also be used to study about other competitors and to gauge customer perception about dirt bikes through various forums.
Blogs
Dirt bikes can use blogs to write about the new offerings and technical information of interest to customers. Managers can also visit other blogs to understand the latest trends in the market.
Email is an effective communication tool within and across teams. Email can also help the marketing team to send marketing mailers to targeted customers. This has significant cost savings in marketing brochures costs, mailing costs.
Online advertising
Dirt bikes can use online advertising to advertise on certain websites like motor sports journal, Google Ad words etc. This will give company a better in the local and global market.
Social Networking
Social networking is the latest tool used by companies to reach to their customers. Dirt Bikes can create pages on sites like Facebook to display its product offerings. It can also organise events to attract customers. It can also Twitter to update their product offerings to the public.
Internet Tools Matrix
Internet Tools Dirt Bike Website Employees/Department affected Marketing, Service department In What manner? Giving information about your company to the outside world. E.g. New Products, Complaints, feedback, Service status etc Potential and Existing Customer CEO, COO, Marketing manager websites, Competitors Websites Cost effective way to research about customers and
competitors. E-Mail For all Communicating faster within and across teams.
Marketing, Service department
Market Dirt bikes products to targeted customers.
Online advertising
Marketing department
Improve sales within USA and globally. Reaching wider range of customers.
Social Networking E.g. Facebook, MySpace, Twitter
Marketing Department, Sales
To offer real time updates to customers services. about products,
The Intranet
Intranet is a network based on TCP/IP protocols belonging to an organization, accessible only by the organization's members, employees, or others with authorization. Intranet = Network + Information Resources + Information Services
Advantages of Intranets
Fast, easy, low-cost to implement Based on open standards Implementation benefits Connectivity with other systems Many tools available Scalable Easy to learn and use Usability benefits Multimedia Hypertext links Single interface to information resources and services Access to internal and external information Improves communication Organizational benefits Increases collaboration and coordination Supports links with customers and partners Can capture and share knowledge
Benefits to Sales and Marketing
1. Sharing Information with the Field It is important to maintain a high level of communication with the field sales force. Intranet provides the company a better way to stay in touch with its field sales staff and a secure method to quickly distribute confidential information so that only employees could see it. It can give the people a fast, easy way to get order forms, pricing, product descriptions and other important information while they are away from the office.
2. Improving Communications between Sales and Marketing It is important to make sure that the sales forces know what’s going on in marketing and what the marketing department is doing to support them with product literature, Web site, strategic plans and other important materials. The intranets provide an easy way to share this type of information as well as all of the sales materials. Also managers from other other departments can also join the intranet to stay in the loop.
3. Must-see Information With a field sales force that is often anywhere but in the office, Dirt Bikes can rely on its intranets to deliver a wide variety of information to its sales reps and other employees. In fact, the intranet can be used as the official repository of all key announcements. Sales people can use intranet as a great way to distribute all types of documents and announcements.
4. Reducing Paperwork and Increasing Productivity For the sales department, placing and revising orders is generally an extremely paper-intensive, time-consuming process. However with the intranet the forms and other documents need not be distributed by fax or overnight mail but they can be accessed and printed from anywhere. This would make the field sales representatives more productive.
5. Saving Time and Money The benefit from sharing documents goes far beyond increasing employee productivity. Intranet also delivers a clear-cut financial benefit to the company. The cost and time invested in printing order forms can be virtually eliminated. Also documents can be revised and re-revised online. The Intranet home page can be designed to give each user a handy set of management tools, including the day planner, the expense report and the task scheduler. The use of these tools can also be expanded by the employees to keep track of their personal tasks and appointments. Also Dirt Bike can incorporate the application to allow employees to track expenses, so field sales people can quickly file forms and get reimbursed for their out-of-pocket expenses. It is beneficial because it replaces hand-written notes and back-of-the-envelope calculations.
6. E-mailing Made Easy With its sales people on the road so much of the time, communicating by e-mail is a particular challenge. Instead of being able to use a technology designed to facilitate fast communication, the hassles of remotely accessing the company’s e-mail system creates problems and slows the flow of important information. However as intranet can be accessed from any Web-connected PC, Dirt Bikes’ sales force can takes advantage of the e-mail capabilities of the intranet. Working from home, a hotel room or even a customer’s office that sales reps would now have a much simpler way to communicate via e-mail, which would help improve the overall level of communication and collaboration within the sales force and between sales and marketing. It would also provide them
with a uniform set of e-mail addresses so regardless of where they are, it would be easy for the sales reps to send messages to customers, suppliers and others from their Dirt Bikes address as opposed to a personal e-mail account. That would help enhance the overall level of professionalism and brand identity.
doc_266863238.docx