International Strategies for Expansion

Description
strategies for international expansion like alliances, acquisitions, taking subsidiaries route. It also lists the risk associated with international expansion.

International Strategies

Do regions matter ?
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Labour pooling

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Specialized local supplies Technology spillovers

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……….. Identifying opportunities
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Increased market size
Economies of scale & learning Return on investment Locational advantage

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Competitive advantage of nations
Factors of Production

Firm Strategy, Structure & Rivalry

Demand Conditions

Related & Supporting Industries

………Types of Corporate Strategies
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Multi-domestic

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Global Transnational

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Choice of Entry Mode
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Exporting
Licensing Strategic Alliance Acquisition Wholly owned subsidiary

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Exporting
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Often used mode of entering international markets, especially by small firms High cost of transportation + possible taxes + distributor’s margin
Technology / internet as a facilitators

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Licensing
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Licensee
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takes the risk, makes the investment manufacturing, marketing & distribution

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Licenser
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Paid a royalty

Alliances
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Allows alliance partners to share risks and resources May lead to development of new core competencies
High failure rate as difficult to manage

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Acquisitions
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Quick excess to new markets
Difficulty in integration Require debt financing, which may be a burden Necessitates complicated legal structures

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Subsidiaries
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Potentially expensive
Affords maximum control Likely to give above average returns

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Transferring competencies abroad
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Though difficult to implement
Contributes to development of broader and /or competencies Dominating depth, difficult to create by purely domestic companies

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Cross market subsidization
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Profit sanctuaries in home countries
Valuable financial strength to launch global strategic offensives “Dumping” – Is it a bad word ?

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Risks
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Political
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War Potential threat of a war Integration Change of government

Risks
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Economic
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Failure of domestic demand Devaluation Privatization Nationalization Regional trading blocks



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