international marketing

Description
methods of entring into international market

Methods Of Entering Foreign Market

Important Entering Strategies
u?? u?? u?? u?? u?? u?? u?? u?? u?? u?? u??

Licensing/Franchising Exporting Contract Manufacturing Management Contract Mergers & Acquisitions Third Country Location Assembly Operations Strategic Alliance Manufacturing Facility Joint Ventures Counter Trade

Licensing And Franchising
u?? No

Capital Required u?? Avoiding Government u?? Market Testing u?? Avoid Competition u?? Return on Obsolete product u?? Tested Success

Exporting
u?? Low

Volume u?? High Cost Of Production u?? Poor Infrastructure u?? Government Regulation u?? No Permanent Interest

Contract Manufacturing
u?? Low

Commitment u?? Give Freedom To Quit Any Time u?? Immediate Return u?? Government Support

Management Contract
u?? Sale

of products u?? Commercializing Know How u?? Difficulty in adaptation

Turnkey Projects

Third Country Location

M&A

Strategic Alliance

Fully Owned Manufacturing
u??Trade

Barriers u??To get complete control u??Avoiding Potential Competitors

Assembly Operations
u??Import

Duty Structure u??Government Support u??Less Risk

Joint Ventures
u??Dealing

With Government u??Public Support u??Managing Cultural Bridge u??Sharing Risk

Counter Trade
u?? Barter u?? Buy u?? Central

back u?? Compensation Deal u?? Counter Purchase

Planning u?? Forex Problem u?? Obsolete Products u?? Market Testing



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