Description
all details
A Report ON
Submitted to Mrs. Vaishali Shah
SUBMITTED BY: Ganesh G Gupta (10MBA026) Course:-International Business
FACULTY OF MANAGEMENT STUDIES INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I²IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) AT & PO CHANGA- 388421: TA- PETLAD, DIST- ANAND, GUJARAT, INDIA. April 2012
FACTS AND FIGURE
? Number of Global Restaurants: More than 33,000 ? Number of Countries: 118 ? Number of worldwide employees: 1.7 million ? Percentage of franchised restaurants around the world: More than 80% ? The first country in Latin America was Costa Rica (1970) ? Founded: May 15, 1940 in San Bernardino, California; McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois ? Founder(s): Richard and Maurice McDonald McDonald's restaurant concept; ? Ray Kroc, McDonald's Corporation founder ? Number of locations 32,000+ worldwide
BUSINESS MODEL
McDonald's Corporation earns revenue as 1. An investor in properties, 2. A franchiser of restaurants, and 3. An operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fastfood chains.
In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants. The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois.
POSITIONING
McDonald's has become emblematic of globalization, sometimes referred to as the "McDonaldization" of society.
The Economist newspaper uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity.
Norway has the most expensive Big Mac in the world as of July 2011, while the country with the least expensive Big Mac is India (albeit for a Maharaja Mac—the next cheapest Big Mac is Hong Kong).[61]
The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook.[59] McDonald's moved into the Oak Brook facility from an office within the Chicago Loop in 1971.
ADVERTISING
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.
SUMMARY ? McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. ? The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. ? McDonald's restaurants are found in 118 countries and territories around the world and serve 64 million customers each day. McDonald's operates over 33,000 restaurants worldwide, employing more than 1.7 million people. The company also operates other restaurant brands, such as Piles Café. ? McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. ? McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald's uses varies with the culture of the host country. ? McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.
CONCLUSION ? McDonalds is one of the most profitable company in the world, because it is in most countries and McDonalds respects the diversity of cultures and religions.
doc_512619331.docx
all details
A Report ON
Submitted to Mrs. Vaishali Shah
SUBMITTED BY: Ganesh G Gupta (10MBA026) Course:-International Business
FACULTY OF MANAGEMENT STUDIES INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I²IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) AT & PO CHANGA- 388421: TA- PETLAD, DIST- ANAND, GUJARAT, INDIA. April 2012
FACTS AND FIGURE
? Number of Global Restaurants: More than 33,000 ? Number of Countries: 118 ? Number of worldwide employees: 1.7 million ? Percentage of franchised restaurants around the world: More than 80% ? The first country in Latin America was Costa Rica (1970) ? Founded: May 15, 1940 in San Bernardino, California; McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois ? Founder(s): Richard and Maurice McDonald McDonald's restaurant concept; ? Ray Kroc, McDonald's Corporation founder ? Number of locations 32,000+ worldwide
BUSINESS MODEL
McDonald's Corporation earns revenue as 1. An investor in properties, 2. A franchiser of restaurants, and 3. An operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fastfood chains.
In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants. The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois.
POSITIONING
McDonald's has become emblematic of globalization, sometimes referred to as the "McDonaldization" of society.
The Economist newspaper uses the "Big Mac Index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity.
Norway has the most expensive Big Mac in the world as of July 2011, while the country with the least expensive Big Mac is India (albeit for a Maharaja Mac—the next cheapest Big Mac is Hong Kong).[61]
The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook.[59] McDonald's moved into the Oak Brook facility from an office within the Chicago Loop in 1971.
ADVERTISING
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.
SUMMARY ? McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. ? The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. ? McDonald's restaurants are found in 118 countries and territories around the world and serve 64 million customers each day. McDonald's operates over 33,000 restaurants worldwide, employing more than 1.7 million people. The company also operates other restaurant brands, such as Piles Café. ? McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. ? McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald's uses varies with the culture of the host country. ? McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.
CONCLUSION ? McDonalds is one of the most profitable company in the world, because it is in most countries and McDonalds respects the diversity of cultures and religions.
doc_512619331.docx