InterContinental Hotels Group: Building a presence in China’s booming hotel market

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Bharatbook from its exhaustive collection has come out with a report " InterContinental Hotels Group: Building a presence in China’s booming hotel market " which gives an overview, Demand, Supply Trends and industry analysis reports.

InterContinental Hotels Group: Building a presence in China’s booming hotel market Bharatbook from its exhaustive collection has come out with a report " InterContinental Hotels Group: Building a presence in China’s booming hotel market " which gives an overview, Demand, Supply Trends and industry analysis reports. China’s hotel industry has shown strong growth for several years, driven by increasing domestic tourism as well as rising numbers of overseas visitors. Western hotel chains are increasing their presence in this market, and InterContinental Hotels Group (IHG) is one of the longest-established and largest such players. http://www.bharatbook.com/marketresearch-reports/travel-and-tourism-market-research-report/intercontinental-hotels-groupbuilding-a-presence-in-china%E2%80%99s-booming-hotel-market.html Features and benefits * MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. * Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Market Research Highlights The Chinese hotels market is growing strongly in value, and is forecast to continue to do so. The volume of domestic tourism, in terms of person-trip numbers, is expanding, as is the smaller international visitor volume. The Chinese market is not immune to the impact of recession and may risk oversupply of hotel accommodation. Domestic players dominate in terms of hotel numbers, but international chains are increasing their presence. IHG was the first such multinational, opening a hotel in Beijing in 1984. By 2011, it had 167 hotels in its operational portfolio. Your key questions answered * Why are Western hotel chains increasing their presence in China? * What is driving growth in the Chinese hotels market? * Which are the leading domestic and foreign hotel chains operating in China? * What business model is used by InterContinental Hotels Group? OVERVIEW Catalyst Summary ANALYSIS China offers growth opportunities for Western hotel chains China is one of the fastest-growing hotel markets in the world Domestic demand for tourism is increasing, driven by rising real wages The number of overseas visitors to China is also growing rapidly China’s hotel market decelerated significantly during the global recession of 2009

Even in a buoyant market, oversupply of hotels may intensify competition IHG is one of the largest chains in China Domestic player Home Inns is the largest in the fragmented hotel sector IHG entered the market in 1984 and is expanding rapidly In 2011, China accounted for 12% of revenues and 8% of rooms for IHG The company has fine-tuned its strategy Hotel chains may own, directly manage, or franchise their hotels IHG directly manages almost all its Chinese hotels Brand is important in the chain hotel sector CONCLUSION IHG has achieved a strong position in a growing market APPENDIX Sources Further Reading Ask the analyst About MarketLine Disclaimer For more information kindly visit : InterContinental Hotels Group: Building a presence in China’s booming hotel market Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: [email protected] Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/Sandhya3B Hotels, China, InterContinetal, Foods, Beverages, Market Research Reports



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