Description
This is a presentation explains about Corporate codes of conduct; Ethics Education; Ethics Management; Nestle’s Infant Formula Marketing Code; Stages of Ethics; Compliance Ethics; Cognitive Ethics; Consciousness Ethics.
Institutionalization of Ethics
Institutionalization of Ethics
? Corporate ? Ethics
codes of conduct
Education/Training
? Ethics
Management
Nestle’s Infant Formula Marketing Code
We are committed to ensuring that the best interests of mothers and babies are served by our employees around the world. The following is the Nestlé Infant Formula Policy in developing countries
DOES comply with both the letter and the spirit of the World Health Organisation's International Code of Marketing of Breast-Milk Substitutes as well as with national regulations giving effect to the WHO Code when these are stricter DOES support WHO's global public health recommendation calling for exclusive breastfeeding for six months and introduction of safe and appropriate complementary foods thereafter
DOES encourage continued breast-feeding up to two years or beyond after introduction, after six months of age, of safe and appropriate complementary foods DOES warn mothers of the consequences of incorrect or inappropriate use of infant formula DOES believe that there is a legitimate market of infant formula when a safe alternative to breast milk is needed
DOES believe that parents have the right to choose how their babies are to be fed on the basis of adequate and objective information DOES support efforts by governments to implement the International Code through legislation, regulation, or other appropriate measures
DOES NOT advertise or promote infant formula to the public DOES NOT permit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints DOES NOT use pictures of babies on its infant formula packs DOES NOT distribute free infant formula samples to mothers
DOES NOT allow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics
DOES NOT give financial or material incentives to health professionals for the purpose of promoting infant formula
DOES NOT donate free infant formula to health care facilities for use by healthy new born babies. Free infant formula may exceptionally be given to bona fide social welfare institutions upon their request to serve social or humanitarian purposes (e.g. where the government policy allows manufacturers to respond to a specific social request, for example if the mother dies in child birth) DOES NOT give incentives to its staff based on infant formula
WILL take disciplinary measures against any Nestlé personnel who deliberately violate this policy.
Nestlé invites government officials, health professionals, and consumers, to draw to its attention any Nestlé infant formula marketing practices in developing countries which they consider are not in conformity with the above commitment.
Nestle was confronted with worldwide public boycotts for its alleged aggressive marketing and promotional activities in third world countries. Nestle, for example, regularly monitors its ‘Corporate Business Principles’ by its internal auditors based on clearly laid down auditing instructions, which are later certified by the external auditing firm KPMG. With four years of external monitoring effort and making the findings public, its reputation was restored, leading to the calling off of the public boycott against them.
The Global Compact
The UN Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment and anti-corruption:
Human Rights
Principle 1: Business should support and respect the protection of internationally proclaimed human rights;
Principle 2: Make sure that they are not complicit in human rights abuses.
Labour
P3: Business should uphold the freedom of association and the effective recognition of the right to collective bargaining; P4: The elimination of all forms of forced and compulsory labour;
P5: The effective abolition of child labour; P6: The elimination of discrimination in respect of employment and occupation.
Environment
P7: Businesses are asked to support a precautionary approach to environmental challenges; P8: Undertake initiatives to promote greater environmental responsibility; P9: Encourage the development and diffusion of environmentally friendly technologies
Corruption P10: Business should work against corruption in all its forms, including extortion and bribery.
The Sullivan Principles
?
Non-segregation of the races in all eating, comfort, and work facilities.
?
?
Equal and fair employment practices for all employees.
Equal pay for all employees doing equal or comparable work for the same period of time. Initiation of and development of training programs that will prepare, in substantial numbers, blacks and other nonwhites for supervisory, administrative, clerical, and technical jobs.
?
?
Increasing the number of blacks and other nonwhites in management and supervisory positions. Improving the quality of life for blacks and other nonwhites outside the work environment in such areas as housing, transportation, school, recreation, and health facilities. Working to eliminate laws and customs that impede social, economic, and political justice. (added in 1984)
?
?
Stages of Ethics
? Compliance ? Cognitive
Ethics
Ethics Ethics
? Consciousness
Consciousness Ethics
`It is an inside-out approach that engages in the task of fostering a spontaneously felt inspiration for ethical behaviour.’
Concluding Observations
Would codes, by themselves, inspire ethical behaviour? Research does not show any unanimity. Some studies found that codes did not influence ethical behaviour (Ford et al. 1982; Clark and Leonard, 1998; Mathews 1998) A few found some relationship between them (Adams et al. 2001; Somers, 2001)
18 2/13/2013
Concluding Observations
Codes of conduct is a structure-system approach that primarily specify guidelines and notion of ethicality. Alone they do not hold much promise in inspiring ethical behaviour. The processes that lead to ethical behaviour are far more complex than a structure-system approach (Cassell et al, 1997).
19
2/13/2013
Is there a way out?
Yes! Corporations need to build, nurture and sustain ethical culture to inspire ethical behaviour.
20
2/13/2013
Building an ethical culture
?
Leadership support and their ethical orientation Consistent communication from them
?
?
Integration of goals, business processes and strategies with ethics Formal ethics programme that covers codes of conduct, ethics education, ombudsman and ethics audits
21 2/13/2013
?
Do we have an example?
Yes! One could find one in Tata Steel.
?
? ?
Leadership fully supports and plays as a role model.
Walks the Talk as well as Talks the Walk. Integrates goals, business processes and strategies with ethics.
?
Operates a formal MBE programme that covers codes of conduct, ethics education, ombudsman and ethics audits
22 2/13/2013
Thank you!
doc_472313290.pptx
This is a presentation explains about Corporate codes of conduct; Ethics Education; Ethics Management; Nestle’s Infant Formula Marketing Code; Stages of Ethics; Compliance Ethics; Cognitive Ethics; Consciousness Ethics.
Institutionalization of Ethics
Institutionalization of Ethics
? Corporate ? Ethics
codes of conduct
Education/Training
? Ethics
Management
Nestle’s Infant Formula Marketing Code
We are committed to ensuring that the best interests of mothers and babies are served by our employees around the world. The following is the Nestlé Infant Formula Policy in developing countries
DOES comply with both the letter and the spirit of the World Health Organisation's International Code of Marketing of Breast-Milk Substitutes as well as with national regulations giving effect to the WHO Code when these are stricter DOES support WHO's global public health recommendation calling for exclusive breastfeeding for six months and introduction of safe and appropriate complementary foods thereafter
DOES encourage continued breast-feeding up to two years or beyond after introduction, after six months of age, of safe and appropriate complementary foods DOES warn mothers of the consequences of incorrect or inappropriate use of infant formula DOES believe that there is a legitimate market of infant formula when a safe alternative to breast milk is needed
DOES believe that parents have the right to choose how their babies are to be fed on the basis of adequate and objective information DOES support efforts by governments to implement the International Code through legislation, regulation, or other appropriate measures
DOES NOT advertise or promote infant formula to the public DOES NOT permit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints DOES NOT use pictures of babies on its infant formula packs DOES NOT distribute free infant formula samples to mothers
DOES NOT allow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics
DOES NOT give financial or material incentives to health professionals for the purpose of promoting infant formula
DOES NOT donate free infant formula to health care facilities for use by healthy new born babies. Free infant formula may exceptionally be given to bona fide social welfare institutions upon their request to serve social or humanitarian purposes (e.g. where the government policy allows manufacturers to respond to a specific social request, for example if the mother dies in child birth) DOES NOT give incentives to its staff based on infant formula
WILL take disciplinary measures against any Nestlé personnel who deliberately violate this policy.
Nestlé invites government officials, health professionals, and consumers, to draw to its attention any Nestlé infant formula marketing practices in developing countries which they consider are not in conformity with the above commitment.
Nestle was confronted with worldwide public boycotts for its alleged aggressive marketing and promotional activities in third world countries. Nestle, for example, regularly monitors its ‘Corporate Business Principles’ by its internal auditors based on clearly laid down auditing instructions, which are later certified by the external auditing firm KPMG. With four years of external monitoring effort and making the findings public, its reputation was restored, leading to the calling off of the public boycott against them.
The Global Compact
The UN Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment and anti-corruption:
Human Rights
Principle 1: Business should support and respect the protection of internationally proclaimed human rights;
Principle 2: Make sure that they are not complicit in human rights abuses.
Labour
P3: Business should uphold the freedom of association and the effective recognition of the right to collective bargaining; P4: The elimination of all forms of forced and compulsory labour;
P5: The effective abolition of child labour; P6: The elimination of discrimination in respect of employment and occupation.
Environment
P7: Businesses are asked to support a precautionary approach to environmental challenges; P8: Undertake initiatives to promote greater environmental responsibility; P9: Encourage the development and diffusion of environmentally friendly technologies
Corruption P10: Business should work against corruption in all its forms, including extortion and bribery.
The Sullivan Principles
?
Non-segregation of the races in all eating, comfort, and work facilities.
?
?
Equal and fair employment practices for all employees.
Equal pay for all employees doing equal or comparable work for the same period of time. Initiation of and development of training programs that will prepare, in substantial numbers, blacks and other nonwhites for supervisory, administrative, clerical, and technical jobs.
?
?
Increasing the number of blacks and other nonwhites in management and supervisory positions. Improving the quality of life for blacks and other nonwhites outside the work environment in such areas as housing, transportation, school, recreation, and health facilities. Working to eliminate laws and customs that impede social, economic, and political justice. (added in 1984)
?
?
Stages of Ethics
? Compliance ? Cognitive
Ethics
Ethics Ethics
? Consciousness
Consciousness Ethics
`It is an inside-out approach that engages in the task of fostering a spontaneously felt inspiration for ethical behaviour.’
Concluding Observations
Would codes, by themselves, inspire ethical behaviour? Research does not show any unanimity. Some studies found that codes did not influence ethical behaviour (Ford et al. 1982; Clark and Leonard, 1998; Mathews 1998) A few found some relationship between them (Adams et al. 2001; Somers, 2001)
18 2/13/2013
Concluding Observations
Codes of conduct is a structure-system approach that primarily specify guidelines and notion of ethicality. Alone they do not hold much promise in inspiring ethical behaviour. The processes that lead to ethical behaviour are far more complex than a structure-system approach (Cassell et al, 1997).
19
2/13/2013
Is there a way out?
Yes! Corporations need to build, nurture and sustain ethical culture to inspire ethical behaviour.
20
2/13/2013
Building an ethical culture
?
Leadership support and their ethical orientation Consistent communication from them
?
?
Integration of goals, business processes and strategies with ethics Formal ethics programme that covers codes of conduct, ethics education, ombudsman and ethics audits
21 2/13/2013
?
Do we have an example?
Yes! One could find one in Tata Steel.
?
? ?
Leadership fully supports and plays as a role model.
Walks the Talk as well as Talks the Walk. Integrates goals, business processes and strategies with ethics.
?
Operates a formal MBE programme that covers codes of conduct, ethics education, ombudsman and ethics audits
22 2/13/2013
Thank you!
doc_472313290.pptx