Productomania[/b]
With 110 participating teams from 25 business schools, Productomania gave startups a chance to tap into minds of young business school students. 11 teams were chosen for the finals, each of which were assigned a startup to work with. The deliverables were a video for the startup, which they could use as a client pitch, as well as a presentation that highlighted the future growth and competitive strategy for the startup. Judges included Mr Amar Gargesh, the head of the communication department at MICA as well as Mr Hitesh, Corporate Manager at CBI.
Bone of Contention[/b]
Entering its second season, this national level marketing debate witnessed participation from 70 teams, out of which 6 were shortlisted for the finals. Topics for the debate covered the latest trends in marketing such as viral and online marketing. The winning team was from SPJIMR, Mumbai and the runners up were from IIM Ahmedabad.
A C Nielsen Workshop[/b]
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The oldest event of Insight, the event was a success this year too. Representatives from AC Nielsen, the global market research firm, conducted a workshop and taught students how actual market research was done. Following this, participants were given a case study on market research and they had to submit a presentation and a plan. 6 teams were chosen for the finals.
Wizards of Barter[/b]
This event allowed participants to step into the shoes of a CEO. The first round was a critical analysis of two different advertisements. Over 140 teams participated, out of which 6 teams were chosen for the finals. The finalists were given a case about a fictitious industry and each team was to formulate strategies as well as counterstrategies countering their opponents.
Social Revelation[/b]
Participants were presented with case studies on 5 NGOs. They were expected to work with the NGOs, identify areas of concern and propose solutions to the same. Both the winners and runners up were teams from IIM Ahmedabad. Participating NGOs - Yuva unstoppable, samvedana, saral, prayaas & jakriti
Ad-diction[/b]
One of the flagship events of Insight, Ad-dicted is an all India Ad quizzing and making event. Held over 3 hours on the Saturday, the event saw participation from 60 students from colleges across India. The teams competed in 3 rounds of quizzes, followed by a round in which they were asked to make a one minute ad on a given product, the aim being to test both the knowledge and the creativity of the participants.
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Ahmedabad Mela[/b]
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The oldest fair of its kind, the fair happened through the day at IIM Ahmedabad. In addition to market research, other events were held as well. These included a treasure hunt, housie, games by the project teams as well as performances by some of the participating NGOs. In addition, audience got a chance to witness a live performance by the band “Meghdhanoosh”.
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