Description
In such a detailed outline in regard to innovation and entrepreneurship faculty of arts and business.
Course outline
Code: EMB754
Title: Innovation and Entrepreneurship
Faculty of Arts and Business
School of Business
Teaching Session: Session 3
Year: 2015
Course Coordinator: Dr Retha de Villiers Scheepers
Office: K2.28
Telephone: +61 7 5430 1267
Email: [email protected]
Consultation Times: As notified on Blackboard
1. What is this course about?
1.1 Course description
This course will introduce you to the practice of entrepreneurship and the entrepreneurial way of thinking.
Topics include entrepreneurial attitudes, abilities, and behaviours; new business idea generation and
opportunity recognition; viability screening for sustainable competitive advantage; first-mover advantages
and disadvantages; risk recognition and risk reduction strategies; intellectual property protection; and
business models for new ventures. You will gain familiarity with new venture concepts during the course,
learn to evaluate opportunities and business models and be able to advise nascent entrepreneurs who wish
to commercialise their inventions.
1.2 Course content
? the entrepreneurial individual
? the entrepreneurial opportunity
? viability screening for sustainable competitive advantage
? risk recognition and risk mitigation
? intellectual property protection
? the business model for a new venture
2. Unit value
6 units
Page 2
Course Outline: EMB754 Innovation and Entrepreneurship
3. How does this course contribute to my learning?
Specific Learning Outcomes
On successful completion of
this course you should be able
to:
Assessment Tasks
You will be assessed on the
learning outcome in task/s:
Graduate Qualities
Completing these tasks successfully
will contribute to you becoming:
Analyse the entrepreneurial
individual, referring to
different types of
entrepreneurs and
entrepreneurial attitudes,
abilities, behaviour and
culture.
1 Engaged.
Knowledgeable.
Identify and evaluate new
business opportunities, using
relevant theoretical
frameworks.
1 and 2 Knowledgeable.
Conduct a feasibility and
viability screen for a proposed
new venture concept.
1 and 2 Creative and critical thinkers.
Diagnose new venture risks
for venture concept and
propose risk-mitigation
strategies.
2 Empowered.
Evaluate the suitability of
intellectual property
protection for a new venture
concept and recommend an
attractive business model.
2 Creative and critical thinkers.
4. Am I eligible to enrol in this course?
Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co-
requisites and anti-requisites”
4.1 Enrolment restrictions
Enrolled in BU791
4.2 Pre-requisites
Nil
4.3 Co-requisites
Nil
4.4 Anti-requisites
MBA704 or MGT711
4.5 Specific assumed prior knowledge and skills
N/A
Page 3
Course Outline: EMB754 Innovation and Entrepreneurship
5. How am I going to be assessed?
5.1 Grading scale
Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
5.2 Assessment tasks
Task
No.
Assessment Tasks Individual
or Group
Weighting
%
What is the
duration /
length?
When
should I
submit?
Where should
I submit it?
1 Report: Advise the
nascent
entrepreneur
Individual 40% 1200 words
maximum
18 May,
2015
SafeAssign
2 Final exam Individual 60% 2 hours 6 June,
2015
SafeAssign
100%
Assessment Task 1: Report: Advise the nascent Entrepreneur
Goal: To analyse a new technology’s commercial feasibility and advise the nascent
entrepreneur on the way forward.
Product: Business Report
Format: After the 3rd module you will be provided (via Blackboard) with a case scenario relating
to a new technology and a new venture concept as suggested to you by a nascent
entrepreneur (inventor). Your task is to draw up a 1200 word business report analysing
the new technology and advising the nascent entrepreneur (inventor) on the
opportunity the new technology relates to and its commercial feasibility and viability.
Criteria Assessment of the new venture concept and technology based on the opportunity and
feasibility and viability, more specifically referring to:
i) Which application of the technology you think should be the launch
product, and why?
ii) What value innovations are embodied in your chosen product or service?
iii) What factors indicate that demand for this new venture exists and will
increase? and
iv) What should the new venture do to attain sustainable competitive
advantage?
Generic skill assessed Skill assessment level
Problem solving Graduate
Communication Graduate
Assessment Task 2: Final Exam
Goal: To assess the business model of a proposed new venture concept.
Product: Final exam
Format: The final exam is a two hour (plus 15 minutes perusal time) exercise where you will be
required to answer questions relating to a new venture scenario and then advise the
nascent entrepreneur on issues such as the viability, potential sustainable competitive
advantage of the new venture; potential risks (and risk mitigation strategies) associated
Page 4
Course Outline: EMB754 Innovation and Entrepreneurship
with the new venture; an intellectual property protection plan for the new venture; and
the best business model and new venture strategy for the new venture. The exam will
be made available from Thursday, 12
th
June to Sunday, 15
th
June. From the
commencement of the download, you will have 2.5 hours to upload your answers again.
NB: Some sub-parts of Assessment Task 2 are similar to sub-parts of Assessment Task 1
– these sub-tasks are fundamental to the analysis of any new venture opportunity and
necessarily arise in both assessment tasks. You will have received formative feedback on
Assessment Task 1 that will help you develop further insight and thus the level of
analysis is expected to be more rigorous in Assessment Task 2.
Criteria Assessment of the new technology and its commercial feasibility based on issues such
as:
(i) What other applications of the technology are possible, now or in the
future?
(ii) How might the new venture attain sustainable competitive advantage?
(iii) What risks face the new venture and what risk mitigation strategies might
be implemented?
(iv) What intellectual property protection might be implemented?
(v) What is the best business model for the new venture?
Generic skill assessed Skill assessment level
Problem solving Graduate
Organisation Graduate
5.3 Additional assessment requirements
SafeAssign
In order to minimise incidents of plagiarism and collusion, this course may require that some of its
assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
be made between your submitted assessment item and all other work that SafeAssign has access to. If
required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
a) The final mark is in the percentage range 47% to 49.4%
b) The course is graded using the Standard Grading scale
c) You have not failed an assessment task in the course due to academic misconduct
5.4 Submission penalties
Late submission of assessment tasks will be penalised at the following maximum rate:
? 5% (of the assessment task’s identified value) per day for the first two days from the date identified
as the due date for the assessment task.
? 10% (of the assessment task’s identified value) for the third day
? 20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
including seven days from the date identified as the due date for the assessment task.
? A result of zero is awarded for an assessment task submitted after seven days from the date
identified as the due date for the assessment task.
Weekdays and weekends are included in the calculation of days late. To request an extension you must
contact your course coordinator to negotiate an outcome.
Page 5
Course Outline: EMB754 Innovation and Entrepreneurship
6. How is the course offered?
6.1 Directed study hours
EMBA – 18 hours in distributed block format on campus
6.2 Teaching semester/session(s) offered
Session 3, 2015. Future offerings are yet to be confirmed.
6.3 Course activities
Teaching
Week /
Module
What key concepts/content will I
learn?
What activities will I engage in to learn the
concepts/content?
Directed Study
Activities
Independent Study
Activities
1 The entrepreneurial individual Overview of Course
Who can be an
entrepreneur?
Types of
entrepreneurship
Attitudes, abilities,
and behaviours of
entrepreneurs
Building an
entrepreneurial
culture
Reading: Study Guide
Module 1
Online quiz (see Bb
link)
2
The entrepreneurial opportunity
Sources of new
business
opportunities
Value innovation &
the value
proposition
Disruptive vs
Imitative
technologies
Reading: Study Guide
Module 2
Identify first- and
third-person
opportunities
Conduct TERMS
analysis on an
identified opportunity
3
Viability Screening for Sustainable
Competitive Advantage
Preliminary
screening issues
Resource-based view
of SCA
First-mover
advantages &
disadvantages
Reading: Study Guide
Module 3
Conduct a ‘first
screen’ on an
identified opportunity
Task 1
4
Risk recognition and risk mitigation
Novelty, Ignorance
and Risk
Industry-based risks
Resource-based risks
Risk mitigation
strategies
Reading: Study Guide
Module 4
Develop risk-
mitigation strategies
for an identified
opportunity
5
Intellectual Property Protection (IP)
Trade secrets
Patents
Reading: Study Guide
Module 5
Page 6
Course Outline: EMB754 Innovation and Entrepreneurship
Trademarks and
designs
Copyright
Licences
Compare advantages
and disadvantages of
different forms of IP
protection
6
The business model for a new
venture
Business models for
the new firm
New venture launch
strategies
New venture
competitive strategy
New venture
isolating strategy
New venture growth
strategy
Reading: Study Guide
Module 6
Devise a business
module for a
promising venture
concept
Please note that the course activities may be subject to variation.
7. What resources do I need to undertake this course?
7.1 Prescribed text(s)
There is no prescribed textbook for this course; instead there is a detailed Study Guide and selected
chapters from texts and articles from journals. These will be distributed to you previously and are also
available as downloads from the Blackboard site.
7.2 Required and recommended readings
Lists of required and recommended readings may be found for this course on its Blackboard site. These
materials/readings will assist you in preparing for tutorials and assignments, and will provide further
information regarding particular aspects of your course.
7.3 Specific requirements
It is recommended students have access to a web-enabled electronic device to access the learning
materials and participate in online discussions.
7.4 Risk management
There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
Health and Safety policies and procedures applicable within campus areas.
8. How can I obtain help with my studies?
In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
[email protected]
Page 7
Course Outline: EMB754 Innovation and Entrepreneurship
9. Links to relevant University policies and procedures
For more information on Academic Learning & Teaching categories including:
? Assessment: Courses and Coursework Programs
? Review of Assessment and Final Grades
? Supplementary Assessment
? Administration of Central Examinations
? Deferred Examinations
? Student Academic Misconduct
? Students with a Disabilityhttp://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning-
and-teaching
10. Faculty specific information
Locating Journal Articles
If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
issue or keyword as needed.
Assignment Cover Sheets
The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
item prior to submission. Claims of loss of assignments will not be considered unless supported by a
receipt.
Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
instance or the Course Coordinator as quickly as possible.
Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
your tutor in the first instance. If not satisfied after that you should approach in order your Course
Coordinator, Program Coordinator then Head of School.
General enquiries and student support
Faculty Student Centre
Tel: +61 7 5430 1259
Fax: +61 7 5430 2859
Email: [email protected]
doc_192949726.pdf
In such a detailed outline in regard to innovation and entrepreneurship faculty of arts and business.
Course outline
Code: EMB754
Title: Innovation and Entrepreneurship
Faculty of Arts and Business
School of Business
Teaching Session: Session 3
Year: 2015
Course Coordinator: Dr Retha de Villiers Scheepers
Office: K2.28
Telephone: +61 7 5430 1267
Email: [email protected]
Consultation Times: As notified on Blackboard
1. What is this course about?
1.1 Course description
This course will introduce you to the practice of entrepreneurship and the entrepreneurial way of thinking.
Topics include entrepreneurial attitudes, abilities, and behaviours; new business idea generation and
opportunity recognition; viability screening for sustainable competitive advantage; first-mover advantages
and disadvantages; risk recognition and risk reduction strategies; intellectual property protection; and
business models for new ventures. You will gain familiarity with new venture concepts during the course,
learn to evaluate opportunities and business models and be able to advise nascent entrepreneurs who wish
to commercialise their inventions.
1.2 Course content
? the entrepreneurial individual
? the entrepreneurial opportunity
? viability screening for sustainable competitive advantage
? risk recognition and risk mitigation
? intellectual property protection
? the business model for a new venture
2. Unit value
6 units
Page 2
Course Outline: EMB754 Innovation and Entrepreneurship
3. How does this course contribute to my learning?
Specific Learning Outcomes
On successful completion of
this course you should be able
to:
Assessment Tasks
You will be assessed on the
learning outcome in task/s:
Graduate Qualities
Completing these tasks successfully
will contribute to you becoming:
Analyse the entrepreneurial
individual, referring to
different types of
entrepreneurs and
entrepreneurial attitudes,
abilities, behaviour and
culture.
1 Engaged.
Knowledgeable.
Identify and evaluate new
business opportunities, using
relevant theoretical
frameworks.
1 and 2 Knowledgeable.
Conduct a feasibility and
viability screen for a proposed
new venture concept.
1 and 2 Creative and critical thinkers.
Diagnose new venture risks
for venture concept and
propose risk-mitigation
strategies.
2 Empowered.
Evaluate the suitability of
intellectual property
protection for a new venture
concept and recommend an
attractive business model.
2 Creative and critical thinkers.
4. Am I eligible to enrol in this course?
Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co-
requisites and anti-requisites”
4.1 Enrolment restrictions
Enrolled in BU791
4.2 Pre-requisites
Nil
4.3 Co-requisites
Nil
4.4 Anti-requisites
MBA704 or MGT711
4.5 Specific assumed prior knowledge and skills
N/A
Page 3
Course Outline: EMB754 Innovation and Entrepreneurship
5. How am I going to be assessed?
5.1 Grading scale
Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
5.2 Assessment tasks
Task
No.
Assessment Tasks Individual
or Group
Weighting
%
What is the
duration /
length?
When
should I
submit?
Where should
I submit it?
1 Report: Advise the
nascent
entrepreneur
Individual 40% 1200 words
maximum
18 May,
2015
SafeAssign
2 Final exam Individual 60% 2 hours 6 June,
2015
SafeAssign
100%
Assessment Task 1: Report: Advise the nascent Entrepreneur
Goal: To analyse a new technology’s commercial feasibility and advise the nascent
entrepreneur on the way forward.
Product: Business Report
Format: After the 3rd module you will be provided (via Blackboard) with a case scenario relating
to a new technology and a new venture concept as suggested to you by a nascent
entrepreneur (inventor). Your task is to draw up a 1200 word business report analysing
the new technology and advising the nascent entrepreneur (inventor) on the
opportunity the new technology relates to and its commercial feasibility and viability.
Criteria Assessment of the new venture concept and technology based on the opportunity and
feasibility and viability, more specifically referring to:
i) Which application of the technology you think should be the launch
product, and why?
ii) What value innovations are embodied in your chosen product or service?
iii) What factors indicate that demand for this new venture exists and will
increase? and
iv) What should the new venture do to attain sustainable competitive
advantage?
Generic skill assessed Skill assessment level
Problem solving Graduate
Communication Graduate
Assessment Task 2: Final Exam
Goal: To assess the business model of a proposed new venture concept.
Product: Final exam
Format: The final exam is a two hour (plus 15 minutes perusal time) exercise where you will be
required to answer questions relating to a new venture scenario and then advise the
nascent entrepreneur on issues such as the viability, potential sustainable competitive
advantage of the new venture; potential risks (and risk mitigation strategies) associated
Page 4
Course Outline: EMB754 Innovation and Entrepreneurship
with the new venture; an intellectual property protection plan for the new venture; and
the best business model and new venture strategy for the new venture. The exam will
be made available from Thursday, 12
th
June to Sunday, 15
th
June. From the
commencement of the download, you will have 2.5 hours to upload your answers again.
NB: Some sub-parts of Assessment Task 2 are similar to sub-parts of Assessment Task 1
– these sub-tasks are fundamental to the analysis of any new venture opportunity and
necessarily arise in both assessment tasks. You will have received formative feedback on
Assessment Task 1 that will help you develop further insight and thus the level of
analysis is expected to be more rigorous in Assessment Task 2.
Criteria Assessment of the new technology and its commercial feasibility based on issues such
as:
(i) What other applications of the technology are possible, now or in the
future?
(ii) How might the new venture attain sustainable competitive advantage?
(iii) What risks face the new venture and what risk mitigation strategies might
be implemented?
(iv) What intellectual property protection might be implemented?
(v) What is the best business model for the new venture?
Generic skill assessed Skill assessment level
Problem solving Graduate
Organisation Graduate
5.3 Additional assessment requirements
SafeAssign
In order to minimise incidents of plagiarism and collusion, this course may require that some of its
assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
be made between your submitted assessment item and all other work that SafeAssign has access to. If
required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
Eligibility for Supplementary Assessment
Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
a) The final mark is in the percentage range 47% to 49.4%
b) The course is graded using the Standard Grading scale
c) You have not failed an assessment task in the course due to academic misconduct
5.4 Submission penalties
Late submission of assessment tasks will be penalised at the following maximum rate:
? 5% (of the assessment task’s identified value) per day for the first two days from the date identified
as the due date for the assessment task.
? 10% (of the assessment task’s identified value) for the third day
? 20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
including seven days from the date identified as the due date for the assessment task.
? A result of zero is awarded for an assessment task submitted after seven days from the date
identified as the due date for the assessment task.
Weekdays and weekends are included in the calculation of days late. To request an extension you must
contact your course coordinator to negotiate an outcome.
Page 5
Course Outline: EMB754 Innovation and Entrepreneurship
6. How is the course offered?
6.1 Directed study hours
EMBA – 18 hours in distributed block format on campus
6.2 Teaching semester/session(s) offered
Session 3, 2015. Future offerings are yet to be confirmed.
6.3 Course activities
Teaching
Week /
Module
What key concepts/content will I
learn?
What activities will I engage in to learn the
concepts/content?
Directed Study
Activities
Independent Study
Activities
1 The entrepreneurial individual Overview of Course
Who can be an
entrepreneur?
Types of
entrepreneurship
Attitudes, abilities,
and behaviours of
entrepreneurs
Building an
entrepreneurial
culture
Reading: Study Guide
Module 1
Online quiz (see Bb
link)
2
The entrepreneurial opportunity
Sources of new
business
opportunities
Value innovation &
the value
proposition
Disruptive vs
Imitative
technologies
Reading: Study Guide
Module 2
Identify first- and
third-person
opportunities
Conduct TERMS
analysis on an
identified opportunity
3
Viability Screening for Sustainable
Competitive Advantage
Preliminary
screening issues
Resource-based view
of SCA
First-mover
advantages &
disadvantages
Reading: Study Guide
Module 3
Conduct a ‘first
screen’ on an
identified opportunity
Task 1
4
Risk recognition and risk mitigation
Novelty, Ignorance
and Risk
Industry-based risks
Resource-based risks
Risk mitigation
strategies
Reading: Study Guide
Module 4
Develop risk-
mitigation strategies
for an identified
opportunity
5
Intellectual Property Protection (IP)
Trade secrets
Patents
Reading: Study Guide
Module 5
Page 6
Course Outline: EMB754 Innovation and Entrepreneurship
Trademarks and
designs
Copyright
Licences
Compare advantages
and disadvantages of
different forms of IP
protection
6
The business model for a new
venture
Business models for
the new firm
New venture launch
strategies
New venture
competitive strategy
New venture
isolating strategy
New venture growth
strategy
Reading: Study Guide
Module 6
Devise a business
module for a
promising venture
concept
Please note that the course activities may be subject to variation.
7. What resources do I need to undertake this course?
7.1 Prescribed text(s)
There is no prescribed textbook for this course; instead there is a detailed Study Guide and selected
chapters from texts and articles from journals. These will be distributed to you previously and are also
available as downloads from the Blackboard site.
7.2 Required and recommended readings
Lists of required and recommended readings may be found for this course on its Blackboard site. These
materials/readings will assist you in preparing for tutorials and assignments, and will provide further
information regarding particular aspects of your course.
7.3 Specific requirements
It is recommended students have access to a web-enabled electronic device to access the learning
materials and participate in online discussions.
7.4 Risk management
There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
Health and Safety policies and procedures applicable within campus areas.
8. How can I obtain help with my studies?
In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
[email protected]
Page 7
Course Outline: EMB754 Innovation and Entrepreneurship
9. Links to relevant University policies and procedures
For more information on Academic Learning & Teaching categories including:
? Assessment: Courses and Coursework Programs
? Review of Assessment and Final Grades
? Supplementary Assessment
? Administration of Central Examinations
? Deferred Examinations
? Student Academic Misconduct
? Students with a Disabilityhttp://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning-
and-teaching
10. Faculty specific information
Locating Journal Articles
If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
issue or keyword as needed.
Assignment Cover Sheets
The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
item prior to submission. Claims of loss of assignments will not be considered unless supported by a
receipt.
Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
instance or the Course Coordinator as quickly as possible.
Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
your tutor in the first instance. If not satisfied after that you should approach in order your Course
Coordinator, Program Coordinator then Head of School.
General enquiries and student support
Faculty Student Centre
Tel: +61 7 5430 1259
Fax: +61 7 5430 2859
Email: [email protected]
doc_192949726.pdf