Information Requirements Of An Effective CRM Solution

[sunandaC]

Information Requirements Of An Effective CRM Solution

The employees of a firm employing CRM would require rich information about their firm and customer base including:

• Information about the market

• Information about the firm

• The current segment

• Demographic Distribution (by age, sex, education, income, marital status, etc)

• The firm’s best customers and the segment they belong to, products they buy, preferences, habits and tastes of each segment.

• Individual level information consisting of:

 Customer personal details such as name, address, family details, education, etc

 The customer group /segment to which the individual belongs

 History of present and past behavior

 Likes, dislikes, habits and preferences

 Events coming up in their personal life etc.

 

[jitendra05]

Information Requirements Of An Effective CRM Solution

The employees of a firm employing CRM would require rich information about their firm and customer base including:

• Information about the market

• Information about the firm

• The current segment

• Demographic Distribution (by age, sex, education, income, marital status, etc)

• The firm’s best customers and the segment they belong to, products they buy, preferences, habits and tastes of each segment.

• Individual level information consisting of:

 Customer personal details such as name, address, family details, education, etc

 The customer group /segment to which the individual belongs

 History of present and past behavior

 Likes, dislikes, habits and preferences

 Events coming up in their personal life etc.

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