influence of customer satisfaction on the buying behaviour for the Santro car

[sunandaC]

a) gender-wise

b) age-wise

Hyundai Santro is a complete family car. It comes under the category of small cars. It is basically extensively advertised. Since, the car has been launched in India they have used Shahrukh Khan as their brand ambassador.

The latest ads have taken up Preity Zinta also as their brand ambassador with Shahrukh Khan. The main objective of the market research is to study the level of customer satisfaction among the car users to find out the deviation in customer satisfaction level and to work over it in order to increase the level of customer satisfaction which in turn leads to increase in the profits of the company.

 

[naveenjkv]

i want notes on customer satisfaction

 

[bhautik.kawa]

a) gender-wise

b) age-wise

Hyundai Santro is a complete family car. It comes under the category of small cars. It is basically extensively advertised. Since, the car has been launched in India they have used Shahrukh Khan as their brand ambassador.

The latest ads have taken up Preity Zinta also as their brand ambassador with Shahrukh Khan. The main objective of the market research is to study the level of customer satisfaction among the car users to find out the deviation in customer satisfaction level and to work over it in order to increase the level of customer satisfaction which in turn leads to increase in the profits of the company.

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