Description
This is documentation explaining the industrial marketing.
INDUSTRIAL MARKETING ASSIGNMENT
Ads/examples of industrial goods/organizations Industrial goods:
1. Microsoft Windows: The video ad shows that how Microsoft is generating an
indirect demand for itself by creating a direct demand for HP Pavilion. The URL is: http://www.youtube.com/watch?v=EIS6G-HvnkU
2. MRF Tyres: If we look at this wallpaper ad of Bajaj Pulsar 220 DTSi, we can see
very clearly that it uses MRF tyres and knowing that MRF is the largest tyre company in India, it will boost the bike sales & indirectly creating a demand for itself.
Excerpt from www.blogcatalog.com:
Another great ingredient of Pulsar 220 DTSi is softer compound tyres. MRF have provided tyres with soft on rubber compound to increase the grip on the road without sacrificing the stiffness of the tyre which is undeniably the preeminent in two-wheeler sphere market.
Organizations:
1. Google: Google provides information as a search engine. The end consumer here
is looking for the searched item. So Google creates a direct demand for it whereas generates an indirect demand for itself from the various companies.
2. Mid Day: Mid Day newspaper is mainly used for classifieds. So it is creating a
direct demand for the classified ads by providing major chunk of it in its edition and an indirect demand for itself in front of the organizations who want to advertise.
Sources or media for business to business advertising
In order to market a business in a successful manner, advertising plays a very crucial role. It helps to communicate both with the existing as well as potential customers. The business to business advertising is different from that of the end user advertising as it should blend in with the personal selling and its visibility doesn’t reach out to the general public. The various sources or media for business to business advertising can be:
1.
Exhibitions: Exhibitions, trade shows or fairs are a popular medium for business
to business advertising as it provides an interface between the supplier and its
customers. The supplier gets a chance to showcase their product and the customer gets a chance to evaluate the various options available. An example of it is the Paperworld exhibition held in Frankfurt. It is Europe’s biggest trade fair for printer-accessory recycling. Manufacturers from all over the world attend this event. Its website is:
http://paperworld.messefrankfurt.com/frankfurt/en/besucher/willkommen.h tml
Enclosed is also a snapshot of the same.
2.
Internet: One of the most widely used media in this present era is the internet. A lot
of business to business advertising these days happens online. Websites like www.alibaba.com which is the world’s largest B2B marketplace and www.indiamart.com which is India’s largest, constitute a major portion of B2B advertising. A recent survey said that almost 65% of the B2B advertising happens online.
3.
Business Publications: A lot of B2B advertising also happens through business
publications & trade journals. For example, Screen Print India covers the paper & printing industry, Pharma journals like US Pharmacist.
4.
Out of home: In order to reach out to its business customers, the businesses also
tend to use out of home media. For instance, if we take the example of Laqshya Media, it owns a lot of media assets. We can see them across the city with their name on it. So in a way Laqshya is advertising itself to its customers who if interested can purchase the rights for the particular asset to put up their advertisement.
5.
Events: B2B advertising can be effectively carried out with the help of events and
shows. Example: the Media & Marketing Show (MMS) held in Dubai, it is unique as it offers an ideal business and networking opportunity.
6.
Direct Mail: It helps to deliver the message to selected clients. It is more specific
in approach. There are 2 ways in which it worked: as a direct sale, or as a method of generating leads for a salesforce. The former method is ideally used by products that are easy to sell, are familiar to the prospect and need no demonstration. The latter method is used for large-ticket items or for those that need demonstration.
doc_855689703.doc
This is documentation explaining the industrial marketing.
INDUSTRIAL MARKETING ASSIGNMENT
Ads/examples of industrial goods/organizations Industrial goods:
1. Microsoft Windows: The video ad shows that how Microsoft is generating an
indirect demand for itself by creating a direct demand for HP Pavilion. The URL is: http://www.youtube.com/watch?v=EIS6G-HvnkU
2. MRF Tyres: If we look at this wallpaper ad of Bajaj Pulsar 220 DTSi, we can see
very clearly that it uses MRF tyres and knowing that MRF is the largest tyre company in India, it will boost the bike sales & indirectly creating a demand for itself.
Excerpt from www.blogcatalog.com:
Another great ingredient of Pulsar 220 DTSi is softer compound tyres. MRF have provided tyres with soft on rubber compound to increase the grip on the road without sacrificing the stiffness of the tyre which is undeniably the preeminent in two-wheeler sphere market.
Organizations:
1. Google: Google provides information as a search engine. The end consumer here
is looking for the searched item. So Google creates a direct demand for it whereas generates an indirect demand for itself from the various companies.
2. Mid Day: Mid Day newspaper is mainly used for classifieds. So it is creating a
direct demand for the classified ads by providing major chunk of it in its edition and an indirect demand for itself in front of the organizations who want to advertise.
Sources or media for business to business advertising
In order to market a business in a successful manner, advertising plays a very crucial role. It helps to communicate both with the existing as well as potential customers. The business to business advertising is different from that of the end user advertising as it should blend in with the personal selling and its visibility doesn’t reach out to the general public. The various sources or media for business to business advertising can be:
1.
Exhibitions: Exhibitions, trade shows or fairs are a popular medium for business
to business advertising as it provides an interface between the supplier and its
customers. The supplier gets a chance to showcase their product and the customer gets a chance to evaluate the various options available. An example of it is the Paperworld exhibition held in Frankfurt. It is Europe’s biggest trade fair for printer-accessory recycling. Manufacturers from all over the world attend this event. Its website is:
http://paperworld.messefrankfurt.com/frankfurt/en/besucher/willkommen.h tml
Enclosed is also a snapshot of the same.
2.
Internet: One of the most widely used media in this present era is the internet. A lot
of business to business advertising these days happens online. Websites like www.alibaba.com which is the world’s largest B2B marketplace and www.indiamart.com which is India’s largest, constitute a major portion of B2B advertising. A recent survey said that almost 65% of the B2B advertising happens online.
3.
Business Publications: A lot of B2B advertising also happens through business
publications & trade journals. For example, Screen Print India covers the paper & printing industry, Pharma journals like US Pharmacist.
4.
Out of home: In order to reach out to its business customers, the businesses also
tend to use out of home media. For instance, if we take the example of Laqshya Media, it owns a lot of media assets. We can see them across the city with their name on it. So in a way Laqshya is advertising itself to its customers who if interested can purchase the rights for the particular asset to put up their advertisement.
5.
Events: B2B advertising can be effectively carried out with the help of events and
shows. Example: the Media & Marketing Show (MMS) held in Dubai, it is unique as it offers an ideal business and networking opportunity.
6.
Direct Mail: It helps to deliver the message to selected clients. It is more specific
in approach. There are 2 ways in which it worked: as a direct sale, or as a method of generating leads for a salesforce. The former method is ideally used by products that are easy to sell, are familiar to the prospect and need no demonstration. The latter method is used for large-ticket items or for those that need demonstration.
doc_855689703.doc