India's Largest Popular Literary Fest; Litomania Concludes In Mumbai With Over 4000 Literature Enthusiasts Attending
Prominent authors and industry experts led discussions and conducted workshops made two days a fun affair First-time ever a session was conducted on moving bus.
Mumbai, October 12, 2014: India's largest literary fest, Litomania 2014 concluded after two days of master classes, workshops and panel discussions by prominent authors and industry experts such as Caleb Franklin, Damodar Mall, Ashwin Sanghi, Sorabh Pant, Prakash Iyer, Priya Kumar and Radhanath Swami at WeSchool; the knowledge partner. Think WhyNot Group (TYN), the marketing force behind the most interactive and successful literature fest welcomed more than 4000 literati who wrote back with amazing response. Celebrating the rise of Popular Indian Literature, 'October Litfest', witnessed the presence of best-selling authors like Amish Tripathi, Ravi Subramanian, Ashwin Sanghi and Sivaraman Balakrishnan.
A unique involvement of the attendees was donating their old novels at the art installation called 'Gift a book Art Challenge'. It is a first-of-its-kind crowd-sourced installation using donated books which created emotional connects. Unique workshops like Terribly Tiny tales, publishing for kids, Wild life & conservation amongst others were conducted. This was the first time a litfest was streamed live on the OgleIndia platform. Shantanu Moitra and Swanand Kirkire along with Vikram Sathaye closed Litomania with a rocking end.
Think WhyNot through Litomania has catered to every literature enthusiast. The fest has balanced the two day with peripheral entertainment and Indian literature that has made the weekend a lot more enriching for everyone who attended it.
Talking about the success of the fest in the maiden year of its initiation, Mr. Sangram Surve - CEO Think WhyNot Group & Festival Director of Litomania, said, "Litomania has been an initiative that has a personal attachment to me. It has been heartwarming and overwhelming to see such a large number of book enthusiast and authors being involved at the festival. There is always an imbalance in the ratio of author popularity and I hope the sessions have helped budding authors to learn and grasp opportunities. Litomania has definitely taken Indian literature to a platform of great intellectual relevance. "
The festival showcased authors, writers and popular creative personalities. Readers got an opportunity to interact with their favourite authors and famous personalities. Readers eagerly participated in panel discussions and workshops conducted by experts.
The Litomania initiative was supported by Tridhaatu Realty and Infra Pvt. Ltd., My Financial Advisor, Shriram Finance and WeSchool amongst others. Prof. Dr. Uday Salunkhe, Group Director of WeSchool spoke about the association with Litomania with pride. He further said, “WeSchool is constantly aiming at bringing in people from different walks of life and different thinking styles to interact with the WeSchool students and faculty. Litomania organised by 'Think WhyNot' has allowed us to bring about an interaction between people who are writing for India, this can provide interesting and precious insight in understanding what India is reading, possibly reflecting what Indians are thinking. This entire initiative is in line with Design led Innovation approach at WeSchool where we learn from non typical sources and make an effort to include diverse community of people in this pursuit.
Sangram has been integral part of the Marketing Communications process at WeSchool and has partnered our growth for a very long time now; his maverick approach has never failed us. When he came up with the idea of Litomania, supporting him was a logical step. Our students like Sudeep Nagarkar have established themselves as best-selling authors and made us very proud”
Litomania gave a chance for every reader to discover what it is that motivates their favorite writers to write. The fest explored opportunity that brought about an interesting mix of discussions, entertainment, master classes and book launches- all at one destination.
About WeSchool: Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) features among the premier Business Schools in India. Run by charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra, WeSchool is ranked 15th out of 150 institutes in India as per the Annual Times B-School 2014 survey. The same survey has also ranked WeSchool as 7th best institute in the West zone and among the top 10 institutes recognized for providing exposure to latest developments in the corporate sector & management practices, quality of internships and emphasis laid on personality development. WeSchool's goal is to use the power of the amalgamation of design and management thinking and truly redesign the way education can make a meaningful difference to students, and society that is visible through actions and outcome.
About Think WhyNot Group: Think WhyNot (TYN) has been the marketing force behind most of the bestselling Indian authors in the last two years. TYN is an advertising agency based in Mumbai, which believes in holistic results-driven work. Over the past few years we have dabbled in generating excitement in book marketing for some of our clients. Our marketing strategies for author Amish Tripathi on the Shiva Trilogy series garnered a lot of praise, helping us explore this domain further. Since then, we have created case studies for various authors like Ravi Subramanian, Ashwin Sanghi, Ravinder Singh, Chef Ritu Dalmia, Sanjeev Sanyal, Keigo Higashino, Harsha & Anita Bhogale, Rashmi Bansal and Sangeeta Mall to name a few.
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Prominent authors and industry experts led discussions and conducted workshops made two days a fun affair First-time ever a session was conducted on moving bus.
Mumbai, October 12, 2014: India's largest literary fest, Litomania 2014 concluded after two days of master classes, workshops and panel discussions by prominent authors and industry experts such as Caleb Franklin, Damodar Mall, Ashwin Sanghi, Sorabh Pant, Prakash Iyer, Priya Kumar and Radhanath Swami at WeSchool; the knowledge partner. Think WhyNot Group (TYN), the marketing force behind the most interactive and successful literature fest welcomed more than 4000 literati who wrote back with amazing response. Celebrating the rise of Popular Indian Literature, 'October Litfest', witnessed the presence of best-selling authors like Amish Tripathi, Ravi Subramanian, Ashwin Sanghi and Sivaraman Balakrishnan.
A unique involvement of the attendees was donating their old novels at the art installation called 'Gift a book Art Challenge'. It is a first-of-its-kind crowd-sourced installation using donated books which created emotional connects. Unique workshops like Terribly Tiny tales, publishing for kids, Wild life & conservation amongst others were conducted. This was the first time a litfest was streamed live on the OgleIndia platform. Shantanu Moitra and Swanand Kirkire along with Vikram Sathaye closed Litomania with a rocking end.
Think WhyNot through Litomania has catered to every literature enthusiast. The fest has balanced the two day with peripheral entertainment and Indian literature that has made the weekend a lot more enriching for everyone who attended it.
Talking about the success of the fest in the maiden year of its initiation, Mr. Sangram Surve - CEO Think WhyNot Group & Festival Director of Litomania, said, "Litomania has been an initiative that has a personal attachment to me. It has been heartwarming and overwhelming to see such a large number of book enthusiast and authors being involved at the festival. There is always an imbalance in the ratio of author popularity and I hope the sessions have helped budding authors to learn and grasp opportunities. Litomania has definitely taken Indian literature to a platform of great intellectual relevance. "
The festival showcased authors, writers and popular creative personalities. Readers got an opportunity to interact with their favourite authors and famous personalities. Readers eagerly participated in panel discussions and workshops conducted by experts.
The Litomania initiative was supported by Tridhaatu Realty and Infra Pvt. Ltd., My Financial Advisor, Shriram Finance and WeSchool amongst others. Prof. Dr. Uday Salunkhe, Group Director of WeSchool spoke about the association with Litomania with pride. He further said, “WeSchool is constantly aiming at bringing in people from different walks of life and different thinking styles to interact with the WeSchool students and faculty. Litomania organised by 'Think WhyNot' has allowed us to bring about an interaction between people who are writing for India, this can provide interesting and precious insight in understanding what India is reading, possibly reflecting what Indians are thinking. This entire initiative is in line with Design led Innovation approach at WeSchool where we learn from non typical sources and make an effort to include diverse community of people in this pursuit.
Sangram has been integral part of the Marketing Communications process at WeSchool and has partnered our growth for a very long time now; his maverick approach has never failed us. When he came up with the idea of Litomania, supporting him was a logical step. Our students like Sudeep Nagarkar have established themselves as best-selling authors and made us very proud”
Litomania gave a chance for every reader to discover what it is that motivates their favorite writers to write. The fest explored opportunity that brought about an interesting mix of discussions, entertainment, master classes and book launches- all at one destination.
About WeSchool: Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) features among the premier Business Schools in India. Run by charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra, WeSchool is ranked 15th out of 150 institutes in India as per the Annual Times B-School 2014 survey. The same survey has also ranked WeSchool as 7th best institute in the West zone and among the top 10 institutes recognized for providing exposure to latest developments in the corporate sector & management practices, quality of internships and emphasis laid on personality development. WeSchool's goal is to use the power of the amalgamation of design and management thinking and truly redesign the way education can make a meaningful difference to students, and society that is visible through actions and outcome.
About Think WhyNot Group: Think WhyNot (TYN) has been the marketing force behind most of the bestselling Indian authors in the last two years. TYN is an advertising agency based in Mumbai, which believes in holistic results-driven work. Over the past few years we have dabbled in generating excitement in book marketing for some of our clients. Our marketing strategies for author Amish Tripathi on the Shiva Trilogy series garnered a lot of praise, helping us explore this domain further. Since then, we have created case studies for various authors like Ravi Subramanian, Ashwin Sanghi, Ravinder Singh, Chef Ritu Dalmia, Sanjeev Sanyal, Keigo Higashino, Harsha & Anita Bhogale, Rashmi Bansal and Sangeeta Mall to name a few.
~: END :~