Description
Documentation on analyses the indian motorcycle brands Pulsar, karizma, unicorn, cbz, apache through perceptual maps
Do you/(Would you like to) own a Pulsar?
Yes/No
If yes proceed further else close
What is the strongest feature about this brand that will induce you to buy it? Which statements describe you? You are stylish You are young and energetic You are a leader You stand out of the crowd You exhibit power and dominance You are adventerous You like a fast life You are price sensitive while making a purchase You want more value for money You prefer to spend more money to exhibit your attitude Any other
ceed further else close
Perceptual mapping S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar 3 2 1 4 1 3 2 Karizma 1 1 4 5 2 1 1 Unicorn 5 5 5 2 5 5 5 CBZ 2 3 2 1 4 2 3 Apache 4 4 3 3 3 4 4
Perceptual mapping S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar 4 3 1 4 2 4 2 Karizma 1 1 3 1 3 2 1 Unicorn 2 4 2 3 4 1 5 CBZ 3 2 4 2 1 3 3 Apache 5 5 5 5 5 5 4
S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 1 2 4 2 1 1 1 Pulsar 3 2 1 2 2 1 1
Karizma 3 1 5 1 2 2 2 Karizma 1 1 5 3 1 3 2
Unicorn 5 5 2 5 4 5 5 Unicorn 4 4 2 1 4 4 4
CBZ 4 3 3 4 5 4 4 CBZ 2 3 3 4 3 2 3
Apache 2 4 1 3 3 3 3 Apache 5 5 4 5 5 5 5
Perceptual mapping S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar 2 3 2 2 3 1 1 Karizma 1 1 4 3 1 2 2 Unicorn 4 2 1 1 2 3 5 CBZ 5 5 5 4 4 4 3 Apache 3 4 3 5 5 5 4
S.No 1 Style 2 Power
Pulsar 5 3
Karizma 1 1
Unicorn 4 4
CBZ 2 2
Apache 3 5
3 4 5 6 7
Value for money Comfort Acceleration Braking effort Appeal of advertisement
1 3 3 1 2
2 2 2 2 1
2 1 5 4 3
3 4 1 3 5
5 5 4 5 4
S.No 1 2 3 4 5 6 7
Attribute Pulsar Example 3 Style 1 Power 1 Value for money 1 Comfort 1 Acceleration 1 Braking effort 1 Appeal of advertisement 1
Name Karizma 2 5 5 5 5 5 5 2
Unicorn 1 2 2 2 2 2 2 4
CBZ 4 3 3 4 3 3 3 3
Apache 5 4 4 3 4 4 4 5
S.No 1 2 3 4 5 6 7
Rank the following attributes on a scale on 1-5 Name Attribute Pulsar Karizma Unicorn CBZ Example 3 2 1 4 Style 3 2 1 4 Power 3 1 2 4 Value for money 2 3 1 5 Comfort 3 2 1 5 Acceleration 3 1 2 4 Braking effort 2 3 1 4 Appeal of advertisement 1 4 2 3 Rank the following attributes on a scale on 1-5 Name Attribute Pulsar Karizma Unicorn CBZ Example 3 2 1 4 Style 3 1 2 4 Power 4 1 3 2 Value for money 1 2 4 3 Comfort 2 1 4 3 Acceleration 4 1 2 3 Braking effort 4 1 2 3 Appeal of advertisement 2 1 4 3 Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power 2 1 2 3 1 4 3 2 1 Karizma 1 2 Karizma 1 1 3 5 1 1 2 Unicorn 3 4 Unicorn 4 4 5 2 4 3 4 CBZ 4 3 CBZ 3 2 2 3 2 5 3
Apache 5 5 5 4 4 5 5 5
S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2
Apache 5 5 5 5 5 5 5 5 Apache 5 5 4 1 5 4 5 Apache 5 5
3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7
Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
1 3 2 2 1 Karizma 1 2 1 1 2 2 1 Karizma 3 2 1 4 4 1 Karizma 4 1 3 5 2 3 1 Karizma 2 2 1 2 1 1 1 Karizma 2 3 1 2 2 2
3 1 1 3 2 Unicorn 2 3 4 3 3 3 3 Unicorn 1 1 3 1 1 2 Unicorn 2 2 2 2 1 2 2 Unicorn 1 1 5 1 2 3 2 Unicorn 1 5 2 1 1 1
2 2 3 1 4 CBZ 5 4 3 1 5 4 5 CBZ 2 3 2 2 2 5 CBZ 5 4 4 3 4 5 5 CBZ 3 4 3 3 4 2 3 CBZ 3 1 3 3 3 5
4 4 4 4 3 Apache 3 2 2 4 1 1 4 Apache 5 4 5 3 3 3 Apache 1 3 1 1 3 1 4 Apache 5 5 4 5 5 4 5 Apache 4 2 4 4 4 4
5 5 5 5 5
4 5 5 5 4 5 2
4 5 4 5 5 4
3 5 5 4 5 4 3
4 3 2 4 3 5 4
5 4 5 5 5 3
S.No
Pulsar
Karizma
Unicorn
CBZ
Apache
1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
4 2 1 2 3 4 1
3 1 2 3 2 1 5
2 3 4 1 5 3 3
5 5 3 5 4 5 4
1 4 5 4 1 2 2
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 3 1 2 5 1 5 1
Karizma 1 3 5 4 5 4 2
Unicorn 4 4 3 2 4 3 4
CBZ 2 2 1 1 2 2 3
Apache 5 5 4 3 3 1 5
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 2 1 1 1 3 2 1
Karizma 3 2 5 4 1 1 3
Unicorn 4 4 4 5 4 5 4
CBZ 5 5 3 3 5 4 5
Apache 1 3 2 2 2 3 2
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 2 2 1 2 3 1 3
Karizma 1 3 2 1 2 3 1
Unicorn 4 4 4 4 4 4 4
CBZ 3 1 3 3 1 5 1
Apache 5 5 5 5 5 2 5
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 1 2 3 3 3 2 1
Karizma 5 3 4 4 4 5 3
Unicorn 2 1 2 1 1 1 2
CBZ 3 4 5 2 2 3 4
Apache 4 5 1 5 5 4 5
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 2 2 3 2 1 1 1
Karizma 3 1 5 1 2 4 2
Unicorn 4 3 1 3 3 3 4
CBZ 5 5 4 4 5 2 5
Apache 1 4 2 5 4 5 3
S.No Perceptual mapping Pulsar Karizma Unicorn CBZ Apache
1 Style 3 1 5 2 4 Power
2 2 1 5 3 4
3 Value for money Comfort 1 4 5 2 3
4 4 5 2 1 3
5 6 7 Acceleration Braking effort Appeal of advertisement 1 3 2 2 1 1 5 5 5 4 2 3 3 4 4
S.No Perceptual mapping Pulsar Karizma Unicorn CBZ Apache
1 Style 4 1 2 3 5 Power
2 3 1 4 2 5
3 Value for money Comfort 1 3 2 4 5
4 4 1 3 2 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 4 2 3 2 1 4 1 5 1 3 3 5 5 4
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 1 3 5 4 2
2 2 1 5 3 4
3 Value for money Comfort 4 5 2 3 1
4 2 1 5 4 3
5 6 7 Acceleration Braking effort Appeal of advertisement 1 1 1 2 2 2 4 5 5 5 4 4 3 3 3
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 3 1 4 2 5
2 2 1 4 3 5
3 Value for money Comfort 1 5 2 3 4
4 2 3 1 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 1 1 1 3 2 4 4 4 3 2 3 5 5 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 1 4 5 3
2 3 1 2 5 4
3 Value for money Comfort 2 4 1 5 3
4 2 3 1 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 3 1 1 1 2 2 2 3 5 4 4 3 5 5 4
S.No Style Pulsar
1 Power 5
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 3 1 3 3 1 2
Karizma Unicorn CBZ Apache
1 4 2 3
1 4 2 5
2 2 3 5
2 1 4 5
2 5 1 4
2 4 3 5
1 3 5 4
S.No Attribute Pulsar Karizma Unicorn CBZ Apache
1 Example 3 2 1 4 5 Style 1 5 2 3 4 Power 1 5 2 3 4
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 1 1 1 1 1 5 5 5 5 2 2 2 2 2 4 4 3 3 3 3 3 4 4 4 5
S.No Attribute Pulsar Karizma Unicorn CBZ Apache
1 Example 3 2 1 4 5 Style 3 2 1 4 5 Power 3 1 2 4 5
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 2 3 3 2 1 3 2 1 3 4 1 1 2 1 2 5 5 4 4 3 4 4 5 5 5
S.No Attribute Pulsar Karizma Unicorn CBZ Apache
1 Example 3 2 1 4 5 Style 3 1 2 4 5 Power 4 1 3 2 5
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 1 2 4 4 2 2 1 1 1 1 4 4 2 2 4 3 3 3 3 3 5 5 5 5 5
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 2 1 4 3 5
2 Power 3 1 4 2 5
3 4 Value for money Comfort 1 3 5 2 4
4 5 2 3 1
5 6 7 Acceleration Braking effort Appeal of advertisement 3 2 1 1 1 2 4 3 4 2 5 3 5 4 5
S.No Pulsar
1 Style 2
2 Power
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 1 1 3 2 2 1
Karizma Unicorn CBZ Apache
1 3 4 5
2 4 3 5
3 2 4 5
1 2 4 5
1 3 4 5
3 1 4 5
2 4 3 5
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 1 2 5 3 4
2 Power 2 3 4 2 5
3 4 Value for money Comfort 1 4 3 2 5
1 3 1 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 2 1 3 3 3 5 4 5 1 1 4 4 5 2
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 3 1 2 5 4
2 Power 2 1 3 4 5
3 4 Value for money Comfort 1 3 2 5 4
4 1 2 3 5
5 6 7 Acceleration Braking effort Appeal of advertisement 4 2 1 1 1 2 2 4 5 3 3 3 5 5 4
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 4 2 5 1 3
2 Power 1 2 4 3 5
3 4 Value for money Comfort 3 2 4 1 5
5 2 3 1 4
5 6 7 Acceleration Braking effort Appeal of advertisement 2 3 1 1 2 2 4 5 5 3 1 4 5 4 3
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 2 1 3 5 4
2 Power 2 1 4 5 3
3 4 Value for money Comfort 1 5 3 4 2
2 1 3 5 4
5 6 7 Acceleration Braking effort Appeal of advertisement 1 1 1 2 3 2 4 2 3 5 4 5 3 5 4
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 1 3 4 5
2 3 1 5 2 4
3 Value for money Comfort 3 5 1 2 4
4 1 2 3 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 2 2 1 1 1 3 3 5 4 4 4 5 5 3
S.No
1
2
3
4
5
6
7
Style Pulsar Karizma Unicorn CBZ Apache 4 3 2 5 1
Power 2 1 3 5 4
Value for money Comfort 1 2 4 3 5
2 3 1 5 4
Acceleration Braking effort Appeal of advertisement 3 4 1 2 1 5 5 3 3 4 5 4 1 2 2
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 3 1 4 2 5
2 1 3 4 2 5
3 Value for money Comfort 2 5 3 1 4
4 5 4 2 1 3
5 6 7 Acceleration Braking effort Appeal of advertisement 1 5 1 5 4 2 4 3 4 2 2 3 3 1 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 3 4 5 1
2 1 2 4 5 3
3 Value for money Comfort 1 5 4 3 2
4 1 4 5 3 2
5 6 7 Acceleration Braking effort Appeal of advertisement 3 2 1 1 1 3 4 5 4 5 4 5 2 3 2
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 1 4 3 5
2 2 3 4 1 5
3 Value for money Comfort 1 2 4 3 5
4 2 1 4 3 5
5 6 7 Acceleration Braking effort Appeal of advertisement 3 1 3 2 3 1 4 4 4 1 5 1 5 2 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 1 5 2 3 4
2 2 3 1 4 5
3 Value for money Comfort 3 4 2 5 1
4 3 4 1 2 5
5 6 7 Acceleration Braking effort Appeal of advertisement 3 2 1 4 5 3 1 1 2 2 3 4 5 4 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 3 4 5 1
2 2 1 3 5 4
3 Value for money Comfort 3 5 1 4 2
4 2 1 3 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 1 1 1 2 4 2 3 3 4 5 2 5 4 5 3
advertisement
advertisement
advertisement
advertisement
advertisement
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 2 1 3 4 5 3 1 2 2 2 5 2 1 1 1 1 3 3 3 5 2 4 4 4 4 4 5 5 5 3
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 4 3 2 5 1 2 1 3 5 4 1 2 4 3 5 2 3 1 5 4 3 2 5 4 1 4 1 3 5 2 1 5 3 4 2
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 3 1 4 2 5 1 3 4 2 5 2 5 3 1 4 5 4 2 1 3 1 5 4 2 3 5 4 3 2 1 1 2 4 3 5
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 2 3 4 5 1 1 2 4 5 3 1 5 4 3 2 1 4 5 3 2 3 1 4 5 2 2 1 5 4 3 1 3 4 5 2
S.No 1 2 3 4 5 6
Style Power Value for money Comfort Acceleration Braking effort
Pulsar Karizma Unicorn CBZ Apache 2 1 4 3 5 2 3 4 1 5 1 2 4 3 5 2 1 4 3 5 3 2 4 1 5 1 3 4 5 2
7 Appeal of advertisement
3
1
4
1
5
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 1 5 2 3 4 2 3 1 4 5 3 4 2 5 1 3 4 1 2 5 3 4 1 2 5 2 5 1 3 4 1 3 2 4 5
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 2 3 4 5 1 2 1 3 5 4 3 5 1 4 2 2 1 3 4 5 1 2 3 5 4 1 4 3 2 5 1 2 4 5 3
Brand Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma
Style 3 4 1 3 2 5 1 3 3 2 2 1 3 4 2 2 4 3 2 2 1 2 2 1 2 2 3 1 5 3 1 1 1 3 1 1 1 5 2 1 1 1 2 1 2 1 1 3 1 3 1 5 3 1
Power Value_for_money Comfort Acceleration Braking_effort 2 1 4 1 3 3 1 4 2 4 2 4 2 1 1 2 1 2 2 1 3 2 2 3 1 3 1 3 3 1 1 1 1 1 1 3 2 3 3 2 4 1 2 4 4 3 1 4 3 2 1 1 3 2 2 2 1 1 2 2 2 1 4 4 3 1 3 5 2 3 2 1 2 1 1 3 3 1 2 2 2 1 2 3 4 1 2 5 1 5 1 1 1 3 2 2 1 2 3 1 2 3 3 3 2 2 3 2 1 1 2 1 2 2 2 2 1 1 2 2 1 2 3 2 2 3 3 1 2 3 3 1 1 1 1 2 2 4 2 1 5 3 4 5 3 1 1 2 1 3 2 1 2 2 1 4 5 2 1 1 3 1 3 2 1 5 1 2 2 1 5 3 1 3 1 4 3 1 2 1 2 2 2 2 5 5 5 5 5 1 3 2 1 3 1 2 1 1 1 1 3 5 1 1 2 3 1 1 3 3 4 3 3 3 1 3 1 1 1 2 2 2 1 2 1 5 1 2 3 1 5 2 1 1 1 2 3 2 1 3 5 4 5 4 2 5 4 1 1 3 2 1 2 3 3 4 4 4 5 1 5 1 2 4 1 3 1 1 1
Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ
4 1 3 1 2 2 2 2 5 2 5 4 4 4 2 1 2 4 3 5 2 5 3 3 2 4 4 4 2 4 5 5 5 5 5 5 1 5 5 2 3 4 2 5 2 3 4 4 3 4 3 1 5 4 5
1 3 2 2 1 1 2 1 5 4 5 4 2 4 2 2 3 4 4 4 3 4 4 5 3 4 4 4 1 3 5 5 2 5 5 3 3 4 5 3 2 3 3 5 2 3 4 2 2 3 2 3 5 2 5
3 5 5 4 5 5 4 5 5 2 2 2 1 2 2 1 4 5 2 3 2 4 3 1 4 3 4 4 2 1 4 5 1 2 3 3 1 5 3 2 4 3 3 5 3 4 5 3 2 4 2 1 4 2 3
4 4 3 4 3 5 1 3 2 3 5 1 1 1 2 1 4 2 2 1 2 3 3 3 1 2 5 4 1 3 2 5 1 2 3 1 1 4 4 1 2 4 4 4 4 3 5 3 3 4 4 1 5 4 5
1 1 3 2 1 1 2 1 5 4 4 4 2 5 2 2 2 4 3 5 2 4 4 3 5 4 4 4 1 3 4 5 5 5 4 4 4 5 5 4 1 5 3 4 1 3 4 3 2 4 1 3 5 4 4
1 4 2 3 2 4 2 5 1 5 4 3 4 2 1 2 3 1 4 4 5 2 3 3 3 5 4 1 3 4 5 3 4 4 3 1 5 2 3 4 2 4 3 3 4 3 5 4 1 1 4 4 5
CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache
2 5 3 3 5 4 3 3 4 4 4 3 4 4 4 5 2 5 3 3 4 5 5 5 5 4 4 3 4 5 1 5 1 5 4 1 3 2 4 1 2 3 4 1 3 3
2 5 1 4 5 4 3 4 4 1 4 4 5 4 4 5 4 5 4 5 4 5 5 5 5 5 5 5 3 4 4 5 3 5 5 4 3 4 5 1 4 5 2 3 3 2
1 3 3 5 4 5 4 4 1 5 4 2 3 4 3 5 1 4 3 5 3 4 5 4 5 5 4 5 2 4 5 4 2 5 1 2 2 1 3 4 2 1 4 2 2 4
1 3 3 2 4 4 2 5 4 5 2 2 5 5 3 5 3 5 5 5 4 4 5 1 5 5 5 4 4 5 4 3 2 5 5 5 5 3 2 5 2 5 3 3 1 5
2 5 1 2 5 5 3 3 4 5 3 3 4 4 3 5 3 5 5 4 4 5 5 5 5 4 5 5 3 5 1 3 2 5 5 4 3 4 4 1 3 5 2 3 3 2
2 4 5 3 2 5 4 5 5 5 5 5 4 3 4 5 3 5 5 5 4 5 5 4 5 5 5 4 5 5 2 1 3 2 4 5 3 3 1 1 2 4 2 1 1 5
Appeal_of_advertisement 2 2 1 1 1 2 1 1 2 1 1 1 1 1 1 2 1 1 1 3 1 1 2 1 1 1 1 1 2 1 1 1 1 2 2 2 1 2 4 1 2 2 3 2 2 2 1 5 2 3 1 3 2 1
3 2 3 3 2 1 5 4 5 5 5 4 5 3 4 2 4 4 4 5 5 5 3 5 3 4 4 4 2 4 5 5 4 5 4 4 3 4 5 3 3 4 3 3 5 3 3 3 3 3 4 4 5 4 4
3 5 1 4 5 4 4 5 4 5 5 5 3 3 4 4 3 5 4 4 5 5 5 5 5 2 4 3 4 3 2 5 2 5 5 3 3 2 3 2 2 3 4 2 2 5
2.00
1.50
1.00
Pulsar Karizma
Unicorn
CBZ 0.50 Apache Style Power 0.00 -2.50 -2.00 -1.50 -1.00 -0.50 0.00 0.50 1.00 1.50 2.00 Value_for_money Comfort Acceleration Braking_effort -0.50 Appeal_of_advertisement
-1.00
-1.50
Brand Pulsar Karizma Unicorn CBZ Apache Style Power Value_for_money Comfort Acceleration Braking_effort Appeal_of_advertisement 2 Pulsar Karizma 1.5 Karizma Unicorn 1 Value_for_mone y CBZ Apache 0.5 Appeal_of_adve rtisement Braking_effort CBZ 0 1 2 Unicorn Apache Style Power Value_for_money Comfort Acceleration Braking_effort Appeal_of_advertiseme nt -1.5
Function 0 0 0 0 0 0 0 0 0 0 0 0 -2.22 -0.90 1.07 0.54 1.59 -0.56 0.41 0.23 -0.07 -0.02 0.37 0.91 0 0 0 0 0 0 0 0 0 0 0 0
Acceleration 0 -3 -2 -1
Style
-0.5
Pulsar
-1
Function -0.98 1.50 -0.18 0.08 -0.44 -0.49 -0.82 0.88 -0.15 0.13 0.13 0.43
Brand 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Style 3 2 5 3 4 1 5 3 3 4 4 5 3 2 4 4 2 3 4 4 5 4 4 5 4 4 3 5 1 3 5 5 5 3 5 5 5 1 4 5 5 5 4 5 4 5 5 3 5 3 5 1 3 5
PowerValue_For_Money Comfort Acceleration Braking_effort 4 5 2 5 3 3 5 2 4 2 4 2 4 5 5 4 5 4 4 5 3 4 4 3 5 3 5 3 3 5 5 5 5 5 5 3 4 3 3 4 2 5 4 2 2 3 5 2 3 4 5 5 3 4 4 4 5 5 4 4 4 5 2 2 3 5 3 1 4 3 4 5 4 5 5 3 3 5 4 4 4 5 4 3 2 5 4 1 5 1 5 5 5 3 4 4 5 4 3 5 4 3 3 3 4 4 3 4 5 5 4 5 4 4 4 4 5 5 4 4 5 4 3 4 4 3 3 5 4 3 3 5 5 5 5 4 4 2 4 5 1 3 2 1 3 5 5 4 5 3 4 5 4 4 3 5 2 1 4 5 5 3 5 3 4 5 1 5 4 4 5 1 3 5 3 5 2 3 5 4 5 4 4 4 4 1 1 1 1 1 5 3 4 5 3 5 4 5 5 5 5 3 1 5 5 4 3 5 5 3 3 2 3 3 3 5 3 5 5 5 4 4 4 5 4 5 1 5 4 3 5 1 4 5 5 5 4 3 4 5 3 1 2 1 2 4 1 2 5 5 3 4 5 4 3 3 2 2 2 1 5 1 5 4 2 5 3 5 5 5
2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
2 5 3 5 4 4 4 4 1 4 1 2 2 2 4 5 4 2 3 1 4 1 3 3 4 2 2 2 4 2 1 1 1 1 1 1 5 1 1 4 3 2 4 1 4 3 2 2 3 2 3 5 1 2 1
5 3 4 4 5 5 4 5 1 2 1 2 4 2 4 4 3 2 2 2 3 2 2 1 3 2 2 2 5 3 1 1 4 1 1 3 3 2 1 3 4 3 3 1 4 3 2 4 4 3 4 3 1 4 1
3 1 1 2 1 1 2 1 1 4 4 4 5 4 4 5 2 1 4 3 4 2 3 5 2 3 2 2 4 5 2 1 5 4 3 3 5 1 3 4 2 3 3 1 3 2 1 3 4 2 4 5 2 4 3
2 2 3 2 3 1 5 3 4 3 1 5 5 5 4 5 2 4 4 5 4 3 3 3 5 4 1 2 5 3 4 1 5 4 3 5 5 2 2 5 4 2 2 2 2 3 1 3 3 2 2 5 1 2 1
5 5 3 4 5 5 4 5 1 2 2 2 4 1 4 4 4 2 3 1 4 2 2 3 1 2 2 2 5 3 2 1 1 1 2 2 2 1 1 2 5 1 3 2 5 3 2 3 4 2 5 3 1 2 2
5 2 4 3 4 2 4 1 5 1 2 3 2 4 5 4 3 5 2 2 1 4 3 3 3 1 2 5 3 2 1 3 2 2 3 5 1 4 3 2 4 2 3 3 2 3 1 2 5 5 2 2 1
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
4 1 3 3 1 2 3 3 2 2 2 3 2 2 2 1 4 1 3 3 2 1 1 1 1 2 2 3 2 1 5 1 5 1 2 5 3 4 2 5 4 3 2 5 3 3
4 1 5 2 1 2 3 2 2 5 2 2 1 2 2 1 2 1 2 1 2 1 1 1 1 1 1 1 3 2 2 1 3 1 1 2 3 2 1 5 2 1 4 3 3 4
5 3 3 1 2 1 2 2 5 1 2 4 3 2 3 1 5 2 3 1 3 2 1 2 1 1 2 1 4 2 1 2 4 1 5 4 4 5 3 2 4 5 2 4 4 2
5 3 3 4 2 2 4 1 2 1 4 4 1 1 3 1 3 1 1 1 2 2 1 5 1 1 1 2 2 1 2 3 4 1 1 1 1 3 4 1 4 1 3 3 5 1
4 1 5 4 1 1 3 3 2 1 3 3 2 2 3 1 3 1 1 2 2 1 1 1 1 2 1 1 3 1 5 3 4 1 1 2 3 2 2 5 3 1 4 3 3 4
4 2 1 3 4 1 2 1 1 1 1 1 2 3 2 1 3 1 1 1 2 1 1 2 1 1 1 2 1 1 4 5 3 4 2 1 3 3 5 5 4 2 4 5 5 1
Appeal_of_advertisement 4 4 5 5 5 4 5 5 4 5 5 5 5 5 5 4 5 5 5 3 5 5 4 5 5 5 5 5 4 5 5 5 5 4 4 4 5 4 2 5 4 4 3 4 4 4 5 1 4 3 5 3 4 5
3 4 3 3 4 5 1 2 1 1 1 2 1 3 2 4 2 2 2 1 1 1 3 1 3 2 2 2 4 2 1 1 2 1 2 2 3 2 1 3 3 2 3 3 1 3 3 3 3 3 2 2 1 2 2
3 1 5 2 1 2 2 1 2 1 1 1 3 3 2 2 3 1 2 2 1 1 1 1 1 4 2 3 2 3 4 1 4 1 1 3 3 4 3 4 4 3 2 4 4 1
Brand 1 Pulsar 0 2.22115 Karizma 0 0.903068 Unicorn 0 -1.06552 CBZ 0 -0.53688 Apache 0 -1.59428 Style 0 -0.55638 Power 0 0.411867 Value_For_Money 0 0.233088 Comfort 0 -0.06778 Mileage 0 -0.02396 Braking_effort 0 0.373344 Appeal_of_advertisement 0 0.907487
Function 0 0 0 0 0 0 0 0 0 0 0 0 2 0.981259 -1.50342 0.18291 -0.08141 0.44069 -0.49067 -0.81527 0.884789 -0.14608 0.12891 0.134717 0.433701 1.5
1 Value_For_Money Apache 0.5 Unicorn Mileage 0 -2 -1 Style CBZ -0.5 Power -1 0 Braking_effort
Appeal_of_a
-1.5
-2
Value_For_Money Appeal_of_advertisem ent Braking_effort 1 2
Pulsar
Pulsar Karizma Unicorn CBZ Apache 3 Style Power
Power
Value_For_Money Comfort Mileage Karizma Braking_effort Appeal_of_advertisement
doc_243927608.xls
Documentation on analyses the indian motorcycle brands Pulsar, karizma, unicorn, cbz, apache through perceptual maps
Do you/(Would you like to) own a Pulsar?
Yes/No
If yes proceed further else close
What is the strongest feature about this brand that will induce you to buy it? Which statements describe you? You are stylish You are young and energetic You are a leader You stand out of the crowd You exhibit power and dominance You are adventerous You like a fast life You are price sensitive while making a purchase You want more value for money You prefer to spend more money to exhibit your attitude Any other
ceed further else close
Perceptual mapping S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar 3 2 1 4 1 3 2 Karizma 1 1 4 5 2 1 1 Unicorn 5 5 5 2 5 5 5 CBZ 2 3 2 1 4 2 3 Apache 4 4 3 3 3 4 4
Perceptual mapping S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar 4 3 1 4 2 4 2 Karizma 1 1 3 1 3 2 1 Unicorn 2 4 2 3 4 1 5 CBZ 3 2 4 2 1 3 3 Apache 5 5 5 5 5 5 4
S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 1 2 4 2 1 1 1 Pulsar 3 2 1 2 2 1 1
Karizma 3 1 5 1 2 2 2 Karizma 1 1 5 3 1 3 2
Unicorn 5 5 2 5 4 5 5 Unicorn 4 4 2 1 4 4 4
CBZ 4 3 3 4 5 4 4 CBZ 2 3 3 4 3 2 3
Apache 2 4 1 3 3 3 3 Apache 5 5 4 5 5 5 5
Perceptual mapping S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar 2 3 2 2 3 1 1 Karizma 1 1 4 3 1 2 2 Unicorn 4 2 1 1 2 3 5 CBZ 5 5 5 4 4 4 3 Apache 3 4 3 5 5 5 4
S.No 1 Style 2 Power
Pulsar 5 3
Karizma 1 1
Unicorn 4 4
CBZ 2 2
Apache 3 5
3 4 5 6 7
Value for money Comfort Acceleration Braking effort Appeal of advertisement
1 3 3 1 2
2 2 2 2 1
2 1 5 4 3
3 4 1 3 5
5 5 4 5 4
S.No 1 2 3 4 5 6 7
Attribute Pulsar Example 3 Style 1 Power 1 Value for money 1 Comfort 1 Acceleration 1 Braking effort 1 Appeal of advertisement 1
Name Karizma 2 5 5 5 5 5 5 2
Unicorn 1 2 2 2 2 2 2 4
CBZ 4 3 3 4 3 3 3 3
Apache 5 4 4 3 4 4 4 5
S.No 1 2 3 4 5 6 7
Rank the following attributes on a scale on 1-5 Name Attribute Pulsar Karizma Unicorn CBZ Example 3 2 1 4 Style 3 2 1 4 Power 3 1 2 4 Value for money 2 3 1 5 Comfort 3 2 1 5 Acceleration 3 1 2 4 Braking effort 2 3 1 4 Appeal of advertisement 1 4 2 3 Rank the following attributes on a scale on 1-5 Name Attribute Pulsar Karizma Unicorn CBZ Example 3 2 1 4 Style 3 1 2 4 Power 4 1 3 2 Value for money 1 2 4 3 Comfort 2 1 4 3 Acceleration 4 1 2 3 Braking effort 4 1 2 3 Appeal of advertisement 2 1 4 3 Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power 2 1 2 3 1 4 3 2 1 Karizma 1 2 Karizma 1 1 3 5 1 1 2 Unicorn 3 4 Unicorn 4 4 5 2 4 3 4 CBZ 4 3 CBZ 3 2 2 3 2 5 3
Apache 5 5 5 4 4 5 5 5
S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2
Apache 5 5 5 5 5 5 5 5 Apache 5 5 4 1 5 4 5 Apache 5 5
3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7 S.No 1 2 3 4 5 6 7
Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement Pulsar Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
1 3 2 2 1 Karizma 1 2 1 1 2 2 1 Karizma 3 2 1 4 4 1 Karizma 4 1 3 5 2 3 1 Karizma 2 2 1 2 1 1 1 Karizma 2 3 1 2 2 2
3 1 1 3 2 Unicorn 2 3 4 3 3 3 3 Unicorn 1 1 3 1 1 2 Unicorn 2 2 2 2 1 2 2 Unicorn 1 1 5 1 2 3 2 Unicorn 1 5 2 1 1 1
2 2 3 1 4 CBZ 5 4 3 1 5 4 5 CBZ 2 3 2 2 2 5 CBZ 5 4 4 3 4 5 5 CBZ 3 4 3 3 4 2 3 CBZ 3 1 3 3 3 5
4 4 4 4 3 Apache 3 2 2 4 1 1 4 Apache 5 4 5 3 3 3 Apache 1 3 1 1 3 1 4 Apache 5 5 4 5 5 4 5 Apache 4 2 4 4 4 4
5 5 5 5 5
4 5 5 5 4 5 2
4 5 4 5 5 4
3 5 5 4 5 4 3
4 3 2 4 3 5 4
5 4 5 5 5 3
S.No
Pulsar
Karizma
Unicorn
CBZ
Apache
1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
4 2 1 2 3 4 1
3 1 2 3 2 1 5
2 3 4 1 5 3 3
5 5 3 5 4 5 4
1 4 5 4 1 2 2
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 3 1 2 5 1 5 1
Karizma 1 3 5 4 5 4 2
Unicorn 4 4 3 2 4 3 4
CBZ 2 2 1 1 2 2 3
Apache 5 5 4 3 3 1 5
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 2 1 1 1 3 2 1
Karizma 3 2 5 4 1 1 3
Unicorn 4 4 4 5 4 5 4
CBZ 5 5 3 3 5 4 5
Apache 1 3 2 2 2 3 2
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 2 2 1 2 3 1 3
Karizma 1 3 2 1 2 3 1
Unicorn 4 4 4 4 4 4 4
CBZ 3 1 3 3 1 5 1
Apache 5 5 5 5 5 2 5
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 1 2 3 3 3 2 1
Karizma 5 3 4 4 4 5 3
Unicorn 2 1 2 1 1 1 2
CBZ 3 4 5 2 2 3 4
Apache 4 5 1 5 5 4 5
S.No 1 2 3 4 5 6 7 Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar 2 2 3 2 1 1 1
Karizma 3 1 5 1 2 4 2
Unicorn 4 3 1 3 3 3 4
CBZ 5 5 4 4 5 2 5
Apache 1 4 2 5 4 5 3
S.No Perceptual mapping Pulsar Karizma Unicorn CBZ Apache
1 Style 3 1 5 2 4 Power
2 2 1 5 3 4
3 Value for money Comfort 1 4 5 2 3
4 4 5 2 1 3
5 6 7 Acceleration Braking effort Appeal of advertisement 1 3 2 2 1 1 5 5 5 4 2 3 3 4 4
S.No Perceptual mapping Pulsar Karizma Unicorn CBZ Apache
1 Style 4 1 2 3 5 Power
2 3 1 4 2 5
3 Value for money Comfort 1 3 2 4 5
4 4 1 3 2 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 4 2 3 2 1 4 1 5 1 3 3 5 5 4
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 1 3 5 4 2
2 2 1 5 3 4
3 Value for money Comfort 4 5 2 3 1
4 2 1 5 4 3
5 6 7 Acceleration Braking effort Appeal of advertisement 1 1 1 2 2 2 4 5 5 5 4 4 3 3 3
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 3 1 4 2 5
2 2 1 4 3 5
3 Value for money Comfort 1 5 2 3 4
4 2 3 1 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 1 1 1 3 2 4 4 4 3 2 3 5 5 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 1 4 5 3
2 3 1 2 5 4
3 Value for money Comfort 2 4 1 5 3
4 2 3 1 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 3 1 1 1 2 2 2 3 5 4 4 3 5 5 4
S.No Style Pulsar
1 Power 5
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 3 1 3 3 1 2
Karizma Unicorn CBZ Apache
1 4 2 3
1 4 2 5
2 2 3 5
2 1 4 5
2 5 1 4
2 4 3 5
1 3 5 4
S.No Attribute Pulsar Karizma Unicorn CBZ Apache
1 Example 3 2 1 4 5 Style 1 5 2 3 4 Power 1 5 2 3 4
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 1 1 1 1 1 5 5 5 5 2 2 2 2 2 4 4 3 3 3 3 3 4 4 4 5
S.No Attribute Pulsar Karizma Unicorn CBZ Apache
1 Example 3 2 1 4 5 Style 3 2 1 4 5 Power 3 1 2 4 5
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 2 3 3 2 1 3 2 1 3 4 1 1 2 1 2 5 5 4 4 3 4 4 5 5 5
S.No Attribute Pulsar Karizma Unicorn CBZ Apache
1 Example 3 2 1 4 5 Style 3 1 2 4 5 Power 4 1 3 2 5
2
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 1 2 4 4 2 2 1 1 1 1 4 4 2 2 4 3 3 3 3 3 5 5 5 5 5
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 2 1 4 3 5
2 Power 3 1 4 2 5
3 4 Value for money Comfort 1 3 5 2 4
4 5 2 3 1
5 6 7 Acceleration Braking effort Appeal of advertisement 3 2 1 1 1 2 4 3 4 2 5 3 5 4 5
S.No Pulsar
1 Style 2
2 Power
3 4 5 6 7 Value for money Comfort Acceleration Braking effort Appeal of advertisement 1 1 3 2 2 1
Karizma Unicorn CBZ Apache
1 3 4 5
2 4 3 5
3 2 4 5
1 2 4 5
1 3 4 5
3 1 4 5
2 4 3 5
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 1 2 5 3 4
2 Power 2 3 4 2 5
3 4 Value for money Comfort 1 4 3 2 5
1 3 1 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 2 1 3 3 3 5 4 5 1 1 4 4 5 2
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 3 1 2 5 4
2 Power 2 1 3 4 5
3 4 Value for money Comfort 1 3 2 5 4
4 1 2 3 5
5 6 7 Acceleration Braking effort Appeal of advertisement 4 2 1 1 1 2 2 4 5 3 3 3 5 5 4
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 4 2 5 1 3
2 Power 1 2 4 3 5
3 4 Value for money Comfort 3 2 4 1 5
5 2 3 1 4
5 6 7 Acceleration Braking effort Appeal of advertisement 2 3 1 1 2 2 4 5 5 3 1 4 5 4 3
S.No Pulsar Karizma Unicorn CBZ Apache
1 Style 2 1 3 5 4
2 Power 2 1 4 5 3
3 4 Value for money Comfort 1 5 3 4 2
2 1 3 5 4
5 6 7 Acceleration Braking effort Appeal of advertisement 1 1 1 2 3 2 4 2 3 5 4 5 3 5 4
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 1 3 4 5
2 3 1 5 2 4
3 Value for money Comfort 3 5 1 2 4
4 1 2 3 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 2 2 2 1 1 1 3 3 5 4 4 4 5 5 3
S.No
1
2
3
4
5
6
7
Style Pulsar Karizma Unicorn CBZ Apache 4 3 2 5 1
Power 2 1 3 5 4
Value for money Comfort 1 2 4 3 5
2 3 1 5 4
Acceleration Braking effort Appeal of advertisement 3 4 1 2 1 5 5 3 3 4 5 4 1 2 2
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 3 1 4 2 5
2 1 3 4 2 5
3 Value for money Comfort 2 5 3 1 4
4 5 4 2 1 3
5 6 7 Acceleration Braking effort Appeal of advertisement 1 5 1 5 4 2 4 3 4 2 2 3 3 1 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 3 4 5 1
2 1 2 4 5 3
3 Value for money Comfort 1 5 4 3 2
4 1 4 5 3 2
5 6 7 Acceleration Braking effort Appeal of advertisement 3 2 1 1 1 3 4 5 4 5 4 5 2 3 2
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 1 4 3 5
2 2 3 4 1 5
3 Value for money Comfort 1 2 4 3 5
4 2 1 4 3 5
5 6 7 Acceleration Braking effort Appeal of advertisement 3 1 3 2 3 1 4 4 4 1 5 1 5 2 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 1 5 2 3 4
2 2 3 1 4 5
3 Value for money Comfort 3 4 2 5 1
4 3 4 1 2 5
5 6 7 Acceleration Braking effort Appeal of advertisement 3 2 1 4 5 3 1 1 2 2 3 4 5 4 5
S.No Style Pulsar Karizma Unicorn CBZ Apache
1 Power 2 3 4 5 1
2 2 1 3 5 4
3 Value for money Comfort 3 5 1 4 2
4 2 1 3 4 5
5 6 7 Acceleration Braking effort Appeal of advertisement 1 1 1 2 4 2 3 3 4 5 2 5 4 5 3
advertisement
advertisement
advertisement
advertisement
advertisement
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 2 1 3 4 5 3 1 2 2 2 5 2 1 1 1 1 3 3 3 5 2 4 4 4 4 4 5 5 5 3
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 4 3 2 5 1 2 1 3 5 4 1 2 4 3 5 2 3 1 5 4 3 2 5 4 1 4 1 3 5 2 1 5 3 4 2
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 3 1 4 2 5 1 3 4 2 5 2 5 3 1 4 5 4 2 1 3 1 5 4 2 3 5 4 3 2 1 1 2 4 3 5
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 2 3 4 5 1 1 2 4 5 3 1 5 4 3 2 1 4 5 3 2 3 1 4 5 2 2 1 5 4 3 1 3 4 5 2
S.No 1 2 3 4 5 6
Style Power Value for money Comfort Acceleration Braking effort
Pulsar Karizma Unicorn CBZ Apache 2 1 4 3 5 2 3 4 1 5 1 2 4 3 5 2 1 4 3 5 3 2 4 1 5 1 3 4 5 2
7 Appeal of advertisement
3
1
4
1
5
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 1 5 2 3 4 2 3 1 4 5 3 4 2 5 1 3 4 1 2 5 3 4 1 2 5 2 5 1 3 4 1 3 2 4 5
S.No 1 2 3 4 5 6 7
Style Power Value for money Comfort Acceleration Braking effort Appeal of advertisement
Pulsar Karizma Unicorn CBZ Apache 2 3 4 5 1 2 1 3 5 4 3 5 1 4 2 2 1 3 4 5 1 2 3 5 4 1 4 3 2 5 1 2 4 5 3
Brand Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Pulsar Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma
Style 3 4 1 3 2 5 1 3 3 2 2 1 3 4 2 2 4 3 2 2 1 2 2 1 2 2 3 1 5 3 1 1 1 3 1 1 1 5 2 1 1 1 2 1 2 1 1 3 1 3 1 5 3 1
Power Value_for_money Comfort Acceleration Braking_effort 2 1 4 1 3 3 1 4 2 4 2 4 2 1 1 2 1 2 2 1 3 2 2 3 1 3 1 3 3 1 1 1 1 1 1 3 2 3 3 2 4 1 2 4 4 3 1 4 3 2 1 1 3 2 2 2 1 1 2 2 2 1 4 4 3 1 3 5 2 3 2 1 2 1 1 3 3 1 2 2 2 1 2 3 4 1 2 5 1 5 1 1 1 3 2 2 1 2 3 1 2 3 3 3 2 2 3 2 1 1 2 1 2 2 2 2 1 1 2 2 1 2 3 2 2 3 3 1 2 3 3 1 1 1 1 2 2 4 2 1 5 3 4 5 3 1 1 2 1 3 2 1 2 2 1 4 5 2 1 1 3 1 3 2 1 5 1 2 2 1 5 3 1 3 1 4 3 1 2 1 2 2 2 2 5 5 5 5 5 1 3 2 1 3 1 2 1 1 1 1 3 5 1 1 2 3 1 1 3 3 4 3 3 3 1 3 1 1 1 2 2 2 1 2 1 5 1 2 3 1 5 2 1 1 1 2 3 2 1 3 5 4 5 4 2 5 4 1 1 3 2 1 2 3 3 4 4 4 5 1 5 1 2 4 1 3 1 1 1
Karizma Karizma Karizma Karizma Karizma Karizma Karizma Karizma Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn Unicorn CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ
4 1 3 1 2 2 2 2 5 2 5 4 4 4 2 1 2 4 3 5 2 5 3 3 2 4 4 4 2 4 5 5 5 5 5 5 1 5 5 2 3 4 2 5 2 3 4 4 3 4 3 1 5 4 5
1 3 2 2 1 1 2 1 5 4 5 4 2 4 2 2 3 4 4 4 3 4 4 5 3 4 4 4 1 3 5 5 2 5 5 3 3 4 5 3 2 3 3 5 2 3 4 2 2 3 2 3 5 2 5
3 5 5 4 5 5 4 5 5 2 2 2 1 2 2 1 4 5 2 3 2 4 3 1 4 3 4 4 2 1 4 5 1 2 3 3 1 5 3 2 4 3 3 5 3 4 5 3 2 4 2 1 4 2 3
4 4 3 4 3 5 1 3 2 3 5 1 1 1 2 1 4 2 2 1 2 3 3 3 1 2 5 4 1 3 2 5 1 2 3 1 1 4 4 1 2 4 4 4 4 3 5 3 3 4 4 1 5 4 5
1 1 3 2 1 1 2 1 5 4 4 4 2 5 2 2 2 4 3 5 2 4 4 3 5 4 4 4 1 3 4 5 5 5 4 4 4 5 5 4 1 5 3 4 1 3 4 3 2 4 1 3 5 4 4
1 4 2 3 2 4 2 5 1 5 4 3 4 2 1 2 3 1 4 4 5 2 3 3 3 5 4 1 3 4 5 3 4 4 3 1 5 2 3 4 2 4 3 3 4 3 5 4 1 1 4 4 5
CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ CBZ Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache Apache
2 5 3 3 5 4 3 3 4 4 4 3 4 4 4 5 2 5 3 3 4 5 5 5 5 4 4 3 4 5 1 5 1 5 4 1 3 2 4 1 2 3 4 1 3 3
2 5 1 4 5 4 3 4 4 1 4 4 5 4 4 5 4 5 4 5 4 5 5 5 5 5 5 5 3 4 4 5 3 5 5 4 3 4 5 1 4 5 2 3 3 2
1 3 3 5 4 5 4 4 1 5 4 2 3 4 3 5 1 4 3 5 3 4 5 4 5 5 4 5 2 4 5 4 2 5 1 2 2 1 3 4 2 1 4 2 2 4
1 3 3 2 4 4 2 5 4 5 2 2 5 5 3 5 3 5 5 5 4 4 5 1 5 5 5 4 4 5 4 3 2 5 5 5 5 3 2 5 2 5 3 3 1 5
2 5 1 2 5 5 3 3 4 5 3 3 4 4 3 5 3 5 5 4 4 5 5 5 5 4 5 5 3 5 1 3 2 5 5 4 3 4 4 1 3 5 2 3 3 2
2 4 5 3 2 5 4 5 5 5 5 5 4 3 4 5 3 5 5 5 4 5 5 4 5 5 5 4 5 5 2 1 3 2 4 5 3 3 1 1 2 4 2 1 1 5
Appeal_of_advertisement 2 2 1 1 1 2 1 1 2 1 1 1 1 1 1 2 1 1 1 3 1 1 2 1 1 1 1 1 2 1 1 1 1 2 2 2 1 2 4 1 2 2 3 2 2 2 1 5 2 3 1 3 2 1
3 2 3 3 2 1 5 4 5 5 5 4 5 3 4 2 4 4 4 5 5 5 3 5 3 4 4 4 2 4 5 5 4 5 4 4 3 4 5 3 3 4 3 3 5 3 3 3 3 3 4 4 5 4 4
3 5 1 4 5 4 4 5 4 5 5 5 3 3 4 4 3 5 4 4 5 5 5 5 5 2 4 3 4 3 2 5 2 5 5 3 3 2 3 2 2 3 4 2 2 5
2.00
1.50
1.00
Pulsar Karizma
Unicorn
CBZ 0.50 Apache Style Power 0.00 -2.50 -2.00 -1.50 -1.00 -0.50 0.00 0.50 1.00 1.50 2.00 Value_for_money Comfort Acceleration Braking_effort -0.50 Appeal_of_advertisement
-1.00
-1.50
Brand Pulsar Karizma Unicorn CBZ Apache Style Power Value_for_money Comfort Acceleration Braking_effort Appeal_of_advertisement 2 Pulsar Karizma 1.5 Karizma Unicorn 1 Value_for_mone y CBZ Apache 0.5 Appeal_of_adve rtisement Braking_effort CBZ 0 1 2 Unicorn Apache Style Power Value_for_money Comfort Acceleration Braking_effort Appeal_of_advertiseme nt -1.5
Function 0 0 0 0 0 0 0 0 0 0 0 0 -2.22 -0.90 1.07 0.54 1.59 -0.56 0.41 0.23 -0.07 -0.02 0.37 0.91 0 0 0 0 0 0 0 0 0 0 0 0
Acceleration 0 -3 -2 -1
Style
-0.5
Pulsar
-1
Function -0.98 1.50 -0.18 0.08 -0.44 -0.49 -0.82 0.88 -0.15 0.13 0.13 0.43
Brand 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
Style 3 2 5 3 4 1 5 3 3 4 4 5 3 2 4 4 2 3 4 4 5 4 4 5 4 4 3 5 1 3 5 5 5 3 5 5 5 1 4 5 5 5 4 5 4 5 5 3 5 3 5 1 3 5
PowerValue_For_Money Comfort Acceleration Braking_effort 4 5 2 5 3 3 5 2 4 2 4 2 4 5 5 4 5 4 4 5 3 4 4 3 5 3 5 3 3 5 5 5 5 5 5 3 4 3 3 4 2 5 4 2 2 3 5 2 3 4 5 5 3 4 4 4 5 5 4 4 4 5 2 2 3 5 3 1 4 3 4 5 4 5 5 3 3 5 4 4 4 5 4 3 2 5 4 1 5 1 5 5 5 3 4 4 5 4 3 5 4 3 3 3 4 4 3 4 5 5 4 5 4 4 4 4 5 5 4 4 5 4 3 4 4 3 3 5 4 3 3 5 5 5 5 4 4 2 4 5 1 3 2 1 3 5 5 4 5 3 4 5 4 4 3 5 2 1 4 5 5 3 5 3 4 5 1 5 4 4 5 1 3 5 3 5 2 3 5 4 5 4 4 4 4 1 1 1 1 1 5 3 4 5 3 5 4 5 5 5 5 3 1 5 5 4 3 5 5 3 3 2 3 3 3 5 3 5 5 5 4 4 4 5 4 5 1 5 4 3 5 1 4 5 5 5 4 3 4 5 3 1 2 1 2 4 1 2 5 5 3 4 5 4 3 3 2 2 2 1 5 1 5 4 2 5 3 5 5 5
2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
2 5 3 5 4 4 4 4 1 4 1 2 2 2 4 5 4 2 3 1 4 1 3 3 4 2 2 2 4 2 1 1 1 1 1 1 5 1 1 4 3 2 4 1 4 3 2 2 3 2 3 5 1 2 1
5 3 4 4 5 5 4 5 1 2 1 2 4 2 4 4 3 2 2 2 3 2 2 1 3 2 2 2 5 3 1 1 4 1 1 3 3 2 1 3 4 3 3 1 4 3 2 4 4 3 4 3 1 4 1
3 1 1 2 1 1 2 1 1 4 4 4 5 4 4 5 2 1 4 3 4 2 3 5 2 3 2 2 4 5 2 1 5 4 3 3 5 1 3 4 2 3 3 1 3 2 1 3 4 2 4 5 2 4 3
2 2 3 2 3 1 5 3 4 3 1 5 5 5 4 5 2 4 4 5 4 3 3 3 5 4 1 2 5 3 4 1 5 4 3 5 5 2 2 5 4 2 2 2 2 3 1 3 3 2 2 5 1 2 1
5 5 3 4 5 5 4 5 1 2 2 2 4 1 4 4 4 2 3 1 4 2 2 3 1 2 2 2 5 3 2 1 1 1 2 2 2 1 1 2 5 1 3 2 5 3 2 3 4 2 5 3 1 2 2
5 2 4 3 4 2 4 1 5 1 2 3 2 4 5 4 3 5 2 2 1 4 3 3 3 1 2 5 3 2 1 3 2 2 3 5 1 4 3 2 4 2 3 3 2 3 1 2 5 5 2 2 1
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
4 1 3 3 1 2 3 3 2 2 2 3 2 2 2 1 4 1 3 3 2 1 1 1 1 2 2 3 2 1 5 1 5 1 2 5 3 4 2 5 4 3 2 5 3 3
4 1 5 2 1 2 3 2 2 5 2 2 1 2 2 1 2 1 2 1 2 1 1 1 1 1 1 1 3 2 2 1 3 1 1 2 3 2 1 5 2 1 4 3 3 4
5 3 3 1 2 1 2 2 5 1 2 4 3 2 3 1 5 2 3 1 3 2 1 2 1 1 2 1 4 2 1 2 4 1 5 4 4 5 3 2 4 5 2 4 4 2
5 3 3 4 2 2 4 1 2 1 4 4 1 1 3 1 3 1 1 1 2 2 1 5 1 1 1 2 2 1 2 3 4 1 1 1 1 3 4 1 4 1 3 3 5 1
4 1 5 4 1 1 3 3 2 1 3 3 2 2 3 1 3 1 1 2 2 1 1 1 1 2 1 1 3 1 5 3 4 1 1 2 3 2 2 5 3 1 4 3 3 4
4 2 1 3 4 1 2 1 1 1 1 1 2 3 2 1 3 1 1 1 2 1 1 2 1 1 1 2 1 1 4 5 3 4 2 1 3 3 5 5 4 2 4 5 5 1
Appeal_of_advertisement 4 4 5 5 5 4 5 5 4 5 5 5 5 5 5 4 5 5 5 3 5 5 4 5 5 5 5 5 4 5 5 5 5 4 4 4 5 4 2 5 4 4 3 4 4 4 5 1 4 3 5 3 4 5
3 4 3 3 4 5 1 2 1 1 1 2 1 3 2 4 2 2 2 1 1 1 3 1 3 2 2 2 4 2 1 1 2 1 2 2 3 2 1 3 3 2 3 3 1 3 3 3 3 3 2 2 1 2 2
3 1 5 2 1 2 2 1 2 1 1 1 3 3 2 2 3 1 2 2 1 1 1 1 1 4 2 3 2 3 4 1 4 1 1 3 3 4 3 4 4 3 2 4 4 1
Brand 1 Pulsar 0 2.22115 Karizma 0 0.903068 Unicorn 0 -1.06552 CBZ 0 -0.53688 Apache 0 -1.59428 Style 0 -0.55638 Power 0 0.411867 Value_For_Money 0 0.233088 Comfort 0 -0.06778 Mileage 0 -0.02396 Braking_effort 0 0.373344 Appeal_of_advertisement 0 0.907487
Function 0 0 0 0 0 0 0 0 0 0 0 0 2 0.981259 -1.50342 0.18291 -0.08141 0.44069 -0.49067 -0.81527 0.884789 -0.14608 0.12891 0.134717 0.433701 1.5
1 Value_For_Money Apache 0.5 Unicorn Mileage 0 -2 -1 Style CBZ -0.5 Power -1 0 Braking_effort
Appeal_of_a
-1.5
-2
Value_For_Money Appeal_of_advertisem ent Braking_effort 1 2
Pulsar
Pulsar Karizma Unicorn CBZ Apache 3 Style Power
Power
Value_For_Money Comfort Mileage Karizma Braking_effort Appeal_of_advertisement
doc_243927608.xls