hey i cant find the attachment of ur project.........even i m working on the same projecy
I guess there's no ready project on Luxury Branding available here....but you can start preparing ur project on the following lines....
-What is Luxury Brand Marketing.
-Definition-
1) Brand Marketing in the luxury biz is tricky, it 'sometimes' means creating desires for things that no one really needs and charging a lot of money for them.
2) In economic terms Luxury products are those who consistently command and justify a higher price than products with comparable functions and similar qualities.
3) In Marketing terms, Luxury products are those which can deliver emotional benefits which is hard to match by comparable products.
-Elaborate this with Examples...I think Global brands like LVMH, BMW Mercedes, Lo'real, Gucci, Tiffany, Rolex, Rado will be the best.
-What's causing the shift in the Consumer Behaviour towards Luxury.
-Who is adopting the Luxury Products more rapidly--The Developed or the Developing Economies? (The Consumer spending index, the Economic setup of the countries,How much is the culture infuence on the adoption process?
-Study the Indian Luxury market(Evolution of Consumerism)
- Do a survey on to understand the spending habits of consumer across categories, what is the priority of luxury products in their life? in short
understand the budget planning of Consumers of various Income strata's.
-What is critical in Marketing a luxury product in India from Consumer context, as in what are the variables that are critical for Luxury marketer's?
I suggest you to start your assignment with this flow, also read "THE CULT OF LUXURY BRAND" by Radha chadha.
